Integrate RBV and competence based completion theories to support
organization competition. RBV: The Resource based view (RBV) analyzes and interpret internal resources of the organizations and emphasizes resources and capabilities in formulating strategy to achieve sustainable competitive advantages that leads to superior long term performance. Resources that are valuable and unique can lead to creation of competitive advantage. Resources may be considered as inputs that enable firms to carry out its activities. Utilization of resources
Sustainable competitive advantage
Superior long term performance
competence based competition:
The ability to sustain the coordinated distribution of resources in ways that helps an organization achieve its goals (creating and distributing value to customers and stakeholders). Both theories argue to utilize the resources in best possible way that organization can compete with rivals.