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Summer Training Report On Human Resources & Marketing: I.K. Gujral Punjab Technical University Kapurtahla
Summer Training Report On Human Resources & Marketing: I.K. Gujral Punjab Technical University Kapurtahla
On
Human Resources & Marketing
This is to certify that the Summer Internship Report entitled “Human Resources &
Marketing” by “Amardeep Singh” his original work. He has worked under my guidance for
the required period. This dissertation fulfils the requirement of the ordinance relating to
Summer Internship Training.
No part of this report has ever published by any other university or institution for any purpose
whatsoever.
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DECLARATION BY THE STUDENT
This is to certify that the present Summer Internship Report entitled “Human Resources &
Marketing” is my original work. This Summer Internship Report fulfils the requirement of the
“MBA (Marketing)” degree of this University. It does not form the basis for the award of any
degree or diploma from any other university or institution.
Amardeep Singh
Roll No -1911208
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ACKNOWLEDGEMENT
I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and the organization. A special
gratitude I give to our project manager Mr. Amardeep Signh and my college mentor Mr.
Sunny Khanna whose contribution in stimulating suggestions and encouragement, helped me
to coordinate my project specially in writing this report.
Furthermore, I would also like to acknowledge with much appreciation the crucial role of the
staff, who gave the permission to use all required equipment and necessary materials
throughout the period. Last but not least, my thanks go to the head of the project Mr.Amardeep
Singh who have invested his full effort in guiding the team in achieving the goal. I have to
appreciate the guidance given by the other supervisor as well as the panels especially in our
project presentation that has improved our presentation skills thanks to their comment and
advices.
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Index
SR NO. CONTENT PAGE
NO.
FROM TO
1. INTRODUCTION OF COMPANY 6 10
2. COMPANY PROFILE 11 13
3. ORGANISATION STRUCTURE 14 14
4. OBJECTIVES OF COMPANY 15 15
5. MISSION OF COMPANY 16 16
7. SCOPE OF COMPANY 20 20
10. REFERENCE
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CHAPTER 1
INTRODUCTION
We at Blackbuck (“Zinka Logistics Solutions Pvt. Ltd.”/Company) respect the privacy of its
users. The information if any collected will be secured, safeguarded and shall be utilised for
providing better and appropriate services to you and for lawful usage and purpose. We are
committed to abide by law of the land and shall comply with the Information Technology Act,
2000 (“Act”) and also the Information Technology (Reasonable Security Practices And
Procedures And Sensitive Personal Data Or Information) Rules 2011 (“Rules”) or any other
statues which are in place to govern the Information Technology practice in India.
2. Wheelseye: -
WHEELSEYE TECHNOLOGY INDIA PRIVATE LIMITED, with corporate address at Unit
NO. 203, 2nd floor, SAS Towers, Medicity, Sector 38, Gurgaon, Haryana 12201
("WHEELSEYE") is committed to protecting the online privacy of the user of this website and
mobile application www.wheelseye.com ("Website"). As such, this Privacy Policy has been
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written in order to allow users to understand Wheelseye's Privacy Policy, as well as how their
personal information will be handled when using the Website.
The information collected on the WHEELSEYE website is used to market and improve the
services of WHEELSEYE and its subsidiaries', to improve the content and services on the
WHEELSEYE web site and make it easier to use and more appropriate to individual users and
to contact its users with updates to the web site or for other marketing purposes. WHEELSEYE
may use this information, with the users' permission, for the above purposes.
WHEELSEYE never shares any information obtained on or from the WHEELSEYE website
with any other organization, and will not do so in future, unless required by law or required by
user. WHEELSEYE will not sell information obtained through the WHEELSEYE website to
any party or parties.
Certain areas of the WHEELSEYE website, including but not limited to the sections on 'SAAS
Platform', 'GPS Solutions' and 'Fastag Solutions' require registration or a password for access.
Information obtained from registered users of these areas may also be used for WHEELSEYE's
marketing purposes, and cookies may be used in those and other areas, as is described in this
privacy policy. Information obtained in these areas may also be used in accordance with
agreements governing access to and use of the specific areas.
The WHEELSEYE website login currently provides users with access to Tracking, Location
Finder, Price and Time Finder, Create Shipment and Request Pickup. In the future,
WHEELSEYE may add other features to those accessed through the WHEELSEYE website.
For more information on this Privacy Policy, please refer to the detailed section on the privacy
policy below.
3. Maersk : -
As Maersk is striving to be a true integrator of container logistics connecting and simplifying
our customers’ supply chain through global end-to-end solutions we just made our customers´
life a lot easier. We are able to manage the entire product journey for them including Inland
Services, Customs House Brokerage, Ocean Freight, Warehouse Management and Distribution
to name but a few.
True industry-leading customer experience isn’t a vision. It’s a passion. A passion for our
customers whose business is dependent on moving the right products to the right market at the
right time.
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4. Delivery: -
Our technology driven platform offers high-end tech and customer support to help grow your
business seamlessly. Our efficient delivery services ensure happier clients and consumers, and
improved brand loyalty. Our minimal expense shipping services are ideal for your growing
business needs. Our pan-India network covers 17500+ pin codes and 2300+ cities, and operates
24x7 to get the right products at the right time to our consumers.
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7. Mahindra Logistics Ltd : -
Mahindra Logistics Ltd is one of India’s largest 3PL solutions providers in the
Indian logistics industry which was estimated at INR 6.40 trillion in Fiscal 2017, according to
the CRISIL Report. The Company is a Port of Mahindra Group. In the Year 2000, Mahindra
Logistics Ltd was formed with a focus on Rural Transportation.
Mahindra Logistics operates in two distinct business segments: Supply Chain Management
(SCM) and corporate People Transport Solutions (PTS). It is fourth in the list of best
logistics companies in India.
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10. Container Corporation Of India Ltd
Container Corporation of India Ltd. (CONCOR), was incorporated in March 1988 under
the Companies Act and commenced operation from November 1989 taking over the existing
network of 7 ICDs from the Indian Railways. It is the Largest Logistic Companies in India in
Terms of Sales in the Recent year
• Revenue: Rs 6,956 Cr
• Market Cap: 34,772 Cr.
• ROE: 12.51 %
• Sales Growth (3Yrs): 3.48 %
• Promoter holding: 54.80 %
• Debt to equity: 0.01
• Price to book value: 3.62
A market leader having the largest network of 84 ICDs/CFSs in India (75 terminals and 9
strategic tie-ups). In addition to providing inland transport by rail for containers, it has also
expanded to cover the management of Ports, air cargo complexes and establishing cold-
chain. It is the best logistics companies in India.
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ABOUT THE COMPANY
Zinka Logistics Solution Pvt. Ltd. is a leading chartered marketing firm. It is rendering
comprehensive professional services which include audit, management consultancy, tax
consultancy, accounting services, manpower management, secretarial services etc.
It is a professionally managed firm. The team consists of distinguished chartered accountants,
corporate financial advisors and tax consultants. The firm represents a combination of
specialized skills, which are geared to offers sound financial advice and personalized proactive
services. Those associated with the firm have regular interaction with industry and other
professionals which enables the firm to keep pace with contemporary developments and to
meet the needs of its clients.
Zinka Logistics Solution Pvt. Ltd. has a clear vision for the future growth and development of
financial markets and services and researches to stay ahead of these trends and developments.
Shobit Choudhary moulds its operations and areas of competencies and introduces services so
as to assist clients in their business operations and growth. 14
Zinka Logistics Solution Pvt. Ltd. is having its head office in Tarn -Taran. Almost all the
controls and regulations are dealt at head office in Tarn -Taran. All the offices constitute
different number of departments who basically handle their respective functions. The major
departments include:
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measures in the given circumstances. Firm always places priority to deploying audit teams to
clients who are well equipped with the specific industry knowledge, experience and are
professionally sound. 15
In Zinka Logistics Solution Pvt. Ltd. same staff is handling with tax matters as well as corporate
sector. While in corporate firm provides different kinds of services relating to corporate sector
from incorporation to winding up of a Company.
➢ Computer Department: -
Department handles the computer related matters and assists other departments in working
properly and efficiently. Department deals with online filing of returns of income for tax
department and finalize audit reports in proper format in a presentable manner. It deals with
networking of computers in office and all other problems which may be faced by computer
users time to time.
➢ Correspondence Department: -
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It handles with all the correspondence of the firm by sending the solicited and unsolicited
information from time to time. Effectively and efficiently manage the day-to-day operations of
the Correspondence. Interact with clients to resolve policy and customer issues. Identify trends
and remove obstacles in Statement production and delivery by properly maintaining record of
all communication for future reference.
➢ HR Department: -
This department is mainly concerned with the recruitment, hiring/firing of the firm and this
department presents the timely reports on effective utilization of the resources by the firm. A
purpose of the human resource is to keep the trained employees and recruit new energetic staff
to work. Another purpose of this department is to provide a good working environment for
staff and try to make by facilitating them and arranging some recreational activities for them.
HR knows the real worth of its employees so cares for them and motivate them to work more
efficiently and diligently.
The hierarchy adopted BlackBuck (Zinka Logistics Solutions Pvt. Ltd.) is in accordance with
the legal structure a CA firm shall have. Although the ICAI rules permit of not having the
supervisors and does not make it mandatory having senior manager and manager, yet this goes
as additional benefit for the firm of having such an extensive hierarchy.
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ORGANISATIONAL STRUCTURE
A hierarchy is an arrangement of items (objects, names, values, categories, etc.) in which the
items are represented as being "above," "below," or "at the same level as" one another and with
only one "neighbour" above and below each level. These classifications are made with regard
to rank, importance, seniority, power status, or authority. A hierarchy of power is called a
power structure. Following is the organizational hierarchy of the firm:-
❖ CEO &Founder
❖ Directors
❖ Senior Managers
❖ Area Sales Managers
❖ Territory Sales Lead
❖ Customer Relationship Officer
❖ Channel Partner
Various levels of the firm have different functions. Director are often the founders of the firms.
Most of the firms’ names are associated with the names of partners. They are basically the main
parties who issue and sign any report (specifically audit report) on behalf of the firm. Director
mostly communicate with the Area Sales Managers. In other words, the progress of any report
and any inquiry is made from the Senior Managers and hierarchal structure is strictly followed
to avoid any disruption.
Territory Sales Managers are inquired of by Area Sales Managers and mostly manager manage
audit field works etc. and after field work customer relationship officer with cooperation of
Territory Sales Manager makes and finalize any audit report to be issued. Area Sales Manager
is a qualified Marketing Services having more than 10 year working experience.
Field work and information collection and implementation of policies by adopting changes in
rules & regulations is the main responsibility of supervisors and trainees. They use different
kind of techniques for error and fraud detection.
Objectives
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In accordance with the provisions of the SAMA Agreement, the Institute operates to
accomplish the following objectives:
a) Promote, foster and maintain the highest standards of accounting in public practice, the
public service and the commercial and industrial spheres;
b) Promote and increase the knowledge, skill and proficiency of its members and students
of marketing
c) Provide facilities for the study of marketing and make provision for the examinations
of persons pursuing courses in marketing;
d) Subscribe to, join and associate with anybody or professional organisation in any
member state or elsewhere whose objects are similar or not inconsistent with those of
the Institute, to further the interests of the profession;
e) Set up and promote student associations to improve the knowledge and social relations
of students of the Institute;
f) Safeguard and enhance the professional standing, interest and reputation of its members
employed in the spheres specified in paragraph (a);
g) Regulate the etiquette, ethics, discipline, professional conduct and standards of its
members and students of marketing.
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MISSION
Our mission is always to strive to be front-runners in our profession and be a one stop value
additive service. Guiding our actions, these values each of which are closely interconnected,
reflect what we shall be known for in our industry.
The dedication & sincerity of its partners and staff give it an edge over other Marketing &
Services firms.
Traditional Sales Manager Practices were mainly focused around the regulatory
requirements of manage all field services. The profession and its practice have gradually
evolved from being mere regulatory compliance support to playing an active role in clients'
businesses through broad-ranging support and advisory functions.
Our practice focus is management support services that are geared towards growing and
strengthening our client's business, where we work in tandem with the owners &
management.
We are a group of trusted professionals working ethically acting on a broad range of good
services and good management requirements with our clients.
Our vision is to offer comprehensive business and marketing related services and assist
enterprises to tackle complex situations in the fast changing scenarios of business with the
power of rightful decision making.
We seek to build strong and lasting relationships with our clients by providing them quality
services which are personalized, reliable and value driven...Commitment to provide:
• Quality, cost-effective service
• Continuous accessibility
• Sound business advice
• High ethical and professional standards
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PRODUCT & SERVICES OF COMPANY
Data Science is at the core of what we do at BlackBuck. The comprehensive data which we
have gathered over time drives us to build ‘must have’ and ‘future ready’ products to match
the demand to supply. We are as much about driving consumer behaviour changes, as we are
about analytics and advanced machine learning.
Our products create infinite value and deliver measureable results for shippers and fleet
operators through
Instant Availability Fair and Transparent Pricing Seamless experience
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CORPORATE SERVICES
❖ Incorporation of company
❖ Consultancy on Company Law matters.
❖ Advisory Planning for Mergers, Acquisitions, De-mergers, and Corporate re-
organizations.
❖ Filing of annual returns and various forms, documents.
❖ Clause 49 review for compliance with fiscal, corporate and tax laws
❖ Secretarial Matters including share transfers
❖ Maintenance of Statutory records
❖ Consultancy Services on Public/Rights/Bonus Issue of shares.
❖ Change of Name, Objects, Registered Office, etc. 18
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SERVICES OFFERING
❖ Company Registration: -
The most common business composition is to register a Pvt. Ltd. Company. Company
registration will enable limiting the person liability of promoters to the extent of paid up capital.
Promoters have to get DIN & check availability of the company name.
❖ LLP Registration: -
Limited Liability Partnership (LLP) has benefit of the company registration & easiness of
partnership. It is apt for small businesses. Experienced founder firms can ease out the process
within reasonable fees.
❖ GST Registration: -
GST registration of business is to enable selling of goods with turnover value beyond a certain
limit. Limit may differ from state to state. It is necessary to get GST Input Tax Credit.
Experienced founder firms can ease out the process within reasonable fees.
❖ Project Financing: -
Companies need funds to grow their business. Experienced founder can prepare project report
for loan financing to ensure that you get best eligible amount in the shortest time. Generally,
fees are charged as percentage of financed amount.
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SCOPE OF COMPANY
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DETAIL WORK EXPERIENCE
❖ There is no racism on the basis of any caste, creed, color or gender. Everyone is treated
same thus making it easy to co-ordinate with each other and to share views and ideas with
each other. The mentors as well as the colleagues are always ready to sort out any problem
that the interns could not resolve on their own.
❖ Everyone is disciplined and dedicated towards their job, thus provides motivation to do
our jobs perfectly and to learn and grab as much as we can. The perfect competitive
environment always motivates us to excel in our job responsibility and to perform better
than we are performing
❖ The working environment is lenient in the organization. Neither the employees are
overburdened by the work given. Neither they nor the proprietor force them to work for
extra time. All the work/targets are completed by the employees in the provided time frame.
❖ The employees are always energetic and ready to do work; they don’t waste their time.
They always strive for excellence with effectiveness and efficiency in their work. Even if
the proprietor is not at the office they don’t skip work hours.
❖ The proprietor is really good at customer handling, he is always too humble towards the
clients even though if the clients are in bad mood or tempered, he never loses his temper
and handles them greet fully. he never abuses his employees even if they make silly
mistakes, and corrects their mistakes by smiling and sarcastically commenting on it so the
employees don’t feel down and eventually improve themselves.
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SUGGESTIONS AND RECOMMENDATIONS
Though the organization is really good at everything and everything is well maintained and
managed. But still there are some chances of improvement whether it is a human being or any
organization till there are improvements and chances to develop and grow, the organization
must improve itself at its best. In my opinion some of the suggestion/recommendations are:
❖ They have good opportunity to introduce the ISO standards training program which no
other firm is giving to customer.
❖ Try to adopt new technologies that their competitors are not using.
❖ Make a network that allows its customers to negotiate with them easily.
❖ In comparison with their competitors, BlackBuck (Zinka Logistics Solutions Pvt. Ltd.) has
an edge in making an accurate and error free report.
❖ The local economy continues to be strong and we believe our typical clients will continue
to flourish.
❖ The company has mostly professional educated human resources, which are the biggest
threat for their competitors.
❖ BlackBuck (Zinka Logistics Solutions Pvt. Ltd.) strongly needs to improve its network
firms so as to be counted among one of the extensively know firms in CANADA. The
partner needs to make the best use of their goodwill to bring more clientage and reputation
to firm. They need to offer the audit services at most economical cost with the assured
quality services to retain and expand clients.
❖ The infrastructure and working condition reviews can improve the working efficiency of
the trainees. Marketing and Field is the tough job. Some motivational meetings and
mentoring exercises would bring good feel among employees for their work. Time to time
financial bonuses or performance incentives will energize the staff.
❖ The trainees are not offered extra financial or any other incentive for the extra work or over
time. This causes some sort of abstractions which immediately need to be overcome by the
management.
❖ The firm, to be more competitive in future, still has room for improvement in Information
Technology. As firm don’t have any of its website to attract customer and their timely
feedback as most of the good firms have their own web and well organized.
❖ Firm also lacks in marketing perspective as it does not any marketer to market and introduce
their business, firm is getting business only on personal relations of the partners and other
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firm personnel. So if firm wants to improve its business volume it needs a professional
marketer as many other big firms adopted and have complete marketing department.
❖ The employees are provided less salary than the government has asked to provide in
minimum wage act, therefore the employees must be provided at least the minimum salary.
❖ It is 6 days working in the organization; most of the organizations are using 5 days working
schedules so that employees don’t feel exhausted and their efficiency increases. So the
organization must provide at least one-day leave to the employees to rest and freshen up.
❖ Most of the computers and laptops in which the work was done were old and because of
that we were unable to carry out our tasks properly. The organization must have proper
systems so that the work load can be handled efficiently.
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CONCLUSION
❖ BlackBuck (Zinka Logistics Solutions Pvt. Ltd.) is overall one of the profit making and
reputed firm of Earth. The organization since its very first day is devoted to providing
quality services. The detailed and through review of work and clients’ trust shows the
perfection with which it is working.
❖ The firm has earned a distinction of being placed in the category 'A' in the list of panel of
auditors maintained by State Bank of India. Moreover, only these “A” category firms can
audit of listed companies.
❖ The Institute of Chartered Accountants of India has also carried out the Quality Control
Review and has issued satisfactory QCR report stating that the firm has conducted the
audits of the clients in accordance with International Standards on Auditing.
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REFERENCES
❖ https://wheelseye.com/
❖ https://www.maersk.com
❖ https://www.tciexpress.in/
❖ https://www.delhivery.com/
❖ https://www.rivigo.com/
❖ https://www.vrlgroup.in/
❖ https://mahindralogistics.com/
❖ http://www.aegisindia.com/
❖ https://gateway-group.com/
❖ https://en.wikipedia.org/
❖ https://concorindia.co.in/
❖ https://google.co.in/
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