Webinar Checklists - Before, During and After

Timeline Department Particulars
42 days before Event Operations determine goals

42 days before Event Operations set the time & date
select a platform to host
42 days before Event Operations a webinar on
42 days before Event Operations determine your target audience

42 days before Event Operations determine the webinar topic
42 days before Event Operations Select speakers and host
creating a unique landing page dedicated to
28 days before Marketing
registration
28 days before Marketing Enable social sharing
Make it easy for registrants to add it to their
calendar
28 days before Marketing Create an event on social media
Promote the
webinar through
send the first email - announce

the webinar & invite everyone
updating your Facebook or LinkedIn event
with posts regularly
introduce the webinar hosts to the participants

21 days before Event Operations
and write a short bio about each
21 days before Marketing Arrange a calling campaign

21 days before Marketing Arrange a Whatsapp campaign
7 days before Marketing post regularly on social media
Send a reminder email with an incentive for

7 days before Marketing those who haven't already declared their
participation.
introduce the webinar hosts to the participants

7 days before Event Operations
and write a short bio about each
3 days before Event Operations Run through the visual presentations
a friendly reminder to those who have decided
to participate
3 days before Marketing Build a lead scoring campaign
Wish you good health and happiness

Cheerfully Yours
Amitava Roy ツ, Bengaluru, India
+91 8971835064,amitava.roy@aol.com
LinkedIn: https://www.linkedin.com/in/refinedroy/
Personal Website http://amitava.creazeal.com
Particulars Status
stream your webinar to Facebook or LinkedIn,

Social Media
▢ Blog post
▢ Email List
▢ Website
pop-up or
banners
▢ Online
advertising
a catchy email title ,a
few ready-to-send messages
few reminders
Increase engagement with your potential audience by

using different mediums to reach out
you can add content related to your webinar to Insta

Stories
Co host is responsible to answer all of questions

during the event
n your marketing automation platform, set up a lead

scoring campaign which measures engagement with
the new page.
Resposibility Assigned
Timeline Department Pa
On the day of the event Marketing Be active on social media
On the day of the event Marketing 2 hours before:
30 minutes before:
On the day of the event Event Operations
On the day of the event Marketing 10 minutes before:
On the day of the event Marketing Record webinar
On the day of the event Event Operations Perform a dry run
send a survey to your participants and ask them

On the day of the event Marketing
for feedback
On the day of the event Event Operations make a Q&A section
On the day of the event Marketing Build poll into webinar
On the day of the event Marketing Tweet
send a thank you email to show your

One day after the event Marketing appreciation for the time they dedicated to your
event
Adjust landing page copy
One day after the event Marketing
Reflect on-demand status of webinar.
One day after the event Marketing Convert recording into a viewable file
One day after the event Marketing Upload video to the post-registration page
One day after the event Marketing Upload slides to SlideShare.net
One day after the event Event Operations backup pan for the internet and speakers
it's the right time to share the materials with your
attendees. Send these via email. Think about
Three days after the event Marketing asking your followers on social media and on
your contact list if they want to receive a file with
the key insights.

Cheerfully Yours
Particulars Status
add final reminders to Stories and posts to your

Facebook/LinkedIn event.
Promote on
all your social
media platforms
▢ Send out a
reminder email
including all the
information
Have both the host
and your speakers call
in.
Use the hashtag you
repost on social created and answer
media questions
from Twitter, as well as in
the webinar platform.
for on-demand downloading purposes.
Use the webinar dress rehearsal to become comfortable with the internet connection
webinar platform. Perform a sound check, advance through ▢ background and
slides, and practice sending chat messages amongst the lighting
presenting team. ▢ external noise level
Ask the speakers the

Explain how the Q+A will work (Chatbox/Twitter/etc.) questions from the Q&A.
Most webinar platforms allow you to build custom polls into your
presentation. See this as an opportunity to a) make the event
Build an exit poll
engaging through audience participation, and b) gather
aggregate information on your audience.
Set up 4-5
Tweets
(slides +
Answer questions, ask for audience participation, and tweet
quotes)
quotes from
that you
speakers.
can post
during the
webinar
SlideShare is ideally suited to host webinar slides. When posting
your content, set privacy settings for the time being to: [Private
Only me], and check “Allow embedding outside SlideShare”.
Remember to optimize the SlideShare post, title, and description
for SEO. For more information
Use a wired connection.
Timeline Department Pa
send a thank you email to show your

One day after the event Marketing appreciation for the time they dedicated to your
event
Adjust landing page copy
One day after the event Marketing
Reflect on-demand status of webinar.
One day after the event Marketing Convert recording into a viewable file
One day after the event Marketing Upload video to the post-registration page
One day after the event Marketing Upload slides to SlideShare.net
One day after the event Event Operations backup plan for the internet and speakers
it's the right time to share the materials with your
attendees. Send these via email. Think about
Three days after the event Marketing asking your followers on social media and on
your contact list if they want to receive a file with
the key insights.

Cheerfully Yours
Particulars Status
SlideShare is ideally suited to host webinar slides. When posting

your content, set privacy settings for the time being to: [Private
Only me], and check “Allow embedding outside SlideShare”.
Remember to optimize the SlideShare post, title, and description
for SEO. For more information
Use a wired connection.

Webinar Checklists - Before, During and After

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Timeline Department Particulars

42 days before Event Operations determine goals

42 days before Event Operations determine your target audience

send the first email - announce

introduce the webinar hosts to the participants

21 days before Marketing Arrange a calling campaign

Send a reminder email with an incentive for

introduce the webinar hosts to the participants

3 days before Marketing Build a lead scoring campaign

Wish you good health and happiness

stream your webinar to Facebook or LinkedIn,

Increase engagement with your potential audience by

you can add content related to your webinar to Insta

Co host is responsible to answer all of questions

n your marketing automation platform, set up a lead

On the day of the event Marketing Be active on social media

On the day of the event Marketing 2 hours before:

On the day of the event Marketing 10 minutes before:

On the day of the event Marketing Record webinar

On the day of the event Event Operations Perform a dry run

send a survey to your participants and ask them

On the day of the event Event Operations make a Q&A section

On the day of the event Marketing Build poll into webinar

On the day of the event Marketing Tweet

send a thank you email to show your

Wish you good health and happiness

add final reminders to Stories and posts to your

Ask the speakers the

send a thank you email to show your

One day after the event Marketing Upload slides to SlideShare.net

Wish you good health and happiness

SlideShare is ideally suited to host webinar slides. When posting

Use a wired connection.

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