Business Plan

For
Sweetville Delight Yema
May 25, 2021

San Jose National High School

0926-780-0326

sweetvilleyemaspread@gmail.com
www.facebook.com/sweetvilleyemaspread

Leader:

Jomar V. Bacani

Members:

Rizza Mae Abadilla

Christine Mae Bulosan

Ronaliza Deo

Angelique Desamparado

Rizza Mendinilla

Vicky Sarad

Presented to:
Anne Margarette V. Bugarin
Senior High School San Jose National High School
May 25, 2021

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Table of Contents

introduction4-5

Executive summary5-7

Environmental analysis8-11

Business description11

Organizational plan12-14-

Production plan14-16

Operational plan16-18

Marketing plan18-19

Financial plan20-22

INTRODUCTION

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 Desserts like yema are extra little something at the end of a meal that just screams luxury and
decadence.The Sweetville delight yema decided to create a product called caramelo's de yema
and yema butter with a tagline "the twist you can't resist". It is a new twist of the classic
homemade yema blended with different flavors like pandan and chocolate. Not only does this
make a unique yema taste better, but also makes it healthier and natural. In addition,
this product is already part of Filipino Culture wherein children loves to eat yema
because of its sweetness and not only children but also a lot of individuals who enjoys
eating nutritious and creamiest yema butter.

Sweetville delight yema is general partnership between the entrepreneurs. There

eight (8) entrepreneurs in the company which handle the business altogether. Each
will receive the same income, calculated and based on profits. The enterprise will be
establish using the capitals coming from the entrepreneurs and each of them has an
equal shares. The entrepreneurs plan to locate the business at Barangay San Manuel. The
main aim in choosing this particular location is to become accessible to customers and
gain profit.

Lastly, the entrepreneurs want to contribute by means of ensuring that their product
is healthy and nutritious for their customers. In addition the they aim to provide
sweets craving to the customers with the satisfactory they need. The best sweet tasting
food to try for escape the daily stress of life.

EXECUTIVE SUMMARY

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The proponents came up with this business to change or break the boring daily life in breakfast and
snacks with breads and chips to more enjoyable and fun adventure with the sweet yema in various
flavor.

The Sweetville Delight yema offers you the one of a kind experience about spread in the bread,
experience the joy of eating sweet spread in a nutritious way. We offer not only spread but also desert
in a small container and caramelo's de yema a candy that made in yema in various flavor that are
nutritious, affordable, and also good for desert. These products are advertised through social media,
commercial and special discount to build more reputation and relation to the consumer.

The proponents innovated this product by mixing a lot of ingridients to create a unique
flavor that will be loved by the customers. The proponents will get trusted suppliers that
offers a good quality low price product to minimize the production cost and the profit.
They will build a trust between its supplier to ensure the availability and affordability
of the raw materials needed for the production. The Entrepreneurs expect that the
business will expand because of the Good quality and low price products. The
Entrepreneurs accommodating presence and their marketing strategies will help them
gain customers and can get their trust to the product.

MISSION

The Sweetville Delight yema serves tasty and nutritious food and provide a
great taste experience to customers at a very affordable price and to provide a good
quality products and increase the demand for the yema and lastly to offer an innovative
and diligence to cater on the customers taste and to promote and motivate the
entrepreneurial spirit. Maintaining its vicinity clean and eco-friendly considering the
health of the people.

VISSION

To continually satisfy our customers with high quality products and to become
a well-recognized sweet tasting yema seller, maintaining its standards and objectives of
providing good taste to its customers.

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GOALS

 Maintain and seek reputable sources of the finest and purest ingridients.
 Make customer satisfied
 Have a profitable business
 Utilize social media
 Maintain clean and eco-friendly Product.

OBJECTIVES

 To offer a unique flavor with a twist with the customers wants.

 To ensure customers satisfaction.
 To promote healthy and nutritious food and delicacies.
 To provide excellent food services to the customers.
 To preserve Filipino Culture.
 To grow more supply that can meet the demands needed.

BUSINESS MODEL

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 Money
Raw
materials Yema spread
Affordable price
People
Caramelo de yema
Marketing
Equipment strategies

Positioning
Customer’s satisfaction Product
Increases in sales Packaging
Highly demand Place
People performance People

Promotion

Price

ENVIRONMENTAL ANALYSIS

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GLOBAL ANALYSIS

The global business plan serves as a strategic guide that our business/
company relies on to make decisions regarding the functions of business as it enters
an international market. In order to achieve the success of our business, related going
to global, we must attain first and considered some factors that will help us owners, to
successfully make it to international business. This factors includes Starting
campaign, making advertisements about our products that will influence buyers to
buy more. Evaluating and selecting country for the distributions of our product. And
lastly, we should conduct foreign market research in order for us to be aware about
the needs and wants of consumers abroad.

SOCIAL ANALYSIS

Socio analysis includes the barriers in age, cultures, and etc. All the
costumers are not the same. The age has affect the preferences of the costumers,
maybe the younger costumers wants to avail our product because it’s sweet and new
to their eyes yet the elders don’t want this taste because it’s sweet and they’re being so
health conscious so they wouldn’t avail. They will think that “oh! That’s sweet, I don’t
want to get diabetic” so they don’t buy our product. Another thing is their lifestyle,
they’re some people that hates sweets.

POLITICAL ANALYSIS

First thing to do in having a business is to get our business permit. This will be
one of our proofs that we are trustworthy and our products are safe. In our country,
we have tax policies that need to follow. As a business owner we must follow this
policy and pay all the taxes that are named to our company. -If we decided to hire
employees that can help us to manage and take care of our business, we should pay
them the right wage that they deserve.

SOCIO ECONOMIC FACTORS

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 It determines the health of each individual inside our company. It includes
employment, education, and income. First thing about our employment is that, they
are the ones doing such work for a living. Their status and particular occupation has a
large impact on their health, like if they are physically active, they can do their work
on time.

In Education, employees should have a background about it. It will include the
knowledge of each workers inside our company, which they can use during or on
before working hours.

Lastly, the Income. We, as owners of the business, we must give our workers the
right amount of salary they needed, in order for them to work properly and make
efforts for the success of our business. It includes here the wants and needs of the
costumers. We all know that the interest of the costumers are not permanent, there
are times that they want that thing and sometimes they don’t. It also includes here the
supply and demand of the rising price of commodities that we are using in our
product.

TECHNOLOGICAL FORCES

As the owners of the business, we must ensure that our company/business

has its own Technology for a better work and access of the information related to the
production and the development of our business. Technology nowadays plays an
important part in our daily lives, especially in business. Using technology, our
business can easily earn some positive effects include increased leisure time, improved
communication and better management information systems, while some negatives
might include increased unemployment and information abuse. Regarding the use of
technology, our business can actually sustain the needs and wants of the customers,
it will also help us to gain more consumers by making advertisements in the
television, radio and some social media platforms like facebook,instagram and many
more.

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CUSTOMERS/TARGET MARKET:

Our target market are in different demographics, life stage and ages, children,
teens, adults,. bakery and sari sari stores owners. But of course children will be the
dominant consumer, since they love sweet stuffs, especially when they have tantrums,
it is a good bait for them. They will easily love our yema.

COMPETITORS ANALYSIS

LADY’S CHOICE(lagyan mo ng pictures)

CHEEZ WHIZ(lagyan mo ng pictures)

They both have reputation and well known product, they are both ruling the spread industry and have
a regular customer that trusted them. They are one of the best and largest spread supplier in the
entire Philippine’s.

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SWOT ANALYSIS

Strength

 Well sanitized product

 Homemade product
 Healthy and organic
 Cheap price
 The location of business is widely open and easy to go

Weaknesses

 Limited amount of capital

 Limited man power
 small business
 Building public relation

Opportunities

 Loyal customers
 Growing population/demand
 Affordable

Threats

 Changing customers taste.

 innovation of other product
 competitors

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BUSINESS DESCRIPTION

Sweetville delight yema gives the customers satisfaction from its products. It is an yema
butter and candies filled with different flavors like pandan and chocolate. With unique and colorful
printed logo is one of the packaging of this product. So that the customers will get
inspired while eating this yema . Sweetville delight yema will better improve their
products and services for the future of the customers.

ORGANIZATIONAL PLAN

Form of business

This business will be organized in a form of general partnership that

consist 8 entrepreneurs.

Organizational Structure

GENERAL
MANAGER

ASSISTANT
MANAGER

FINANCIAL
PRODUCTION AND MARKETING/SALES
SUPERVISOR
OPERATING SUPERVISOR
SUPERVISOR

ASSISTANT ASSISTANT 12 ASSISTANT

Sweetville delight yema have eight members who will serve as the entrepreneurs of the
business. This eight entrepreneurs will be divided based on their capabilities, skills
and interests. In this case, it will really help the business to have a higher possibility
of success because each members are divided with their passion, experience,
background where they are good at. Each of the entrepreneurs agreed for what is the
work they are assigned.

General Manager

- Responsible for overall managing of the business

- Overseas the entire operation of the business

- Provide supervisory assistance to its subordinates

- Prepare financial and non- financial reports to stakeholders

Administrative Personnel/ Financial Supervisor

- Overseas the operation of the administrative department

- Provide supervisory assistance to its subordinates

- Prepare financial and non- financial reports to the general manager

- Directly involved in the following operations which are accounting, human resources,
safety, security, maintenance and treasury

Production Personnel / Production and Operating Supervisor

- The operation of the production department

- Provide supervisory assistance

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To its subordinates

- Prepare financial and non- financial reports to the general manager

- Directly involved in the following operation which are procurement, storage, process
control and quality control

Marketing and sales supervisor

- Overseas the operation of the marketing department

- Provide supervisory assistance to its subordinates

- Prepare financial and non- financial reports to the general manager

- Directly involved in the following operations which are sales, distribution,

advertisement, promotion and research.

PRODUCTION PLAN

A. PRODUCTION SCHEDULE

Starting from June 1, 2021 we will produce 1 00 yema candies and 10

yema butter per week..

B. PRODUCTION PROCESS

For yema butter:

1. Mix all the ingredients and mix them thoroughly.

2. Then cook in low fire with continuous stirring until it a bit sticky.

3. Mix up to 4 – 5 hours until it sticky.

4. Remove pot from the stove then cool, then you can now put it to they’re container

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For yema candies:

1. In a large pot, mix the egg yolks, condensed milk and vanilla until well blended.

2. Bring to a boil, then reduce to low heat to prevent the mixture from burning. Stir constantly.

3. The mixture is ready when it forms a ball. Let cool. When cooled, form the mixture into balls about 2
to 3 cm in diameter.

4. In a small pot, caramelize the sugar over low heat until it is all melted.

5. Drop the balls one by one into the pot and coat completely with the caramel. Once coated, pick up
each ball with a toothpick. Set aside to cool.

6. When cooled, wrap the balls in cellophane and twist both ends to secure.

C. PROCESSING PLANT AND EQUIPMENT

cooking of the
Plant ingredients Packaging

Delivery of the
finish products.

D. SOURCE OF MATERIALS

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All materials are always available all year round. It can be purchased at the public
market or any supermarket.

E. PRODUCTION COST

A. RAW INGREDIENTS

ingredients Quantity Cost

butter 1pc 25

egg 12 dozen 98

Cornstarch 1/2 kilo 35

Flavoring 1 each flavor 10x2= 20

vanilla I bottle 25

Nestle cream Ipc 55

evaporated milk 1pc 35.00

Condensed milk 1pc 55.00

TOTAL 383.00

yema wrapper 3pc 45

printed logo sticker 100pcs 0.50x100= 50.00

Garapon 10pcs 10x8= 80

transportation cost 40

Total: 215.00

PRODUCTION COST P.598.00

OPERATION PLAN

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 The day to day operation of our business include a focus on providing the
best quality of yema.

Evaluation of suppliers

We will identify our supplier in San Jose, New Market. They are the most likely
suppliers that suites our operation. There are many suppliers there that competes
with each other so the members assigned in the operation should wisely choose the
best supplier that has quality products but also offers it in a reasonable price.

Material requisition and receiving procedures

Before receiving the raw materials, the person assigned needed to consider the
quality of the product and check if none of it are defective. The raw materials ordered
and the ones received should be accurate, so the comparison between the order and
receipt is needed.

Storage and inventory control system

The finished products that would came from the house of our leader, Jomar Bacani
and will be transferred by Christine would be stored in the refrigerator of one of our
co-member, Ronaliza Deo. The inventory of the products would be also done there,
and we will wait until the product is perfectly chilled before selling it to our customers.

Shipment system and control

The finished products would be distributed to all the members and they are personally
the ones who will distribute the products to the customers. The basis of distribution
would be the purchase order from the customers itself.

Human resource management

Responsible in training the staff and in coaching line managers to get the best out of
teams. The business should use all help they need from the members in order to be
successful in the operation. The HR manager is responsible for administrative
functions such as payroll and advises on and deals with matters related to
employment law and discipline.

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Marketing

The Marketing's function include responsibility for advertising. Promotion of the brand
and think of a good marketing strategy to acquire, increase and maintain customers
and to promote a positive image of the company.

Finance

Their responsibility is budgeting, cost control and project management. Also they
need to regularly communicate with other managers to help them plan and administer
budgets to ensure cost effectiveness and profitability.

Operating

They are responsible for the day-to-day running of the business. We need to monitor if
the right process of production, shipment and other daily activities is obeyed.

MARKETING PLAN

1. PRODUCT

 It has a good quality in terms of flavor.

 An appealing brand name which is "Sweetville" where you can really tell after
you try the product.
 We decided to sell this product because it easy to find and cheap raw materials that have a
quality, affordable, and nutritious outcome. It also easy and fast to make or produce.

II. PLACE

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  Since we our only starting, we will not go that far. The best place to introduce
this yema of ours is in the place we live. We will maximize the resources’ we
have as a student. So we can test if it will be sold out immediately. Or people in
these surroundings will like our yema. If we got positive feedback, it is the time
we will go further. Near barangays or cities, and also, for us to have many
costumers we will start to the lowest and go up in this way many people will
know about our product, since we have levels of life style, its either rich or poor
or the middle class, they are mix in the community.

III. PRICE

 A reasonable price will be placed on our product where it still affordable. Since
our product is for everyone we will make it to the point that everyone will afford
buy one, or they can make it a habit.
 Our pricing will be based on the quality of the product that we are selling, and
the expenses we made.

1V. PROMOTION

 Our customer will be our promoters, where they will serve as our advertisers,
through their testimonies with regards of our product.
 We will use: Social media sites it’s one of the best way to promote the product to the consumer
it is a fast and convenient to Flyers this is for the potential customers that walks near you to
know more about your food product.
 Special discount for the consumer that purchased wholesale.
 Bundled offer this is to attract customers to buy a bundle with an affordable price.

V. PEOPLE

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  Our Sweetville delight yema is not only for single customer, but for group too. It is
really applicable to a large number of people in a group. Since people have
different taste, they can have three flavors at a time.

V1. PACKAGING

 The packaging contains the logo and brand name of the product.

V11. POSITIONING

 The proponent of the product has its own design and tagline which can be used
to attract the target customers. The target of the proponent is to provide a clean
and good taste of product with a different flavors and ingredients. To make
them satisfy the proponent will provide an affordable product. In line with this
the target customer will be more aware about the proposed product.

VII. FINANCIAL PLAN

The average investment we needed is ₱ 800.00 we have eight investors so

we need to have a share capital cost ₱100.00 in each for us to meet our needed set of
equipment and food production

(GAYAHIN MO YONG FORMAT SA BUSINESS PLAN NATIN SA ENTREPRENEUR)

INCOME STATEMENT

SALES P3,600.00

COST OF GOODS SOLD (2392.00)

GROSS MARGIN P 1,208.00

GROSS MARGIN % 33.56%

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NET PROFIT PHP ₱1208.00

NET PROFIT/SALES % 33.56%

CASH FLOW

Cash received

Cash from operations

Cash sales ₱ 3,600.00

Subtotal cash from operations 3,600.00

Additional cash received

Investment from members 100 each 8 800.00

Members

Subtotal cash received ₱4,400.00

EXPENDITURES

Expenditures from operations

Cash spending: direct and indirect cost ₱2392.00

Subtotal spent on operations 2392.00

Cash balance ₱2,008.00

BALANCE SHEET

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Assets

Cash ₱2,008.00

Total Current Assets 2,008.00

Total Assets ₱ 2,008.00

LIABILITIES AND CAPITAL

Paid-in capital ₱800.00

Earnings ₱1208.00

Total Capital ₱2008.00

Total Liabilities and Capital ₱2008.00

Net Worth ₱2008.00

Pakigawan ng appendecis( background info)

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