Scope and Delimitation

This study was conducted to determine the status of online marketing strategies in
luring out target consumers for business establishments to be known. This way, the
status or the respondents of the study will focus solely on local businesses run in
Tacloban City, specifically food services. Fast food chains will be excluded in this study,
as the scope strictly constricts the businesses that are locally owned. Aspects to be
looked in to will be the methods and strategies, facilities, customer services offered, and
current problems the entity is facing.
In coherence with the fast modernizing society, this study will study and somehow
introduce systems that will be important for owners to manage and interact with
consumers. Such systems will suffice those present in web, mobile, and social channels.
Thus, interaction will yield results to be used for actions that will improve the locality of
the subject.

Significance of the study

Performance of the local food industry in Tacloban City is somehow poor. It must be

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pointed out that it is a strong reason why an investigation over the subject is necessary

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to be able to advance and expand, similar to those multinational chains. Mostly,

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consumers mainly dine in fast food franchises owned by international corporations due

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to its cheapness and fast service. However, those businesses owned by local

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businessmen struggle in getting an audience and gathering target consumers. Thus, this
study will be most relevant to:
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To local food businesses. This study would yield results that would improve the
functionality of the entity. Articulate designs will be formulated for them to use in
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reaching out to a wider scope of customers through the use of technology.

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To owners/managers. With the generation of results, the study could also point out
existing systems that are effective and should be continued by the business. It would
also add fund to the knowledge of the owners/managers in taking care of their chain.
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To other local businesses. With this study, they can relate and formulate newer and
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brighter ideas for problems similar to those of the food business.

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Also, the study is timely and relevant because today, technology is making some
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businesses very highly effective and progressive. So therefore, if the latter would be
properly studied, taught and then applied, it can also make the local businesses the
former.
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