Ministry of Higher Education Malaysia

Universiti Teknikal Malaysia Melaka

Bachelor of Electronics Engineering Technology with Honours

BTMW 4012
TECHNOLOGY ENTREPRENEURSHIP
BUSINESS PROJECT PORTFOLIO

Company Name: Curvybabes Shop

NO. NAME MATRIC NUMBER
1 FATIN NABILAH BINTI MOHD JAMAL B071710119
2 NUR FATIN NAJWA BINTI ABD RAZAK B071710407
3 NURUL AQILAH BINTI MOHAMAD AZAHAR B071710562
4 NUR QAMARINA BINTI SULAINI B071710384
5 NURIN ZAKIRA BINTI BAHARUDDIN B071710350

Prepared for: Pn Azrina binti Othman

Faculty: Faculty of Engineering Technology Electric and Electronics
(FTKEE)
Date of Submission: 15th November 2019
ACKNOWLEDGEMENT

Alhamdulillah, we are most grateful to Allah S.W.T for the completion of this
business project portfolio as one of the requirements that need to be accomplished in
the course work assessment for the code BTMW 4012.

Special thanks to our parents for giving financial support in completing this
business project portfolio. This business project portfolio has been prepared with the
cooperation and support of many people. Besides, we would like to thank our beloved
lecturer, Madam Azrina Binti Othman for her kindness in helping us during the process
of completion of this project work. She has given us a good service by providing useful
information. There are a lot of challenges that we have to face such as finding the
material suppliers, machine and location for our project.

Through these problems, we manage to become more organized and mature in

dealing with problems that occur during our research. This business project portfolio
covers organization, marketing, operation, financial and admissions plan and any other
information needed by a new entrepreneur as a guide to start this business.

Last but not least, we are very grateful to those who had involved and contributed
directly or indirectly to this business plan for the effort and initiative that they have
shown in our project until we successfully completed our business project portfolio.

II
 TABLE OF CONTENT
TITLE PAGE

ACKNOWLDGEMENT II

EXECUTIVE SUMMARY III

1.0 INTRODUCTION 1
1.1 BUSINESS DESCRIPTION 1

1.2 OBJECTIVE 1

2.0 COMPANY BACKGROUND 2

3.0 VISSION AND MISSION 3

4.0 PRODUCT /SERVICE DESCRIPTION 3

5.0 FACEBOOK 4-8

6.0 INSTAGRAM 10-14

10.0 SALES 15

11.0 CONCLUSION 16

III
EXECUTIVE SUMMARY

Curvybabes Shop is a sole proprietorship dessert delivery company. We delivered the

homemade bakery with affordable price to our customers.We believe that our company
has an advantage over most typical bakeries since we will deliver to our customer’s
homes in a timely fashion, with an affordable price. Our competitors include bakeries
and desserts shop are nearby to our business place. Our uniqueness is that we come to
you, where all other companies make you come to them. We will bring quality,
convenience, and affordability to the customer, making our products the most
prominent in the area.

The customer can reach us through social media such as visit our page in Facebook and
Instagram or WhatsApp messenger to purchase order, which we will deliver to the
provided address. Our company is geared towards the Ayer Keroh, Durian Tunggal and
Bukit Beruang areas, we targeting the numerous neighbourhoods and college campuses
throughout these areas. We offered our services from mid-day until evening which is
from 9.00 a.m until 9.00 p.m. Moreover, we provided free delievery within 3km areas
from our bussiness place and there is charge delivery fee for area outside from our
bussiness place.

The main factors for choosing the specific locations are because students make up a
large portion of the population, and we believe that they will be customers that we will
be able to attract. Also, due to the fact that locations that we choose are generally a
large population and not many popular competitors in this field, we believe this
opportunity will allow our company to prosper, attracting not only students but also
customers of all demographics.

As it is homemade bakery, we hired four workers that had all the complete equipments
such as refrigerator and ovens to do the bakery. We anticipate making a large profit that
exceeds our revenue. This will financially support our liabilities. We believe our
services will be successful because it is convenient for people who do not have cars,
like young children and college students, and also lessens the hassle of going out for
the elderly. Rain or shine, day or night, we plan on delivering our treats to our
customers.

IV
1.0 INTRODUCTION

1.1 Business description

Curvybabes Shop will ensure that customer who is craving for sweets can save
time and money by having the cakes delivered to their doorstep. The demand
for food delivery has grown because it gave convenience to customers.
University students nearby which is UTeM students that can plan their meals
while doing their work, while families can spend more time together. People are
busy, so their demand for food delivery services are growing each day.

1.2 Objectives

 To become the household name for the first choice homemade bakery.
 To provide convenience for customers that do not have time and want
to eat at the comfort of their own home.
 To become a convenient delivery services in Melaka.

1
 2.0 COMPANY BACKGROUND

BUSINESS NAME CURVYBABES SHOP

BUSINESS ADDRESS N0. 17, JALAN TU 23, 75450, AYER KEROH, MELAKA
TELEPHONE NO. 012-5070045
FORM OF BUSINESS i. FATIN NABILAH BINTI MOHD JAMAL
ii. NURUL AQILAH BINTI MOHD AZAHAR
iii. NUR FATIN NAJWA BINTI ABD RAZAK
iv. NURIN ZAKIRA BINTI BAHARUDDIN
v. NUR QAMARINA BINTI SULAINI
TYPE OF OWNERSHIP SOLE PROPRIETORSHIP
DATE OF COMMENCEMENT 24TH SEPTEMBER 2019
DATE OF REGISTRATION 24TH SEBTEMBER 2019
BANK NAME CIMB
ACCOUNT NO. 7045884857

2.1 ORGANIZATION STRUCTURE

(FATIN NABILAH BT MOHD JAMAL)

CHIEF EXECUTIVE OFFICER

(NURUL AQILAH BT (NURIN ZAKIRA (NUR FATIN NAJWA

MOHAMAD (NUR QAMARINA
BT BAHARUDDIN) BT ABD RAZAK) BT SULAINI)
AZAHAR)
MARKETING AND LOGISTIC AND ADMINISTRATIVE
FINANCIAL SALES MANAGER OPERATION
MANAGER MANAGER
MANAGER
2
3.0 VISION AND MISSION

3.1 COMPANY’S VISION

To become one of top food delivery services in Malaysia as well as to become

internationally known in the future

Our vision for this Curvybabes Shop is to be the number one business of
Chocolate Moist Cake in Malaysia which is the best and the most satisfy in terms of the
productand service that we provide to our beloved customers. We make this possible
by offering the fresh made Chocolate Moist Cake with affordable price.

3.2 COMPANY’S MISSION

To provide a food delivery services with a reasonable price that will meet the needs of
customers in Melaka especially in Ayer Keroh, Durian Tunggal and Bukit Beruang
areas

Curvybabes Shop’s mission is to become one of the recognized home made

Chocolate Moist Cake in Melaka. Besides, our mission also to make our beloved
customers feel satisfied with our Chocolate Moist Cake and service that we serve to
them. The business guarantees 100 satisfaction and fast delivery service.

4.0 PRODUCT / SERVICE DESCRIPTION

The product we supplied to our customer is Chocolate Moist Cakes. This product
is available at a low cost to the customer, while also aiming to be convenient with
the availability of delivery every working day from 9.00 a.m. until 9.00 p.m.. Our
price strategy is value based because the ingredient that we used is high quality.
We focused only on one product to ensure that the product quality is always the
best.

4.1 PRICE LIST

Product Price
Chocolate Moist Cake Rm4.50

3
5.0 FACEBOOK(FB)

 CREATE FB PAGE

 CUSTOM URL FB PAGE

4
 FB Teaser post

5
 Facebook (FB Post Copywriting Hard Sell)

6
 Facebook (FB Post Copywriting Soft Sell)

7
8
  Frequency of posting

6.0 INSTAGRAM (IG)

 Contents in Instagram (IG)

9
10
11
12
 Build awareness of account on Instagram (Followers)

 Hashtag

13
 Attractive picture

 Create Call To Action (CTA)

14
  Frequency of posting

7.0 SALES

7.1 MONTHLY SALES

30 working day per month
Minimum expenses per person = RM 4.50
Maximum expenses per person = RM 9

Day Number of Sales per month (RM) Sales per 5 month (RM)
Cakes per
month Minimum Maximum Minimum Maximum
(Container)
Weekdays 200 900.00 1,800.00 4,500.00 9,000.00

Table 6.6 Estimate Monthly Sales

Month Sales (RM)

August 1,125.00

15
 September 1,350.00
October 1,575.00
November 1,800.00
December 2025.00
Total 7,875.00

Table 6.6.1 5 Months Estimates Sales

8.0 CONCLUSION

For the conclusion of this business project portfolio, we feel that our Curvybabes Shop
will be a successful company as will try out best to meet the need and demand of the
customers. This business project portfolio also act as a guidance for us to give 100%
satisfaction to the customers when the customers are using our dessert delivery service.
Making the name of our business as a household name is also one of our goal that we
need to achieve in the nearest time. Our team will put our best effort to make this
business successful. We are looking forward to gain back our investment in term of
money, time and others that we have invested as mentioned in the financial part in a
proper way. This is by giving the best services to the customers so that they will
recommend our dessert delivery service to their friends and family. Our business is
small scale, but we hope that it will be a successful one.

16
17