Geographic segmentation:

KFC has outlets internationally and sells its products according to geographic needs of the customer. In
India KFC focuses how geographically its customers demand differentproducts. In north india Chicken is
the main selling product, while in the south the Veg.items sell more than the chicken.

Demographic segmentation:

In demographic segmentation, the market is divided into groups based pon an age,gender, family size,,
income, occupation, religion, race and nationality.KFC divides the market on demographic basis in this
way:

Age is between 6-65.

Gender is both males and females.

Family size is 1-2, 3-4, 5+

Income is Rs 10,000 n above.

Family lifestyle is almost all.