What is the Games
GAMES WORKSHOP PRODUCTS?
Workshop Hobby?
Much more than just a game, the world of Games
Workshop opens up an entire hobby of collecting,
modelling, painting and gaming. Hobbyists collect
models over a period of time to create huge armies
containing many hundreds of miniatures. As a result,
Games Workshop products are not single purchase
lines – this guarantees continuous sales all year round,
no matter what the weather is!
THE BEST MODEL SOLDIERS
IN THE WORLD!
Games Workshop designs and sells high quality
products. Our major brands are Warhammer and
Warhammer 40,000, and we hold the license for
The Hobbit: The Desolation of Smaug™ Strategy Battle
Game. We also have a range of Citadel hobby products
that are a significant revenue generator, driving repeat
return footfall from our loyal customer base.
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Warhammer is Games Workshop’s most established brand; a
fantasy world of warring armies and monsters.
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Warhammer 40,000 is Games Workshop’s most popular brand,
set in a wartorn future.
The Hobbit: The Desolation of Smaug™ Strategy Battle Game,
together with The Lord of the Rings™ Strategy Battle Game, is a
globally recognised brand based on JRR Tolkien’s novel and the
record-breaking blockbuster film series.
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No matter what models our enthusiasts collect, everyone needs
paint and tools to assemble their models and make them ready
for battle.
Reading army books and compiling army lists helps with numeracy and
literacy skills.
This is a social hobby...
The Games Workshop hobby helps develop artistic skills.
Building encourages creativity and imagination.
WHY SHOULD YOU STOCK
G
ames Workshop offers a Games Workshop offers independent stores their
products at an attractive price. This gives you the
great range of products opportunity to take on a profitable product line, with
that have a proven sales an easy to stock range of proven sellers, at a variety of
record around the world. price points, supported by international promotion
through a popular website and best selling magazine.
The products are based around a hobby, and thus offer
a subscription model of sales (repeated return visits Top five reasons to stock Games Workshop products:
by loyal customers), ideally suited to stores who pride
• Repeated return visits by loyal customers
themselves on offering great customer service.
• Year round sales
Another advantage of selling products related to a
hobby is that they offer year round sales, helping to
• Substantial margin
mitigate the overwhelming dominance of Christmas • Simple to stock and easy to manage
sales on annual turnover. • Supported by a popular website
STOCKING OUR PRODUCTS
We value and prioritise our relationships with
independent stores in local communities.
Games Workshop offers world class support to its
independent stockists:
• A dedicated representative who will manage
your account and be on hand to provide help and
assistance when you need it.
• Advice on what to stock and sell – you only need a
small range to capitalise on the sales available from
stocking Games Workshop products. We do offer a
larger range, and can advise on which products to
stock for those who aim for larger sales volumes.
• Games Workshop offers an extensive range of
customer-made racking and point of sale material.
• Games Workshop operates a flexible policy on
ordering our products.
• A variety of payment methods, including credit
terms, are available.
We have a Stockist Programme that makes investing
in Games Workshop’s products simple and affordable,
whilst rewarding independent stockists with a range
of benefits.
Contact us today to find out more.
 AN ESTABLISHED AND
GROWING BUSINESS
Games Workshop is the largest and most successful
fantasy and futuristic model soldier company in the
world. At the heart of this hobby are the best model
soldiers in the world.

• Games Workshop has been in business for over 40

years. ®

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• More than 3500 independent toy, book, craft,
game and hobby shops around the globe stock our
products.
• Games Workshop is a Public Limited Company on
the London Stock Exchange.

Games Workshop hobbyists collect and paint model

soldiers and can use them to play out tabletop battles
against fellow enthusiasts.

The process for becoming a Games Workshop stockist is a simple one.

Contact our representative today to discuss your application, and they
will walk you through the process.

Please note that Games Workshop only accepts trading applications from bona fide retailers with their own store; we will reject any application from individuals for personal use, market traders, or
those utilising third party websites.

Copyright © Games Workshop Limited 2014 excepting all materials pertaining to the New Line theatrical productions: The Fellowship of the Ring; The Two Towers; and The Return of the King which
are © 2014 New Line Productions, Inc. All Rights Reserved. The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the
King, and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
and Games Workshop Ltd. All Rights Reserved. Games Workshop, the Games Workshop logo, GW, Warhammer, the Warhammer logo, The Game of Fantasy Battles, the twin-tailed comet device,
Warhammer 40,000, the Warhammer 40,000 logo, the Aquila logo, 40K, 40,000, Citadel, the Citadel Device, Citadel Finecast, and all associated marks, logos, names, places, characters, creatures,
races and race insignia, illustrations and images from the Warhammer world and Warhammer 40,000 universe are either ®, TM and/or © Games Workshop Ltd 2014 variably registered in the UK
and other countries around the world. All Rights Reserved.

© Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: THE DESOLATION OF SMAUG and the names of the characters, items, events and places therein are trademarks of The Saul
Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc. (s14)

STOCKING GAMES WORKSHOP PRODUCTS

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Product code: 60440199065

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A high quality product offer, tailored to the needs
of local independent stores. ®