CSSELEC3/CS0009

FUNDAMENTAL OF ANALYTICS

LAB SUMMATIVE

2
UNDERSTANDING YOUR CUSTOMERS THROUGH
INFOGRAPHICS AND SMARTER BUSINESS
DECISIONS

Name of Student Name of Professor

Data Performed Date Submitted
I. OBJECTIVES

At the end of this exercise, students must be able to:

 Understand the definition and concepts of customer analytics
 Apply various methods to better understand customers
 Understand the definition and principles of infographics
 Identify the effective ways of creating infographics
 Perform analysis on the given dataset through creating infographics
 Identify the different foundation of analytics and its differences
 Understand the scope of data mining and analytics
 Understand how analytics works on the different area such as the descriptive,
predictive and prescriptive analytics

II. BACKGROUND INFORMATION

Since infographics exploded onto the graphic design scene about ten years ago, they’ve become
a staple for communication in classrooms, in the workplace, and across the web.

But if you’re new to the world of design, the term infographic might still be foreign to you.

What is infographics?
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-
understand overview of a topic.

Below are some images for your reference:

 Infographics are great for making complex information easy to digest. They can be helpful
anytime you want to:

1. Provide a quick overview of a topic

2. Explain a complex process
3. Display research findings or survey data
4. Summarize a long blog post or report
5. Compare and contrast multiple options
6. Raise awareness about an issue or cause

References: https://venngage.com/blog/what-is-an-infographic/

Data mining is the process of discovering actionable information from large sets of data. Data
mining uses mathematical analysis to derive patterns and trends that exist in data. Typically,
these patterns cannot be discovered by traditional data exploration because the relationships are
too complex or because there is too much data.

III. INSTRUCTIONS

A. Create an infographic based on the given dataset.

Specific Instructions:

1. Open FEU Canvas, open [M2-TECHNICAL].

2. Download the CustomerInfo.xlsx.
3. Open the xlsx file and perform basic statistical functions in Excel such as Mean, Median,
Mode, or any function you desire to produce reports about the ABC Telecom
Customers.
4. After producing reports, use any Graphics editor software to create an infographic based
on the dataset given.
5. Submit the .PDF and .JPEG files of your produced infographics.

B. Identifying the Analytics utilized in every business unit:

 Provide at least three analysis for descriptive, predictive, and prescriptive – in each business
function

Business Examples of Examples of Examples of

Function Descriptive Analytics Predictive Analytics Prescriptive Analytics

Operations Summary of the day- Predictive analysis that Prescribing to Improve

to-day operations data would determine the the PLDT internet
of PLDT. For frequency of request of service equipment
example, PLDT repair service of specifically in durability
Repair service logs. customers. and quality
performance.

Purchasing The frequency Predictive analysis of Prescribing PLDT to

distribution table of PLDT customers update the customer
PLDT customer preferred internet plan internet plans.
availed Internet Plan. based on the internet
plan availed history.

Marketing Statistical summary of Predictive analysis on Prescribing PLDT to

consumers that viewed success of the PLDT Make a captivating
the internet service Internet service internet service
advertisements of advertisement based on advertisement that is
PLDT. viewership. worth to watch.

Finance Tracking of past Predictive analysis of Prescribing PLDT to

financial liquidations the price of the improve financial
and income tax return financial liquidations management based on
of PLDT. and income tax return data on financial
of PLDT. liquidations and income
tax return.

Administration The average of Predictive analysis of Prescribing PLDT to

paperwork finished of on projected average improve its automation
PLDT employees in a finished paperwork on of paperwork in the
year. the next company year company.
of PLDT.

Human Evaluation PLDT Predicting the Prescribing PLDT to

Employee projected PLDT add employee training,
Resources performance in the employee performance seminars and workshops
past years. rate. to improve performance
rate.
 Business Examples of Examples of Examples of
Function Descriptive Analytics Predictive Analytics Prescriptive Analytics

Public Evaluation of the Predictive Analysis on Prescribing PLDT to

profit gain from PLDT the projected income of empower the
Relations and Smart partnership of PLDT relationship of PLDT to
Communications and Smart Smart Communications.
partnership in the past Communication in the
year. succeeding years.

C. Software identification

Choose any organization and research any software used by that organization to generate
reports for each business function.

Business Example of Usage of each Reports Generated through the

Function Software used for software Software
Analytics (examples only)
(Provide the logo
of each Software)

Operations - Cisco DNA Spaces

is a locational
analytics solution
designed to remove
physical blind spots
from business
operations by
sensing location
intelligence from all
underlying Cisco
wireless network
and translating them
into business ready
insights.
Business Example of Usage of each Reports Generated through the
Function Software used for software Software
Analytics (examples only)
(Provide the logo
of each Software)

Purchasing SAS Institute offers

SAS Spend Analysis
as its product
offering to the spend
and procurement
analytics market.

Marketing HubSpot Marketing

is an advanced all-
in-one marketing
system that brings
all of your
marketing efforts
together to help
your team grow
traffic and increase
conversions.

Finance eMoney is a
comprehensive and
scalable financial
planning technology
that empowers
advisors to meet a
broad range of
financial planning
needs for their
clients.
Business Example of Usage of each Reports Generated through the
Function Software used for software Software
Analytics (examples only)
(Provide the logo
of each Software)

Administration Peakon is
incredibly user-
friendly, making it
easy to complete
surveys and have
interactions. Users
can see their
results dashboard
over time and it
has a great
feedback loop
where managers
can easily
acknowledge or
respond to
comments.

Human TrenData is a cloud-

based business
Resources intelligence solution
created for small
and medium
businesses. It
provides different
HR analytics and
workforce
management
qualities like
compensation plan
modeling,
succession planning,
HR metrics, talent
management, and so
on.
 Business Example of Usage of each Reports Generated through the
Function Software used for software Software
Analytics (examples only)
(Provide the logo
of each Software)

Public Cision
Communications
Relations Cloud helps you
build relationships
with the key
influencers driving
the conversations in
your markets, so
you can target the
right audience for
your brand’s
message.

IV. ASSESSMENT

Department Computer Science

Subject Code CSSELEC3/CS0009
Description Fundamentals of Analytics
Term/Academic Year 2

Topic Overview of Data Mining

Concept and Analytics,
Effective Decision Making
and Analytics
Lab Activity No 2
Lab Activity Understanding Your
Customers Through
Infographics and Smarter
Business Decisions
CLO 2

Note: The following rubrics/metrics will be used to grade students’ output in the lab
exercise 2.

Criteria Description Score

Accuracy Perform statistical analysis on the given dataset to produce 40%
reports
Completeness The infographics created is beneficial to the organization 30%

Timeliness Activity was submitted before the deadline 10%

Analysis of the Identifies the best solution for each problem 20%
issues
Total 100%