Usability Evaluation Portfolio

Adidas and Nike

MARCH 18, 2021

THE BRITISH COLLEGE
Anup Sapkota
 USABILITY EVALUATION PORTFOLIO

Contents
WebsiteiAnalysis:.......................................................................................................... 2

UIiandiUX: ...................................................................................................................... 3

Evaluation: ..................................................................................................................... 6

Predictiveianalysis: ................................................................................................... 6

Usabilityitesting: ........................................................................................................ 8

ParticipantiUseriProfile: ............................................................................................ 8

Analyzingidata: ............................................................................................................ 12

UsabilityiTestingiResult: ............................................................................................ 12

Predictiveianalysisireport: ......................................................................................... 17

AnalyzingitheidataicollectedifromiPredictiveianalysis: ........................................... 27

RecommendationiforiNike: ..................................................................................... 28

RecommendationiforiAdidas: ................................................................................. 28

Conclusion: ................................................................................................................. 29

Reflection:.................................................................................................................... 29

FurtheriWork: .............................................................................................................. 30

References: .................................................................................................................. 30

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 USABILITY EVALUATION PORTFOLIO

UsabilityiEvaluationiPortfolio

Introduction/Context:

TheisitesithatiIihaveiselectediforitheiwebsiteianalysisiandiportfolioiareihttps://www.adida
s.co.uk/iandihttps://www.nike.com/gb/.

Theseisitesiareiresponsibleitoiprovideitheiinformationiaboutitheisportsiequipment’s.iThe
seisitesiprovideitheisportsiequipmentilikeishoes,iT-
shirt,itracksuits,ijoggers,ihoodies,isweatishirts,ishocks,ibags,ietc.iHereiaiusericanigetirev
iewipostedibyidifferentiuserianditheiripersonaliratingitowardsithatiparticulariproduct.iThei
mainidifferenceithatihasibeenispottedibetweeniadidasiandiNikeiisithat,iadidasiprovidesit
heidifferentidesignipatterniproductiwhereasiNikeiprovideilessidesignipatterniproductiasic
ompareitoiadidas.iTheiuser-basedireviewiofiadidasiisibetterithanitheniNike.

Website Analysis:
(Measure, 2021) Website analysis is the process where sets of tests are performed so
that performance of a particular website can be checked and evaluated for better result
in coming days. Website analysis plays a vital role for a betterment of that particular site
and as a result it might improve performance, conversion rate as well as the flow of traffic
into the site. Some of the benefits of website analysis are listed below:

• Fix bugs from the website

• Boost performance as well as speed

• Knowledge about the want of visitor

• Website security

• Finding of traffic volume

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 USABILITY EVALUATION PORTFOLIO

UI and UX:
(What is UI vs. UX design? What’s the difference?, 2021) UI stands for “User Interface”,
which means the graphical presentation of any application, website or software. Basically,
component of user interface includes of buttons, images, sliders, text entry fields and
many more items where a user can interact at their own which includes the component
such as transition between pages, animations and screen layout too.

According to, User Interface can be defined as the procedure of designing an interface
for a computerized device focusing on a factor that is look.

Similarly, UX stands for “User experience”, which is a feel that user gets when they
interact with a specific product or services. It is actually a factor determined by interaction
of user with a particular website, web applications or software. It deals with the subject
like ease of use, smoothness and performance of the application, accomplishment of task
along with proper interaction of user with any kind of services or product. As per user
experience is figured out by the easiness or the toughness an individual feels while
interaction with the user interface and their respective elements.

WhyididiIipickihttps://www.adidas.co.uk/
• Searchiisiaibitiweird
Iiwouldinormallyiexpectitoitypei
Myisearchitermiinitheiboxi
thatisaysisearch,ibutino.iItibrings
iupianientirelyinewidrop-
downibox,iwhichiyoui
thenihaveitoiclickiiniatithei
otheriendiofitheiscreen.
• Searchiisiaibitiweird.
iItidoesiofferipredictiveitex
tientry,ialthoughitheiresultsitakei
upihalfithei
• screeniandithisidoesn’tifeeli

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 USABILITY EVALUATION PORTFOLIO

likeitheibestiuseiofispace.
• Takingiasilongitoiloadiasiiti
takesitoiwriteithisisentence.iNowiit’sisay
ingierror…

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 USABILITY EVALUATION PORTFOLIO

WhyididiIipickihttps://www.nike.com/gb/
• It’siainon-
responsiveisiteidisappointingly,i
butiNikeidoesioperateiaispecific
imobileisite.
• Theisearchibenefitsifrom
iaipredictiveientryifield.
• Navigation-
wiseiwe’reitreateditoiaidetailedi
Megaimenuiwhichiappears
Iwheniweihoverioverieachitabi
alongitheitopiandiisitailoreditoieachi
section.

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 USABILITY EVALUATION PORTFOLIO

Evaluation:
Theimainiaimiofievaluationiisitoifigureioutimoreiinformation.iAsitheitimeiwasilimitediandit
heiinformationitoibeigatherediisimuch,iIineeditoiprepareisuchiquestioniwhichirequireivery
ilessitimeibutihelpiinigrabbingimoreidata.iThisirequireimeitoiprepareiquestionnaireiwhichi
isiveryishortiandiunderstandableitoifilliup.iThereiareisomeiofitheitopicsithatiIineeditoidisc
ussiwhileipreparingitheiquestionnaireianditheyiare:

• Doesitheicoloriusediinitheisiteireallyigivesiyouitheivibeiofiwhatiyouiareidoing?iDoe
sithisiimpactiuser’simoodiforirecommendingithisitoianotheriuser?

• Doesiunstableinavigationibaripreventiyouifromidoingitheitask?

• Pileiofinavigationimenuiconfusesifromichoosingitheiintendediresults

• Doesitheiirresponsiveisitei(siteiwhichiisinotiresponsiveiiniscreen),ihampersiinithei
useribehavioriforifurtheriusingitheisameisite?

Theseitopicsiareialsoitheimainiobjectiveiforimyiportfolio.iAsidataiplaysivitaliroleiinifigurin
gioutimyimainiobjective,iIifiguredioutitwoikindsiofievaluationitechniqueithaticanireallyihel
pimeiwithidealingiwithiaboveimentionediobjectivesianditheyiare:

• Predictiveianalysis

• Usabilityitesting

Predictive analysis:
(What is Predictive Analysis?, 2021) The process of predicting about the unknown future
results is defined as predictive analysis. It is carried out through different techniques such
as data mining, statistics, machine learning and modeling which hence predicts the future
results. In predictive analysis we will be dealing with the question mainly focused in the
look and feel of the site. It will primarily defend with the color used, fonts, navigations
menu used, language used and so on.

Insideiofipredictiveianalysisiweihaveiheuristicievaluationiandiaccordingito,iheuristicieval
uationimeansiaispecializediusabilityiinspectionimethodiforisoftware,iwebiapplicationiorim
obileiapplicationiwhichisupportsiinifiguringioutiusabilityiproblemiparticulariatitheiuseriinte
rfaceidesign.
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 USABILITY EVALUATION PORTFOLIO

JakobiNielsen'si10igeneraliprinciplesiforiinteractionidesigniareilistedibelow:

• Visibilityiofisystemistatus
• Matchibetweenisystemianditheirealiworld
• Usericontroliandifreedom
• Consistencyiandistandards
• Erroriprevention
• Recognitioniratherithanirecall
• Flexibilityiandiefficiencyiofiuse
• Aestheticiandiminimalistidesign
• Helpiusersirecognize,idiagnose,iandirecoverifromierrors
• Helpiandidocumentation

iWhileipreformingipredictiveianalysisiweiwillibeiperformingitwoidifferentitechniquesitoifig
ureioutitheiperspectiveiofiuseriwithiAdidasiandiNikeisite.iHereiweiwillibeiperformingicogn
itiveiwalk-throughiandiexpertiwalk-through.i

(CognitiveiWalkthroughi|iUsabilityiBodyiofiKnowledge,i2021)iAccordingito,iCognitiveiwal
k-
throughimeansitheievaluationitechniqueiwhereiweiaskioutievaluatoritoigoithroughiseriesi
ofitaskiandiaskisomeiquestionifromitheiperspectiveiofiuser.iHereiweiwillibeipreparingiso
meiquestionnaire.ii

Similarly,iiniexpertiwalkithroughiweiwillibeitakingihelpiofianiexpertiandiaskihim/heritoifigu
reioutitheipotentialiproblemithatitheyifigureioutiwhileianalyzingibothiofitheisite.

Theiquestionnaireithatiwillibeipreparedisoithatiweiperformipredictiveianalysisiwillibeionif
ollowingitopic:

• Colorsiusediiniwebsite

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 USABILITY EVALUATION PORTFOLIO

• Selectioniofifontsianditheirisizes

• Contentiofinavigationibar

• Smoothnessiofinavigationibar

• Responsivenessiofitheisite

• Easinessiofitheilanguageiused

• Informationigivenitoiuseriandiitsirelevancy

Usability testing:
(What is usability testing? | Experience UX, 2021) The study of testing the easiness while
performing certain activity is defined as usability testing. Here users are asked to perform
certain task being on the supervision of researcher and they are monitored on every step
so that the problem encounter by them can be monitored and then recommendation can
be made for that particular problem. The questionnaire that will be prepared so that we
perform usability testing will be on following topic:

• Load time of the website

• Load time to move from one page to another

• View in mobile devices

• Difference while changing the font sizes

ParticipantiUseriProfile:
Theiparticipantithatiareiinvolvediinitheseisurveysiarei18iaboveiindividualsiwhoiareienam
orediwithipurchasingidifferentiitemsiandiareiassociatediwithivariousioccupations.iTheifun
damentaligoaliofidoingitheireviewiiniweb-
basedishoppingilovingicircleiisiofigettingimoreidataiandidownsideiinitheiframeworkiwithit
heigoalithatiweicouldicondemnihelpfullyiandiendorseiparticularisuggestioniforitheidisadv
antages.iTheiprofileiofimembersiwhoihadistraightforwardlyiaddeditoiourioverviewiareirec
ordedibeneath:

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 USABILITY EVALUATION PORTFOLIO

Participant Ag Gend Computeri Behavior Occupation Disabilit

iNo. e er skill ies
1 18 Male Skilledi Onlineishopping Student none
ilover
2 20 Fema Skilled Onlineishopping Student none
le ilover
3 23 Fema Skilled Onlineishopping Businessma none
le ilover n
4 22 Malei Skilled Onlineishopping Websiteidesi none
ilover gner
5 28 Male Skilled Onlineishopping Civilienginee none
ilover r

Asiweihaveiperformeditwoiarrangementsiofierrandiforiexampleiprescientiassessmentian
dieaseiofiuseitesting.iToiperformiprescientiexamination,iweiarrangediaipolliinigoogleistru
ctureiandicirculateditheistructureitoitheimembersianditheyiwereioffereditimeitoipresentith
eistructureibackitoime.i

Thoughiinisettingioficonvenienceitesting,iaiprogressioniofierrandiwasiarrangediandiafter
wardimovementiofiourimemberiwasifollowed,itimeiwasicheckediandiconsequentlyitheiria
ssessmentionitheiconsequenceiofiassignmentigivenitoithemiwereirecorded.iTheirundow
niofiundertakingsiresembles:

Task1 Openingisameilinkiinitwoidifferentibrowsers
TimeitakeniforiNike Timeitakeniforiadidas
Brave

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 USABILITY EVALUATION PORTFOLIO

GoogleiChrome

Task2 Timeitakenitoinavigateifromioneipartiofiwebsiteitoianotheri
partiofiwebsite
TimeitakeniforiNike Timeitakeniforiadidas
Homeipageitoisigniupipa
ge
Homeipageitoisigniinipag
e
Homeipageitoiprivacyipa
ge
Homeipageitoitermsiofius
eipage
Signiinipageitoisigniupipa
ge
HomeipageitoiSalesisele
ction
Homeipageitoimenisectio
n

Task3 Maxiandiminifontiobservation
TimeitakeniforiNike Timeitakeniforiadidas
Increaseifonti(howieasyiitiis)

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Decreaseifonti(howieasyiitiis)

Task4 Openingisameilinkiinitwoidifferentibrowsers
TimeitakeniforiNike Timeitakeniforiadidas
Desktopisite
Mobileisite

Task5 Singleihandinavigationieaseiinimobileisite
TimeitakeniforiNike Timeitakeniforiadidas
Navigation

Task6 Viewiofiscreeniwithiresponsivenessiaccordingitoitheiscreenisize
TimeitakeniforiNike Timeitakeniforiadidas
Mobileisize
Tabletisize

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Analyzingidata:
Timeiandireactioniwereigatherediforitheiundertaking-
basedioverviewiandihereiiniprescientiinvestigation,ilastiansweriofitheimembersiwasilike
wiseiaccumulated.iInitheiwakeiofigatheringiadequate,iweineeditoihandleitheiinformationi
andiafterwardiexaminationsiitiforisignificantioutcomes.i

Allioutinumberiofimembersiweihavei=i5i

Normaliperiodiofiparticipants=i24.6

UsabilityiTestingiResult:
Taski1 Timeitakeniforiopeningitheisameilinkiinidifferentibrowsers.i(valu
eiinisecond)
Participanti Participanti Participant Participant Participant
1 2 i3 i4 i5
Nik Adid Nik Adid Nik Adid Nik Adid Nik Adid
e as e as e as e as e as
GoogleiChr 8.3 6.88 12.4 5.53 4 3 3.0 3.49 6.3 5.25
ome 1 5 9 3
Brave 2.9 3.72 9.34 5.11 3 4.5 3.3 4.72 8.4 4.95
2 4 5

Nike Adidas
Averageitimeitoiopeniinichrome:i 6.836 4.83

AverageitimeitoiopeniiniBrave: 5.41 4.6

Averageitime:i 6.123 4.751

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 USABILITY EVALUATION PORTFOLIO

Taski2 Timeitakenitoinavigateifromioneipartiofitheiwebsiteitoianot
heripartiofiwebsitei((valueiinisecond))
Participan Participan Participan Participan Participan
ti1 ti2 ti3 ti4 ti5
Nik Adid Nik Adid Nik Adid Nik Adid Nik Adid
e as e as e as e as e as
Homeipageitoisig 16. 0 2.3 0 4.5 0 9.8 0 4.3 0
niupipage 59 5 4 3 5
Homeipageitoisig 12. 0 2.7 0 5.3 0 8.2 0 6.2 0
niinipage 27 3 3 0 5
Signiinipageitoisi 4.3 0 3.2 0 3.8 0 6.6 0 4.9 0
gniupipage 2 7 6 2 5
HomeipageitoiTe 4.8 6.75 4.5 5.23 7.2 3.25 5.2 5.40 4.3 6.27
rmsiofiuseipage 0 1 7 6 2
HomeipageitoiPri 5.7 5.40 5.5 7.52 4.6 5.25 4.2 6.68 8.2 6.84
vacyipage 4 6 8 6 5
Homeipageitoisal 9.7 8.20 7.3 4.87 5.2 4.51 6.7 5.75 4.2 11.2
esislection 5 4 4 7 5 7
Homeipageimens 23. 10.6 6.2 6.81 6.7 6.54 9.7 10.0 6.9 16.7
isection 62 8 5 1 0 3 3 8

NIke Adida
s
AverageitimeitoimoveifromiHomeipageitoisigniupipage 5.567 0
AverageitimeitoimoveifromiHomeipageitoisigniinipage 6.956 0
AverageitimeitoimoveifromiSigniinipageitoisigniupipage 5.204 0
AverageitimeitoimoveifromiHomeipageitoiTermsiofiuseipage 5.232 5.38
AverageitimeitoimoveifromiHomeipageitoiPrivacyipage 5.698 6.338
AverageitimeitoimoveifromiHomeipageitoiSaleisection 6.67 6.92

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 USABILITY EVALUATION PORTFOLIO

AverageitimeitoimoveifromiHomeipageitoinewireleaseipage 10.64 10.168

2
Averageiresponseitimeitoimoveifromioneipageitoianotheripag 6.567 3.972
e

Taski3 Maxi&iMinifontichangeiobservation
Participan Participant Participant Participan Participant
ti1 i2 i3 ti4 i5
Nik Adid Nik Adid Nik Adid Nik Adid Nik Adid
e as e as e as e as e as
Increasingifont Mo Mod Go Mod Go Good Mo Mod Go Good
: d od od d od
(Howieasyiisito
iread)
Decreasingifon Mo Bad Go Mod Go Good Mo Bad Go Mod
t: d od od d od
(Howieasyiisito
iread)

Nike Adidas
Increasingifont: 60%ivotedigood 40%ivotedigood
(Howieasyiisitoiread) 40%ivotedimoderate 60%ivotedimoderate
Decreasingifont: 60%ivotedigood 40%ivotedigood
(Howieasyiisitoiread) 40%ivotedimoderate 40%ivotedimoderate

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 USABILITY EVALUATION PORTFOLIO

20%ivotedibad
Averageirating:i Good Moderateii

Taski4 Scrollitoibottomitimeitaskiinimobileisiteiandidesktopisite
Participanti Participanti Participanti Participant Participanti
1 2 3 i4 5
Nik Adid Nik Adid Nik Adid Nik Adid Nik Adid
e as e as e as e as e as
DesktopiS 12.1 6.03 10.3 4.40 19.7 17.65 3 1 12.5 9.36
ite 9 9 4 6
MobileiSit 6.61 11.95 3.34 6.60 3.37 5.24 4 3 8.23 5.32
e

Nike Adidas
Averageitimeitoiscrolliinidesktopisite 11.576 7.688

Averageitimeitoiscrolliinimobileisite: 5.11 6.422

Averageiscrolliitime:i 8.343 7.055

Taski5 UsingiaisingleiThumbiandimobileionitheisameihand
Participan Participan Participa Participan Participan
ti1 ti2 nti3 ti4 ti5
Nik Adid Nik Adid Ni Adid Nik Adid Nik Adid
e as e as ke as e as e as

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 USABILITY EVALUATION PORTFOLIO

Navigationi(mob Go Goo Go Goo mo mod Go Mod Go bad

ileisite) od d od d d od od

Nike Adidas
Easeiofinavigationiinimobileisite 80%ivotedigood 40%ivotedigood
20%ivotedimoderate 40%ivotedimoderate
20%ivotedibad
Averageirating:i Good Moderateii

Taski6 Viewiofiscreeniwithiresponsivenessiaccordingitoitheiscreenisize
Participanti Participanti Participanti Participanti Participanti
1 2 3 4 5
Nik Adida Nik Adida Nik Adida Nik Adida Nik Adida
e s e s e s e s e s
Mobileisiz goo mod mo mod mo mod goo good goo mod
ei d d d d d
TabletiSiz goo mod mo mod mo mod goo good goo mod
e d d d d d

Nike Adidas
Easeiofinavigationiinimobileisize 60%ivotedigood 20%ivotedigood
40%ivotedimoderate 80%ivotedimoderate
Easeiofinavigationiinitabletisize 60%ivotedigood 80%ivotedigood
40%ivotedimoderate 20%ivotedimoderate
Averageirating:i Good Goodi

AnalyzingicollectedidataifromiUsabilityitesting:

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 USABILITY EVALUATION PORTFOLIO

Afteritheiinformationiisigatherediforiusabilityitesting,iweiareigoingitoiinvestigateitheiobtai
nedidataifromiourimembers.iTheimainiassignmentiwasitoiopenibothiofitheisiteiinitwoidisti
nctiprogramsiandiafterwarditheitimeiwasirecorded.iAfterianiidealiopportunityiforitwoidisti
nctiprogramsiwasitaken,itheinormaliburdenitimeiforitheisiteiwasideterminediandisubsequ
entlyitheinormaliburdenitimeiforiNikeiwasi6.123isecondsiandiAdidasiwerei4.751.iTheisu
bsequentiundertakingiwasitoiopenivariousipagesifromivariousiareaiorireturningitoitheiun
derlyingipage.iHereiweidetermineditheinormaliburdenitimeiforieachisiteiandiaccordinglyi
weicameitoirealizeithatitheinormaliburdenitimeiforieachipageicameioutitoibei6.567isecon
dsiforiNikeiandi3.972iforiAdidas.iBecauseiofitheiheftyiutilizationiofirealisticiandipicturesii
niNike,itheisiteiwasisettingiasideinearlyilongerieffortitoiopenitheisite.

Initaski3,iweiexpandediandideclineitheitextidimensionisoiweicanicheckitheitextidimensio
niinivariousiprogramizoomiin/outichoice.iTheiconsequencesiofiNikeiininormalicameioutit
oibeigreatiasitheiimageiandisubstanceiwereistraightforwardiinianyievent,iexpandingiandi
diminishingitheitextidimension,iwhileitheioutcomeiforiAdidasicameioutitoibeimoderateiasi
aiportioniofiourimemberiwereiexperiencingidifficultyiinisortingioutitheisubstanceiandipict
uresiclient.iHereiinitaski4,iweidetermineditheiparchmentitimeiinibothiworkiareaiandiporta
bleisiteisoiweicouldigaugeitheisubstanceilengthirecommendediinilandingipageiandiweic
oncoctedinormaliconsequenceiofi8.343isecondsiiniNikeiandi7.055isecondsiiniAdidas.

Similarly,iinitaski5iweiaskedioutiparticipantitoirateitheirinavigationiwhichiisiperformediwit
hitheirisingleihand.iAsiairesult,inavigationiforiNikeicameiupiwithiresultiofibeingigoodiwhe
reasiparticipantiratediadidasitoibeimoderateiinitermsiofinavigationiwithitheirisingleihand.i
Initaski6,iweiaskediuseritoimeasureitheiresponsivenessiofibothitheisiteiinitheiritabletiand
iphone.iAsiaiconclusioniweigotiairesultiofiNikeitoibeiresponsiveiinibothiofitheideviceiandi
adidasinotitoibeiresponsiveiandisomeicontentiofitheirisiteiwereihidden.

Predictiveianalysisireport:
Toifinditheilegitimateisolution,iIiforioneiutilizeditheiassistanceiofiemojisiwithivariousiartic
ulation.iTheideterminationiofitheiemojisiisireallyitheiarticulationithatitheyifeeliwhileitheyia
nsweritheiinquiryiforitheilookiandifeeliofiparticularisite.iHereiIihaveichosenifiveiemojisiwh
ichiimplies:

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 USABILITY EVALUATION PORTFOLIO

Emoticons Emoticonimeaning Pointi

Happy 5
Smiley 4

Satisfactory 3
Sad 2

Angry 1

HereiIihaveialsoigivenipointsiforieachiemoticonisoithatiweicaniactuallyigetiaifinaliresultiin
inumberihelpiinifurtherianalyzingitheiresult.

Nike Adidas
• Firstiimpressioni
Wheniyouivisiti
theisite
i(Excellent)

i(good)
i(normal)

i(confused)
i(whatiexactlyiisiit) 40%ivotedi 60%ivotedi

60%ivotedi 40%ivotedi

TotaliScore:22 TotaliScore:17

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 USABILITY EVALUATION PORTFOLIO

• iDoiyouifeelilikei
youiareiinsidei
onlineishoppingi
website?
i(prettyimuch)

i(much)
i(yeah)

i(no)
i(notiatiall) 80%ivotedi 60%ivotedi

20%ivotedi 40%ivotedi

TotaliScore:23 TotaliScore:12

• Doiyouilikeithei
Coloricombinationi
usediinitheiwebsite?
i(Iiloveiit)
i(iilikeiit)

i(yeah)
i(no)
60%ivotedi 40%ivotedi
i(notiatiall)
40%ivotedi 20%ivotedi
TotaliScore:23 40%ivotedi i
TotaliScore:12

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 USABILITY EVALUATION PORTFOLIO

• Isitheifontisizei
Usedieasyitoireadi
andiunderstand?
i(itiwasitooieasy)
i(yeahiitiwasieasy)

i(easy)
i(no)

i(notiatiall) 60%ivotedi 20%ivotedi

40%ivotedi 60%ivotedi

20%ivotedi
TotaliScore:23 TotaliScore:20

• Howieasyiisi
navigationibaritoiuse?
i(itiwasitooieasy)

i(yeahiitiwasieasy)
i(easy)

i(no)
i(notiatiall)
60%ivotedi 20%ivotedi
20%ivotedi 20%ivotedi
20%ivotedi 60%ivotedi
TotaliScore:18 TotaliScore:21

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 USABILITY EVALUATION PORTFOLIO

• Howieasilyiarei
Youifindingithei
contentiininavigationiba
r?
i(itiwasitooieasy)

i(yeahiitiwasieasy)
i(easy)
40%ivotedi
i(no) 40%ivotedi
20%ivotedi 60%ivotedi
i(notiatiall)
40%ivotedi
TotaliScore:22
TotaliScore:12

• Isitheicontentiand
Icharactersiinithei
websiteieasyitoiread?
i(itiwasitooieasy)

i(yeahiitiwasieasy)
i(easy)

(no)
100%ivotedi 40%ivotedi
i(notiatiall)
60%ivotedi
TotaliScore:20 TotaliScore:22

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 USABILITY EVALUATION PORTFOLIO

• Howirelevantiisithe
iinformationiyouiareigett
ing?
i(prettyimuch)
i(much)

i(yeah)
i(no)

i(notiatiall) 20%ivotedi
80%ivotedi 20%ivotedi
40%ivotedi
40%ivotedi
TotaliScore:23 TotaliScore:21

• Wasitheiinformationi
informativeitoiyou?
i(prettyimuchirelevant)

i(much)
i(yeahirelevant)

i(no)
i(confused)
20%ivotedi 40%ivotedi
40%ivotedi 40%ivotedi
40%ivotedi 20%ivotedi
TotaliScore:20 TotaliScore:17

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 USABILITY EVALUATION PORTFOLIO

• Wasitheilanguagei
Usediinitheiwebsitei
easyitoiunderstand?
i(itiwasitooieasy)
i(yeahiitiwasieasy)

(easy)
(no)

i(notiatiall) 40%ivotedi
60%ivotedi 20%ivotedi
40%ivotedi
40%ivotedi
TotaliScore:23 TotaliScore:21

• Wasitheiinformationi
displayedisufficient?
i(yeahifully)

i(yes)
i(normal)

i(no)
i(notiatiall)

40%ivotedi 40%ivotedi
20%ivotedi
60%ivotedi
20%ivotedi
20%ivotedi

TotaliScore:23 TotaliScore:16

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 USABILITY EVALUATION PORTFOLIO

• Doiyouithinkithatiyoui
Needianyikindiofi
Assistanceiwhileioperat
ing
itheisite?
i(iiamididiallimyself)
i(no)

i(mightinot) 40%ivotedi
100%ivotedi
i(yes) 40%ivotedi
i(yeahiiidefinitelyineed. 20%ivotedi
iiididn’tiknow
whatiwasigoing)
TotaliScore:14
TotaliScore:20

• Doiyouihaveitheisensei
Oficontroliwhile
iaccessingitheisite?
i(fullicontrol)
i(yeahiiihad)

i(bit)
i(no)
20%ivotedi 20%ivotedi
i(noiatiall)
80%ivotedi 40%ivotedi
40%ivotedi

TotaliScore:19 TotaliScore:16

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 USABILITY EVALUATION PORTFOLIO

• Doiyouiseeiallitheiportio
n
iofiwebsiteiinitheiscreen
?
(mobileisiteitest)
i(yeahialliofithem)
i(yeah)

i(somewhat)
40%ivotedi 40%ivotedi
i(no) 60%ivotedi 40%ivotedi
i(portionsiwereihidden) 20%ivotedi
TotaliScore:21 TotaliScore:15

• Howieasyididiyouifeeli
whileinavigating?
(mobileisiteitest)
i(itiwasitooieasy)

i(yeahiitiwasieasy)
i(easy)

i(no)
i(notiatiall) 20%ivotedi 40%ivotedi
40%ivotedi 40%ivotedi
40%ivotedi 20%ivotedi
TotaliScore:21 TotaliScore:19

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 USABILITY EVALUATION PORTFOLIO

• Isitheifontisizeiusedi
easyitoireadiandiunders
tand?
(mobileisiteitest)
i(itiwasitooieasy)

iyeahiitiwasieasy)
i(easy)

i(no) 40%ivotedi 20%ivotedi

i(notiatiall) 60%ivotedi 80%ivotedi

TotaliScore:23 TotaliScore:19

• Isitheicontentiandi
Charactersiinithei
websiteieasyitoiread?
(mobileisiteitest)
i(itiwasitooieasy)
i(yeahiitiwasieasy)

i(easy)
i(no) 40%ivotedi 40%ivotedi
i(notiatiall) 60%ivotedi 40%ivotedi
20%ivotedi
TotaliScore:23 TotaliScore:19

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 USABILITY EVALUATION PORTFOLIO

• Howilikelyiareiyou
Itoirecommendithisisitei
toianotheriuser?
(mobileisiteitest)
i(Definitely)

i(Yeahiforisure)
i(iiwill)

i(iiwon’t) 20%ivotedi 20%ivotedi

60%ivotedi 80%ivotedi
i(Iiwillinever)
20%ivotedi
TotaliScore:20 TotaliScore:14

AnalyzingitheidataicollectedifromiPredictiveianalysis:
Fromitheioutsetitheiinquiryiwasiaboutitheilookiandifeeliwhileiremainingiinitheihomeipagei
whereiourimemberiappraisediNikeitoibeigreaterithaniAdidas.iMembersiwereiadditionallyi
gottenisomeiinformationiaboutitheivibeitheyifeeliremainingiatitheihomeipageiandiailargei
portioniofiourimemberiapplaudediNikeitoicauseithemitoifeelithatitheyiareiinsideiaishoppi
ngistageiwhileitheyiwhinediAdidasiforiutilizingiincorrectlyishadingimixiinitheirisite.iMemb
eriadditionallyifavoreditheishadingimixiutilizediiniNikeicontrastediwithiAdidas.iTextidimen
sioniofitheitwoilocalesiwereiofferedianiexplanationitoibeidecipherableiandistraightforwar
d.iContentiwritteniinitheisiteiwereiadditionallyievaluateditoibeicomprehendianditheilangu
ageitoibeistraightforward.iMemberiappraisediAdidasitoibeisomewhaticonfoundingiandim
ayirequireisomebody'sidirectionitoirideitheisiteiasithereiwereisomeisubstancesithatiwerei
somewhatibefuddlingiforitheiindividualisurfingiforifirstitime.

Discussinginavigationibar,iNikeinavigationibariwasicastediaiballotitoibeibefuddlingibecau
seiofitheidispersedimenu.iIticomprisesiofiainavigationibariwhichiisiaipieceiunmanagedia
nditheisubstanceiofinavigationibariareicastediaiballotitoibeiconfoundingiwhileiatitheisam
eitimeilooking.iWhileitheinavigationibariofiAdidasiwasioverseeniasitheithemeiwasiobviou

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 USABILITY EVALUATION PORTFOLIO

slyireferencediandiclienticanilikewiseigetitheiriidealialternativeiwithoutianyiproblem.iMem
bersilikewiseinoticedithatinavigationibariiniAdidasishowsiupisolelyiafteritheipageiisicomp
letelyistackediyetihereiiniNikeinavigationibaricanibeiutilizedibeforeitheilandingipageiisico
mpletelyistacked.iDespiteitheifactithatiAdidasihaveinaturallyishowingiupinavigationibar,iit
ifrequentlyivanishesiifitheipointerigoesimarginallyifromitheinavigationiconsumingispace.i
Beithatiasiitimay,ihereiiniNike,itheinavigationiisisteadyiandishowiupisolelyiafteritheisnap.
i

Membersievaluateditheitwoidestinationsidataiandiitsiimportanceitoibeibetterithaniexpect
edianditheidataiareilikewiseidiscovereditoibeipertinentiinitheitwoilocalesialongsideiadequ
ateidata.iInitermiofifeelingioficontrol,iindividualsifavorediNikeiinsteadiofiAdidas.iTheimost
ifeaturedithemeiinitermiofiportableisiteiisiaboutitheiresponsivenessiwhileiopeningisiteiini
celliphonesilikeitabletsiandicelliphone.iAsiindicatedibyimember,isubstanceiofiNikeistowsi
awayiandiseemsiaileftitoirightislideribariinibothiportableianditabletsiwhichiclearsicharact
erizeithatiAdidasisiteiinicelliphoneiisn'tiresponsive.iHowever,itextidimensioniandipictureif
oritheitwoidestinationsiwereiamazingiwhileiatitheisameitimeisurfingiinicelliphone.

RecommendationiforiNike:
Asimostiofiouriparticipantiareicomplainingiaboutitheiscatteredinavigationibar,itheifirstirec
ommendationiwillibeicategorizedinavigationibar.iThisiwillicertainlyihelpiuseriinifasterinavi
gation.iSimilarly,ilessigraphicicanibeiusedisoithatiitireducesitheipageiloaditime.iUseiofim
odaliinisigniinioriregistrationipageicanimotivateiuseritoisigniupiasiwelliasireducesiwaitingi
time.i

RecommendationiforiAdidas:
Foriadidas,iparticipantsimentionediaboutitheicoloriusediinitheisite.iMostiofiouriparticipant
idoesn’tiprefericoloriusedihere.iTheicoloriusediiniadidasididn’tihaveianyivibeithatireflectio
nlineishopping.iTheidarkicoloriwillicertainlyihelpivisitoritoihaveisomeivibeiofibeingiinionlin
eishopping.iSimilarly,itheinavigationibaridoesn’tishowimuchiinformation.iTheinavigationi
baricanibeimadeiwithilotimoreiinformationilikeiiniNike.iInicontentitoimobileisite,imostiofio
uriparticipantsinoticeditheimobileisiteiisinotiresponsiveiandisomeiportioniinirightineeditoi

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 USABILITY EVALUATION PORTFOLIO

beimanuallyidraggedileft.iTheisiteimustibeimadeiresponsiveisoithatimobileiuserialsoiten
dsitoigetiattracteditoitheifeatureiitiisiproviding.

Conclusion,iReflection,iFurtheriworkiandiReferences

Conclusion:
Toiclose,iIihaveiappliediprescientiexaminationimethodiandieaseiofiuseistrategyiwhereim
yiundertakingiexplicitiwasiidentifiediwithiprescientiinvestigation,iwhichiisioneiofitheiqualit
yipointersiiniease-of-
useiprocedure.iIssuesiwereiexaminediandiarrangementsiwereiprescribeditoiadditionalii
mproveitheisites.

Reflection:
Foritheipurposeiofievaluationiofiwebsite,icertainitasksiwereidoneiaccordingitoiusabilityite
sting.iIihaveiselecteditheifiveinumberiofiparticipantsiandiaskedithemitoifilliupitheiconsenti
form.iEveryiparticipantihasigotitheitaskiaccordingitoitheibreakdown.iWithitheihelpiofiusa
bilityitestingiallitheirequirediinformationiwereicollected.iIticlearlyishowsithatiAdidasihavei
moreiproblemsithanithatiofiNikeiwebsite.iButiiniadidasimostiofitheioptionsiareivisibleionif
rontipage.iThereishouldinotibeianyiproblemiregardinginavigationibar.iItihasitoifollowithei
consistencyiandistandardievaluationiruleitoimakeisystemimoreieffective.iNavigationibari
shouldibeijustifiediaccordingitoiuserinecessity.iDuringitheiprocessiofisigniin,iuserishouldi
notibeigotipuzzled.iTheireviewiandiratingibariofiNikeishouldibeionitheifrontitoiletitheiuseri
knowithatitheyiareiactuallyionitheionlineishoppingiwebsiteiwhereas,itheireviewiprocessio
fiAdidasimustibeimuchieasieritoiletieveryoneireviewiaccordingly.

Inithisimoderniera,itechnologyiisibeingimoreiadvancedidayibyidayiiniorderitoimakeieffortl
essiandieffectiveiwork.iInianyiproject,ievaluationiisiconsiderediasioneiofitheimostiimport
antifactorsiinitheifieldiofiinformationitechnology.iWeicaniaddidifferentifacilitiesiiniorderitoi
reduceitimeieffortilikeisocialimediailogin,ichattingibotiandimanyimore.

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 USABILITY EVALUATION PORTFOLIO

FurtheriWork:
Severaliproblemsiwereifoundiduringievaluationitestingiwithitheihelpiofiusabilityitestingian
dipredictiveianalysis.iTheseimethodsiareiuseditoicompareidifferentisiteiperformanceiand
idesigniinterfaceiofitheiwebsites.iLately,iitihelpsitoifindioutiusabilityiproblemsiofitheipartic
ipantiusers.
Toievaluateithisiwebsite,ithereiareisomeidifferentitechniquesithaticanibeitakeniforievalua
tion.iOneiofithemiisicooperativeievaluationiwhereiparticipantsiareimotivateditoicriticizeith
eiinterfaceidesigniofitheiwebsites.iHereitheiidentifiediproblemsiareirecordediandicanibei
usediinifutureiwork.iTheseicollectediusabilityiproblemsiwillibeiveryiusefuliforifutureiresea
rch.

References:
• web.dev.i2021.iMeasure.i[online]iAvailableiat:i<https://web.dev/measure/?gclid=
Cj0KCQjwi7yCBhDJARIsAMWFScNMoaKEBSMSSfPQIFY4_GyGJSDySXKhlAL
3ZrLwdxgcqsb3oTUNyR8aAm7UEALw_wcB>i[Accessedi15iMarchi2021].
• Medium.i2021.iWhatiisiUIivs.iUXidesign?iWhat’sitheidifference?.i[online]iAvailabl
eiat:i<https://uxplanet.org/what-is-ui-vs-ux-design-and-the-difference-
d9113f6612de>i[Accessedi15iMarchi2021].
• PATiRESEARCH:iB2BiReviews,iBuyingiGuidesi&iBestiPractices.i2021.iWhatiisiP
redictiveiAnalyticsi?.i[online]iAvailableiat:i<https://www.predictiveanalyticstoday.c
om/what-is-predictive-
analytics/#:~:text=Predictive%20analytics%20is%20the%20branch,to%20make%
20predictions%20about%20future.>i[Accessedi15iMarchi2021].
• iUsabilitybok.org.i2021.iCognitiveiWalkthroughi|iUsabilityiBodyiofiKnowledge.i[onl
ine]iAvailableiat:i<https://www.usabilitybok.org/cognitive-
walkthrough>i[Accessedi15iMarchi2021].
• ExperienceiUX.i2021.iWhatiisiusabilityitesting?i|iExperienceiUX.i[online]iAvailable
iat:i<https://www.experienceux.co.uk/faqs/what-is-usability-
testing/>i[Accessedi15iMarchi2021].

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 USABILITY EVALUATION PORTFOLIO

• Indriana,iM.,i&iAdzani,iM.iL.i(2017).iUI/UXianalysisi&idesigniforimobileie-
commerceiapplicationiprototypeioniGramedia.com.i2017i4thiInternationaliConfer
enceioniNewiMediaiStudiesi(CONMEDIA).idoi:10.1109/conmedia.2017.8266051
• AlgorithmiaiBlog.i2021.iIntroductioniToiSentimentiAnalysisiAlgorithms.i[online]iAv
ailableiat:&lt;https://algorithmia.com/blog/introduction-sentiment-
analysis&gt;i[Accessedi15iMarchi2021].
• Anoni2020.iWhatiisiPredictiveiAnalyticsi?.iPATiRESEARCH:iB2BiReviews,iBuyin
giGuidesi&iBestiPractices.i[Online].i[Accessedi15iDecemberi2020]

Appendix:
Theiquestionnairesiusediinitheipredictiveianalysisiandiusabilityitestingiareilistediunderne
ath;
SURVEYiQUESTIONS:
Name:
Age:
EmailiID:

1. Howiwasitheifirstiimpressioniwheniyouivisititheisite?
• Excellent
• Good
• Normal
• Confused
2. Doiyouifeelilikeiyouiareiinsideionlineishoppingiwebsite?
• Prettyimuch

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 USABILITY EVALUATION PORTFOLIO

• Much
• Yeah
• No
• Notiatiall
3. Doiyouilikeitheicoloricombinationiusediinitheiwebsite?
• Iiloveiit
• Iilikeiit
• Yeah
• No
• Notiatiall
4. Isitheifontisizeiusedieasyitoireadiandiunderstand?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
5. Howieasyiitiisitoiuseinavigationibar?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
6. Howieasyiareiyouifindingitheicontentiinitheinavigationibar?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
7. Isitheicontentsiandicharactersiinitheiwebsiteieasyitoiread?
• Itiwasitooieasy

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 USABILITY EVALUATION PORTFOLIO

• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
8. Howirelevantiisitheiinformationiareiyouigetting?
• Prettyimuch
• Much
• Yeah
• No
• Notiatiall
9. Wasitheiinformationiinformativeitoiyou?
• Prettyimuch
• Much
• Yeah
• No
• relevant
• Confusing
10. Wasitheilanguageiusediinitheiwebsiteieasyitoiunderstand?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
11. Wasitheiinformationidisplayedisufficient?
• Yeahifully
• Yeah
• Normal
• Noi
• Notiatiall
12. Doiyouithinkithatiyouineedianyikindiofiassistanceiwhileioperatingitheisite?

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 USABILITY EVALUATION PORTFOLIO

• Iididiallimyself
• No
• Mightinot
• Yes
• Yeas,iIidefinitelyineed,iIidon’tiknowiwhatiwasigoing
13. Doiyouihaveitheisenseioficontroliwhileiaccessingitheisite?
• Fullicontrol
• Yeah,iIihad
• Bit
• No
• Notiatiall

Mobile/itabletitest

1. Doiyouiseeiallitheiportioniofiwebsiteiinitheiscreen?
• Yeah,ialliofithem
• Yeah
• Somewhat
• No
• Portionsiwereihidden
2. Howieasyidoiyouifeeliwhileinavigating?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
3. Isitheifontisizeiusedieasyitoireadiandiunderstand?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No

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 USABILITY EVALUATION PORTFOLIO

• Notiatiall
4. Isitheicontentiandicharactersiinitheisiteieasyitoiread?
• Itiwasitooieasy
• Yeah,iitiwasieasy
• Easy
• No
• Notiatiall
5. Howilikelyiareiyouitoirecommendithisisiteitoianotheriuser?
• Definitely
• Yeah,iforisure
• Iiwill
• Iiwon’t
• Iiwillinever

Theseiwereitheiquestionsiaskediandiallitheirecommendationsiandiissuesiwereireviewedi
toifurtherifindings:
Tasks:i
1.iOpeningisameilinkiinitwoidifferentibrowsersi(recorditheitime).

2.iTimeitakenitoinavigateifromioneipartiofitheiwebsiteitoianotheripartiofiwebsite

3.iMaximumiandiminimumifontichangeiobservation.

a.iHowieasyiisiititoireaditheitext?

b.iMeasurei(Good,iBad,iModerate)

4.iScrollitoibottomitimeitaskiinimobileisiteiandidesktopisite

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 USABILITY EVALUATION PORTFOLIO

5.iSingleihandinavigationieaseiinieaseiinimobileisite.
a.iUsingiaisingleiThumbiandimobileionitheisameihand.iRecordiyouriresponsei(Good,iBa
diModerate)i

6.iViewiofiscreeniwithiresponsivenessiaccordingitoitheiscreenisize.
a.iRecorditheiscreeniviewiwhileichangingitheiresolutioniofitheiscreen.

Participant Taski1 Taski Taski Taski4 Taski Taski

s 2 3 5 6
Browseri Browseri Deskto Mobil
1 2 p e

1.

2.

3.

4.

5.

ForiAdidas;

Participant Taski1 Taski Taski Taski4 Taski Taski

s 2 3 5 6
Browseri Browseri Deskto Mobil
1 2 p e

1.

2.

3.

4.

5.

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 USABILITY EVALUATION PORTFOLIO

Whileichangingitheidifferentiresolutioni

Participants Mobile/tab ScreeniSize Browseri1 Browseri2

1.

2.

3.

4.

5.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTheiBRITISHiCOLLEGE
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiThapathali,iKathamandu
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiRESEARCHiCONSENTiFORM

Iihaveireaditheiforegoingiinformation.iIihaveihaditheiopportunityitoiaskiquestionsiabo
utiitiandianyiquestionsiIihaveibeeniaskedihaveibeenianswereditoimyisatisfaction.iIico
nsentivoluntarilyitoibeiaiparticipantiinithisistudy.i

PrintiNameiofiParticipant:i_________________
SignatureiofiParticipant:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiThumbiprintiofiparticipant
Date:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii_________________
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiDay/month/year i

Ifiilliterateii

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 USABILITY EVALUATION PORTFOLIO

Iihaveiwitnesseditheiaccurateireadingiofitheiconsentiformitoitheipotentialiparticipant,i
anditheiindividualihasihaditheiopportunityitoiaskiquestions.iIiconfirmithatitheiindividua
lihasigiveniconsentifreely.i

Printinameiofiwitness:i_______________________iiii
Signatureiofiwitness:iii_______________________
Date:iiiiiiiiiiiiiiiiiiiiiiiiiiiii_____________________
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiDay/month/year
Statementibyitheiresearcheritakingiconsent
Iihaveiaccuratelyireadioutitheiinformationisheetitoitheipotentialiparticipant,ianditoithei
bestiofimyiabilityimadeisureithatitheiparticipantiunderstandsithatitheifollowingiwillibeid
one:
1.iTheidataisuchiasiage,igender,ioccupation,icomputeriskills,idisabilitiesiwillibeicollect
ed.
2.iThoseiinformationiwillibeiusediinimakingiParticipantiUseriProfile.
3.iAtilast,iwithitheihelpiofiparticipantiUseriProfile,ithereiwillibeievaluationiandidiagnosi
ngiamongithemiforimyiacademicipurpose.i

Iiconfirmithatitheiparticipantiwasigivenianiopportunityitoiaskiquestionsiaboutitheistudy
,iandiallitheiquestionsiaskedibyitheiparticipantihaveibeeniansweredicorrectlyianditoith
eibestiofimyiability.iIiconfirmithatitheiindividualihasinotibeenicoercediintoigivingiconse
nt,ianditheiconsentihasibeenigivenifreelyiandivoluntarily.i
ii
AicopyiofithisiICFihasibeeniprovideditoitheiparticipant.

PrintiNameiofiResearcheritakingitheiconsent:ii__________________________

SignatureiofiResearcheritakingitheiconsent:iiiii___________________________

Date:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii___________________________

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 USABILITY EVALUATION PORTFOLIO

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiDay/month/year
i

ANUP SAPKOTA | HUMAN COMPUTER INTERACTION 39