In the midst of unprecedented disruption the Kantar BrandZ

Most Valuable Global Brands have grown by an incredible 42%.

Increasing in value by $2.1 trillion with a growth rate that is
4.5 times the average growth rate for the Global Top 100
over the past 15 years.

Explore the data below or visit kantar.com/brandz.

THE TOP 10
B R A N D VA LU E U S $ M I L.

$ 683,852
2021

$ 611,997
2020

+64%
$ 457,998
+74%
$ 410,271

+42%

+26%

$ 240,931
$ 226,744
$ 196,912 $ 191,285

$ 154,921
+60%
+54%
+29% +2% $ 112,876
+20%

+4%

THE TOP 100

MOST VALUABLE
GLOBAL BR ANDS
BR AND VALUE US$ MIL.

TOP 10 RISERS
AMAZON
$683,852

APPLE

+275%
$611,997
#1 B R A N D VA LU E C H A N G E
2021 VS 2020
GOOGLE
$ 457,998 $ 42,606 B R A N D VA LU E U S $ M I L.
CARS CATEGORY
MICROSOFT
$ 410,271

TENCENT

+158%
$240,931
#2
FACEBOOK
$226,74 4 $ 43,516
MEDIA AND
ALIBABA ENTERTAINMENT

$196,912

VISA
#3
+131%
$191,285

MCDONALD'S
$154,921 $ 21,732
RETAIL

MASTERCARD
$112,876

+119%
MOUTAI #4
$109,330

NVIDIA $ 52,365
$104,763 LIFEST YLE PL ATFORM

VERIZON
$101,943

AT&T
$100,654
#5
+103%
$ 109,330
IBM ALCOHOL
$91,337

COCA-COLA

+100%
$87,604
#6
NIKE
$83,709 $ 82,904
MEDIA AND
ENTERTAINMENT
INSTAGRAM
$82,904

PAYPAL
#7
+88%
$80,615

ADOBE $ 15,443
$78,524
APPAREL

LOUIS VUITTON
$75,730

+85%
UPS #8
$73,017

$ 17,893
INTEL APPAREL
$71,937

NETFLIX
$71,126

THE HOME DEPOT

$70,522
#9
+82%
$ 11,996
FAST FOOD
SAP
$69,242

ACCENTURE
#10
+75%
$64,734

ORACLE
$60,837 $ 44,516
RETAIL

STARBUCKS
$60,267

WALMART
$59,522

XFINITY
$58,996

MARLBORO
$57,007
NEWCOMERS
DISNEY
$55,217

MEITUAN
$52,365

TEXAS INSTRUMENTS
$ 49,235

SALESFORCE BUSINESS SOLUTIONS AND

$ 48,982 TECHNOLOGY PROVIDERS
$ 104,763 m US

QUALCOMM
$ 48,357

SPECTRUM
$ 47,279

YOUTUBE
$ 47,103 BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
$ 49,235 m US
CHANEL
$ 47,054

CISCO
$ 46,822

SAMSUNG BUSINESS SOLUTIONS AND

$ 46,765 TECHNOLOGY PROVIDERS
$ 48,357 m US

HERMÈS
$ 46,371

JD
$ 4 4,516
CARS

TIKTOK $ 42,606 m US
$ 43,516

DEUTSCHE TELEKOM
$ 43,084

TESLA BUSINESS SOLUTIONS AND

$ 42,606 TECHNOLOGY PROVIDERS
$ 36,927 m US

L'ORÉAL PARIS
$38,309

PING AN
$38,054 BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
$ 35,869 m
HUAWEI
US

$38,021

ICBC
$37,765
BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
ZOOM $ 32,916 m US
$36,927

INTUIT
$35,869

LINKEDIN BUSINESS SOLUTIONS AND

TECHNOLOGY PROVIDERS
$35,523 $ 31,275 m INDIA

COSTCO
$35,137

GUCCI RETAIL
$33,838
$ 21,732 m CHINA

AMD
$32,916

MEDIA AND ENTERTAINMENT

TATA CONSULTANCY SERVICES
$31,275 $ 21,608 m US

XBOX
$30,398
BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
VODAFONE $ 20,451 m US
$29,735

AMERICAN EXPRESS
$28,578 RE AL ESTATE AGENTS

$ 19,493 m
WELLS FARGO CHINA

$27,995

RBC MEDIA AND ENTERTAINMENT

$27,607
$ 19,279 m SWEDEN

TOYOTA
$26,974

HAIER
$26,422

HDFC BANK
$26,369
CATEGORY COMPOSITION
MERCEDES-BENZ B R A N D VA LU E U S $ M I L.
$25,835

CHINA MOBILE
$25,821

BUDWEISER
$25,547

XIAOMI
$24,885
A PPA R E L $180,110 +53%
BMW
$24,821
A LCO H O L $245,303 NEW

DELL TECHNOLOGIES
$24,781 B A N KS $330,536 NEW

LIC
$24,142

J.P. MORGAN
$24,105

BUSI N E S S
SIEMENS S O LU T I O NS
$1,250,752
$23,640
AND NEW
TECH N O LO GY
FEDEX P ROV I DE R S
$23,592

BAIDU
$23,358

UBER
$22,411 CARS $172,416 +33%
ADIDAS
$22,34 4

CHASE
$21,830
CO NSU ME R
TEC H N O LO GY $752,067 NEW

PINDUODUO
$21,732

SNAPCHAT
$21,608 FA ST F O O D $300,086 +20%
ZARA
$255,929
$21,382 FOOD AND
NEW
BE V E R AG E S
IKEA
$21,021
LUXU RY $236,887 +34%
UNITEDHEALTHCARE
$20,867

LOWE'S
$20,672

AIA
$20,599
ME DI A A N D
ENTERTA I N ME N T $1,284,420 NEW
NTT
$20,477

AUTODESK
$20,451

TD
$176,871
$20,208
P ER S O N A L C A R E +33%
ORANGE
$20,200

DHL
$20,138

DIDI CHUXING
$20,041
R E TA I L $1,288,395 +48%
CHINA CONSTRUCTION BANK
$19,776

PAMPERS
$19,619

KE
$19,493

COMMONWEALTH BANK
T E L ECO M
P ROV I DE R S $465,073 +5%
$19,468

BANK OF AMERICA
$19,315

SPOTIFY
$19,279

COLGATE
$18,894

TOTAL VALUE OF THRESHOLD FOR ENTRY TO TOP 100

THE TOP 100:

$7,071
B R A N D VA LU E U S $ M I L.

BILLION +44%
vs 2020
$ 18,000 m

YE AR– ON –YE AR
CHANGE: $ 14,000 m

+42% $ 10,000 m

$ 6000 m

$ 2000 m

0
2006 2021

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