1st slide:

2nd slide: Using an international strategy means focusing on exporting products and services to
foreign markets, or conversely, importing goods and resources from other countries for
domestic use.  For example, a company may start off using the international strategy—
exporting its products overseas as a way to test the international market—and gauge how
successfully its products sell.
3rd slide: 1st bullet: The emphasis is on the core of a corporation when global organizations are
united around a common organizational culture and mutual values, principles of management,
and business methodologies.
2nd bullet-Those organizations are likely to develop new practices and disseminate them
to subsidiaries centrally; policies and incentives are consistently maintained from country to
country. The objective is to build a common corporate culture across all companies.
4th slide: International Strategies - Firms choose to use one or both basic types of international
strategy: business-level international strategy and corporate-level international strategy. Firms
considering the use of any international strategy first develop domestic-market strategies (at
the business level and at the corporate level if the firm has diversified at the product level). This
is important because the firm may be able to use some of the capabilities and core
competencies it has developed in its domestic market as the foundation for competitive success
in international markets.
5th slide: An international business strategy refers to planning and focusing on exporting
products and services to foreign markets. It also acts as a guide for commercial transactions
that take place between entities in different countries. At the business-level, firms select from
among the generic strategies of
6th slide: At the corporate level, we will consider the following. These three strategies reflect
trade-offs between local responsiveness and global efficiency For firms to gain a competitive
advantage, they have to devise strategies that take best advantage of the firm’s core
competencies and that are difficult for competitors to copy.
7th slide:
8th slide: customizes products or processes to the specific conditions in each country. The
strategy is commonly based on the cultural and traditional needs of that nation and its
preferences. Retailers often use multidomestic strategies because they must meet local
customer tastes. 7-Eleven is an example of a company using a multidomestic strategy. It tailors
the product selection, payment methods, and marketing to the values and regulations in each
country where it operates. For example, in Japan, 7-Eleven allows customers to pay their utility
bills at the store.
9th slide: For some companies, their international activities have developed to such an extent
that they essentially treat the world as one market with very limited variations for each country
or world region. This is called a global strategy. Global strategy helps companies grow from
being an international company to a global company. Example is the Mcdonalds. McDonald's
was in less than 30 countries and opened its 5,000th restaurant (in Kanagawa, Japan). With that
amount of restaurants, it would be extremely difficult to modify a product or service for every
country, like in the multinational phase. So in the global phase, the product, service, and brand
are nearly the same worldwide.
10TH slide: Transnational strategy seeks to combine the best of multidomestic strategy and a
global strategy to get both global efficiency and local responsiveness.  It is used when a
company faces significant cost pressure from international competitors but must also offer
products that meet local customer needs. Ford Motor Company is adopting a transnational
strategy. Ford is producing a “world car” that has many common platform elements that
accommodate a range of add-ons. That way Ford benefits from the standardization of costly
elements that the consumer does not see but can add custom elements to meet country laws,
can customize marketing to local standards, and can provide unique products to meet local
tastes.