ASK Quiz Funnel Blueprint 2021

THE
QUIZ FUNNEL
M BA LS UT E
EPRR
C ILN
A TS S
BY THE ASK METHOD COMPANY AND BUCKET.IO
® ®
T HE 2 0 2 0
QUIZ FUNNEL
BOOTCAMP
® ®
THE QUIZ FUNNEL BLUEPRINT
Before You Read

This QUIZ Funnel Blueprint is loaded with information, and I know you’re excited to start
reading through it.
But, you’ll get MUCH more out of it if you use it to follow along with the QUIZ Funnel
Blueprint video.
In the video, I walk through the entire Blueprint and go into a lot more detail that will help
explain what you’re seeing in this PDF.
Go check out the video now:

www.QuizFunnelWorkshop.com
Ryan Levesque
Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®
© 2021 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
ASK Method® and Bucket.io® are Registered Trademark 2
Welcome to the
QUIZ Funnel Blueprint…
brought to you by the ASK Method® and bucket.io®
This is the full QUIZ Funnel Methodology condensed and organized in one PDF so you can
see it in just a few pages.
When I first started my business in 2008 in the middle of the world financial crisis (much like
the challenges being faced right now) my wife and I had no money and no real experience.
We ate frozen pizzas and lived on $500 a month in a 400 square foot apartment with nothing
but a mattress on the floor, a desk and two lawn chairs.
Little could we have imagined where that journey would take us.
Our original goal was to make $10,000 a month.
I didn’t know anything about the markets I was going into, so I used QUIZ Funnels to figure
out what people wanted to buy… and then gave it to them. And in the process, hit on a way
of generating leads and customers that was SO powerful, not only did we quickly reach our
goal of $10,000 a month, we surpassed it.
Within 18 months we went from $0 to $25k and then to $1 million a year in the next 18
months, entering 23 different markets.
QUIZ Funnels continued to be the secret to our success, with large companies paying us big
dollars to help them build their quizzes; thousands of people taking our quiz training to learn
how to build their own quizzes; and more than 30 million people using our custom-built quiz
software, bucket.io.
In the last 5 years we’ve generated over $32 million using the QUIZ Funnel strategy, landed
on the Inc 500 in three consecutive years - 2017, 2018 and 2019; and we have a business that
provides a multi-million dollar income working from home.
This gives us freedom to create an amazing lifestyle, make a positive impact in the world, and
create a legacy for years and decades to come…
I want the same thing for you.
So whether you’re just starting out or looking to scale your existing business, you’re looking at
the roadmap right here.
Let’s get started.
Types of Businesses
Quizzes Work For
Quiz Case Studies

& Examples
5 Reasons Why
Quizzes?
THE
QUIZ FUNNEL 3 Psychological Forces
M BA LS UT E
EPRR
C ILN
A TS S
® ®
Behind WHY QUIZ
Funnels are So Effective
3 Quiz Frameworks -
How To Structure Your Quiz
5 Quiz Mistakes -
Why Most People Who Try
QUIZ Funnels Struggle & Fail
Types of Businesses Quizzes Work For
A Quiz can kickstart your

business and your lead
generation
r
ne
gin
Physical Product
Be
Shipped in the Mail

tal
To
ce
er
m
m
co
Products Online courses, memberships,

E-
l
g ita software and other digital
Di information
Affiliate
Types of Businesses Marketing Selling Other Companies’
Quizzes Work For Products as an Affiliate
Cl
Serving a small number of

ie
Lo
nt
Services people in a deep way such

c
al
as Coaching, Consulting,
Sm
Agency, Freelancing
all
Bu
Lea
sin
d
es
Ge
Selling to a Local
s
ne
Geographic Market
rat
n io
Generating leads for both

B2B (Business to Business)
and B2C (Business to
Consumer)
Quiz Case Studies & Examples - Total Beginner
Neil Gordon’s From Lyft driver to making

“Public Speaker $100,000 in sales in a MONTH
Type” Quiz selling
Added 10,000 leads in FIRST
his Silver Bullet Month with his QUIZ Funnel
Online Course for
Getting as many leads in a month
Speakers as he had in the whole year prior
with other funnels
Alexis Fedor’s “Art From $0 to 6-Figures in

Total Marketing Type” Quiz LESS than 7 Months
Beginner selling her online
course to help Artists
launch their business Quiz sending leads to
her Webinar
Jamal Miller’s 10,000 leads in 14 days

“What’s the #1
Reason Why You’re Launched $22,000 a month
membership on back of his
Still Single?” Quiz Quiz
helping Christian
Went from making $17/hr
Singles to $500K/yr
Quiz Case Studies & Examples - E-commerce
From $6.00 per lead

without a quiz to just 0.76c
Mastin Kipp’s “Nervous per lead
System’s Survival Type”
Quiz to sell his “Claim
400% ROI
Your Power” Book
ok
Bo
Real Dose’s “Weight $12 million a year

Loss Type” Quiz to in sales
th & Beauty sell their Weight

Heal Loss Formula No.1 196% Return On
Supplement Ad Spend (ROAS)
E-commerce
Warby Parker’s Billion dollar
company
“Frames to Try at
Fashion Home” Quiz helps
people select the Named in the Top 3
most innovative virtual
5 frames to try on and augmented
at home reality companies
of 2020 by Fast
Ot
Company (along with

he
Snap and Microsoft)

r
Snack Nation’s “Office

Breakroom Quiz” that gives $24.2 million a year in sales
people a custom report with
pricing on the best snack Doubled lead growth
options for their office
3X revenue
Quiz Case Studies & Examples - Digital Products
Will Hamilton’s “Serve Generating $63,000 a month

Killers” Quiz selling his
online tennis instruction
Quiz attracts 11,000 email
digital courses subscribers per month, 100%
from Facebook Cold Traffic
e
urs
Co
Generated
$203,451 and
Michael Hyatt’s “Platform 12,195 leads from
Assessment” Quiz one promotion
ship
selling membership to
er
emb
his Platform University 61% conversion
M online membership rate
Digital
Products
Amy Porterfield’s
Lau “What Type of Course
Generated $5+
nch million in her last
Should I Create For launch
My Business?” Quiz
selling her Digital Also growing her
Course Academy waitlist for next launch
Ev
e
rg
ree
n
Charlie Wallace’s “What’s

Your #1 Guitar Progress From $12,120 per
Killer?” Quiz selling his month to more than
$2.2 million a year
Guitar Mastery Method
Online Guitar Lessons
Went from sleeping
on a couch to buying
his own mansion and
recording studio
Quiz Case Studies & Examples - Affiliate Marketing
Generate $1.55 million a month

and 103,254 leads a day
Natural Sherpa’s
Jeff Radich &
Also enabled them to become
Marc Stockman’s
ts
top affiliates in the health space

“Metabolic Killers”
uc
od
Quiz
Pr
al
ic
ys
Ph
Affiliate
Marketing
D
ig
ita
lP
Build a list of 1.5 million

ro
people
d
uc
ts
Revolution Golf’s
Also helped them grow
“Swing Killers” Quiz massive affiliate revenue
offering other Golf-related
products to their audience
Increasing their business

value by 100X+ (acquired by
NBC Golf)
Quiz Case Studies & Examples - Client Services
Successful pathway to sell her

$15,000 client packages
From Quiz > Webinar >

Application > Deposit
Morgan MacDonald’s
“Publishing Path” Converting Cold Traffic
QUIZ Funnel $1,933 on cold traffic to
generate 725 leads
ing
All automated/outsourced to
her team
cha
Co
Deirdre Fay’s
g
ltin
Leading clients to her
“Relationship Profile”
nsu
digital products and
QUIZ Funnel
Co consulting
39,826 leads from her quiz

in less than a year
Client Generating 10 times more
Services leads than before a quiz
Getting 2X Return On Ad
Spend (ROAS)
Ag
en
cy
/
Fre
ela
Selling his $5K+/month

client engagement
nc
packages
ing
Dev Basu’s “Digital

Enabling his rapid business
Readiness Score” Quiz growth
150% growth and ranking

5th in Canada’s Top 10
Growth Companies.
Quiz Case Studies & Examples - Local Small Business
(Gym) Greg
Added $11,334 in monthly
Crawford’s “What recurring revenue
Fitness Program
a nd es Works For You” Quiz
s
rick ines Personal training gym in
B
l “ Bus
Morristown NJ
a
c ”
Lo rtar
o
M
Local Small
Business
Lo rvic
Se
ca es
l“ ”B
Pr u
of sin
es e
Generated 310 high value

sio ss
Buyer Leads
na es
l
(Real Estate) Mitch Each sale has a value in

Wilder’s “Home excess of $20,000
Buyers” Quiz
With just $1,550 in
Facebook Advertising
Real Estate office in Grand

Rapids, Michigan
Quiz Case Studies & Examples - Lead Generation
Loan Builder’s “What Enabled Swift Capital to

)
ess Type of Business Loan grow a list of 20,000 Loan
n Customers
B usi
is Right For You?” Quiz
2
B oB
sst Business acquired by
e PayPal for $183 million
sin
u
(B
Lead
Generation
(B
us
in
es
B2 C
st
C ons
o
Driving leads to their

Effective Parenting Method
online workshops, courses
um
Gaby & Luis Carlos’ and certifications

er
Spanish language Quiz

)
“Test Estilo Parental” More than 1 million leads

(Parental Style Test) in LESS than 10 days
5 Reasons Why Quizzes?
People LOVE taking and sharing quizzes!

Often times 1/3 to 1/10th the cost
e.g. If you’re paying $2.50 per webinar
S registrant, putting a QUIZ Funnel in front
AD
can get you leads at < $0.50)
LE
AP
People are more likely to CLICK on your link

HE
/ ad / image / email when you offer a quiz

yC
Businesses moving to QUIZ Funnels often

grow their list by 10-80X
ibl
HIGH VOLUME
red
e.g. More than 1 million leads in 10 days in

ly
ib
the Parenting niche!

Inc
ed
cr
In
He/She who has the most

DATA wins
QUIZ Funnels give you data
Incredibly about your audience BEYOND
5 Reasons Why VALUABLE DATA just name and email
Real-time Lead Scoring
Quizzes? Segmentation made easy
Also gives you data for
subsequent offers and
In
cr promotions beyond your Quiz
ed
ib
Be
ly Customize your COPY and OFFER based on a

tte
person’s Quiz Answers

HIGH CONVERSION
SEr
When people feel you understand them they

naturally think you can solve their problem
LL
This can often 2-3X your conversion rates

an
dB
e.g. From $12,120 a month to $2.2 million a

year in the guitar niche!
ett
er
SE
YOU win. But Most importantly, your customer WINS.

RV
Your customers see buying from you as the natural

E
next step
You can match the right product to the right customer
every time
Create loyal customers and word of mouth referrals
3 Psychological Forces Behind WHY QUIZ

Everyone’s favorite topic - “Me, Myself
Innate human and I”
desire to answer Fascinated to gain hidden insights into
the question our personality, strengths, types etc
“Who am I?” Popular quizzes and assessments that
ry
help us gain insight into our identity
veo
Kolbe Index
isc
Myers Briggs Type Indicator

lf-D
DiSC Assessment
Se
Wealth Dynamics
HowToFascinate
of
The human brain is Enneagram

Commitments
er
designed to treat Strengthsfinder

w
cro
Po
Love Language
any new opportunity
Mi
as a potential threat
When change happens gradually it can
help us avoid feeling threatened
3 Psychological Forces A quiz breaks the sales process down
into smaller, non-threatening steps
Behind WHY QUIZ
Creates action taking momentum
Can “Hack” the fear response in
people’s brains housed in the Limbic
Di
System > Amygdala (Dr. Robert Mauer)

ag
One small step makes MORE steps

no
more likely Principle of Kaizen

se
Fly under the “flight or

&
fight” radar
Once you have taken the
Pr
Frictionless forward motion

time to diagnose a person’s
es
Easier for a person to

cr
problem you are able to commit

ib
Increase buy-in and sales

prescribe the right solution
e
conversion
Moving from transactional to transformational

Showing empathy and understanding
The right questions build your authority as the trusted expert
Use the answers to put people into buckets
Your diagnosis creates curiosity, desire and demand for your prescription
Your diagnosis can lead to two types of customized prescription
Pure Customization - where different diagnoses

lead to different offers
Perceived Customization - where all diagnoses
lead to the same offer but with the perception
of customization
3 Quiz Frameworks - How To Structure Your Quiz

Human brains are “wired” to
classify information
People like to Knowing the difference
Colors in the
put information between a snake and stick is rainbow
necessary for survival
into buckets Notes in a
musical scale
Psychological Phenomenon:
Types of coffee
“Categorical Perception”
Categories of
(Dr. B. Berlin, B. & Dr. P. Kay) plants
Common Classifications Categories of
animals
Type quizzes include Type
e
Personality
Typ
Style
Profile
People’s fear of LOSS Character
is GREATER than the
r promise of GAIN Humans have a natural
li le tendency to prefer avoiding
K losses to acquiring
equivalent gains
It is better to NOT lose $5
than to find $5 in the street
3 Quiz Frameworks -
How To Structure Your Quiz Psychological Phenomenon: “Loss
Aversion” (Dr. Daniel Kahneman)
Loss aversion proven Cognitive
and accepted psychology
scientifically Decision
theory
Sc
Killer quizzes include

Many people have a Behavioral
or
economics
e
high need for status and Killers

Mistakes
achievement Pitfalls
Need for
Our need for achievement is Achievement Blockers
one of three primary motivators Need for Power
Scoring helps us see how we Need for Affiliation

COMPARE with others Psychological Phenomenon: “Social
Comparison” (Dr. Leon Festinger)
A well known pattern McLelland’s
established from an early age in Motivation
our school system Theory - our
need for
Knowing how we score helps achievement is a
us see our blindspots and learned behavior
strengths
Score
Taps into our need for feedback Rating
on progress and achievements Grade
Score quizzes include Rank
Level
Compatibility
5 Quiz Mistakes - Why Most People Who Try Quiz

Funnels Struggle & Fail (part 1)
Mistake #1
The WRONG Process
Mistake #2
The WRONG Hook
5 Quiz Mistakes -
Mistake #3
Why Most People Who Try
The WRONG Questions
QUIZ Funnels Struggle & Fail
Mistake #4
The WRONG Offer
Mistake #5
The WRONG Tool

Create and follow a blueprint
Quiz Topic
Attract Hook Quiz
Framework
Diagnose Bridge Quiz Questions

Mistake #1
The WRONG Process Closed
Ended
Multiple Choice -
Radio Questions
Multiple Choice -
Checkbox
Questions
Quiz Open
Creation Ended Short Input
Flow Prescribe Long Input
Offer Outcome
Buckets you are putting people into
The specific Type, Killer or Score for
that person
The “results”
Provide the Bandaid
Open loop on the Offer
Sell
What you are selling IN
UP
Max
Provide the Cure
Call to action next step Webinar

Sales Call/
Application
Sales Page

Choosing the wrong hook

makes your quiz invisible
Ideal Client
Mistake #2
The WRONG Hook Two important points of What you are
relevance ultimately selling
Must tap into the need for Self Discovery

A Strong Quiz Hook
Something people always ask about
Keywords your market searches for
Generates lots of questions and curiosity

Your Questions are
CONTENT Gets attention in the media
Evergreen topic that never goes away

Must create demand
for your offer
Story Arc
Mistake #3
The WRONG Questions already help Branching Logic
Questions people prepare for the Segmentation Question(s)
offer
Outcome Mapping
Important parts of your Lead Capture

question planning
Name of the game is to sell

something after people take
your quiz
Mistake #4 Begin with the end in mind

The WRONG Offer
Break down old belief and
Band-aid - what people
build up new one think they need
Two parts to your offer Cure - what people really

need (and what you offer)

Many tools offer some Some look good but

BUT NOT ALL of the lack functionality
requirements of a high
Some have partial
converting quiz
functionality but don’t
look good
Majority are not

Need a optimized for
built-for-purpose conversion
tool
Mistake #5 Participants
Data and Analytics
The WRONG Tool Completions
QUIZ Funnel Analytics Conversion
Dashboard Overall
Bucket.io the world’s Automatically identify your

most responsive participants
By Question
most comprehensive, Sort by custom variables,

custom-built quiz funnel including custom date ranges
software features See drop-off at each question
Easily find optimization points
in your funnel
Integrate with Facebook,
Google Analytics and ESP for
further targeting and tracking
Beautiful Customized Outcome

Output Pages
Easy to use templates
Drag and drop
design canvas
Conversion Branching logic

Focus Multi-Question Scoring &
Outcome Mapping
UTM Variables
Product specific user outcomes
Viral Quiz
Traffic Pixel Segmentation
Customizable landing
pages and buttons
Custom domains
URL redirection and
rotation
So there you have it.

The QUIZ Funnel Blueprint.
This is the exact method I’ve used to enter 23 different markets, generate over 4 million email
subscribers, over 200,000 customers, and over $32M in sales.
It’s also the process my students have used to build 6, 7, and event 8-figure sales funnels and
businesses, some of them starting from scratch.
It’s my sincere wish that this Blueprint and the training videos have given you a new
perspective on HOW to grow YOUR business using QUIZZES.
Once you start implementing QUIZ Funnels, you discover exactly what your customers want,
and how to give it to them, based on their specific situation.
So, now that you have this information in your hands, it’s up to you to decide what to do with it.
Your Next Steps...

You’ve seen how the right Quiz can quickly generate super cheap (but highly qualified) leads
and how to convert those leads into clients step-by-step.
You’ve seen the kind of results that come from using a QUIZ Funnel. And now you’ve seen the
Blueprint you can follow to implement a QUIZ Funnel in your own business.
You now have everything you need to take the guesswork out of your business for good, and
put the control back in your hands.
Now, I know some enterprising people will take the information from the videos and the
Blueprint and get started with their QUIZ Funnel right away -- and that’s awesome.
Other people may realize that they want to go all-in, and have the accountability, support, and
step-by-step guidance to implement their Quiz.
In a few days, I’ll be opening up the QUIZ Funnel Masterclass. It’ll only be open a few days,
and then we’ll be getting started right away with implementing a powerful QUIZ Funnel in
YOUR business.
Once registration opens, you’ll need to act quickly, so watch your email over the next few
days for all the details about how you can join us inside the QUIZ Funnel Masterclass.
In the meantime, for a limited time you can access the free training videos at:
www.QuizFunnelWorkshop.com
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THE

Before You Read

Go check out the video now:

Our original goal was to make $10,000 a month.

I want the same thing for you.

Let’s get started.

Quiz Case Studies

Types of Businesses Quizzes Work For

A Quiz can kickstart your

Shipped in the Mail

Products Online courses, memberships,

Serving a small number of

Services people in a deep way such

Generating leads for both

Quiz Case Studies & Examples - Total Beginner

Neil Gordon’s From Lyft driver to making

Alexis Fedor’s “Art From $0 to 6-Figures in

Jamal Miller’s 10,000 leads in 14 days

Quiz Case Studies & Examples - E-commerce

From $6.00 per lead

Real Dose’s “Weight $12 million a year

th & Beauty sell their Weight

Company (along with

Snap and Microsoft)

Snack Nation’s “Office

Quiz Case Studies & Examples - Digital Products

Will Hamilton’s “Serve Generating $63,000 a month

Charlie Wallace’s “What’s

Quiz Case Studies & Examples - Affiliate Marketing

Generate $1.55 million a month

top affiliates in the health space

Build a list of 1.5 million

Increasing their business

Quiz Case Studies & Examples - Client Services

Successful pathway to sell her

From Quiz > Webinar >

39,826 leads from her quiz

Selling his $5K+/month

Dev Basu’s “Digital

150% growth and ranking

Quiz Case Studies & Examples - Local Small Business

Generated 310 high value

(Real Estate) Mitch Each sale has a value in

Real Estate office in Grand

Quiz Case Studies & Examples - Lead Generation

Loan Builder’s “What Enabled Swift Capital to

Driving leads to their

Gaby & Luis Carlos’ and certifications

Spanish language Quiz

“Test Estilo Parental” More than 1 million leads

5 Reasons Why Quizzes?

People LOVE taking and sharing quizzes!

People are more likely to CLICK on your link

/ ad / image / email when you offer a quiz

Businesses moving to QUIZ Funnels often

e.g. More than 1 million leads in 10 days in

the Parenting niche!

He/She who has the most