Assessment Task 3 Cover Sheet

Student Declaration
To be filled out and submitted with assessment responses

 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
STEPHANIE NDINDA.
Student name

SCS1000
Student ID number

Student signature

17TH JUNE 2021

Date

Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature

Date

A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG609 Develop a marketing plan Student Assessment Tasks

Assessment Task 3: Marketing plan development and

presentation project

Task summary
This assessment task requires you to develop and present the Marketing Plan based on the Marketing Plan
briefing report that you developed in Assessment Task 2.

This assessment is to be completed in the simulated work environment at Strathfield College.

Required
 Access to textbooks/other learning materials
 Computer with Microsoft Office and internet access
 Marketing Plan Template
 Access to a meeting space
 Projector for PowerPoint presentation
 Roleplay participants (assessor and two students)

Timing
Your assessor will advise you of the due date of these submissions.

Submit
 Email with draft marketing plan and marketing presentation attached
 Email with revised marketing plan attached

Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all
of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete
further assessment to demonstrate competence.

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BSBMKG609 Develop a marketing plan Student Assessment Tasks

Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have
satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with
unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any
part of this task or if you have any learning issues or needs that may hinder you when attempting any part of
the assessment.

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BSBMKG609 Develop a marketing plan Student Assessment Tasks

Assessment Task 3 Instructions

Complete the following activities:

1. Develop a Marketing Plan.

Use the information from your marketing plan briefing report from Assessment Task 2, and the
Marketing Plan Template to develop the marketing plan. Notes in the Marketing Plan Template
will assist you to structure the required information.
You should also ensure that you your marketing plan addresses any feedback given to you by
your assessor at the end of Assessment Task 2.
You will be updating your marketing plan after discussing it with the CEO and senior
management team after your presentation, so save this version of your plan as Draft Marketing
Plan.
Print off three copies of your Draft Marketing Plan to provide to the CEO and senior
management team.
Answer 1.
FIRST DRAFT OF THE MARKETIN PLAN.
Introduction
NatureCare is an Australian based skin care manufacturer that produces high quality products that caters to
premium customers. The below report is the marketing plan developed for NatureCare to penetrate into
foreign markets and increase the customer base in Australia. A detailed understanding of the market is
developed using Five Factor analysis and studying the economic, regulatory and sociocultural forces that
impact the market. The target market is identified and SWOT analysis is used to draw knowledge on the
various aspects of NatureCare. Based on the results and the marketing objectives proposed by the
company, marketing opportunities have been identified and strategies to achieve the same are designed.
The marketing plan section provides a list of tasks and the timeline to perform the same, also allocating
budgets to each of the task.
Environmental Analysis.
In order to develop a marketing strategy, it is important to understand the market in which the company
competes. NatureCare Products produces high quality skin care products and hence would belong to the
cosmetic industry which is highly competitive. Understanding the various factors that influence this industry
would provide a clear picture of how to approach the target market.
Marketing Environment.
Competitive Forces
Cosmetic and health care industry is one of the most competitive markets. With the advancement in
technology, researching for new products and combinations has become much easier and hence skin care
products are being developed at a much quicker pace. The below is the five-force analysis of the industry.
1. Rivalry among existing firms: The skin care industry has several established brands that take up
major market share. In case of NatureCare Jurilique and Botani are the significant competitors.
2. Threats of new entrants: Skin care industry is an extremely profitable market when the right product
is introduced and the right time. This makes the industry a lucrative market for any business that is
planning to diversify its products. However, brand value plays a key role in growing in this market,
especially since the products directly influence the health of the consumer. Also, the technology
used for manufacturing skin products are patented by the major cosmetic companies and coming up
with a new technology is challenging for new entrants. NatureCare is a well-established brand in its
vicinity and produces products that are specific to skin types. Hence the threat of new entrants is
relatively low.
3. Threats of substitutes: Skin care products have a large number of substitutes and they are usually
replaced due to the chemicals used in the manufacturing these products. The world today is moving
on to organic and nature-based products and hence NatureCare is at advantage, since all the

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 4
BSBMKG609 Develop a marketing plan Student Assessment Tasks

products of NatureCare are eco-friendly and made with natural ingredients. Also, replacing a
product that has a high brand value is difficult even for low price substitutes.
4. Determinants of Buyer Power: NatureCare products are priced high and caters to customers who
are less price-sensitive and prioritize quality of the product. However, the customers who are used
to such products do not easily shift to low quality products. As long as the quality of the skin care
products at NatureCare are maintained the bargaining power of buyers is significantly low. The only
threat is in the case of a new product from a well branded company at a lower price is introduced in
the market, which is highly unlikely given that NatureCare has different products for different skin
types.
5. Determinants of Supplier Power: Since NatureCare manufactures its own products and the raw
materials used for production are ecofriendly and natural, the influence of a supplier is less.
Economic Forces
There are several skin cares companies that are introducing products that are pocket friendly. The inflation
in the cost of raw materials is a great influencer on the price determination of the skin care products.
However, the quality of the product cannot be undermined due to economic influence, as skin care products
directly influence the health and personal image of the consumer. NatureCare believes in high quality
products and hence sources only the best materials which lead to high priced products. Also, to come up
with new products, a good finance support would be required. Since NatureCare cannot compromise on the
quality of the product, the price of the product is high and hence marketing strategies that emphasizes on
the beneficial output by using these premium products need to be developed.
Regulatory and Legal Forces.
The influence of regulatory and legal force is almost negligible as the products used for manufacturing are
natural and indigenous. However, NatureCare plans to enter the Japan market with its existing products and
hence a keen study of the legal and regulatory forces of Japan is required to penetrate through the market.
Sociocultural Forces.
The work life of the present world has led to a situation where customers have little time to take care of
themselves and would prefer investing in products that took up their skin care duties. Hence, with working
professionals particularly high-quality products are appealing. The world has also moved on to a place
where importance is given to products that are made of natural and organic ingredients which is also an
advantage for NatureCare.
Target Market.
Once the market is understood and analyzed the next key step is to identify whom we intend to sell the
products to. The target market for NatureCare products is currently professional women in Australia who buy
products at the online stores and the retail stores. The second target is overseas, especially Japan where
the company intends to sell the same products to the same consumer sector.
SWOT Analysis.
Strengths:
 High Quality Products
 Eco friendly and Natural raw materials are used for manufacturing
 High Brand value
 Has stores both online and retail
 Products developed for specific skin needs
Weakness:
 High price
 Products restricted to women
 Few products as the products are specific to skin types
 Huge competition due to low price products
Threats:
 Fierce marketing from other reputed brands
 Introduction of products that are cheap and still provide acceptable quality.
Opportunities:
 Entry into men’s segment
 Overseas business

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 5
BSBMKG609 Develop a marketing plan Student Assessment Tasks

 Development of new products such as sunscreen, face wash and face packs
Marketing Objectives
NatureCare Products has identified the below as their marketing objective. To achieve the same,
appropriate marketing strategies need to be developed within the budget of $150000.
1. Increase the number of people who make a purchase while visiting the online store by 20%.
2. Increase the number of retail outlets selling NatureCare Products by 150.
3. To increase product awareness amongst the target market by 20%.
4. To increase market share to 15%.
5. To expand into at least one international market.
6. To identify new products and new markets.
7. To attain annual growth of at least 10% over the next three years.
Marketing Opportunities.
New Product
The company NatureCare currently has a wide customer base in Australia that comprises majorly middle
age and older women. The company has a brand value in Australia and hence to meet the marketing
objectives the company would have to introduce a new product that appeals the younger generation,
especially the age group of 21 to 25 while sustaining the existing customer base. The company can come
up with a face wash that has a tan removal technology and provides a refreshing look. NatureCare already
produces cleansing creams and scrubs and hence a face wash would act as a complete set. The face wash
can be purchased as a sole piece or can be bought in a package that comprises of the scrub, cleansing
cream and face wash. Customers who use the first two products would automatically prefer buying a
compact kit of all the three products thereby increasing the sales of the new product along with the scrub
and cleansing cream.
The risk here is that the face wash may not penetrate the market efficiently as there are several other well
named brands producing face washes. However, the existing customers would encourage the sale of the
product given that they have already experienced the quality of several other products introduced by the
company. Aggressive marketing would be required to attract new customers. If the product succeeds the
product would generate revenue equal to that of the scrub product.
Overseas Business
NatureCare has been confined to Australia and has gained tremendous reputation by producing high quality
skin care products. The best way to do the same is to test the market by forming a joint venture with a
popular skin care retail shop overseas for six months and understanding if the products suit the marketing
needs of Japan. Depending on the sales, the company can then enter into the market overseas. Joint
Ventures can be risky and hence a detailed understanding of the other company has to be undertaken. Also,
the venture has to be short termed, so that the company may establish retail outlets overseas once the
testing period is completed. Marketing overseas would be extremely profitable if the testing succeeds and
marketing is done based on the preferences of the foreign clientele.
Marketing Strategies and tactics.
Understanding the product mix would be beneficial when developing a marketing strategy and relevant
tactics for a product.
Addressing the 4 P’s
 Product: All the products of NatureCare are tangible and how they work can be clearly observed.
The premium quality of the product is an advantage and since its address to specific need of the
customer, the customer would find it difficult to replace the same. The product is eco-friendly and
natural making the product more suitable for regular usage.
 Price: Due to the premium quality of the products the price is on the higher end. The value of the
product is reflected in the price and hence caters to high end customers.
 Place: The products of NatureCare are currently available in Australia through their online stores
and retail stores and a plan to introduce the product to foreign market is in progress.
 Promotion: The quality of the product helps in easy promotion of the product. However, the price of
the product restricts the same. Aggressive marketing would be required especially for a new product
developed to ensure that the customer base increases.
Introduction of new product.

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BSBMKG609 Develop a marketing plan Student Assessment Tasks

A new face wash that comes in two variants for dry to normal skin and normal to oily skin has to be
designed with a tan removal feature suitable for all age groups. Formula for this product will be close to the
formula used in the cleansing cream and the scrub developed by NatureCare. The product would be initially
sold as a trial piece for free when any two products of NatureCare are purchased. The trail tubes will be
small samples that can be used for five washes. The trial period will run for a month post which the product
would be available as a self-product in varied weights and also with the new skin care kit comprising of the
face wash, cleansing cream and scrub.
Advertising on social media.
Advertising on YouTube is one of the most efficient ways to reach a large clientele. Commonly watched
videos such as prominent trailers or entertainment clippings should be chosen and a simple 15 second ad of
one or all the products have to be run on the video. The number of viewers would substantially increase.
Internet Marketing.
The best way to increase the number of visits to the site is to substantially increase the number of online
purchases in search engine optimization which increases the visibility of a webpage in an internet search.
This would put the online site of NatureCare in the first page of internet search when keywords such as
scrubs and creams or any other skin care products are searched for. Another way of marketing is by google
ads, where the products pop up just below the search bar in google.
Joint Venture for International Market.
The company can form a short-term joint venture with a local brand that does not sell the same products but
has reputation in related products such as body lotions and foot creams. A joint venture will help NatureCare
understand how well its product would be sold and if the market is ready to accept a new brand. If the test is
successful, at the end of the joint venture NatureCare can legally proceed to set up retail stores in the
foreign country. If it is found that the joint venture is giving a profitable income, the same can be extended,
else NatureCare can lookout for other potential markets.
Marketing Plan.
The company would have to design 15 second ads for YouTube in the first 10 days with the help of the
marketing assistant. The operations manager would have to complete the legal proceedings for publishing
the ads. The CEO and Operations Manager would then get the new face wash developed within the first 6
months of the annual year while they also find a firm and develop a joint venture to sell their products
overseas. Once the product is developed the sales manager along with his team would be responsible to
encourage customers in trying out the new face wash and the complete kit and the marketing assistant
would come up with new ads for the face wash.
The breakdown of the budget is as follows:
 60% is allocated to development of new product and joint venture activities.
 20% for Internet Marketing and regular marketing by sales staff.
 20% to analyze the international market post sales with joint venture.

2. Develop a PowerPoint presentation.

When you have completed your Marketing Plan, develop a PowerPoint presentation to assist in
presenting the information from your Marketing Plan. Prepare a minimum of 15 slides that
include visuals such as images, charts, graphs or tables.
The presentation must address each section of your Marketing Plan, as well as clearly describe:
 How the Marketing Plan meets organisational and marketing objectives
 The proposed strategic marketing mix and rationale for such
 Overall marketing approach and rationale for such
 Information that supports the choice of identified marketing strategies and tactics

You may include notes within your presentation program to assist you in presenting.
Save this file as Marketing Presentation.
ANSWER 2
POWER POINT PRESENTATION OF THE MARKETING PLAN.
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BSBMKG609 Develop a marketing plan Student Assessment Tasks

NATURECARE
PRODUCT MARKETING PLAN.pptx

3. Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachment and ask them for the place,
date and time of your presentation.
Attach your draft marketing plan and marketing presentation to the email.

ANSWER 3.

EMAIL TO THE CEO (MY ASSESSOR)

SUBJECT: Draft Marketing Plan

Dear sir.

Hope this email finds you well. Please find attached the draft marketing plan for the next year for our
company and the power presentation on the same. I request your feedback, time and date for the meeting,
so I can work further as per your instruction and advice.

Regards

STEPHANIE NDINDA.

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BSBMKG609 Develop a marketing plan Student Assessment Tasks

4. Present your Marketing Plan.

Your assessor will roleplay the CEO and two other students will roleplay the senior management
team (the Operations Manager and the Sales Manager).
Prior to commencing your presentation, ensure you provide a printed copy of your Draft
Marketing Plan to the meeting attendees.

At the meeting, you will need to explain each part of the Marketing Plan and seek input and
feedback.

During the meeting you will need to demonstrate effective communication skills including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding

5. Update your Marketing Plan

Incorporate feedback provided by your assessor and the other students who attended your
presentation.

Save this document as Updated Marketing Plan.

Answer 5.
FINAL DRAFT MARKETING PLAN FOR NATURECARE PRODUCT AUSTRALIA.

Introduction
NatureCare is an Australian based skin care manufacturer that produces high quality products that caters to
premium customers. The below report is the marketing plan developed for NatureCare to penetrate into
foreign markets and increase the customer base in Australia. A detailed understanding of the market is
developed using Five Factor analysis and studying the economic, regulatory and sociocultural forces that
impact the market. The target market is identified and SWOT analysis is used to draw knowledge on the
various aspects of NatureCare. Based on the results and the marketing objectives proposed by the
company, marketing opportunities have been identified and strategies to achieve the same are designed.
The marketing plan section provides a list of tasks and the timeline to perform the same, also allocating
budgets to each of the task.

Environmental Analysis.
In order to develop a marketing strategy, it is important to understand the market in which the company
competes. NatureCare Products produces high quality skin care products and hence would belong to the
cosmetic industry which is highly competitive. Understanding the various factors that influence this industry
would provide a clear picture of how to approach the target market.

Marketing Environment.
Competitive Forces
Cosmetic and health care industry is one of the most competitive markets. With the advancement in
technology, researching for new products and combinations has become much easier and hence skin care
products are being developed at a much quicker pace. The below is the five-force analysis of the industry.
6. Rivalry among existing firms: The skin care industry has several established brands that take up
major market share. In case of NatureCare Jurilique and Botani are the significant competitors.
7. Threats of new entrants: Skin care industry is an extremely profitable market when the right product
is introduced and the right time. This makes the industry a lucrative market for any business that is

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 9
BSBMKG609 Develop a marketing plan Student Assessment Tasks

planning to diversify its products. However, brand value plays a key role in growing in this market,
especially since the products directly influence the health of the consumer. Also, the technology
used for manufacturing skin products are patented by the major cosmetic companies and coming up
with a new technology is challenging for new entrants. NatureCare is a well-established brand in its
vicinity and produces products that are specific to skin types. Hence the threat of new entrants is
relatively low.
8. Threats of substitutes: Skin care products have a large number of substitutes and they are usually
replaced due to the chemicals used in the manufacturing these products. The world today is moving
on to organic and nature-based products and hence NatureCare is at advantage, since all the
products of NatureCare are eco-friendly and made with natural ingredients. Also, replacing a
product that has a high brand value is difficult even for low price substitutes.
9. Determinants of Buyer Power: NatureCare products are priced high and caters to customers who
are less price-sensitive and prioritize quality of the product. However, the customers who are used
to such products do not easily shift to low quality products. As long as the quality of the skin care
products at NatureCare are maintained the bargaining power of buyers is significantly low. The only
threat is in the case of a new product from a well branded company at a lower price is introduced in
the market, which is highly unlikely given that NatureCare has different products for different skin
types.
10. Determinants of Supplier Power: Since NatureCare manufactures its own products and the raw
materials used for production are ecofriendly and natural, the influence of a supplier is less.

Economic Forces

There are several skin cares companies that are introducing products that are pocket friendly. The inflation
in the cost of raw materials is a great influencer on the price determination of the skin care products.
However, the quality of the product cannot be undermined due to economic influence, as skin care products
directly influence the health and personal image of the consumer. NatureCare believes in high quality
products and hence sources only the best materials which lead to high priced products. Also, to come up
with new products, a good finance support would be required. Since NatureCare cannot compromise on the
quality of the product, the price of the product is high and hence marketing strategies that emphasizes on
the beneficial output by using these premium products need to be developed.

Regulatory and Legal Forces.

The influence of regulatory and legal force is almost negligible as the products used for manufacturing are
natural and indigenous. However, NatureCare plans to enter the Japan market with its existing products and
hence a keen study of the legal and regulatory forces of Japan is required to penetrate through the market.

Sociocultural Forces.

The work life of the present world has led to a situation where customers have little time to take care of
themselves and would prefer investing in products that took up their skin care duties. Hence, with working
professionals particularly high-quality products are appealing. The world has also moved on to a place
where importance is given to products that are made of natural and organic ingredients which is also an
advantage for NatureCare.

Target Market.

Once the market is understood and analyzed the next key step is to identify whom we intend to sell the
products to. The target market for NatureCare products is currently professional women in Australia who buy
products at the online stores and the retail stores. The second target is overseas, especially Japan where
the company intends to sell the same products to the same consumer sector.

SWOT Analysis.

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BSBMKG609 Develop a marketing plan Student Assessment Tasks

Strengths:
 High Quality Products
 Eco friendly and Natural raw materials are used for manufacturing
 High Brand value
 Has stores both online and retail
 Products developed for specific skin needs
Weakness:
 High price
 Products restricted to women
 Few products as the products are specific to skin types
 Huge competition due to low price products
Threats:
 Fierce marketing from other reputed brands
 Introduction of products that are cheap and still provide acceptable quality.
Opportunities:
 Entry into men’s segment
 Overseas business
 Development of new products such as sunscreen, face wash and face packs

Marketing Objectives

NatureCare Products has identified the below as their marketing objective. To achieve the same,
appropriate marketing strategies need to be developed within the budget of $150000.
8. Increase the number of people who make a purchase while visiting the online store by 20%.
9. Increase the number of retail outlets selling NatureCare Products by 150.
10. To increase product awareness amongst the target market by 20%.
11. To increase market share to 15%.
12. To expand into at least one international market.
13. To identify new products and new markets.
14. To attain annual growth of at least 10% over the next three years.

Marketing Opportunities.

New Product
The company NatureCare currently has a wide customer base in Australia that comprises majorly middle
age and older women. The company has a brand value in Australia and hence to meet the marketing
objectives the company would have to introduce a new product that appeals the younger generation,
especially the age group of 21 to 25 while sustaining the existing customer base. The company can come
up with a face wash that has a tan removal technology and provides a refreshing look. NatureCare already
produces cleansing creams and scrubs and hence a face wash would act as a complete set. The face wash
can be purchased as a sole piece or can be bought in a package that comprises of the scrub, cleansing
cream and face wash. Customers who use the first two products would automatically prefer buying a
compact kit of all the three products thereby increasing the sales of the new product along with the scrub
and cleansing cream.
The risk here is that the face wash may not penetrate the market efficiently as there are several other well
named brands producing face washes. However, the existing customers would encourage the sale of the
product given that they have already experienced the quality of several other products introduced by the
company. Aggressive marketing would be required to attract new customers. If the product succeeds the
product would generate revenue equal to that of the scrub product.
Overseas Business
NatureCare has been confined to Australia and has gained tremendous reputation by producing high quality
skin care products. The best way to do the same is to test the market by forming a joint venture with a

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 11
BSBMKG609 Develop a marketing plan Student Assessment Tasks

popular skin care retail shop overseas for six months and understanding if the products suit the marketing
needs of Japan. Depending on the sales, the company can then enter into the market overseas. Joint
Ventures can be risky and hence a detailed understanding of the other company has to be undertaken. Also,
the venture has to be short termed, so that the company may establish retail outlets overseas once the
testing period is completed. Marketing overseas would be extremely profitable if the testing succeeds and
marketing is done based on the preferences of the foreign clientele.
Marketing Strategies and tactics.
Understanding the product mix would be beneficial when developing a marketing strategy and relevant
tactics for a product.
Addressing the 4 P’s
 Product: All the products of NatureCare are tangible and how they work can be clearly observed.
The premium quality of the product is an advantage and since its address to specific need of the
customer, the customer would find it difficult to replace the same. The product is eco-friendly and
natural making the product more suitable for regular usage.
 Price: Due to the premium quality of the products the price is on the higher end. The value of the
product is reflected in the price and hence caters to high end customers.
 Place: The products of NatureCare are currently available in Australia through their online stores
and retail stores and a plan to introduce the product to foreign market is in progress.
 Promotion: The quality of the product helps in easy promotion of the product. However, the price of
the product restricts the same. Aggressive marketing would be required especially for a new product
developed to ensure that the customer base increases.

Introduction of new product.

A new face wash that comes in two variants for dry to normal skin and normal to oily skin has to be
designed with a tan removal feature suitable for all age groups. Formula for this product will be close to the
formula used in the cleansing cream and the scrub developed by NatureCare. The product would be initially
sold as a trial piece for free when any two products of NatureCare are purchased. The trail tubes will be
small samples that can be used for five washes. The trial period will run for a month post which the product
would be available as a self-product in varied weights and also with the new skin care kit comprising of the
face wash, cleansing cream and scrub.

Advertising on social media.

Advertising on YouTube is one of the most efficient ways to reach a large clientele. Commonly watched
videos such as prominent trailers or entertainment clippings should be chosen and a simple 15 second ad of
one or all the products have to be run on the video. The number of viewers would substantially increase.

Internet Marketing.

The best way to increase the number of visits to the site is to substantially increase the number of online
purchases in search engine optimization which increases the visibility of a webpage in an internet search.
This would put the online site of NatureCare in the first page of internet search when keywords such as
scrubs and creams or any other skin care products are searched for. Another way of marketing is by google
ads, where the products pop up just below the search bar in google.

Joint Venture for International Market.

The company can form a short-term joint venture with a local brand that does not sell the same products but
has reputation in related products such as body lotions and foot creams. A joint venture will help NatureCare
understand how well its product would be sold and if the market is ready to accept a new brand. If the test is
successful, at the end of the joint venture NatureCare can legally proceed to set up retail stores in the
foreign country. If it is found that the joint venture is giving a profitable income, the same can be extended,
else NatureCare can lookout for other potential markets.

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 12
BSBMKG609 Develop a marketing plan Student Assessment Tasks

Marketing Plan.

The company would have to design 15 second ads for YouTube in the first 10 days with the help of the
marketing assistant. The operations manager would have to complete the legal proceedings for publishing
the ads. The CEO and Operations Manager would then get the new face wash developed within the first 6
months of the annual year while they also find a firm and develop a joint venture to sell their products
overseas. Once the product is developed the sales manager along with his team would be responsible to
encourage customers in trying out the new face wash and the complete kit and the marketing assistant
would come up with new ads for the face wash.

Start date. End date Task description Roles.

7th November 2019 7th November 2020 Develop new facewash R&D team
7th November 2019 7th November 2020 Search suitable company from CEO and operations
Japan that ready for short term joint manager
venture for 6 months
7th November 2019 7th December 2019 Create multiple 15 seconds ads for Marketing team
the product that can be published
on social media
1st December 2020 15th December 2020 Published ads in YouTube. Marketing team
1st December 2020 15th December 2020 Test the international market with Sales team
the existing products and the new
face wash to understand how
markets responds
1st December 2020 15th December 2020 Campaign to encourage customer Sales team
to try out the new face wash and the
kit

The breakdown of the budget is as follows:

 60% is allocated to development of new product and joint venture activities.
 20% for Internet Marketing and regular marketing by sales staff.
 20% to analyze the international market post sales with joint venture.

Conclusion.

NatureCare is an established brand in Australia. However, the company hasn’t done business in overseas
and also the price of the products in a hindrance to growth of customer base. Hence, it is essential to
develop a new product that would attract new customers as well as increase the product range of
NatureCare. The marketing plan for the new product has been designed after understanding the various
aspects of NatureCare and analyzing the market it operates in.

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 13
BSBMKG609 Develop a marketing plan Student Assessment Tasks

6. Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should summarise the meeting and the contents of the attachment. The text should outline the
changes that you have made to your marketing plan.

Attach your updated marketing plan to the email.

EMAIL TO THE CEO (MY ASSESSOR)

SUBJECT: Updated Marketing Plan

Dear sir.
Hope this email finds you well. Please find attached the updated marketing plan for the next year for our
company. I request your feedback on the plan and if you are satisfied with it. If not please do get back to me
as soon as you can, so I can work on any changes that might be required.

Kind regards,

STEPHANIE NDINDA.

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 14
BSBMKG609 Develop a marketing plan Student Assessment Tasks

Assessment Task 3 Checklist

Student’s name:

Completed
Did the student: successfully Comments
Yes No
Develop a marketing plan using the required
template and addressing all parts of the
template?
Present the marketing plan using PowerPoints
that includes:
 A detailed explanation of how the Marketing
Plan meets organisational and marketing
objectives
 Description of the proposed strategic
marketing mix and rationale for such
 Description of proposed marketing
approaches and their suitability
 Explanation of the identified marketing
strategies and tactics and rationale for such?
During the meeting, demonstrate effective
communication skills including:
 Speaking clearly and concisely
 Using non-verbal communication to assist
with understanding
 Asking questions to identify required
information
 Responding to questions as required
 Using active listening techniques to confirm
understanding?
Submit an updated marketing plan within 2
working days of the presentation that includes
the input provided from the management team?

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 15