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Facebook Is Buying Huge Messaging App
Facebook Is Buying Huge Messaging App
Facebook Is Buying Huge Messaging App
The app is free to install, and then users pay $.99 every year.
WhatsApp has never had ads (or gimmicks) and Koum says that will
continue.
Our team has always believed that neither cost and distance should
ever prevent people from connecting with their friends and loved ones,
and won’t rest until everyone, everywhere is empowered with that
opportunity. We want to thank all of our users and everybody in our
lives for making this next chapter possible, and for joining us as we
continue on this very special journey.
Facebook was advised by Allen & Company LLC and Weil, Gotshal &
Manges LLP; and WhatsApp was advised by Morgan Stanley and
Fenwick & West, LLP.
From the moment they opened the doors of WhatsApp, Jan and Brian
wanted a different kind of company. While others sought attention,
Jan and Brian shunned the spotlight, refusing even to hang a sign
outside the WhatsApp offices in Mountain View. As competitors
promoted games and rushed to build platforms, Jan and Brian
remained devoted to a clean, lightning fast communications service
that works flawlessly.
This approach has served WhatsApp well and its users better.
WhatsApp has done for messaging what Skype did for voice and video
calls. By using the Internet as its communications backbone,
WhatsApp has completely transformed personal communications,
which was previously dominated by the world’s largest wireless
carriers.
For the past three years, it’s been our privilege to work shoulder-to-
shoulder with Jan and Brian as their close business partner and
investor. It’s been a remarkable journey, and we could not be happier
for these talented underdogs whose unshakeable beliefs and maverick
natures epitomize the spirit of Silicon Valley.
Those less familiar with WhatsApp and its wonderful product will
marvel at how a young company could be so valuable. Many of those
people will be in the U.S. because there’s no other home grown
technology company that’s so widely loved overseas and so under
appreciated at home. WhatsApp reminds us of other companies that
we partnered with — like PayPal, and YouTube — whose founders
chose a similar path to Jan and Brian. Today PayPal and YouTube are
both household names around the world. Tomorrow the same will
hold true for WhatsApp.
Here are four numbers that tell the story of WhatsApp: 450, 32, 1 and
0.
450. WhatsApp has more than 450 million active users, and reached
that number faster than any other company in history. It was just nine
months ago that WhatsApp announced 200 million active users,
which was already more than Twitter. Every day, more than a million
people install the app and start chatting, and they remain more
engaged with WhatsApp than on any other service. Incredibly, the
number of daily active users of WhatsApp (compared to those who log
in every month) has climbed to 72%. In contrast the industry standard
is between 10% and 20%, and only a handful of companies top 50%.
Jan and Brian’s product caters to those you care about most: the
people in the address book on your phone. WhatsApp is simple,
secure, and fast. It does not ask you to spend time building up a new
graph of your relationships; instead, it taps the one that’s already
there. Jan and Brian’s decisions are fueled by a desire to let people
communicate with no interference.
1. Jan keeps a note from Brian taped to his desk that reads “No Ads!
No Games! No Gimmicks!” It serves as a daily reminder of their
commitment to stay focused on building a pure messaging experience.
It’s easy to take this novel model for granted. When we first partnered
with WhatsApp in January 2011, it had more than a dozen direct
competitors, and all were supported by advertising. (In Botswana
alone there were 16 social messaging apps). Jan and Brian ignored
conventional wisdom. Rather than target users with ads — an
approach they had grown to dislike during their time at Yahoo — they
chose the opposite tack and charged a dollar for a product that is
based on knowing as little about you as possible. WhatsApp does not
collect personal information like your name, gender, address, or age.
Registration is authenticated using a phone number, a significant
innovation that eliminates the frustration of remembering a username
and password. Once delivered, messages are deleted from WhatsApp’s
servers.
It’s a decidedly contrarian approach shaped by Jan’s experience
growing up in a communist country with a secret police. Jan’s
childhood made him appreciate communication that was not bugged
or taped. When he arrived in the U.S. as a 16-year-old immigrant
living on food stamps, he had the extra incentive of wanting to stay in
touch with his family in Russia and the Ukraine. All of this was top of
mind for Jan when, after years of working together with his mentor
Brian at Yahoo, he began to build WhatsApp.
Facebook has assured Jan and Brian that WhatsApp will remain ad
free and they will not have to compromise on their principles. We
know that Jan, as a new member of Facebook’s board, will continue to
champion the rights of WhatsApp users.
***
From the time WhatsApp had fewer than ten users, Jan and Brian
have been committed to building an enduring service. Now, on their
way to a billion, they are just getting started.