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    Ansoff Matrix

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    HB
    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It was created by Igor Ansoff, an applied mathematician and business manager, to help companies develop growth strategies. The matrix helps analyze product and market expansions.

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    Ansoff Matrix

    Uploaded by

    HB
    8 views1 page
    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It was created by Igor Ansoff, an applied mathematician and business manager, to help companies develop growth strategies. The matrix helps analyze product and market expansions.

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    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It was created by Igor Ansoff, an applied mathematician and business manager, to help companies develop growth strategies. The matrix helps analyze product and market expansions.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as txt, pdf, or txt
    8 views1 page

    Ansoff Matrix

    Uploaded by

    HB
    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It was created by Igor Ansoff, an applied mathematician and business manager, to help companies develop growth strategies. The matrix helps analyze product and market expansions.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as txt, pdf, or txt
    of 1

    The Ansoff Matrix is a strategic planning tool that provides a framework to help

    executives, senior managers, and marketers devise strategies for future growth. It
    is named after Russian American Igor Ansoff, an applied mathematician and business
    manager, who created the concept.

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