Greenest / Social Responsibility of

Men’s trousers brand

Report

Submitted by

TOM VINCENT

09AC42

In partial fulfilment of the requirements of Anna University for the award of

the degree of
Master of Business Administration

MARCH 2010

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 CONTENTS

S.NO TOPIC PAGE NO

1 INTRODUCTION 3

2 BENEFITS OF ORGANIC 3
CLOTHING

3 RESEARCH 4

4 DETAIL STUDY 5

5 METHODOLOGY 17

6 CONCLUSION 19

7 SUGGESTION 20

8 REFERENCE 20

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1. INTRODUCTION

Designers and brands world over are now creating eco-friendly products to make our closets prettier
and safer. The world’s consumption rate today is undeniably something to worry about. Products are
discarded before they are entirely consumed. In times of rapid consumption and the deteriorating
environmental conditions what is the most important thing we need? The obvious answer is eco-
friendly products. The use of eco-friendly or ‘going green’ products is an important step in protecting
the environment. And these eco-friendly products not only help the environment but also protect the
consumer. “The use of garments made by organic fabrics not only helps protect the environment from
pollution, it also reduces the skin related health issues due to various dyes used in clothes and their
reaction to the fibres in various climates

The fashion industry is now doing its part in promoting eco-friendly products and many brands are
now producing lines using fabrics that are organically grown and using socially responsible
manufacturing processes.

2. BENEFITS OF ORGANIC COTTON

Organic agriculture protects the health of people and the planet by reducing the overall exposure to
toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply,
and that are associated with health consequences, from asthma to cancer. Because organic agriculture
doesn't use toxic and persistent pesticides, choosing organic products is an easy way to help protect
yourself.

Here are some reasons why organic cotton production is important to the long-term health of the
planet:

 Cotton uses approximately 25% of the world's insecticides and more than 10% of the
pesticides (including herbicides, insecticides, and defoliants.).

 Approximately 10% of all pesticides sold for use in U. S. agriculture were applied to cotton in
1997, the most recent year for which such data is publicly available.

 Fifty-five million pounds of pesticides were sprayed on the 12.8 million acres of conventional
cotton grown in the U.S. in 2003 (4.3 pounds/ acre), ranking cotton third behind corn and
soybeans in total amount of pesticides sprayed.

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  Over 2.03 billion pounds of synthetic fertilizers were applied to conventional cotton in 2000
(142 pounds/acre), making cotton the fourth most heavily fertilized crop behind corn, winter
wheat, and soybeans.

 The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton
in 2000 in the United States as "possible," "likely," "probable," or "known" human
carcinogens (acephate, dichloropropene, diuron, fluometuron, pendimethalin, tribufos, and
trifluralin).

 In 1999, a work crew re-entered a cotton field about five hours after it was treated with
tribufos and sodium chlorate (re-entry should have been prohibited for 24 hours). Seven
workers subsequently sought medical treatment and five have had ongoing health problems.

3. RESEARCH

Study of Socially and Environmentally Responsible Men’s Trousers Brands:

This research study is to find out the brands of men’s trousers that are socially and environmentally
responsible to the society. And looking upon how they are servicing to the society and make their
brand more environmental friendly and conscious to the environment. The brands which i taken into
study are :

I. RAYMOND
II. VAN HEUSEN
III. CLASSIC POLO
IV. JOHN PLAYERS
V. GUCCI
VI. FUSION CLOTHING
VII. EARTH WARRIORS
VIII. EARTH SQUAD

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4. DETAIL STUDY

RAYMOND

Raymond Group  is one of India's largest branded fabric and fashion retailers, Incorporated in 1925.
It is one of the leading, integrated producers of worsted suiting fabric in the world, with a capacity of
producing 31 million meters of wool & wool-blended fabrics.

The Group owns apparel brands like Raymond, Raymond Premium Apparel, Manzoni, Park Avenue,
ColorPlus, Parx & Notting Hill. All the brands are retailed through ‘The Raymond Shop’ (TRS) - One
of the largest network of over 550 retail shops spread across India and overseas, in over 200 cities.

As a company that has always been socially responsible, Raymond has displayed an innate desire and
zeal to contribute to the welfare and social upliftment of the community. Their CSR initiatives in
education prepare children for life and equip them to take on challenges of tomorrow’s world.

The Raymond Rehabilitation Centre for the welfare of under-privileged children was inaugurated
on 3rd July at Jekegram, Thane. The centre was inaugurated by our CE, Dr. Vijaypat Singhania and
is the result of initiatives taken by CE as part of other similar projects for the welfare of common man,
under the aegis of the Sheriff of Mumbai..

With an intention of making less fortunate children independent and self-sufficient in life, the centre
provides free vocational training workshops to young boys and girls over 16 years. The three-
month vocational courses will comprise of basic training in electrical, air-conditioning & refrigeration
courses, tyre puncture and repair, plumbing etc.

At the end of the training period, these children will be awarded certificates and a tool-kit, making
them independent to start practicing the skills acquired from the centre. These courses would be
conducted by the finest faculty from Industrial Training Institutes (ITI), set up under the Directorate
of Vocational Education and Industrial Training, Government of Maharashtra. The Centre will work
in close association with select NGOs for the vocational training courses.

Raymond Embryo Research Centre

Raymond’s association with animal husbandry dates back to three decades when Raymond Limited
established a sheep breeding farm at Dhule in Maharashtra for research in various aspects of sheep

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management and reproduction in 1970. Raymond was the first organization in India to introduce
Embryo Transfer in Sheep (1977).

Chairman Emeritus, Raymond Limited, Dr. Vijaypat Singhania, is actively promoting cattle
development, an issue close to his heart. He encouraged the development of and propagation of
Embryo Transplantation Techniques for the up gradation and breeding of high milk-yielding cattle.
During 1983 a well equipped ‘Raymond Embryo Research Centre’ [RERC] for cattle was set up at
Gopalnagar near Bilaspur in Chattisgarh state. The laboratory continued the extensive research in
Embryo Transfer in cattle. The significant achievements of Raymond in the field of embryo transfer
have resulted into birth of thousands of Embryo transfer Lambs and hundreds of Embryo transfer
Calves.

Besides, the centre has produced quality bulls by embryo transfer technology for semen production.
The RERC was also successful in freezing and sexing the embryos and produced calves out of these
frozen and sexed embryos. This centre has gained national & international recognition due to the
pioneering and extensive work in the field of Embryo Transfer in cattle. It is the only Embryo
Transfer laboratory in India which is accredited by The Union Ministry of Agriculture and Animal
Husbandry, Government of India.

J.K. Trust Gram Vikas Yojana

With the objective of transfer of the technical expertise gained over three decades to the grass-root
level, J. K. Trust Gram Yojana (JKTGVY) was launched in 1997. The mission of JKTGVY is to
significantly improve the quality of life in India’s rural areas through a “Cattle Breed Improvement
Programme” (CBIP) that achieves the following goals,
 Reducing Infant Mortality and Malnutrition: Surplus milk generated by high milk yielding
cows helps to reduce infant mortality (especially caused in age group of less than 12 months)
and reducing malnutrition among children.
 Creating Employment: To provide employment opportunities for rural educated
unemployed youth.
 Alleviating Poverty: Increased milk production by the participating farmers effectively
supplement their income by sale of surplus milk.

The main objective of this programme is to Upgrade/Crossbreed the local indigenous low milk-
yielding cows and buffaloes by breeding them through Artificial Insemination [A.I] with the use of
high pedigree frozen semen of indigenous/ exotic breeds. The resulting upgraded/crossbred progeny
with an improved genetic make up will have better milk yielding capacity.

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This is achieved through a special programme called “Cattle Breed Improvement Programme”
using an innovative concept of “Integrated Livestock Development [ILD] Centre”. The
programme operator, “Gopal”, who monitors each centre is an unemployed youth extensively trained
for six months to carry out A. I. in cattle and buffaloes, by qualified Veterinarians at Raymond
Embryo Research Centre, in Gopalnagar. The Gopal is provided with a motorcycle to perform A.I and
provide other veterinary services like veterinary first aid, castration of scrub bulls, deworming and
preventive vaccination against various diseases at the doorstep of the farmers. Activities of these
programme operators are supervised and monitored by qualified veterinarians. One veterinarian
monitors the work of 10 ILD Centres.

The Trust is currently operating a network of 723 Integrated Livestock Development (ILD) Centre in
33 Districts of Chhattisgarh, Madhya Pradesh, Uttarakhand and Andhra Pradesh. Through these
centres, we are providing Veterinary services to about 7000 villages in these states.
On March 13th 2007, an agreement was signed at Gandhinagar between the Department of Animal
Husbandry, Government of Gujarat and J.K. Trust Gram Vikas Yojana for establishment of 300
Integrated Livestock Development (ILD) centres in the districts - Surendranagar, Jamnagar and
Dahod with a total project outlay of Rs. 18 crores over the period of 3 years. With the establishment
of these 300 ILD centres in Gujarat, our services will reach to additional 3000 villages.

The Ministry of Rural Development, Govt. of India has sanctioned “Special Project under
Swarnjayanti Gram Swarojgar Yojana (SGSY) for setting up 120 Integrated Livestock Development
Centres in 6 districts of Bihar namely Araria, Katihar, Kishanganj, Purnia, Saharsa and Supaul. The
total project cost for a period of 5 years is Rs. 13.97 crores. With the establishment of these 120 ILD
centres in Bihar, their services will reach to additional 1200 villages.

On 10th April, 2007 Dr. Raghuvansh Prasad Singh, Hon’ble Union Minister for Rural Development,
Government of India, handed over the sanction order of this project to Dr. Shyam Zawar.

Dr. Shyam Zawar- Secretary, J.K. Trust Gram Vikas Yojana receiving the Sanction order from Dr.
Raghuvansh Prasad Singh, Hon’ble Union Minister for Rural Development, Government of India, 
Dr. Asheesh Ganju – Regional Project Manager (North India)  was also present.

They have initiated their activities under Andhra Pradesh Rural Livelihoods Project (APRLP) in
Anantpur and Kurnool districts by establishing 35 ILD centres in both these districts.

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The Govt. of Andhra Pradesh has also sanctioned a project for establishment of 500 Integrated
Livestock development (ILD) centres in 8 districts of AP with a total project outlay of Rs. 35 crores
over a period of 5 years. This is the biggest project sanctioned in a state at a time. With the
establishment of these 500 ILD centres in Andhra Pradesh, our services will reach to additional 5000
villages.

Van Heusen

Phillips-Van Heusen Corporation is an American apparel company, and the world's largest shirt
company. It owns brands such as Tommy Hilfiger, Calvin Klein, Van Heusen, Izod, Arrow, G. H.
Bass..

In India one of the important company who leading the green revolution is Van Heusen. Janet Arole,
Media Relations Executive at Van Heusen spoke on the subject of eco-fashion and their recently
launched eco-friendly clothing line. “Limited resources and increasing productivity has put the natural
environment around us under tremendous pressure. Mother Nature is straining to stay alive. Reason
enough for Van Heusen to get serious about the eco friendly path,” says J. Arole.  They have launched
a line of formal, semi-formal and casual shirts, trousers for both men and women in various styles and
colours.

Garments that are produced or made with organic fabrics such as cotton, jute or hemp are considered eco-
fashion. The style of such clothing can often range from active wear, outerwear and even haute couture.
The fabrics that are grown for these garments are free of any pesticides. There has been growing evidence
that chemicals often remain in fibres while growing the fabric. Thus non usage of these not only protects
the environment but also the wearer. “Another element of eco fashion has to do with the way the clothing
is manufactured and sold. If the employees making the clothing are not paid a livable wage, or if the  
working conditions are substandard and hazardous, the clothing fails the free trade practices test.

Van Heusen goes green with ECO range collection

   
 Going green is by no means an ad campaign. It’s not a novel way to launch a shirt and trousers. It’s not
because it’s the done thing. It’s about initiating a change and making every effort to sustain it.

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Van Heusen has announced the launch of ECO line shirts and trousers, their new collection to celebrate the
glory of the season. Wear 100% organic substances with comfort, style and elegance in VH stunning styles
from the different ranges for men and women. This nature-friendly product has formal, semi-formal and
casual shirts and trousers collection for men as well as women in terms of variety in colors and price range. A
complete shirt range made from 100% natural raw material, organic cotton, made from untreated cotton seeds
and natural dyes.

Limited resources and increasing productivity has put the natural environment around us under tremendous
pressure. Mother nature is straining to stay alive. Reason enough for Van Heusen to get serious about starting
down the eco friendly path.

Enter eco line of trousers that is not just environmentally friendly, but marks the turning point for Van
Heusen. The trousers itself is made from 100% organic cotton, which is grown in the most natural
conditions. Every care has been taken to ensure that no artificial or chemical substances are used. This
ensures that soil cycles are protected, not just helping ecologically but also helping humanity at large.

Change is never about grandiose ideas but in all the small actions people take. So even something as small as
weed removal has been done physically without reliance on chemical weed killers. Balancing the population
of insects by using trap crops to lure pests away is just another example of how committed Van Heusen is to
its eco line of shirts. And what better way to reap the benefits of these efforts than to follow natural cycles
and harvest the cotton when it’s fully ready.
.

The end result is a cleaner, greener process to make the eco friendly shirts. And that’s just a start. On every
shirt purchased, Van Heusen will give 1% of the eco shirt sales to ’trees for free’ – an organisation
committed to increasing the green cover on this planet. The sole aim of their initiative is to plant and nurture
trees in public spaces for the benefit of all.

Till date, they have planted over 17,000 saplings in the city of Bangalore. In essence every eco trousers
purchased means more trees planted. The next stage is to phase out the use of paper bags and ensure each
store has reusable jute bags. So even if you aren’t shopping with Van Heusen, you’re still helping the
environment. The company is also doing their bit by donating 1% of every item sold in their eco-friendly

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range to charity.

 They spread eco-friendly ideas through their,

- websites

- Exchange offers

- Paper Bags

- Eco- merchandising

RENEWABLE ENERGY USING BY VH

Phillips-Van Heusen installed a rooftop solar photovoltaic system at it main administrative office
building located in Bridgewater, New Jersey.

Manasquan-based Solis Partners has inked a turnkey deal with Phillips-Van Heusen to deliver the
solar panels. The system will feature 890 Solyndra solar panels that will generate nearly 180,000 kWh
of green power in the first year of operation. The electricity can meet the power requirement of 27
families and eliminate over 240,000 lb of CO2 emissions.

Phillips-Van Heusen anticipates the return on investment within five years and plans to deploy the
solar power systems at its other locations across the world.

The Group Vice President of Office Services at Phillips-Van Heusen, Doug Jankowski commented
that the solar power project is a part of the company’s corporate social responsibility activities. The
recent deployment of a white TPO reflective roof and the installation of solar panels will considerably
decrease the power consumption of the Bridgewater facility as well as the overall heat island impact.

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CLASSIC POLO

Classic Polo, India's leading men's casual wear brand wanted to replace their Plastic Shopping Bags
to an Eco-friendly Shopping Bag which communicates the importance of re-cycling memorably as
part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive
brand outlets in India. They developed an innovative shopping bag which can be modified into a
simple casual wear, made of 100% Eco-friendly material.

The one of its kind innovation gives the consumers double advantage emphasizing the need of re-
cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.

The innovation immediately caught attention among the urban youth creating immense buzz and
referrals.
Close to 1100 consumer enquiries and requests was registered, seeing the eco friendly shopping
bag going beyond the client’s expectations.

Royal Classic Group launches ‘Club Earth’

They have a variety of green initiatives, Customers who buy Classic Polo products from their in
south india they can pick a packet of seeds or saplings before walking out of the store. The initiative
also encourages every customer of Classic Polo to try out the kitchen garden concept.

According to the release from the company, the initiative is supported by the Forest Department,
Tamil Nadu Agricultural University and the Salim Ali Centre for Orinithology and Natural History.

Further, Rs. 2 from the sale of every garment will go towards environment protection, conservation
of water bodies and village development activities.

In phase one, seeds of Cluster Beans, Beetroot, Raddish , Bhendi, Neem, Dolichos Bean, Papaya
and Pungam will be distributed.

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JOHN PLAYERS

John player is from ITC Brand. It is well known that ITC is involved into lots of CSR activities. They
not only focus on the community, but their focus is also on the environment.

They have a variety of CSR activities:

Towards Environment:

 ITC has been ‘Carbon Positive’ three years in a row (sequestering/storing twice the amount
of CO2 than the Company emits).

 ‘Water Positive’ six years in a row (creating three times more Rainwater Harvesting
potential than ITC's net consumption).
 
 Close to 100% solid waste recycling.
 
 All Environment, Health and Safety Management Systems in ITC conform to the best
international standards.

Towards Social:

 ITC's businesses generate livelihoods for over 5 million people.

 ITC's globally recognised e-Choupal initiative is  the world's largest rural digital
infrastructure benefiting over 4 million farming families.

 ITC's Social and Farm Forestry initiative has greened over 80,000 hectares creating an
estimated 35 million person days of employment among the disadvantaged.

 ITC's Watershed Development  Initiative brings precious water to nearly 35,000 hectares of
drylands and moisture-stressed areas.

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  ITC's Sustainable Community Development initiatives include women empowerment,
supplementary education, integrated animal husbandry programmes.

Preserving National Heritage

As a socially responsible corporate citizen, ITC endeavours to create value for the Indian society in
multiple ways, one of them being preservation of India's rich cultural heritage. ITC has made
significant contribution to the promotion of Indian classical music, theatre, art and cuisine.

E-Choupal
ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has
conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers
around the world on a sustainable basis.
The e-Choupal model has been specifically designed to tackle the challenges posed by the unique
features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the
involvement of numerous intermediaries, among others
‘e-Choupal’ also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of
low risk taking ability > low investment > low productivity > weak market orientation > low value
addition > low margin > low risk taking ability. This made him and Indian agribusiness sector
globally uncompetitive, despite rich & abundant natural resources.
Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a
virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management,
larger investments and higher quality and productivity.
Further, a growth in rural incomes will also unleash the latent demand for industrial goods so
necessary for the continued growth of the Indian economy. This will create another virtuous cycle
propelling the economy into a higher growth trajectory.

Commitment

Envisioning a larger societal purpose has always been a hallmark of ITC. The company sees no
conflict between the twin goals of shareholder value enhancement and societal value creation. The
challenge lies in fashioning a corporate strategy that enables realisation of these goals in a mutually
reinforcing and synergistic manner.
As a corporate citizen with enduring relationships in rural India, ITC has a history of collaboration
with communities and government institutions to enhance farm productivity and the rural resource

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base. ITC’s commitments in agricultural R&D and knowledge sharing have spanned vital aspects of
competitiveness – efficient farm practices, soil and water management.
In 2000, harnessing the empowering force of information technology and its scalabilty, ITC launched
e-Choupal – a knowledge portal providing farmers with a range of information and services. Designed
to enable them to bargain collectively and enhance their transactive power, e-Choupal became the
much needed and easily adoptable tool farmers had been waiting for. Today e-Choupal is a vibrant
and rapidly growing zone of business and interaction for over 4 million farmers.
ITC moved rapidly to apply the economic momentum of e-Choupal to solving urgent social and
environmental tasks. ITC launched Mission Sunehra Kal, a rural capacity building programme
fostering local initiatives to develop water and forest resources, open up new non-farm livelihoods,
empower women economically and expand primary education.
The Mission now embraces a community of thousands of villages that are influential nuclei of change
in rural localities spread over 11 States. A clearly focused self-help movement has gained ground in
village after village in these areas, with farmers co-operating to create much needed economic,
environmental and social assets out of their own resources.
By linking knowledge and technology transfer to the creation of economic and social capacity, ITC
has brought a new dynamic to rural development.
ITC has consciously chosen the path less travelled. A path that has led it to create sustainable
livelihoods for 5 million people. For ITC this is an expression of a commitment beyond the market.
Of a conviction that country must come before corporation. Of a true pride in being Citizen First.

ITC Ltd.
 
Sales (2007-2008) = Rs.14000 crores (rounded off)
Net profit after tax = Rs.3000 crores (rounded off)

GUCCI

The House of Gucci, better known simply as Gucci, is an Italian fashion and leather goods label, part
of the Gucci Group, which is owned by French company Pinault-Printemps-Redoute (PPR). Gucci
was founded by Guccio Gucci in Florence in 1921.

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Gucci generated circa €2.2 billion worldwide of revenue in 2008 according to BusinessWeek
magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart
created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278
directly operated stores worldwide (as of September 2009) and it wholesales its products through
franchisees and upscale department stores.

Gucci Goes Green With New Eco-Friendly Packaging

Gucci is taking the initiative to go green by implementing new eco-friendly packaging. The fashion
brand wants to reduce dependence on materials and use 100% recyclable paper in packaging, so their
revamping all packaging from the shopping bags to the gift boxes and even as little as to the tissue
and ribbon that they use.

The new shopping bags are Forest Stewardship Council (FSC) certified and are made of 100%
recyclable paper. All plastic laminated surfaces have been eliminated from shopping bags and boxes.
The tissue paper is no longer coated and both ribbon and garment bags have been switched from
polyester to cotton. Gucci is even going to replace all of its mannequins with a much better eco-
friendly version, designed by Frida Giannini, which will be made of shockproof polystyrene.

Starting in June 2010, approximately 284 flagship stores worldwide will be taking part in the eco-
friendly packaging. Patrizio di Marco, president and CEO of Gucci, said: The worlds leading brands
are rightly judged today not just on the quality of their products and services, but also on the way they
act in the community and towards the environment.”

GUCCI – strong partnerships with UNICEF

Gucci had a partnership with UNICEF since 2005. Gucci stores worldwide donate a percentage of the
sales for special collections made specifically for UNICEF to go toward the United Nations
Children's Fund.

The annual Gucci Campaign to Benefit UNICEF supports education, healthcare, protection
and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan
Africa. For the campaign in 2009, Michael Roberts promoted a children's book, "Snowman in Africa"
with proceeds going to UNICEF. In five years, Gucci donated over $7 million to UNICEF. Gucci is

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the largest corporate donor to UNICEF's "Schools for Africa" that was established in 2004 by
UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to
basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children
living in extreme poverty.

FUSION CLOTHING

 India’s 1st eco-friendly clothing webstore.

 Made at our ISO, GOTS (Global Organic Textile Standard), OE 100 Certified factory at
Tirupur.

 Fusion Clothing Company has 18 years of experience in manufacture & export high quality
knitted clothing . We have been supplying to Top Brands around the world.

 Fusion Clothing is also the 1st Indian company ( as of Jan 2010 ) to be a member of the
Association for Conservation headquartered in Switzerland. Fusion Clothing has nominated 3
projects of Bnhs for funding from this Association.

 Fusion Clothing is offsetting its carbon footprint (partially) by sponsoring BNHS –

Forestation Program & Solar power project of TERI.
MISSION: To contribute to the improvement of our Natural Enviornment with support
from our citizens.

They are contributing their10 % of sale revenue proceeds go for Environmental Conservation
to Bombay Natural History Society. And they are very much into recycling activities also.

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. 

5. Methodology opted:

Here am taking a few parameters to analyse which brand is more socially responsible and
sustainable one for the society. These are the important parameters taking into consideration:

I. Product manufacturing(organic)
II. Packaging(paper bags)
III. Green initiatives
-wind energy
-water
-trees
IV. Social responsibility
-Education
-poverty
-unemployment
V. Amount spending into CSR activities from total revenue

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 TABLE OF RANKING THE BRANDS

RAYMOND V. H CLASSIC JOHN GUCCI FUSION EARTH

EARTH
P P WARRIOR
SQUAD
PRODUCT 12/20 16/20 8/20 8/20 4/20 20/20 20/20 20/20
MANUFATURING

PACKAGING 4/20 16/20 20/20 4/20 8/20 20/20 20/20 20/20

GREEN 8/20 8/20 12/20 20/20 8/20 NA NA NA

INITIATIVES

SOCIAL 16/20 12/20 0/20 20/20 16/20 NA NA NA

RESPONSIBILITY

% into csr from 4/20 8/20 NA 8/20 8/20 16/20 12/20 8/20
revenue

TOTAL 44 60 40 60 44 56 52 48

Price List

• Raymond: 499-3500
• Van Heusen:699-5999
• Gucci:1200-9999
• Classic polo:599-1999
• John players:490-2099
• Fusion Clothing:399-1499
• Earth squad:350-1250
• Earth warrior:410-1599

Product manufacturing
From this table we able to understand that the pure organic clothing brand have the highest ranking,
Fusion Clothing, Earth Warrior, Earth squad have the top position and after that the Van Heusen
getting into second position, they are very much into organic clothing as per their organic fashion
clothing line and next to that Raymond capturing the third position. From that we can able to know
that these are the brands are very much into the organic clothing and very sustainable one.

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 Packaging
In packaging most of the selected brands are into the paper bags and all, and they are into the
recycling also. So that means they are aware about the environmental problems and trying to solve
the huge problems affecting the society. In this first position is keeping by, Fusion Clothing, Earth
Warrior, Earth squad and classic polo. The rest of the brands are not into the pure paper packaging
and recycling mode.

Green initiatives
ITC brand john players are in the top position for green initiatives. They have wide variety of green
hand activities and the most worldly respecting green initiatives. Next to this Classic polo having the
highest ranking. The most organic clothing companies like Fusion Clothing, Earth Warrior, Earth
squad don’t have any green initiatives and rest of the brand like Gucci, Raymond, VH have less
initiatives.

Social responsibility

Here also JP Brand from ITC having the highest ranking, they are very much into the social
responsibility and worldly accepting and respecting activities. Next to that Gucci and Raymond are
getting into the position. Already we discuss so much of CSR activities by these companies in the
previous detailed report of each company.

6. CONCLUSION
From this entire detailed analysis we get into the conclusion that john players and Van Heusen
are the most environmental friendly and sustainable Brand in the Men’s Trousers. Everyone know that
JP from ITC, they are very deeply into the environmental friendly activities and another important
thing we can understand is that they are spending very less amount into CSR activities from their
revenue. Most of the organic clothing Brand spend their 6-10% of their single selling to CSR
activities. But taking as whole john players from ITC and Philips-Van Heusen spending more and
they are the most socially responsible and the greenest brand. Both brands pricing range starts from
499-2999.

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7. SUGGESTIONS

 Use organic clothing’s Men’s trousers Brand, that will protect the environment and the human
body.
 Government should take enough necessary steps to avoid non- organic clothing.
 Go with Van Heusen and John Players men’s trousers that will give more protection to you
and the Environment.

8. REFERENCES

 www.karmayog.org/csr500companies/csr500companies_8260.htm
 http://www.hindu.com/2009/06/07/stories/2009060759220300.htm
 http://coimbatorelive.blogspot.com/2009_06_01_archive.html
 www.itcportal.com/sustainability-report-2008/index.htm
 www.itcportal.com/rural-development/default.htm
 http://www.ecomall.com/biz/clothing.htm
 http://www.solispartners.com
 http://www.guccigroup.com/documents/2010/Press%20Release%20_Announcement
%20AMcQ%20and%20Gucci%20Group%2027%2005%2010%20ENG%20FINAL.pdf
 http://images.businessweek.com/ss/08/09/0918_best_brands/46.htm .
 http://www.ppr.com/en/brands/gucci-group/gucci/frida-giannini
 http://www.unicef.org/corporate_partners/index_40631.html

 "Phillips-Van Heusen Corp (PVH) Full Description".

http://stocks.us.reuters.com/stocks/fullDescription.asp?rpc=66&symbol=PVH.

 http://www.tradeindia.com/Seller-2130433-CLASSIC-POLO-APPARELS/
 http://www.organic-market.info/web/News_in_brief/Eco-Textiles/India/176/319/0/9638.html

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