1. Describe yourself as a communicator.

(U 1)

2. Describe an example you know of a company which communicates well with its
customers or a company which communicates badly. What advice would you give to the
bad communicator? (U 1)

3. What are the most famous international brands in Russia? What sort of image do they
have at home, and in Russia? (U 2)
4. What are some of the problems companies may face when they try to internationalise a
brand? (U 2)

5. Would you ever buy a fake luxury product? Do you agree that designer luxury goods are
always higher quality than non-designer goods? (U 2)
6. What are the most important relationships for you at your place of work/ study, outside
your place of work/study? Why? (U 3)
7. Give an example of a company you know which is good at building relationships with its
customers. How do they do this? (U 3)
8. What advice would you give to someone trying to develop business relationships in
China? (U 3)
9. What advice would you give to someone trying to develop business relationships in
Russia? (U 3)
10. In your experience, are certain nationalities better at building relationships than others? If
so, which ones? (U 3)
11. What is the best indicator of success for you? (U 4)
12. What do you find satisfying and frustrating about your work or studies? (U 5)
13. What qualities and skills do you need to be successful in the 21st century? (U 5)
14. Are you a risk-taker? Why/Why not? What risks have you taken? (U 6)

15. How would you describe your own management style? If you are not a manager, what
do you think your management style would be? What qualities do you think you possess
or lack? (U 7)
16. Which management style do you think gets the best out of people? (U 7)

17. Is your academic group a good team? Why? I Why not? (U 8)

18. Does a team always need a leader, and if so, should a team change its leader regularly?
(U 8)

19. What would you find difficult about working in a team? (U 8)

20. Which sort of people make the worst team members? (U 8)

21. What would you like to raise money for, and how would you do it? (U 9)
22. Describe the main idea of your startup and the source you are going to raise money from.
(U 9)
23. Describe you positive and negative experience of being a customer. (U 10)
24. Which changes in customer service have you noticed nowadays, and in which industries?
(U 11)
25. Describe any example of recent business crises? Which do you think have been the worst
in recent years? (U 11)
26. Describe any company you know who have handled crises well or badly. (U 11)
27. Describe the biggest/worst/the most successful/the most unsuccessful/etc
merger/takeover/acquisition ever. (U 12)