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TAM-Global Apparel Business Trends - Overview
TAM-Global Apparel Business Trends - Overview
The global apparel market is projected to grow in value from 1.3 trillion U.S. dollars in 2015
to about 1.5 trillion dollars in 2020, showing that the demand for clothing and shoes is on the
rise across the world. The regional distribution of the demand share of apparel is expected to
stay mostly consistent in that period, although the Asia Pacific region had the highest level of
growth at four percent. The three world regions with the largest apparel markets are
The 28 member states of the European Union,
United States, and China, in descending order.
In 2017, the apparel category with the highest level of global market growth was sportswear at
6.8 percent.
There are four main product categories for the apparel and footwear market:
womenswear,
menswear,
sportswear, and
Children swear.
Womenswear was the bestselling apparel category in the world as of 2017, with sales of about
643 billion U.S. dollars. The United States alone generated 115 billion U.S. dollars in
womenswear sales, and about 86 billion dollars in menswear sales.
Another important category with a high level of growth is the sports apparel market, which was
valued at about 155.2 billion in 2018.
There is also a thriving market for pre-owned or second-hand clothing through vintage stores,
thrift store, or consignment stores. This apparel resale market value increased from 20 billion
U.S. dollars to 24 billion dollars between 2017 and 2018.
Denim, a classic staple of a casual wardrobe, is only getting more popular across every type of
clothing-item.
Although there are countless apparel retailers across the world, both big and small, the biggest
companies control the majority of the market. As of 2017, the three top selling apparel and
footwear retailers were TJX Companies, Inditex, and H&M. In terms of casual apparel, The
Gap, Inc. was the top selling retailer, with sales of about 16.5 billion U.S. dollars. Luxury
clothing, on the other hand, was led in sales by LVMH Moet Hennessy Louis Vuitton S.E., an
enormous French luxury goods conglomerate. In terms of individual brands, some of the most
valuable brands in the world include Nike, H&M, Zara, Adidas, and Hermes
This report describes and evaluates the global clothing and apparel market. It covers two five-
year periods, 2014 to 2018, termed the historic period, and 2018 through 2022, the forecast
period.
Growth in the historic period resulted from emerging markets growth and technological
advances. Factors that negatively affected growth in the historic period were a lack of resources
and increasing inventory levels. Going forward, the growth of e-commerce and favourable
government regulations on apparel manufacturing will drive growth. Factors that could hinder
the growth of the clothing and apparel market in the future include reductions in free trade and
the growing production of counterfeit products.
The clothing and apparel market is segmented by type of apparel into women's wear, men's
wear and kid's wear. Women's wear was the largest segment of the clothing and apparel market
by type of apparel in 2018 at 55.7%. The men's wear market is expected to be the fastest-
growing segment going forward at a CAGR of 16.4%.
The women's wear market is segmented by type of apparel into dresses & skirts, trousers,
blouses, jerseys, sweatshirts & pullovers, coats & jackets, suits & ensembles, sports &
swimwear, t-shirts & singlets, night & underwear (women & girls) and blazers and others.
Dresses & skirts were the largest segment of the women's wear market in 2018 at 23.3%.
The men's wear market is segmented by type of apparel into trousers, shirts, jerseys, sweatshirts
& pullovers, coats & jackets, blazers, and suits, night & underwear( men's and boys), t-shirts
The kid's wear market is segmented by type of apparel into infant and toddler clothes, and
young children clothes. Young children clothes were the largest segment of the kid's wear
market by type of apparel in 2018 at 68.1%.
Asia-Pacific was the largest market for apparel, accounting for 45.6% of the global market in
2018. It was followed by Western Europe, North America and then the other regions. Going
forward, the fastest-growing regions in the clothing and apparel market will be Asia-Pacific
and Africa, where growth will be at CAGRs of 15.4% and 14.3% respectively. These will be
followed by the Middle East and South America, where the markets are expected to grow at
CAGRs of 14.0% and 11.6% respectively.
The clothing and apparel market is highly fragmented, with a large number of small players.
The top ten players constitute 8.07% of the market. Major players in the market include NIKE,
Inc., Adidas AG, PVH Corp., VF Corporation, and Hanesbrands Inc.
The global apparel and leather products market, of which the clothing and apparel market is a
segment, reached a value of nearly $1,050.2 billion in 2018, having grown at a compound
annual growth rate (CAGR) of 7.6% since 2014, and is expected to grow at a CAGR of 8.4%
to nearly $1,623.0 billion by 2022.
The clothing and apparel market was the largest segment of the global apparel and leather
products market. The leather and allied products segment was the second largest segment,
accounting for 27.8% of the total. The apparel segment is expected to be the fastest growing
segment in the apparel and leather products market at a CAGR of 11.8% during 2018-2022.
The top opportunities in the global clothing and apparel market will arise in the men's wear
segment, which will gain $256.6 billion of global annual sales by 2022. The clothing and
apparel market size will gain the most in China at $193.4 billion. Market-trend-based strategies
for the clothing and apparel market include collaborating with technology companies, adopting
robotics and automation in their production process to reduce production costs and increase
quality, using natural materials to produce apparel, and using 3D knitting machines to reduce
manufacturing costs. Player-adopted strategies in the apparel industry include strengthening
product portfolio through innovations and strengthening position in the global market through
strategic partnerships and acquisitions, among other
Revenue of the men's & boys' apparel market worldwide by country 2018
While women may still be the biggest fashion spenders, it’s the men who lead the race in
terms of market growth and this is true across all fashion segments including luxury. In fact
according to an article in the Vogue magazine, sales of high-end menswear grew faster than
womenswear for three consecutive years leading upto 2018. Moreover brands such as Stella
McCartney and Isabel Marant, which have historically been focused solely on women have
now launched their collections for men. On the retail side of things, Nordstrom launched its
men’s flagship store in New York in 2018.
Even though China has made rapid progress in global fashion, the U.S. still remains the largest
market for men’s and boy’s apparel, with India, Japan and the UK making up the top five. The
convenience offered by online shopping not to mention the increasing range of products on
offer, are the key factors encouraging men to shop for apparel. The U.S. fashion e-Commerce
Even well-established brands, such as Nike, have to work hard to maintain their share of the
market. In 2019, Nike's global revenue amounted to 39.1 billion U.S. dollars; an increase of
around three billion U.S. dollars from the prior fiscal year. Consumers are demanding more
versatile wear with wider functionality, which means retailers continue producing new styles
of apparel for men and women.
Apparel remains largely a discretionary purchase compared to other consumer goods, making
it more prone to economic shocks. The global apparel market has been shaped by three
contrasting regional movements - robust growth in emerging markets, fragile recovery in the
United States, and a sharp slowdown in Western Europe.