Marketing plan:-

A marketing plan considers the importance proposal of the company. The Value Proposal is the aggregate
promise of price to deliver to customers and is a statement that appears in front of and center of the
company's website or any branding content. The value proposition should state how a product or brand
solves the customer's concern, product or brand benefits and whether the customer should buy from that
company or not. The marketing plan is based on the value proposition to the customer.

Marketing Objectives:-
 Provide consumers with high quality dairy at a reasonable price.
 To built a strong relation with customers.
 Fully focus on Public relation.
 Provide facility of home deliver to our buyer.
 Target all age of people.
 Develop Brand reliability.
 We pasteurized our milk.
 Main focus on child growth.
 Build up a healthy society by providing fresh and purred milk.
 Build our branches globally.
 Online purchasing system.
 Aware to the public.

Marketing Research:-
We conducted a survey for our marketing research in which we found that people want pure milk
and good health. Milk is a product that people desperately need. It has become very difficult to
find pure milk in the market which contains chemically mixed milk. We are committed to
delivering pure milk through our business keeping in mind the needs of the people. Milk is a
product that people are demanding a lot. It is very much needed by everyone from small children
to the elderly. We also found in our survey that people are increasingly suffering from various
diseases due to drinking chemical mixed milk.

The purpose of our business is to provide people with pure milk and to take care of their health with
special care so that we can protect our society from diseases. We also learned from marketing research
that this pure milk is an important requirement for babies which can lead to good health. Due to which
people had great difficulty in buying pure milk. In this age of technology we have also introduced online
dairy milk for which we have launched our website and app. For which we will also provide online
delivery facility to the people
Marketing Need:-
Cow's milk is a good source of nutrients, including protein and calcium, as well as vitamin B12 and
iodine. It also contains magnesium, which is important for bone growth and muscle function, and casein,
which has been found to play a role in lowering blood pressure.

If we talk about the needs of the milk, the milk is an important need of every household. It is needed from
young children to the elderly Milk is a product that is used for making various dishes only. People also
use it for tea and also for small children. Milk is a product that is need of the elders. It is in high demand
in the market and people use it a lot. It is such a product. Milk is a daily used product.

Marketing trends:-
Globally:-
Overall milk production is expected to increase by 0.5% in GB by 2021. This is partly due to overcoming
the spring of 2020, which is not expected to be repeated in 2021. By 2021, global milk supply from high-
exporting regions is expected to grow by about 1%.

In Pakistan Milk Trend:-

Pakistan is the world's fourth largest milk producer. About 80% of milk is produced on a small scale in
rural areas, 15% in urban areas and 5% in urban areas. The average milk production during the 1960s and
1970s was 6.6 million tons and 8.1 million tons, respectively.
Market segmentation
Marketplace segmentation is the procedure of dividing a target market into smaller ones. We makes a
segmentation to follow the Geographic psychographic and demographic segmentation.

Demographic:-
In terms of demographic distribution, the market is divided into groups based on age variables such as
age, gender, income, occupation, etc. These demographic variations are so popular with marketers that
they often relate to the needs and desires of consumers.

Age

20 to 40 years - they make up the bulk of the customer base because they are young urban working
professionals with limited time and a desire to live a healthy lifestyle.

Gender

Nestle Slim Milk is a gender neutral beverage that anyone wants to be healthy.

Profession

Students, working professionals, sports enthusiasts, health seekers.

Psychological class:
Psychological class buyers are divided into the following

Lifestyle:

Business class, working class executive, students

Personality:

Hardworking, health related

Occasions:

Advantages: quality, health

User status:

Permanent user

Usage rate:

Regular
Loyalty Status:

Regular Loyalty

Preparation:

Intended to buy

Product Attitude:

Encouraged, Grateful

Geographical distribution:
Geographic segmentation is done using local location to divide the market. Geographical distribution has
different schemes for different geographical units such as states, regions, cities. Markets are mainly
divided into rural and urban areas.

Area: urban and urban

City: Jhelum

Targeting
In the geographical class, we target cities, and urban area. Their main target in the demographic category
is young working professional. In the psychological class, we are target Permanent user. The behavior
was establish to be targeting consumers and their regular customers for the first time. They target grocery
stores, department stores and hypermarkets. Target audience: end-users, excellent home buyers (mainly
family) medical staff. It aims at specific activity strategies to maximize budget resources.

Positioning strategy:
By differentiating between product, service, channel, people and image, Our reaches the consumer touch
point more easily, efficiently and effectively in comparison with other competitors in the highly
competitive food processing market.

Product positioning may be a vital tool for effective marketing strategic planning.. Product positioning
creates an image of the company's product in the minds of consumers, highlighting the most important
advantages that distinguish the product from similar products in the market.

 Make your health smile

 Get strong bones.
 Good for all ages.
 Drink healthy lives healthy.
 Fresh and pure milk make your life happy life.
 Build up a healthy society by providing fresh and purred milk.
Marketing Strategy:-
A marketing strategy refers to a whole game plan of a game to reach the potential customers of a business
and convert them into customers of their products or services.

Social Media Marketing Strategies:

We can also adopt a social media strategy for our strategy. We can create a page on Face book and send
it to people so that we can tell about our product. For which we can use all the tools of social media
advertising and get them advertised.

Email Marketing Strategies:

Email marketing is a very important marketing strategy through which we can receive complaints from
our customers and through e-mail we can find a solution to their complaints. Inbound Marketing
Strategies:

Content Marketing Strategy:

Using contact marketing strategies we can easily contact our customer and also receive his order through
which we can tailor them and make them easy to access..

Marketing Communication Strategy:

By using communication marking strategies we can communicate from our customer very easily. In
addition we can launch our website and use of Face book Marking and Email Marketing and Advertising
and also we can launch our own application. And can use an age store Digital Marketing Strategies:

Public relations strategies:

Public relations is an important part of marketing strategies Using public relations, we can know the likes
and dislikes of our customer and also get good feedback..

Deals:-
We will deliver our product free of cost to our customer within a range of ten kilometers.

Promotion and advertisement:-

For promotion we can hold various events in our target area about pure milk aware our customers. We
can use Pena flex for advertising. In addition, we can use Face book Advertising Center, YouTube
Advertising and all the advertising tools.
Demand forecasting
Demand forecasting is the method by which historical sales data is used to estimate the likely forecast of
customer demand. For businesses, the Demand Forecast provides an estimate of the amount of goods and
services that its customers will purchase in the near future. This is because milk is a high-selling product,
which is we can sell more in the future.

Value proposition
The purpose of our business is to launch pure milk to the people so that people can protect themselves
from various diseases through this pure milk and protect themselves from the chemical mixed milk sold
in the market so that they can stay away from various diseases. And our first priority is to keep our quality
good and deliver pure milk to the people. This is the kind of food that is used by young children to older
people. It is used in various products, so we will maintain the value of our product and this is our main
focus

Product Mix
The combination of your products is important in determining your business and brand image, as it helps
you maintain consistency in your target market. For example, if you are a discount retailer, your target
market may consist of economical buyers with lower prices.

Price strategy:-
For the pricing strategy, we are providing a good quality product and the price we have kept is very low.
So that people can easily buy it online this is within their purchasing power.

Cost based pricing

No matter how much the product will cost, its manufacturing cost, the cost of its delivery, the cost of its
packing will be a small profit.

Distribution strategy
We have introduced an online method for supplying our product, we have introduced an application, we
have come to appreciate it in our website. Through which they can easily order the product and we will
deliver that product In addition, we have set up different points in Jhelum. You have set up different
branches on which people will be able to go to the purchase it.
After sale customer feedback:-
And after selling the product, we will also take feedback from the people so that we can see if the people
have satisfied from our products.

Marketing Mix:-
Product:
The item or service being sold must satisfy a consumers need or desire.

Price

Promotion:
The public needs to be knowledgeable about the product and its features in classify to appreciate how it
fills their needs or needs.

Place:
Jehlem,