1) What are the main benefits of localizing products?

The main benefits of localizing product is easier for product to enter the new market
because localization help to overcome a cultural barrier and avoid cultural faux pas that may
damaging the brand image. In addition, localization help to increase customer loyalty when
they experience satisfaction of using the product by communicate with them through their
narrative language that make them more understand about the product ang gaining their
trust. As example, the Coca-Cola company differentiating the product in foreign market by
launching more local flavors.

2) How do you manage the resulting complexity of localizing product?

By using a local translator for localizing the product because the one who understand the
culture is the local person that will give more accurate result about local culture to localizing
the product. Then, company should focus on national differences in consumer taste and
health trend as what Coca-Cola did in India.

3) It is necessary?
Yes because with localization, it helps customer to understand more about the product since
it suits with their taste and cultural. Therefore, it is easier for the product to fit local market
and lower cultural barriers thus increase the customer base in the market. In addition, the
product is easier to go globally well-known and company can test the product in one market
before introducing it to another market.

 https://phrase.com/blog/posts/how-important-is-localization-for-your-
business/#:~:text=Localization%20Allows%20You%20to%20Enter,the%20word
%20about%20the%20product.
 https://www.memsource.com/blog/why-localization-is-essential-for-global-
business/#:~:text=Localization%20will%20increase%20brand
%20loyalty&text=Communicating%20with%20your%20users%20in,true%20advocates
%20of%20your%20product.
 https://www.scriptorium.com/2017/05/localization-strategy-your-key-to-global-
markets/
 https://www.acclaro.com/blog/top-10-tips-localization-strategy/
 https://www.smartling.com/resources/101/10-tips-to-improve-your-localization-
strategy/
 https://www.bureauworks.com/blog/what-is-localization-project-management-at-its-
best-fc/