School: PATIN-AY NATIONAL HIGH

SCHOOL
Teacher: GERAMIE R. HIPOLITO
Teaching Date/s March 24, 2021
GRADES 11/12 Grade/Level: 12
DAILY LESSON PLAN Learning Area: Applied Entrepreneurship
Quarter: 3rd Quarter
Session: 1 session
I. At the end of the allotted time, the learners must be able to:
OBJECTIVES 1. explain and discuss the 7p’s of marketing mix;
2. recognize the value of marketing mix as an entrepreneur and customer; and
3. create and construct product using marketing mix
A. Content The learner demonstrates understanding of environment and market in one’s
Standards locality/town.
B. The learner independently creates a business vicinity map reflective of potential
Performance market in one’s locality/town.
Standards
C. Learning Recognize the importance of marketing mix in the development of marketing
Competencies strategy
(CS_EP11/12ENTREP-0h-j-10)
II. Content Marketing Mix (7P’s of Marketing)
III. LEARNING
RESOURCES
A. References Batisan R.S (2016). Entrepreneurship. Diwa Learning System Inc. Makati City
1. Teacher’s
Guide Pages
2. Learner’s
Materials
Pages
3. Text book Entrepreneurship Page # 59
Pages Applied
4. Additional
Materials
from Learning
resources(LR)Por
tal
B. Other Assistive Technology, Laptop, DLP, Led TV, speaker, extension wire, paper strips,
Learning charts, marker pen, and scotch tape.

Resources/Materi
als
IV.
PROCEDURE
S
PRELIMINARIES Students’ Activity
A. Reviewing Prayer
Previous Greetings
Lesson or Attendance Checking
REVIEW
Presenting
1. What was our lesson last meeting? Student: Our lesson was all about the
New Lesson 2. Who can cite the characteristics that characteristics of an entrepreneur.
entrepreneurs must possess? Teacher: ok Very Good!
3. Did you possess those Student: Passionate, dedicated, optimistic.
characteristics? Teacher: Ok that’s it! Very Good!
4. Have you considered yourself as an Student: (Select Student) Well I guess, I
entrepreneur? have this characteristics, a little bit!
Student: (Select Student) Base on my own
assessment, maybe Yes!
(Follow- up Questions Followed)
B. Establishing SETTING OF STANDARDS
a Purpose for The students will read the house rules.
the Lesson 1. I will participate and cooperate in every activity;
2. I will listen when my teacher speaks;
3. I will use my intelligence to convey ideas;
4. I will keep myself silent and observant during other group presentation;
5. I will not do unnecessary movements that can disturb my classmate and the Whole
class.

READING OF THE SPECIFIC LEARNING OBJECTIVES

The teacher let the students read the objectives so that the students will be able to
track the accomplishment of the different objectives as the lesson is taught.

OBJECTIVES
At the end of the allotted time, the learners must be able to:
1. Explain and discuss the 7p’s of marketing mix;
2. Recognize the value of marketing mix as an entrepreneur and customer; and
3. Create and construct product using marketing mix

C. Presenting LOGO QUIZ!

Examples/Inst Instructions:
ances of the a. The class will be grouped into three (3)
which is a permanent group throughout the
Lesson
session.
b. The teacher will show different logos of
famous & successful companies and each
group will guess which company does the
MOTIVATIO logo belongs.
N c. The group who got the greatest number of
correct will be declared as the winner. Student: I did enjoy the activity.
d. The teacher will give 1minute each slide to Student: The picture shows
answer the quiz. different logo of a corresponding
business company.
Teacher: Yes very good!
Student: Logo is very important to
help in promoting the products.
(Follow up Questions)
 Possible Answer: Logo is
important so that the
business can easily be
recognized even for those
who cannot read.
 An established logo can
attract more customers.
 A logo can be used to
represent the quality of the
Answer: British telecom, Adidas, Apple Mac,
business.
Crazy Frog Ringtone, Direct line insurance,
DIAGNOSTIC Teacher: Thumbs up for that
Hewlett Packard, Hennes & Mauritz, Microsoft
brilliant ideas students!
Windows, seven eleven

Processing Questions:
1. What did you feel in the activity?
2. What is the picture all about? Describe the
picture.
3. What do you think is the importance of
having a logo in a particular business?
D. Discussing Unlocking of difficulty:
New Concepts Instruction: Identify the letter BEFORE the
and Practicing letter to form a word.
New Skills#1
Q S J D F

Integration in Price- the amount that a customer pays for to Note:

English enjoy it. Student: (Call by name) The
(unlocking of students’ will raise their ideas about
difficulty) Q the following terms.
S P E V D U
QF
Teacher: The teacher will validate
Product – an item that is built or produced to and process the ideas solicited from
satisfy the needs of a certain group of people the students.

O F P Q M F

People- refers to the target market that is in

demand for certain types of products and
services.

Note: The teacher will let the students define the

terminology base on their own understanding.

LITERACY COLLABORATIVE DISCUSSION & REPORTING

SKILLS
MARKETING MIX
*The students  Is choosing and implementing the best possible course of action to attain organization’
will read with long- term objectives and gain competitive edge.
comprehension 7 P’S OF MARKETING
the definition of
Marketing mix PRODUCT (creating value)
 Is any physical good, service, or idea that is created by entrepreneur or an innovator in
and the 7 p’s of serving the needs of the customers and addressing their existing problem.
Marketing. Types of product:
*They will 1. Tangible products- products that can be perceived by our 5 senses.
report what they 2. Intangible products (service)- products that can be enjoyed that are performed by
had understood. people or machines.
PLACE (delivering value)
 Refers to a location or medium of transaction.
 The place whether on-site or online, should also be presentable, appealing, and catchy.
PRICE (capturing value)
 Is the peso value that entrepreneur assigns to a certain product or service after considering
its costs, competition, objectives, positioning, and target market.
PROMOTION (communication value)
 Involves presenting the products or services to the public and how these can be address
the public’s needs, wants, problem or desires.
PEOPLE
 With the influx of various competing products and services, one of the major
differentiators is how people or employees make a difference in the lives of the
customers.
 It is not about the quality of the products anymore, but how employees serve customers.
PACKAGING
 It is the overall identification look and feel of a product and service.
 This is the first element that the customers will see.
 It determines the uniqueness of the product from the competitors.

PROCESSES
 Is defined as step-by-step procedure or activity workflow that the entrepreneur or
employees follow to effectively and efficiently serve the customers.

Integration in
Business Lets Try This!!!!
Mathematics
(Solving for 1. A jacket which cost P1,350 is being sold at P2,025. What is the rate of mark-
Mark-Up) up based on cost?
 Solution:
Rate of Mark-up = 2,025 – 1,350
Develop 1,350
Numeracy
Skills = 0.5 or 50%
Note:
 The Teacher will choose among the students who raise their hands who want to
solve the problem.
 After solving and showing the solution, a follow-up question follows.

Questions: Is the answer of (__________) correct?MP= SP-Unit cost/unit costx100

How did you come up with the 50% mark-up?
Possible Ans: Yes or No.( let the student defend his/her stand based on the answer and
explain the process of deriving such answer.
Teacher: Very good! Ok Everybody claps your hands for a job well done!

E. Discussing VIDEO CLIP

New Concepts The teacher will show a short video clip about the procedure of making “PASTILLAS
and Practicing DE LECHE’ and conduct a short review about it.
New Skills#2
Guide Question:
INTEGRATIO
Based on the video presented, why it is important to identify the proper ingredients and
N–
process in making Pastillas De Leche?
Pastillas De
Leche Making
Possible Student Response: Proper identification of ingredients to be used and the
(TLE)
proper process in Pastillas de Leche making is very important to avoid losses, to ensure
the quality of products and enable to meet the expectations of the target market.
Developing the
Teacher: Ok Very good!! Will you agree (call a student) with the idea of (name of
Hots of Students
student)? Agree or disagree? Stand your answer.

F. Developing
Mastery GROUP ACTIVITY – AM I? or AM I NOT?
(Leads To Instructions: The teacher will show a picture and each group will identify the following
Formative according to the components of marketing mix.
Assessment)
1 6

2 7

3 8

4 9

5 10

G. Finding DIFFERENTIATED INSTRUCTIONS – SHOW TIME!

Practical Each group is given 2 minutes to do the assigned task. After given time, each group
Application of will present their work.
Concepts and
Skills in Daily Group 1 – ADVERTISEMENT
Living Your group is tasked to make an advertisement to promote eco-friendly environment
using your own products.
Group 2 – TALK SHOW
Assuming that you are one of the big time business entrepreneurs in your locality you
are task to enumerate the tips or the components of marketing mix for the success of the
business.
Group 3 – POSTER-SLOGAN
Your group is tasked to make a Poster-Slogan which shows the 7ps of marketing in the
business industry.

H. Making
Generalization Possible student response:
and Guide Questions:  Marketing mix is important so that
Abstractions entrepreneur can bench mark and
What is the importance of knowing the prepare for the possible risk in
about the
components of marketing mix in a business along the way.
lesson business?
 Yes, because it might kills number
Do you think the Philippines are frightened of Filipino Citizen and this virus
Developing by the issue of NCOV? has no antidote available to cure it
HOTS/ Teacher: Teacher will compliment the idea
Valuing of the student.
Based on the issue of NCOV, if you are an  Facemask is in need in this instant.
Integration in entrepreneur what will be the best product  Facemask will help the people
Trends that you are going to produce? protect themselves from the people
(NCOV issue) who are possible carrier of the
How did you come up with the product? virus.
(Wow very good Students!!)
(Everybody clap your hands for having that
brilliant mind)

The students are given a seatwork to ensure learning for today’s discussion.
I. Evaluating 1. In your own understanding, define marketing mix.
Learning. 2. Give the 7p’s of marketing mix
3. Give the importance of studying marketing mix in business industry.

J. Additional Activities for The teacher will give points to the performance of every group and
Application or Remediation/ give feedback.
Assignment
V. REMARKS
VI. REFLECTION
A. No. of learners who earned
80% in the evaluation
B. No. of learners who
required additional activities
for remediation
C. Did the remedial lessons
work?
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies work well? Why
did this work?
F. What difficulties did I
encounter which my principal
or supervisor can help me
solve?
G. What innovation or
localized materials did I
used/discover which I wish to
share with other teachers?

Prepared by:

GERAMIE R. HIPOLITO
SHS – Teacher

Observed by:
DORIS P. CIMENI
Assistant to the Principal