COURSE: MARKETING MANAGEMENT

SECTION BM

ASSIGNMENT NO: 03

STUDENT NAME: MUHAMMAD QASIM

STUDENT ID: FA19-BBAH-0081

SUBMISSION DATE: 27 -MAY-2021

FACULTY: SIR HUMAIR ALI

SPRING 2021 SEMESTER

MOHAMMAD ALI JINNAH UNIVERSITY

If you are brand manager for nokia mobile phone in Pakistan, how
would you develop brand equity for nokia smart phones as company
is struggling to develop space in Pakistani market?

Develop Brand Equity of Nokia Smart Phones:

First I can change packaging of a product make more attract or make more reliable and
I give advice to IT depart full fill the gap made in Pakistani market e.g. security, or
innovative technology. Brand equity is value of a product means recognition of a brand,
customer loyalty or customer satisfaction of a product by quality or reliability of a
product.

Step 1 identity: build Awareness

Step 2 Means of communication to the loyal customer

Step 3 Response or perception about the product

Step 4 Relationship with customer

In 2013 Nokia loss the brand equity even struggling in the market later on Nokia
introduce Lumia series. Nokia Lumia series failed due to window Microsoft. Nokia
introduce an android smartphone with new classic look/style so nokia can full fill the gap
between market and consumer/ customer. Build awareness about the product how good
product are for consumer. Communicate with customer if they have any facing problem
so make sure that Nokia service center satisfy the customer problem. Response or
perception about the product make a survey form or evaluate the result what consumer
think? About the product. Relationship with customer always connected with customer.
How Nokia develop space in Pakistani market:

We can change the brand image, packaging and style of a product and innovate a
reliable and secure technological system that customer belief in nokia customer think
that there is no brand expect nokia to satisfy customer need. And again enter in the
market capturing the new position in the market.