Phase 1 Course recognition

Presentado a

Tutora

KARLA NATHALIA TRIANA

CARLOS NICOLAS RODRIGUEZ LOPEZ

CODIGO 9540122

CURSO 212053_23

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

INGENIERIA INDUSTRIAL

2021
 INTRODUCTION

At present, in a world with much more globalized markets and with changing
technology every day, with the competitiveness of companies and the increasingly better
preparation of people, the need arises for companies to grow in line with the times. , with
the demand for more and more innovative products and services, that is why Xerox has
proposed a whole new strategy to maintain and grow, this is a brief review of this plan.
 OBJETIVES

1. know the strategy proposed by the Xerox Company.

2. understand why cost reduction is so important to this strategy.

3. learn more about markets, globalization and the functioning of finance in times
of change for a Company.

4. practice the english language.

1.
 Xerox case Article Review
CARLOS NICOLAS RODRIGUEZ LOPEZ
Paragraph 1: What is the main activity of Xerox and how is behaving the
Market
Xerox is a company that is responsible for the creation, manufacture and
production of new innovative and intelligent technologies, this company wants to
simplify operations and implement a whole plan of continuous improvement and take
advantage of new market opportunities taking into account the technological
advancement that is lives day by day and markets are increasingly changing and
competitive, Xerox shares have risen despite the fact that the relationship between the
United States and Europe is not the best, analysts rank Xerox as one of the main
companies in the United States As the print practice continues to move toward
digitization, Xerox is constantly evolving.
Paragraph 2: Why do you think Xerox implemented retrenchment
Strategy
One of Xerox's main strategies is to reduce costs by promoting an entire
operational efficiency plan, called OWN IT, which is based on cutting $ 640 million in
expenses for the first year alone, followed by two more years of the same savings
strategy. , Xerox takes this evolutionary step accompanied by investors and minimizing
practical production costs that is applied in all companies and occurs in times of crisis,
 giving an advanced and attractive approach to different investors and different markets
due to the expansion possibilities that It offers since this time is of important
technological changes and the emergence of new technologies such as those promoted by
Xerox.
Paragraph 3: What are the main concepts describe of the strategic
management developed in Xerox?
Xerox's strategy is based on the incorporation of new thinking regarding recent
technological advances and the opening of new markets for these technologies, Xerox
specialist in printing machinery goes through a global transition from paper to digital
therefore It has to be at the level of the current demand for products and services, all this
has led to the emergence of this whole strategy based on cost reduction and on the boost
in corporate and managerial capacities, which seek the incorporation of capital through
the sale of shares guaranteeing a good return.
Paragraph 4: What is the importance of outlining the company´s strategy
and plans?
The new publicity and the return that this new Xerox strategy guarantees to its
investors have outlined this plan as a great investment opportunity where the
expectations of opening to new markets are very attractive, the achievement of resources
by the company makes Cost reduction does not generate much to talk about and is taken
as a more used strategy to evolve, everything is focused on obtaining new funds since
Xerox is positioned as it is currently doing as one of the main companies in the United
States and that can continue to enter the foreign market with greater success

CONCLUSIONS

technology advances day by day and with it companies make great efforts and
generate strategies to stay in the market and be successful.