HARDBALL

FIVE KILLER ST RATEGIES FOR

T ROUNCING THE
COMPET ITION
PRESENTED BY:
RIMSHA VICTOR, RIDA ASIF, SHEHLA PENKAR, AMNA NADEEM, RIJA KHAN
 INTRODUCT ION
HARDBALL SOFTBALL

They play to win

They play to play
They strive for unfair
competitive advantage They certainly don’t win.

RIMSHA VICTOR
THE "IN THIS QUICKER, TOUGHER
HARDBALL WORLD OF BUSINESS PLAYING
MANIFESTO
HARDBALL IS NOT AN OPTION
REBALANCING OF SOFT AND IT IS A REQUIREMENT FOR
HARDBALL
WINNING"
FIVE FUNDAMENTAL BEHAVIORS OF
WINNING

1-FOCUS RELENTLESSLY ON COMPETITIVE

ADVANTAGE.

2-STRIVE FOR EXTREME COMPETITIVE

ADVANTAGE.
 Hardball players avoid direct confrontation. That’s because
they’re smart.

3-AVOID Southwest Airlines’ unusual but highly successful route strategy

of by- passing major airports is a classic indirect attack.
ATTACKING
DIRECTLY Once Southwest was established in the smaller airports, the
major carriers faced a dilemma.

Numerous attempts to confront Southwest directly—for example,

Continental Lite — have failed.
RIDA ASIF
4- EXPLOIT PEOPLE'S WILL TO WIN

South- west’s founder, Herb Kelleher, despite his aw- shucks persona, is a
hardball player media, and Southwest is a hardball team.

Hardball players must be action oriented, constantly impatient with the

status quo.
CONT...
One way to do this is by adopting hardball strategies of the kind and to really
turn softball players into hardball players.

By communicating a sense of urgency—“Our rivals have put our jobs, wages, and
stock price on the line”—hardball competitors exploit employees’ will to win.
5-KNOW Playing towards edges/boundaries.
THE
CAUTION Know where edges are
ZONE
SHEHLA PENKAR
 GUIDELINES FOR NEVIGATING YOUR WAY
THROUGH CAUTION ZONE

Does it break existing law

Is the action good for customer

Will competitors be directly hurt by it

Will the action touch a nerve in special interest group

FIVE HARDBALL
STRATEGIES
 a.Profit Sanctuaries.
b.Ways to devastate profit Sanctuaries
1-DEVASTATE
RIVAL'S
PROFIT
●Example: Vacu Corp vs Sweep Co
SANCTUARIES
●Role of knowledge

●Be alert related to pricing strategies.

2-PLAGIARIZE WITH PRIDE

Hardball plagiarism involves

much more than appropriating a EXAMPLE: FORD DEALERS
good idea.

Amna Nadeem
3- DECEIVE THE
COMPET IT ION
“Think of the “fake” is the fundamental—and legal—tactic ”
 4-UNLEASH MASSIVE AND OVERWHELMING
FORCE

POLAR OPPOSITE ATTACK

INSTEAD OF PREFERABLE MASSIVE FORCE JUST LIKE COMPLETELY OVERHAUL IT'S
HAMMER BLOW BUSINESS
INDIRECT ATTACK

UNCOMFORTABLE SITUATION EXAMPLE: FRITO LAYS VS

FOR ENTRENCHED LEADERS ANHEUSUR
RIJA KHAN
5-RAISE COMPET ITOR'S COSTS

SUCCESSFULLY DRIVING UP USING PRICING TO DECEIVE

COMPETITOR'S COSTS WHITOUT COMPETITORS INTO BELIEAVING EXAMPLE: FEDERAL-MOGUL VS
THAT THEY ARE MAKING JP INDUSTRIES
HIS OR HER KNOWLEDGE.
PROFITABLE MOVES.
CONCLUSION
A HARDBALL STATE OF MIND