Q.

1: Software sale in market and check their

benefits and drawback and market strategies:
Introduction:
Applying the inbound methodology to your marketing strategy requires
understanding its principles and dedicate time and resources to it, but when
it is totally integrated inside its processes and methodology, results can be
outstanding.

Even if you are new with inbound or even if you already know the
methodology, these are the main steps you have to follow to start your
compnies:

1.Identify your audience: spend as much time as you need to know who the
people that are going to buy your product, their motivations, their way of
searching for information, their language, their processes… This is an
effective way to communicate with them.

2.Define your objectives: it will be easier to quantify the results at the end
of the process. Try to fix SMART objectives (Specific, Measurable,
Appropriate, Relevant and Temporary).

Create your offer: your offer must appeal your potential customer. It can be
an e-book, webinar, a demo, etc. Promote them on a landing page to collect
your contact’s information.

3.Define the process: since the moment someone contacts with you until the
sale is closed, there are lots of steps in the middle. Plan the actions you are
going to take in every step.
4.Write on your blog: doing this you will give visibility to your software
and your proposal. Try to post different types of content that interest your
potential customers in every step of the process.

5.Use social media: try to post your content where your target audience is.

6.Work with keywords: try to use the words your potential customers use
and write specific content using them, doing this is easier for them to find
you.

Complement your campaign with advertising: this will help you to speed up
your sales and it will be a testing element for your campaign.

7.Add tracking codes to the URL: try to incorporate tracking codes in your
links, this will help you to analyze the origin of your websites, the contacts,
and the sales.

8.Report your results: if you take notes of your actions, you will have
everything you have learned in one place, and it will be very useful for the
future decisions you might have to take. Use tools like SeRanking to get
information about your visitors.

Software market strategies:

The way enterprise company technology and software companies need to

approach marketing themselves is evolving and it is imperative to
leverage tactics that will produce real results.

Some of the best ways technology companies can do just that :

Here are seven keys marketing strategies that enterprise teach companies
can use transform how they market themselves.
Original video Content
Influencer Marketing
High value content
Live event Integration
Marketing automation Tools
Existing customer Re-marketing
Interactive Tools and Experience