EVIDENCIA 2: MARKET PROJECTION

STUDENTS:

ALEXANDRA ORTEGA SOLÓRZANO

NEYDEL ALEJANDRO TRIANA MOYA

DAVID FRANCISCO CHÁVES BALLESTEROS

SERVICION NACIONAL DE APRENDIZAJE SENA

NEGOCIACIÓN INTERNACIONAL

2021
 Evidencia 2: Market Projection

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible

conseguir las metas propuestas en la proyección de un mercado, afortunadamente existen

recursos que apoyan y orientan este proceso, especialmente en inglés. En este orden de ideas y

con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de formación

denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje

y adicionalmente el siguiente material complementario:

 Market share projection tips for small business.

 8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

  Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado.

MARKET SHARE
MARKET SHARE PROJECTION IS PROJECTION TIPS FOR HOW CAN A COMPANY PROJECT
SIMILAR TO A GAP ANALYSIS SMALL BUSINESSES ITS FUTURE MARKET SHARE?

LOOK AT THE
DETERMINE ENTIRE DETERMINE The small business must determine
MARKET SIZE MARKET CURRENT
MARKET SHARE

HOW MUCH OF HOW MUCH

THE
DETERMINE CURRENT DETERMINING THE REMAINING NEW BUSINESS
FUNDAMENTAL
BUSINESS RELATIVE TO CURRENT MARKET BUSINESS IT CAN THE COMPANY
PRINCIPLE TO
POTENTIAL BUSINESS SHARE SIMPLY STEAL FROM ITS CAN STEAL
DETERMINING
INVOLVES DIVIDING COMPETITION FROM ITS
MARKET SIZE IS
CURRENT BUSINESS BY COMPETITION.
TO CALCULATE
THE POTENTIAL IT’S A QUESTION OF TOTAL MARKET SIZE.
CONSUMPTION UNDERSTANDING HOW
WITHIN THE MUCH CUSTOMERS
MARKET. COULD ACTUALLY
PURCHASE WITHIN A
GIVEN YEAR.
 Read the text 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN. Then, take 15 terms from the article and créate your
own glossary.

GLOSSARY
SPANISH ENGLISH DEFINITION EXAMPLE
Organized set of processed Based on the information obtained, clear decisions
Información information data that constitutes a will be made
message
it is an evolutionary
technological process of creating tools
Avances technological advances facilitate manufacturing and
advancement that model and control the
tecnológicos production processes
environment.

A customer is the person

or company receiving a
good, service, product or
Clientes the success of the company is in keeping satisfied
customers idea, in exchange for
customers
money or another item of
value

Who competes with others

who aspire to the same A good competitor will not be measured by the
Competidor
competitor goal or superiority in quantity of product sold, it will be by its quality.
something.

Presupuesto Budget Budget is called the we will have a limited budget for the launch of our
calculation, planning and next product.
advance formulation of the
expenses and income of an
 economic activity.

extensive plan for a series

of different, but related,
Campaña our advertising campaign will have more support
advertising ads appearing in various
publicitaria through social networks.
campaign media over a period of
time.

They are those in which,

through different
we will give a price promotion to the product with
Promociones de Price promotion mechanisms, the real or
less turnover in this month.
precios perceived value of the
product is altered.

Strategy is a general plan

to achieve one or more
the main strategy is to offer the most expensive
Estrategia general or long-term
strategies product first.
objectives under
conditions of uncertainty.

It is the profitability
obtained on an investment,
the sales performance was not what we wanted, but
Rendimiento normally measured as a
performance we will work together to improve it.
percentage of the invested
capital.

Planificación planning decision-making process Following the project planning will give us good
to achieve a desired future, results.
taking into account the
current situation and the
internal and external
 factors that can influence
the achievement of the
objectives.

favorable situation for a

market company, generally There is a high interest in the sumo of our product,
Oportunidades de
opportunities originated by itself and we have a market opportunity that we cannot miss.
mercado
naturally.

Thorough observation of All merchandise has been sold, we must follow up

Seguimiento
tracing the evolution and until it reaches our customers.
development of a process
Effect or thing that results
from a certain action, After so much work, the result obtained is positive,
Resultados
results operation, process or the goals were achieved.
event.

study for the knowledge of

tastes, customs and data we are going to study the clients in order to know if
Análisis de clientes
customer analysis that help the company to they would like the product.
direct its product well.