MARKET ANALYSIS

MEXICO
AND
ITALY
 INDEX

INTRODUCTION.............................................................................................................................3

CULTURAL ASPECTS..................................................................................................................4

SOCIAL ASPECTS.........................................................................................................................7

COMPARATIVE TABLE................................................................................................................9
 INTRODUCTION
The culture can be said to be a set of all forms, traditions, knowledge, rules,
festivities, religion, that a particular society represents.

This culture helps us to be part of an identity and to represent it in other countries,

and even in every state of a country like everything.

This issue is not only presented as an aspect of social character but also
presented in each individual. Based on the experience we are forming each one,
the learning and socialization that is needed in each part of life, each person learns
to differentiate their musical, religious, political, university, professional tastes,
etcetera.

In this way, each factor helps us to become an individual.

With time, this process allows us to take social aspects and we are transforming
ourselves into different people from the others.

This is also a fundamental aspect that is part of the culture, thanks to us she also
changes.

On the other hand, we have society, which is also an important part of a country.

This society can be manifested as a group or group individuals, who live within a
community (country, city, state, colony) share common purposes, within them is
culture, and interact with each other.

Specifically, human societies are population entities, which consider the inhabitants
and the environment in which they operate. These groups present economic,
ideological and political ties.

As we can see, these two topics are accompanied by any market work that you
want to do in the target country.

Society as a whole, since it tells us how it behaves or relates to various aspects,

including economic, political, demographic and cultural.

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 CULTURAL ASPECTS
The culture that Italy has is presented as one of the richest cultures in the whole
world.

Art, gastronomy, design, museums, sports, among others, are some of the
activities that stand out in this country.

Italy was the cradle of great civilizations, such as the Greek and the estrusca,
which were leaving evolution in the culture of the West, philosophy, art, politics and
the languages are great proof of this.

In the past, the relationship between a man and a woman went through the
custody of several women who accompanied the bride and groom until the day of
the wedding. They made sure that the relationship flowed as Italian customs
indicated. Currently, there are still some areas where this custom continues,
although they say that it is more for tradition. To this day, Italian men have a
reputation for knowing how to flatter a woman, and their gifts of conquest are
infallible. Although some women do not end up accepting the Italian feeling of men
and choose to continue with the traditions of past generations.

On the subject of gastronomy is one of the many peculiarities of the Italian identity,
and that without tomato and oil, a dish would not be Italian. Maybe you think the
only food that is pasta and pizza, but it's not the only thing you can eat here.
Risotto, varied vegetable dishes and desserts to take away the hiccups such as
riso cake or panettone. A normal menu in Italy would consist of the following
dishes:

 L’antipasto
 Ll primo
 Ll secondo
 Ll contorno
 Ll dolce

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Following the theme of Italian gastronomy, it is necessary to make a special
mention to coffee, and there are few coffees that are as rich as this one. In
addition, although the best known is the espresso, you can have another type of
coffee such as Cappuccino, a strong ristretto or a delicious coffee con panna with a
delicious cream crown. There is a great variety of coffee in Italy, but there are two
factors that make it special: the quality of the grain and the art of the Italians to
make coffee.

Italy is art in its purest form, it is indifferent that you walk down the street or enter a
museum, there will always be something that will be beautiful for our eyes. The
country has famous buildings, architectural works that will make us not bored: the
Colosseum, the different cathedrals in Italian cities, the tower of Pisa, although
there are always many people due to the great tourism that is here, really, They
are some of the obligatory stops that must be made in a visit.

But Italians are very important to say that it was they who cradled the Opera as a
musical style, since it was born there. You can understand why great tenors like
Luciano Pavarotti come from the country and that they are great representatives of
musical culture all over the world.

In addition, many events and festivities are held in Italy. We could highlight the
Venetian Carnival (Carnavale di Venezia); which is prepared with a lot of time in
advance. The people born here, prepare their costumes, worked to detail, Victorian
era and Venetian masks of incredible beauty. With this, we intend to honor an era
in which Italy was an example of modernity and art in the world, which remains but
in different ways; everything depends, of course, on the generations that today
share these new trends.

Compared to Mexico, this country is not far behind, the Mexican republic is
characterized by having a broad culture in many aspects.

Our culture has evolved over time. The culture of this country reflects the influence
of other nations that have intervened during the development process, such as
Spain and the United States.

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However, our country has known how to conserve elements of the aboriginal
cultures that originally inhabited this territory, which has allowed maintaining
cultural integrity and differentiating itself from the other nations of the Americas.

In this sense, Mexico has a very rich history, which makes it a country full of
attractions. To begin with, we have the Olmec, Mayan and Aztec cultures that once
occupied the territory of Central America, whose architectural samples, the
pyramids, are a mark of Mexican culture.

On the other hand, the Mexican nation was a colony of Spain from the sixteenth
century to the nineteenth century, which is why many aspects of Spanish culture
are present in Mexico today.

The most important tradition that we live every year is the day of the dead. Which
is celebrated every November 2, hundreds of Mexicans celebrate this day, that is,
we celebrate death, it is part of the translation that we have from past generations
and that we keep alive until today.

Another popular celebration that takes place is the day of the Virgin of Guadalupe,
a Catholic celebration that celebrates the meeting between an indigenous, Juan
Diego, and the Virgin Mary. This event takes place every December 12th.

During this day, the devotees make a pilgrimage to the Basilica of Santa Maria de
Guadalupe, in Mexico City to see the Virgin and fulfill their promises or give thanks
her.

In the theme of gastronomy, mexican food is made up of a series of delicious

dishes such as cochinita pibil, pozoles, ahuautle pancakes, and so on. Most of
them based on dough, sauces, nopales, etceetera. However, the exquisiteness of
flavors so rich and sometimes very spicy, is due to the combination of ingredients
of pre-Hispanic and European origin.

Our food was declared intangible heritage of mankind in 2010.

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In Mexico you have the center of the city as an important site of many museums, it
is said that it would take you a year to finish them all, which speaks of a wide
culture this aspect. The Museum of Anthropology and History, National Museum of
History, Museum of Modern Art, among others, are the most important museums
that houses the capital of the country.

SOCIAL ASPECTS
The personality of the Italians is very particular.

It can be said that some people who seek only their benefit, do not usually think
about others and do not care about what happens to others. Envy and selfishness
are very common in Italy.

Although like everywhere, not all people are equal, so you cannot generalize.

Italians also have many very positive things, such as the ability to be creative or
innovative, they always have a winning mentality and do not know how to go back,
they have a lot of attitude of being enterprising, they have a lot of freedom of
expression in the mass media. One of the most important things they have is a
popular referendum that takes place halfway through the presidential term and
allows the population to decide whether to replace or continue the person in power.

In addition, they have a good taste for fashion and most Italians like to play sports,
or at least, ride a bike, care about the environment and everyone has free access
to health services, which are the best of the world.

They have a great solidarity in difficult times and social classes are not so marked,
it can be said that almost all are equal.

Other weak points are that they are imputual people, they are crafty, they are not
friendly and there is a strong distinction between the Italians of the north and those
of the south who are called "lumps".

The nightlife of Florence is filled with bustle and joy with the arrival of foreign
students who go to the city to learn Italian or Art History. In Rome, nightlife usually

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begins after dinner and the best places are undoubtedly in Campo de Fiori, Piazza
Navona and Via della Pace.

Education in this country is free and compulsory between 6 and 16 years.

Finally, Italy has a highly industrialized economy. Among its natural resources, we
can highlight the deposits of natural gas, lignite, sulfur, pyrite and petroleum and
marble stones. In addition, it is a country that receives much of its income from
tourism.

In Mexico, as in much of Latin America, people have a great passion for dancing,
for food and for drinking. We are known for being able to celebrate anything that
gives us the pretext of doing so. People who work in offices tend to leave every
weekend to relax and spend pleasant moments with their colleagues.

When there is a celebration, it is common to see the whole family celebrating in a

restaurant, coexisting with children, adolescents, adults and grandparents in a
healthy environment.

Colonies like the downtown in Mexico City, La Condesa, La Roma, Zona Rosa, are
the most popular places where there is a nightlife among people who live here and
foreigners.

The family is the basis of Mexican society. In this the psychology that plays the
machismo in this country is clearly represented, being the man the main head that
you make the decisions within a home. Despite the fact that at the moment, figures
that mark the absence of this factor in the community of this country, it remains a
structure especially in poor populations that do not have access to major
sociological changes.

In general, Mexicans are traditional, they like to do many things at the same time,
we are characteristic because of our sense of humor since the “albur” and sarcasm
are great weapons that we have, we are working people always looking to produce
in order to live. Our people, family and social circle are the most valuable things we
can have and we are capable of delivering our lives for them. Contrary to what one
might think, we are educated and formal people; Mexicans have a pride and a
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strong feeling with their homeland that you cannot get involved with these issues.
Most people love football, even if they are not so good at sports.

We like to get ahead and not go backwards. Education is secular and free until the
baccalaureate.

The following table is presented below in order to present the similarities and
differences that exist between these two cultures.

COMPARATIVE TABLE
Peculiarity Similarities Differences
Traditions In the 2 cultures the In Italy, during the spring
bullfight was a very it takes place in a festival
popular tradition. of masks called "Carnival
And the different of Venice" which is the
traditions of each culture most relevant of the
represents them as a country. In Mexico its
distinguished community. most typical traditions are
the celebration of the
Day of the Dead, the
Folkloric Dance, the ritual
ceremony of the
Papantla Flyers, etc.
Economy Italy has promoted In Mexico, according to
reforms to the education GDP, it exceeds one
sector with a result very trillion dollars, making the
similar to the educational Mexican economy the
reform in Mexico. 13th largest in the world.
Competitiveness in The economy in Italy in
exports. size measured by GDP,
is the eighth largest in
the world.

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Language The familiarization of the The pronunciation is
language can be easy, different.
because you can be
persuaded of Spanish.
Besides that Italian and
Spanish come from Latin.
Religion In both countries, Other religions in Mexico
Catholicism has been the is Christianity, Masonry,
main religious faith. Santeria. In Italy the
religion that follows it
from Catholicism is
Protestantism, Judaism
and Mormonism.
Government Some similarities that the The type of government
type of government of the in Mexico is a
2 cultures would have is Democratic,
that the three seek the Representative and
welfare of the people and Federal Republic.
the citizenship, as for the And the type of
country matter of growth. government is Italy is a
Parliamentary Republic
with Representative
Democracy.
And the way to select
your representatives is
different in each country.
Art Both countries seek that In Italy his predominant
people are more art is painting and
interested in art. sculpture.
Looking for it as a way to In Mexico, popular art is
express a vision of the crafts that are made up
world. of ordinary things made

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 for daily use.

In conclusion, both countries are very rich in culture and society, although you
have negative factors, the important thing of each is the strength with which each
community can move forward despite the political, economic or repressive aspects
that are happening in the current context.

References

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“¿Cuáles son los países con las economías más grandes en 2018?”. Dinero en
Imagen. Recovered from:
https://www.dineroenimagen.com/economia/cuales-son-los-paises-con-las-
economias-mas-grandes-en-2018/98446

“Comida mexicana, una tradición que nos identifica”. México Desconocido.

Recovered from: https://www.mexicodesconocido.com.mx/comida-
mexicana.html

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