Professional Documents
Culture Documents
S M A R T-Enterprise-Business-Plan
S M A R T-Enterprise-Business-Plan
S M A R T-Enterprise-Business-Plan
S.M.A.R.T ENTERPRISE
A Business Plan
Presented to the Faculty of Quezon City University
San Bartolome, Novaliches Quezon City
By:
SBENT - 3S
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QUEZON CITY UNIVERSITY
CERTIFICATION OF APPROVAL
ii
QUEZON CITY UNIVERSITY
CERTIFICATION of EDITING
S.M.A.R.T ENTERPISE
(Signature)
Complete Name
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QUEZON CITY UNIVERSITY
ACKNOWLEDGEMENT
The business plan team conveys our intense gratitude to the following persons who
have bestowed upon us their generous support in every possible way they can to
complete this project:
To the adviser, (Doctor Melissa Y. Caballes),
The panelists,
To our parents,
To --
Above all, the Almighty God, for giving US strengths in all aspect—this can never
be possible without His blessings, gift of knowledge, and wisdom bestowed upon us.
Indeed, TO GOD BE THE GLORY!
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TABLE OF CONTENTS
Page
TITLE PAGE………………………………………………………………… i
CERTIFICATION OF APPROVAL………………………………………… ii
ACKNOWLEDGEMENT…………………………………………………... iv
TABLE OF CONTENTS……………………………………………………. v
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E. Marketing Program/ Strategies……………………………………….…. 8
1. Practices of Competitors
2. Proposed Marketing Strategies
2.1. Product
2.2. Price
2.3. Place
2.4. Promotion
F. Marketing/ Selling Expenses……………………………………………. 10
V. FINANCIAL PLAN……………………………………………………. 39 - 45
A. Total Project Cost……………………………………………………….. 39
B. Sources of Financing……………………………………………………. 40
C. Projected Financial Statement…………………………………………… 41
1. Projected Cash Flow Statement
2. Projected Income Statement
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3. Projected Balance Sheet
D. Profitability Indices……………………………………………………… 44
E. Financial Assumptions…………………………………………………... 45
F. Schedules………………………………………………………………… 45
APPENDICES………………………………………………………………. 50 - 74
Appendix 1: SWOT Matrix/ Analysis………………………………….…… 50
Appendix 2: Risk Management Plan………………………………………… 51
Appendix 3: Business Implementation Action Plan………………………… 53
Appendix 4: Survey Questionnaire………………………………………….. 54
Appendix 5: Sample Size and Sampling Technique………………………… 56
Appendix 6: Survey Results and Interpretation……………………………... 57
Appendix 7: Correspondence………………………………………………... 70
Appendix 8: Group Reflection………………………………………………. 71
Appendix 9: Business Plan Photos………………………………………….. 74
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LIST OF TABLES
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I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business
3. Vision
To be the best enterprise that offers the best sustainable and fashionable
bag in the market with its goal of protecting the environmental health of our planet.
4. Mission
5. Objectives
To be able to provide the best quality bag for our customers that would meet
their expectations.
6. Core Values
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our company and without them the business would cease to exist. A belief in
maintaining a healthy work balance. A business environment that fosters individual
growth without limiting everyone’s capabilities. Has a strong belief that honesty is
always the best policy and that trust has to be earned. A place for freedom where
everyone can express their thought freely with respect to one another.
7. Logo
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amounts to a total of ₱16,000 for selling a total of 80 bags at the price of ₱200 each
during the first 8 months of running the business we are expecting to have a total
sale of ₱128,000 assuming that all our products would be sold.
Since we would be manufacturing our own products it would require us some
materials, tools and equipment as well as machinery like a sewing machine. In
regards to quality control we would guarantee that we will be following all the
measures needed from the production area itself down to the making of the product
to make sure it is up to the standards of the business. The total production cost per
unit for our product “Brags” is at ₱86.41.
The graph above illustrates the projected cost, projected net income and
projected financial position of the enterprise. The enterprise net income is
₱25,048.58 for the first year of its operation. For the first year operation, the total
project cost is ₱34,011.38 while the total financial position is ₱70,048.58
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The graph above shows the financial ratio of the company for the first year
of operation. It includes 0.56 ratio in return on investment, while 0.57 in net income
ratio and 1.80 in payback period ratio.
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A. Products/ Services
Our product “Brags” is an innovative bag made from woven fabrics sewn together
to create a unique and fashionable bag. What makes the business unique from its other
competitors is that the business does not only sell bags but it also aims to aid in assessing
one of the 17 Sustainable Development Goals (SDG) which is the “Responsible
Consumption and Production” also known as the SDG Goal no.12. People now a days
does not care much with what they consume and how these products are produced; take
for example the clothes we wear, with the fast-changing fashion and our increasing
demand for new clothes, manufacturers would produce more than what they would
normally produce in order to cope up with these ever-changing trends. Due to these rapid
changes, manufacturers that used to produce a product line once for each of the four
seasons are now forced to manufacture new clothes and designs at least once every
month in an average.
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B. Target Market
1. Area Coverage
Quezon City University (QCU) San Bartolome Novaliches Main Campus, Quezon City
We have decided that our target market would be at Quezon City University
(QCU) San Bartolome Novaliches, Main Campus, Quezon City as we aim to focus
our efforts in catering to the students and faculty member of the school. We
acknowledge that most of the students and faculty members are all at the age where
they are looking for a fashionable yet affordable product and so we have decided to
offer them a bag that they would sure to love. As our customers were segmented
according to their demographics in relation to their buying habits and preferences in
terms of bags. As the professors look for spacious bags wherein, they could fit all
their teaching equipment’s and need we could offer them bigger bags. For the
students who are always on the go, we would offer them much more unique product
design that are fashionable and yet less expensive compared to our other
competitors.
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Company’s Assumptions
The proposed business will work under the following assumptions:
There will be a 27.11% increase in the population of students and faculty for
the years 2019 to 2025.
The least expected increase for the whole population of Quezon City
University San Bartolome Campus is 4% annually.
The business will target to serve the whole population that uses bags.
2. Direct Competitors
3. Indirect Competitors
The indirect competitors of our business are the clothing industry for they
sell closely related good to our product which is bag.
D. Projected Sales
1. Per Month in Volume and In Pesos
Oct Nov Dec Jan Feb Mar Apr May
Table 2
The projected sales shown in Table shows that for the first-year operation of
the company, the company will produce 80 bags every month starting from October
to May 2021 at ₱200.00 per unit.
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In projected sales for 5 years as shown in Table, the total units of Brags in 2021
will be 640 units with ₱128,000 sales. In 2022 it will produce 1,200 units with ₱240,000
sales. In 2023, it will have 1,440 units with ₱288,000 sales while in 2024, it will produce
1,800 units with ₱360,000 sales and in 2025 it will have 2,400 units of brags with
₱480,000 sales. The total projected sales for 5 years will be ₱1,496,000
1. Practices of Competitors
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2.1. Product
Our business would offers a variety of bag products with varying designs
from sling bags, shoulder bags, string bags and laptop bag which could vary
sizes in depending on the needs of our customers.
Our product is called “BRAGS” which means, and has a tagline of “A bag
that you can brag”.
2.1.2. Labeling
As our product is bag, we would label it by putting our logo in front of the
bag with some descriptive words on the inside tag of it. We would be
putting our own brand name in the imprint area as well as on the top hem
bag.
2.1.3. Packaging
2.2. Price
Formula:
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2.3. Place
2.4. Promotion
We decided to give discount promos to the customers that would buying our
product in the first month of our operation. Advertising, we will be also
utilizing the use of various social media platforms such as Facebook,
Twitter and Instagram wherein we could open up our business to a wider
audience.
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Our product Brags is a hand-woven bag made from pieces of fabrics that has
varying designs, colors and pattern. Each design is unique for how the end product
would look depends on the material and color of the fabric used. Its design is
distinct in a way that it gives off the impression of indigenous patterns by the looks
of how it came out upon the completion of it. It is produced by the enterprise itself.
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3 After Weaving the 10-15 minutes
fabric, slowly lock
each end and remove
it from the frame.
Table 6
2. Duration Per Step Per Batch
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START
1. Prepare all
the needed
materials.
Are all
materials
available? NO
Put in a bin
Purchase the Reject
for a proper
lacking materials
disposal
YES
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Table 8
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*Assuming that this table 8 shown on the previous page is the actual availability schedule
of the members. *
Monthly Production
Table 8.1
The monthly production shows the number of products that will be produced per
month. For every month, we are expected to produce 80 pieces of bags excluding
during holiday seasons and special occasions.
D. Labor Requirement
Sewing Machine
P350.00
Table 10
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F. Raw Materials Requirement
Zipper P9.00
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Pin P10.00
Needle P10.00
Wood P150.00
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Lock P30.00
Scissors P200.00
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(1100grams)
Fabric P130.00
Conditioner (720ml)
Table 11
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Michael Borito and Ghay-Ann Reazon will be the general suppliers for the
enterprise were in we can get the fabrics needed with the lowest rate possible while Alex
Cartera will be the back-up supplier in cases that our main supplier failed to do so.
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I. Plant Layout
Entrance/Exit
2.5m
Marketing Department
Financial Department
2.5m
9m
Production Area
2m
Cutting
Storage Room and
Weavi
4m ng
Station
3m
Sewing and
Finishing
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J. Waste Disposal System
As part of our waste disposal system the business would properly dispose its
waste such as the fabrics through the city waste disposal service. We would segregate
our wastes to comply with the city’s waste disposal protocols and ensure that our
product waste would be treated well in their garbage collection facility. As much as
possible we would be limiting our product wastes for our business supports and
acknowledges the need for sustainability to help the environment. To prevent our fabric
waste to end up in the streams we would be cutting the fabrics into smaller pieces and
collect them to be use as “retaso” just to prevent ecological damages for it takes 20 to
200 years for fabrics to decompose. As much as possible, we would still be using our
excess by products through either recycling or up cycling processes that we were to
develop.
Smart Enterprise including all of its members will make sure that there will have a
proper disposal of waste and excess of every material that used before and after
producing its product. The enterprise ensure that the used materials will not harm the
environment and the people near the production area. The following are steps of proper
disposing of the materials used of the enterprise such as excess fabrics and other waste
materials used in production.
For the excess fabrics, the enterprise will use the waste hierarchy “reduce, reuse,
recycle” given that it is non-biodegradable, the company will make the excess fabric
as an alternative to fiberfill for filling pillows since it this is the most effective way
to dispose it.
For the needles and nails used, the company will provide a sharps container to have
a proper sharps disposal. To prevent sewage workers and anyone at risk of being
harmed when it is disposed.
Durability Test – The woven textile would undergo repeated stretching to ensure its
durability.
Zipper Test – To test if the zipper bought and to be used is of high standards and is
not prone to breakage.
Sew Test – To check if the bags are properly sewn and free of errors.
Fabric Test – The fabrics to be used in the bags is sight inspected to see if it is of
high quality.
Weight Test – To test the capacity of the bag as to how heavy can it endure.
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Inspection Test – The finished bag is to be inspected to see if there were defaults in
the process of making the bag and if it is properly functioning.
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M. Production Cost
Production Overhead
Transportation Expense ₱2,000 ₱3,000 ₱3,000 ₱3,000 ₱3,000
Production Supplies 3,470 500 500 500 500
Rent and Utilities 4,000 6,000 6,000 6,000 6,000
Depreciation of
Production Equipment 920.00 1,380.00 1,380.00 1,380.00 1,380.00
Total Cost of Production ₱56,165.5 ₱83,654.00 ₱94,038.8 ₱109,616 ₱135,578
Table 14
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Articles of Partnership
S.M.A.R.T Enterprise
ARTICLE III. That the names, citizenship and residence of the partners of the
said partnership are as follows.
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ARTICLE IV. That the term for which said partnership is to exist (2) year from the
original recording of the said partnership by the Securities and
Exchange Commission.
ARTICLE V. That the purposes for which said partnership is formed are as
follows: Shared Capital Investment and Enterprise for academic purposes assuming that
we manage business.
ARTICLE VI. That the capital of this partnership shall be Forty-five Thousand Pesos,
Philippine Currency contributed in cash by the partners as follows:
That no transfer which will reduce the ownership of Filipino citizens to less than the
required percentage of capital shall be recorded in the proper books of the partnership;
ARTICLE VII. That the profits and losses shall be divided pro-rata among the
Partners;
ARTICLE VIII. That the firm shall be under the management of Carlo S. Catap ,
General Manager and as such he shall have charge of the management of the affairs of
the partnership.
ARTICLE IX. That the partners undertake to change the name of the partnership
immediately upon receipt of notice or directive from the Securities and Exchange
Commission that another partnership, corporation or person has acquired a prior right to
the use of that name or that the name has been declared misleading, deceptive,
confusingly similar to a registered name, or contrary to public morals, good customs or
public policy .
IN WITNESS WHEREOF, we have hereunto set our hands this 21th day
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of June 2021 at Quezon City, Philippines.
_________________________ _______________________
TIN TIN
Singed in the presence of:
_____________________ ________________________
ACKNOWLEDGEMENT
2. Legal Requirements
The following are the legal requirements or permits that we need to apply for our
starting business so that we can start-up to run the operations.
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B. Organizational Structure
ORGANIZATIONAL CHART
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C. Qualifications of Officers
Training:
Webinar about DTI
and Consumer's
Right
E-Commerce
Webinar about
Leadership
Webinar
participation in
YABANG PINOY
Start-up business
website
Caerlang, Financial Head Reviewing financial Education:
Rey John M. and preparing Bachelor's Degree
activity reports. in Entrepreneurship
Monitoring accounts.
Ensuring the Experience:
enterprise is as Project Manager at
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profitable as Accenture
possible. Accounting
Assistant at BDO
UNIBANK, Inc.
Training:
E-commerce
Webinar and
Leadership.
Public leadership
Credential
Technopreneurship
Sarcilla, Marketing Head Developing Education:
Benedict G. marketing strategy, Bachelor’s Degree
in line with in Entrepreneurship
objectives.
Coordinating Experience:
marketing campaigns Encoder
with sales activities
and overseeing the Training:
company’s E-Commerce Webinars
marketing budget. and Leadership
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statements
monitoring. Experience:
Assistant Cashier
Training:
E-Commerce Webinars
and Leadership
Ramiscal, Financial Responsible in doing Education:
Anna Mae S. Analyst research about Bachelor of Science
financial matters and in Entrepreneurship
she is assigned to do
financial ratio Experience:
analysis with graphs. Encoder
Training:
Seminars about
Leadership
Seminars about Live
to Lead
DTI webinar
Mabuti, Bookkeeper Responsible in Education:
Ghaydel recording and Bachelor's Degree
auditing cash in/cash in Entrepreneurship
out of a business.
She is assigning to Experience:
monitor the cash Encoder
flow and inform the
team if there is any Training:
potential risk in Financial Wellness
operation. Webinar
DTI Webinar
Jalina, Promotional Responsible in Education:
Michelle Joy Staff promoting the Bachelors of
G. product and planning Science Major in
a creative way to sell Entrepreneurship
the product
Experience:
Encoder
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Assistant Cashier
Training:
E-commerce Webinar
and Leadership
Rebadulla, Sales Works with Education:
Charl’s Representative customers to find Bachelor’s Degree
Micheal L. what they want and in Entrepreneurship
ensures a smooth
sales process.
Experience:
Encoder
Training:
Seminars about
Leadership
Basco, Customer In charge in Education:
Jonalyn D. Relation customer Bachelor's Degree
communication, in Entrepreneurship
customer assistance,
demonstrating Experience:
product knowledge Mcdonald'e Service
and completing Crew
transaction. Spes (City hall)
Training:
E-commerce Webinar
and Leadership.
Ogerio, Sewer In charge of sewing Education:
Justine and stitching the Bachelor's Degree
Alliyah B. things together. in Entrepreneurship
Ensuring that hand-
stitched items meet Experience:
quality standards. Student Teacher
Training:
E-commerce
Webinar and
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Leadership.
Seminar about
leadership
Gojar, Purchaser In-charge in buying Education:
Jerome P. equipment and raw Bachelor's Degree
materials needed in in Entrepreneurship
producing the
product. Experience:
Student Teacher
Training:
E-commerce
Webinar and
Leadership.
Seminar about
leadership
Baldeviso, Production Staff In charge of ensuring Education:
Irish that the production Bachelor's Degree
area and equipment in Entrepreneurship
are kept in proper
working order. Experience:
Strictly following Implementer and
rules and standard Compassion Staff
procedures. Social Welfare
Assistant
Training:
The Young
Entrepreneurs'
Guide for
Establishing
Business and
Licensing.
Packaging and
Labeling.
How E-Commerce
Platforms Resolve
Consumer Complain
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Alarcon, Quality Control Examines and Education:
Cherry Joy analyzes samples of Bachelor of Science
M. materials, parts, or in Entrepreneurship
products for flaws
and departures from Experience:
requirements. Production Staff
Service provider
(Shopper)
Training:
Leadership Training
Redcross Training
Table 15
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Ensure that manufacturing
processes run reliably.
Planning and organizing
production schedules.
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assistance, demonstrating
product knowledge and
completing transaction.
Jalina, Michelle Joy Promotional Staff Responsible in promoting the
product and planning a creative
way to sell the product
Table 16
E. Office Equipment/ Furniture and Fixtures/ Supplies
Log 50 2 100.00
book
Eraser 10 5 50.00
Scissor 35 5 175.00
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Table 17
Start of
Production
Selling
Business
Launching
Continuous
Operation
Table 18
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G. Administrative Expenses
The benefits to the society that will gain from S.M.A.R.T Enterprise is that the
company will generate an innovative product and will promote the sustainable
development goals no. 12 which is the “Responsible consumption and production”
that will develop solutions to meet the needs of the customer. The company will
provide employment to anyone who has a potential to market the product.
As part of our strategy, we are engaging into various social media platforms and e-
commerce site. It will gain customers’ loyalty as well as team growth and
productivity by which we obtain to create an impact to the society as we are a newly
entry business when implementations held to happen.
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V. FINANCIAL PLAN
The table above shows the breakdown of all our expenses for our start-up
business. The total start-up capital that we would be needing for our business would be
₱45,000.00 as its initial capital. It is categorized under operating expenses, revenue
expenditure and contingency fund to sum up the whole capital that we would be needing.
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B. Sources of Financing
Table 21
The capital of the business would be directly coming from us, the members of the
company. We have decided to contribute specific sum of money to be used as the initial
capital for the business to be used in its whole operations. The General Manager
contributed 11.25% of the business’s whole initial capital amounting to 45,000 pesos
and the 3 heads contributed 8.75 % while the other 10 members decided to contribute a
6.25%.
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C. Projected Financial Statement
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2. Projected Income Statement
S.M.A.R.T ENTERPRISE
Projected Income Statement
For the Year 2021-2025
2021 2022 2023 2024 2025
Sales ₱128,000 ₱240,000 ₱288,000 ₱360,000 ₱480,000
Less: Cost of
Goods Sold 55,301.42 83,820.97 94,082.87 109,660.07 135,622.07
Gross Profit ₱72,698.58 ₱156,179.03 ₱193,917.13 ₱250,339.93 ₱344,377.93
Less: Operating
Expenses
Marketing
Expenses 3,100 4,400 4,900 5,400 5,900
Admin.
Expense 44,550 42,000 40,500 40,500 40,500
Total Operating
Expense ₱47,650 ₱46,400 ₱45,400 ₱45,900 ₱46,400
Net Profit
( Loss ) ₱25,048.58 ₱109,779.03 ₱148,517.13 ₱204,439.93 ₱297,977.93
Table 22.1
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3. Projected Balance Sheet
S.M.A.R.T ENTERPRISE
Projected Balance Sheet
For the year 2021-2025
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets
₱829,487.69
Cash ₱62,954.495 ₱174,280.495 ₱324,221.695 ₱530,085.695 5
Finished Goods
Ending Inventory 864.08 697.12 653.05 608.98 564.91
Total Current
Assets 63,818.58 174,977.61 324,874.74 530,694.67 830,052.6
Non-Current
Assets
Production
Equipment/Tools/
Furniture 7,150 7,150 7,150 7,150 7,150
Less: Accumulated
Depreciation 920.00 2,300.00 3,680.00 5,060.00 6,440.00
Total Non-Current
Assets 6,230.00 4,850 3,470 2,090 710
TOTAL ASSETS 70,048.58 179,827.61 328,344.74 532,784.67 830,762.6
LIABILITIES &
PARTNER'S
EQUITY
Partners' Equity 45,000 70,048.58 179,827.61 328,344.74 532,784.67
Net Profit 2,5048.58 109,779.03 148,517.13 204,439.93 297,977.93
TOTAL
LIABILITIES &
PARTNERS
EQUITY ₱70,048.58 ₱179,827.61 ₱328,344.74 ₱532,784.67 ₱83,0762.6
Table 22.2
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D. Profitability Indices
1. ROI
= 25,048.58
45,000
= 0.5566 x 100
=55.66%
Table 23
2. Payback Period
= ₱45,000.00
₱25,048.58
= 1.80
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= 72,698.58
128,000
= 0.57 or 56.80%
For each peso sale of BRAGS it can produce 0.57 net income ratio on its first year of
operation.
Break-even Point Per Unit = Fixed Costs / (Sales Price Per Unit – Variable Costs Per
Unit)
= ₱30,480 / (P200- P86.41)
= ₱30,480 / P113.59
= 268.33 or 269 units need to sell to break even
E. Financial Assumptions
The following are the financial assumptions of S.M.A.R.T Enterprise for the next
operating years:
1. The sales of Brags will increase because the unit of production increases every year.
2. The demand of Brags will increase because the population of the target market
increases.
3. The price of raw materials might increase, that means that there is possibility that
the price of Brags will increase also.
4. The S.M.A.R.T Enterprise will have another supplier because the raw materials
might increase.
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F. Schedules
Brags In Unit
SRP
640
₱200.00
1200
₱200.00
1440
₱200.00
1800
₱200.00
2400
₱200.00
Sales ₱128,000 ₱240,000 ₱288,000 ₱360,000 ₱480,000
Table 24
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4. Projected Cost of Goods Sold
P. Cost/Unit of Material
Quantity Quantity Cost/Uni
Direct Unit of
Purchase Cost (Unit of Cost/ Needed/ t to be
materia Measurem
Measurem Unit Unit to be Produce
l ent to be
ent to be produced d
Amount Quantity Used
Used)
Fabric
27 1 kilo grams 0.03
Strips 1000 500 13.5
Lining 45.72 0.76552
35 45.72 cm 0.77
Fabric cm 1 9309
Thread 20 1 pc 1 pc 20.00 1 20
Zipper 9 1 pc 1 pc 9.00 1 9.00
Direct Material Cost per piece ₱43.27
Table 24.4
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6. Finished Goods Inventory
Year 1 Year 2 Year 3 Year 4 Year 5
Production Cost Per
Unit ₱86.41 ₱69.71 ₱65.30 ₱60.90 ₱56.49
Desired Finished
Goods Ending
Inventory 10 10 10 10 10
Value of Finished
Goods Ending
Inventory 864.08 697.12 653.05 608.98 564.91
Table 24.5
Administrative Expense
Salaries/
Allowances ₱31,500 ₱31,500 ₱31,500 ₱31,500 ₱31,500
Training
Expenses 1,500 1,500 0 0 0
Transportation
Expenses 2,000 3,000 3,000 3,000 3,000
Office Supplies 2,000 2,000 2,000 2,000 2,000
Licenses,
Permits and
Registration
Expenses 7550 4,000 4,000 4,000 4,000
Total
Administrative
Expenses ₱44,550 ₱42,000 ₱40,500 ₱40,500 ₱40,500
Table 24.6
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APPENDICES
Strength Weaknesses
- Durable product - Made out of rags
- Uniqueness and it’s personal designs - Not easily to sell
Opportunity Threats
- Company’s product would expand from - Not yet popular
sling bag to pack bag, shoulder bag and - Other customer prefers to buy branded
laptop case. bag.
MARKET ANALYSIS
Target Market - Our target market is around San Bartolome, Main Campus,
Quezon City and female that consist of age 18-35 years old. It must be focus at Quezon
City University that assumes of 3,000 female students inside the school. It’s partly
because they’ve become unique outward statement of a woman’s status, fashion savvy
and carrying power and the rising popularity of handbags.
Total Market Valuation – Our targeted market includes all the students and
professors in Quezon City University San Bartolome Campus, with ages ranging from
19 to 60 years-old. Based from the research conducted, our customers have a positive
outlook towards our product. They were showing positive feedback that we find very
overwhelming because despite of the fact that the product hasn’t yet been launched we
are having inquiries already.
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Appendix 2: Risk Management Plan
Accidents Practice to reduce Who
and prepare for risk (Responsible)
● Heavy ● Do some
physical work. Maintenance
for machinery.
● Poor
workplace
design.
● Poor postures
and actions.
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that reduces Head
● Heat and cold their exposure
stress. to the physical ● Staff
safety hazard.
● Vibration
hazards. ● Reduce noises
and vibrations
● Noise hazards present in the
workplace.
● Look for
workplace that
makes you
comfortable
● Consulting
with workers
to create.
● Promote a
mentally
healthy
workplace
culture.
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To be able to make all things possible our team always look into the most optimistic
side of life which is to be happy and enjoy every step of life for us to prepare in better
future holding us to be more creative, innovative and productive for change and
mindful tactics. It is indeed faith and hope that is more important now a days.
Being strongly connected and properly respectful about everyone’s most precious ideas
and knowledge, it binds us to make the implementation more realistic base on the
outcome of our study and the whole business process provides by different department
assigned to establishing responsible learning outcomes.
On this day forward, we believe that changes are constant. Since we are in a pandemic,
everything little thing could probably happen virtually and it is our duty to see the
good side of it. As a team, we are to showcase our most developed talent and skills
bringing the most impact approach we learn to the process of creating this business
plan. Our goal is to make everything realistic, achievable, and as a newly entry
enterprise we would like to focus on practicing this platform as becoming challenges to
each and every one of us.
The priority of our entity is to provide a product suits to the needs of the market inline
with changes and tactics that promotes sustainable consumption and production, with
proper waste disposal management system, collaborative action, ethical standards,
meeting arrangement and appointment, properly engage to department’s prospective
activities and product demonstration and development system.
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Appendix 4: Survey Questionnaire
Dear Respondents,
We are S.M.A.R.T Enterprise conducting a study about our product Brags for us to
fulfill our requirements in subject Market Research and Consumer Behavior. In line with
this, we are soliciting for your support and assistant on answering the questionnaire that
pertains to our product. This will be used for academic purposes only, Thank you.
Survey Questionnaire
Name: (Optional) Gender:
Age: Daily Allowance:
₱ 100 and below
₱ 101 to 200
₱ 201 and above
QUESTIONS YES NO
1. Are you willing to buy our product “BRAGS”?
2. Do you find the product attractive and fashionable?
3. Do you think the product is marketable?
4. Do you think the product is profitable?
5. Would you recommend it to other people?
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9. Where do you prefer to buy a bag?
Mall Market
Online Others (specify)
14. What type of bag do you like us to offer in our future development?
15. What are your suggestions and recommendations to improve the business/
product?
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The sample size for the survey that we have conducted is a total of (50) Fifty
students and faculty staffs which were all chosen from Quezon City University Main
Campus. We have decided to make them our respondents for the said university is our
target market and for the survey results to be more accurate. In addition, random
sampling technique was used in this survey to give each sample equal chances of
participating in the said survey and were all chosen randomly.
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SURVEY RESULT
Gender of the Respondents
Gender Frequency Percentage
Male 16 32%
Female 34 68%
Total: 50 100%
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Pie Chart 1
The Pie Chart 1 shows the number of respondents who voted for the question no.1.
In the question “Are you willing to buy our product BRAGS?” 44 (88%) of the
respondents answered Yes while 6 (16%) of the respondents answered No.
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Pie Chart 2
The Pie Chart 2 shows the number of respondents who voted for the question no.2.
In the question “Do you find the product attractive and fashionable?” 44 (88%) of the
respondents answered Yes while 6 (16%) of the respondents answered No.
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Pie Chart 3
The Pie Chart 3 shows the number of respondents who voted for the question
no.3. In the question “Do you think the product is marketable?” 49 (98%) of the
respondents answered Yes while 1 (2%) of the respondents answered No.
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Pie Chart 4
The Pie Chart 4 shows the number of respondents who voted for the question
no.4. In the question “Do you think the product Profitable?” 48 (96%) of the respondents
answered Yes while 2 (4%) of the respondents answered No.
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Pie Chart 5
The Pie Chart 5 shows the number of respondents who voted for the question
no.5. In the question “Would you recommend it to other people?” 48 (96%) of the
respondents answered Yes while 2 (4%) of the respondents answered No.
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Pie Chart 6
The Pie Chart 6 shows the number of respondents who voted for the question
no.6. In the question “In buying a bag, what do you consider the most?” 3 (6%) of the
respondents answered Product, 6 (12%) answered Price,40 (80%) answered Quality
while the other 1 (2%) of the respondents answered All of the above.
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Pie Chart 7
The Pie Chart 7 shows the number of respondents who voted for the question
no.7. In the question “At what price are you willing to buy the product?” 31 (62%) of
the respondents answered ₱100 to ₱150, 11 (22%) answered ₱151 to ₱200,4 (8%)
answered ₱201 to ₱250 while the other 4 (8%) of the respondents answered ₱251 to
₱300.
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Pie Chart 8
The Pie Chart 8 shows the number of respondents who voted for the question
no.8. In the question “Where do you think the product is suitable to use?” 17 (34%) of
the respondents answered School, 21 (42%) answered Mall, 11 (22%) answered Work
while the other 1 (2%) of the respondents answered All of the above.
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Pie Chart 9
The Pie Chart 9 shows the number of respondents who voted for the question
no.9. In the question “Where do you prefer to buy a bag?” 8 (16%) of the respondents
answered Mall, 20 (40%) answered Online, 19 (38%) answered Market while the other 3
(6%) of the respondents answered All of the above.
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Pie Chart 10
The Pie Chart 10 shows the number of respondents who voted for the question
no.10. In the question “What kind of bag do you like?” 40 (80%) of the respondents
answered Sling Bag, 3 (6%) answered Tote Bag, 4 (8%) answered Belt Bag while the
other 3 (6%) of the respondents answered Backpack Bag.
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Note: For Nos. Q. 11 - 15 it shows how our potential customers / respondents give there
feedback and out-most request, suggestions, and comment in-line with product development.
11. What do you like about the product?
Design, Unique, The design, Uniqueness, Creative, I like the way it is so Filipino,
yes, Good, the quality, New look in the market, Unique design and the color, Size, Cozy,
It's unique, pretty, Uniqueness, Affordable and its quality, The quality, Quality, The
creativity of the designs of product, none, Durable and Cheap, N/A, Color of your
product, Quality and design, its unique, It is good and unique, The uniqueness of your
product, Color of the bags, it is the best bag to use when you are in province, quality,
Design and quality, Colors of the bag, Old design and the creativity, The bag being a
recycled material, eco-friendly of some sort, Fashionable, Its design, about the quality,
Nice and affordable. Supporting local business using local materials, The designs are
creative and fashionable, napapakinabangan yung basahan, Its style.
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14. What type of bag do you like us to offer in our future development?
Hand bag, Bag pack, backpack, N/A, Sling bag and bag pack, nothing, shoulder
bag/sling bag, Sling, sling bag, Nag ba may Airfan, Modern totebags, travel bag, I
suggest wallet, Nah, Tote bag, Tote bag w/ embroider name, pouch, Maybe, a small bag,
Travel bag, Bag waterproof, Handbags, Back pack bag, none, Sling bag, sling bag, Yung
parang wallet, Bag packed water proof, Backpack and at the same time it can possibly
be change to a sling bag, Case, school bag, drawstring bag, sling / shoulder bag, i have
no idea, Travel bags, Maybe it depends to the needs and wants of your customer., Belt
bag Waterproof yung loob ng bag, Sling bag and backpack, Vintage, small bag pouches,
Sling bags, Backpack, back pack, Bagpack.
15. What are your suggestions and recommendations to improve the business/
product?
Nothing, maintain the quality of the product, Browse more related to your
business, More advertisement, must focus on the quality of the product, Variety Design,
goodluck po sainyo , I have no more suggestions, material, Be creative, More colors,
Make it simple and try to use neutral colors, Keep developing new designs, Ibang design
and uniqueness to others, Yung design Sana gawing mas attractive, You can use variety
characters. For example the favorite character of customers so that it's more interesting
and fashionable for them, Have faith. Amen, Don't scared to show your creativity, none,
more details of the product, Color combination, Promote and decorate your product, I
recommend na mas palawakin pa ang product nyo, the design make it more attractive
and also the color make it suitable to millennials, Mas goods kapag maraming bulsa,
Make it water proof, Improve the quality and designs as well, Consumers are more
attracted if the product is trendy. They tend to buy something that attracts their attention,
in short the product must be eye catcher, The color, use a design simple but attractive to
the buyers, for you to improve the business you must select your target market wisely
because in our generation some of people may think that your bag is not that good
because there are a lot of people always want a classy bag and they don't what fashion
really is, quality and price, I suggest you stay what is the platform of your product since
day 1 nothing will change. Choose whatever decision you know will be good for your
enterprise and especially for consumers, More improvement to your product and keep
going to trend, Keep it up, Promote the product, More choices of bag, More designs and
color (mas madaming mapagpipilian para mas masatisfy ang customer nyo), Make sure
the materials you used to create that product has a good quality, Add more varieties and
designs, Use dull colors, Improve the designs. Add some more innovative ideas, N/A,
To improve the product you can add more designs depending to the choice of your
customers and you can also produce wallets matching to the bags, Attach some materials
that can showcase Filipino culture, Try to add some design like drawing so it look more
appealing, gandahan yung design, Make it unisex.
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Appendix 7: Correspondence
Dear Respondents,
The proponents would like to express their gratitude for your effort in answering
our survey questionnaire with all of your heart and knowledge. We also appreciate the
time that you've spent just to answer the survey to provide the corresponding data
needed to fully accomplish our survey results.
Respectfully yours,
The proponents
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Appendix 8: Group Reflection
In doing the papers for our business plan we had been continually faced with
hardships and various issues such as in communicating with one another and expressing
our own thoughts and ideas amidst this flexible learning caused by the pandemic. We
struggled with catching up to our due dates, activities and exams but as we have
surmounted those hardships and as we struggle along it, we became much more bonded
to one another. We still do argue at times but just like a true family we still do manage to
make amends with one another making our relationship even stronger. We, having
known a little about all the technicalities of adapting to this flexible learning have been
able to cope with the utilization of the digital age by means of mastering the use of
computer and various applications. Through respecting one another and with the proper
leadership skills provided, we were able to finish all our tasks and duties assigned to us
as we do our papers for business plan. Here are the highlight experience gained and
enhance talent reflect to us:
“My teams have given their most credible knowledge and skills to support and
sustain to the group, it would be impossible to take this all without them so I am so
thankful and grateful that I have them during this flexible learning and it is important for
us to respect the decision that everyone wants to bring-out, we are all ready to step-up
from this experience and provide the out most standards we gain through training and
various study we conduct.”
- Catap, Carlo S. (General Manager)
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really takes a lot of patience and humility for each of us to finish our task without
resentment. There is also a good teamwork in our group, we don’t need to mention their
responsibilities because they are responsible enough to do their parts and pass it on time.
I'm just grateful because I became a member of a group that is very responsible and
hardworking when it comes to giving ideas.”
- Valerio, Jessa Mae N. (Production Manager)
“In doing the papers for our business plan we had quite struggled with various
issues such as in communicating with one another and expressing our own thoughts and
ideas amidst this flexible learning caused by the pandemic. We struggled with catching
up to our due dates, activities and exams but as we have surmounted those hardships and
as we struggle along it, we became much more bonded to one another. We still do argue
at times but just like a true family we still do manage to make amends with one another
making our relationship even stronger.”
- Sarcilla, Benedict G. (Marketing Manager)
“In doing our business plan, it is already difficult so what's more if we're having
implementation. As I am one of the financial staff, I realized that it's even harder than I
thought. Handling money for the expenses, doing our duties, and responsibility as a
financial staff is a different task to do. But all in all, it is very much fun to do and great
work to experience with the team or group of course. Aside from this, I learned that we
as an enterprise need to be as one, have some teamwork for us to overcome the
challenges that we've faced. Therefore, business is not easy as you think it is as it takes
so much effort, risks everything you need just to finish your task or duty, and it takes a
lot of time. Just always remember to think of the brighter side and set aside all the
negativity around you.”
- Siarot, Carolyn C. (Financial Staff)
“This year is one of the toughest years because we are facing some problems like
this COVID19. Being a student, it was hard for us to focus not only in our studies but
also in our business plan. We can’t do some groupings in face to face but we still
manage to do the task we need to do and communicate through the help of technologies
but still have some problems because not everyone had a good and strong internet
connection. We struggle a lot because of this pandemic but this pandemic teaches
everyone in different departments to be more resourceful, clever and understanding. In
our enterprise we still manage to check each and every one not only the task they need
to do but also the health of everyone. Giving everyone a positive thought and checking
them is one of the ways we show the care and love in our enterprise. Our vision is to
pass every semester and to graduate together.”
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- Alarcon, Cherry Joy M. (Production Staff)
” In my experience, the entire semester was challenging, but I learned a lot that
helped me enhance my group and individual abilities, especially in marketing because
I'm on the marketing team, and we build our talents through strategy, even though we're
in the middle of a pandemic.”
- Rebadulla, Charl’s Micheal I. (Marketing Staff)
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Appendix 9: Business Plan Photos
2nd Year Mock Defense / Panelists: Prof. John Rey Dormentes with his friend on the
left side.
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S.M.A.R.T Enterprise
Group Photo
COMPILATIONS OF WORK
Actual Business Plan Creation Photos
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Business Plan Team Work Achievements
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