Persona: Dalena
Goal: Browse through available audio tours and buy tickets
ACTION Select country
A. Check which
TASK LIST countries are on the list
B. Select a country
Annoyed at not having an
overview of how many
tours available in a specific
FEELING ADJECTIVE country.
Annoyed at having to click
through a single country
to find it out
Enables a world map view
that shows available
museums with markers.
IMPROVEMENT
Optimises the app with a
OPPORTUNITIES voice assistant
Browse
Check available tours Buy a ticket
museums/galleries
A. Browse A. Browse available A. Confirm order
museums/galleries tours B. Proceed payment
B. Select a place B. Select a tour
Happy to see many Satisfied to be able try Frustrated to find out the
(unvisited) museums some parts of the tour payment options are rather
and galleries are on the for free limited. No PayPal.
list. Annoyed at the small
Ticket confirmation takes
size of images and some time.
inability to zoom in
Shows how many Provides more in-app Creates a sound once the
museums are found on a experience, instead of payment is done.
certain (crowded-with- being redirected to the Returns to the tour screen
places) area on the map museum’s website for after the payment is
more information successful.
Provides the option for
extra donation.