Talaat A.

Kader
01145588800 – 01112969333
talaatakader@yahoo.com

EXECUTIVE SUMMARY
International Sales & Marketing Director” with more than 15 years’ experience in strategic sales planning, marketing
strategies, market surveys and market intelligence and contract negotiations within plastic fields in plastic containers,
plastic films and HDPE, PP and PV pipes and fitting in addition to thermosetting and thermoplastic polymers, plastic
additives, masterbatches, and oil and gas. Proven experience in customer support and problem solving in converting and
extrusion. Highly motivated and customer satisfaction orientated leader with the unique ability to manage multiple
projects concurrently in fast-paced environments and to provide technical support to customers. Strategic visionary
utilizing the product development and implementation of highly effective marketing plans and customer engagement
techniques to deliver multi-million dollar revenue streams in Middle East and Africa. I have been involved in business
management and market penetration with several multinational and national companies in Egypt, Middle East, Gulf area, USA,
Spain, Mexico, and Dubai. Proven experience in marketing budgeting, financial statement analysis and financial planning in
addition to P&L management.

SKILLS & KNOWLEDGE

 Strategic planning   Digital marketing  Sales Budgets planning
 Marketing Strategies   Contract Negotiations  P&L management
 Tender management  Market intelligence & penetration  PVC, Plastic additives
 Customer Relationships  Market Research /Analysis  Chemical specialties
 Business Development  Market trend Analysis  Chemicals, polymer RD

PROFESSIONAL HISTORY & ACCOMPLISHMENTS

Carbon-TSI 1/1/2017 --- Now
Head of Marketing
Carbon –TSI is international company for trading and manufacturing of various plastic containers. It is recently the
exclusive agent of Wells plastic-UK and Okchem- china. The major activity is Plastic additives and TiO2 for as master
batch for plastic and additives for coating. The main product is HDPE, PP UN certified XL-ring drums for chemicals
and viscous solution in addition to open top drums, Pails and jerry cans for chemicals, paints and foods packaging in
addition to pharmaceuticals. I have the following achievements:
1. Established the strategic marketing system based on creating new markets and providing technical support for
existing customers.
2. I have registered the company in the major chemical organizations as the Arab organization for industrialization,
the Egyptian organization for military production, the Egyptian petroleum organization.
3. Established the strategy of segmentation, positioning of the company’s products in the top 10 chemical and oil
companies all over Egypt.
4. I have increased the market share from 30% to 60% and increased sales turnover.
5. Expert in plastic industries and solved lot of technical problems in several companies.

Lufkin industries (oil and gas) 2008-2017

Operations Manager ( Sales office)
Lufkin Industries is American company for the manufacturing and selling the beam pumping units, gas lift and PCP. Lufkin Middle East
was established to sell products and service of the artificial lift solutions for Egypt, Middle East, Gulf area and West African countries.
Focused on tactical and strategic initiatives to increase sales revenue to the company and created a high performance sales
organization. Managing all the supply chain that included import, purchasing, logistic, shipping, export, and customer support
Key achievements
1. I have transformed Lufkin Middle East from very limited sales office in Egypt into a prominent service
center for distribution and technical services of artificial lifts in Egypt and Middle East through the
application of all strategic management system in sales and marketing. I have designed and implemented
very strategic supply chain system that based on strategic alliance with major suppliers and partnership with
customers.
2. Led brand marketing campaign that led to market share jump from 20% in 2007 to more than 90% in 2017
3. Participated in the market survey, market analysis market intelligence gathering and identified the target
market of artificial lift in Egypt and Middle East.
4. Merged with Zenith and penetrated the African market in Congo, Sudan, Kenya and North Africa
 Talaat A.Kader
01145588800 – 01112969333
talaatakader@yahoo.com

5. Led the team o f operations professionals and sales t o a c h i e v e t h e businesses objectives of

increasing sales revenues and ROI, ROA through customer support, and customer employee
training in addition to customer relationships in Egypt and gulf area.
6. Established customer data base that constituted the first stage of implementing Customer Relationship
Management CRM
7. Spearheaded the successful development and coordination of a strategic sales process from
inception to negotiations and close. Strategic account planning and market surveys and introducing
of new customers.
8. Planning sales order and annual forecasting of orders and integrated them with regional forecast
9. Planning the logistics with the suppliers and customers to control the lead time and order processing
time to guarantee delivery on time.
10. I have taken parts in the audit and integrating the engineering drawings, quality system, safety design,
and warranty to be integrated with Lufkin standards.
11. Research and review the financial performance of all supply chain system within the company
especially those related to customer loss and profitability P&L
12. Increased annual revenue 17% by using disciplined sales process and developing collaborative relationships
with internal business partners and creating business alliance with large local manufacturing companies.
13. As a technical manager, I have led audit process to qualify and standardize the processes of major local
suppliers of steel beams and counterweights to merge with Lufkin in business alliance, which lead to
improvement in cost, quality, delivery and speed.
14. Implemented formal tender and contract management system to improve proposal win rate from the base line
20 % at the beginning of 2008 to target 90% in the period from
15. Due to that, Lufkin has won the top tender of installing and maintenance of artificial lifts, PCP and Beam
pumping for 15 years in PDO, Oman.
16. Increased the ROI by 40% in the last 5 years and increased the customer baseline from 2 permanent contract
to 27 accounts that included long term and call out contracts.
17. Provided lot of technical service in operations, safety design and quality in Egypt and Oman. I have attended
the maneuvering meetings with PDO Oman to start the project in Oman.
18. I have participated in the maneuvering meetings to start the project in Oman in 2016.
19. Chosen by the Managing director in 2010 till 2015 as the management representative to implementing Quality
management system and TQM and Integrated QEHS management as a competitive advantage within the oil and gas
Market.
20. Reported operations performance annually and monthly to headquarter regionally and globally in addition to weekly
conference meeting within The MENAT region.

(Al-Hussein International) 2006-2008

Regional Sales and marketing manager

Al Hussein International is working as regional agent for Carmel Olefins. I have been recruited to establish the
sales department for petrochemicals, additives, masterbatches.Focused on providing technical support for
customers in the field of flexible packaging, injection molding, blown film, blow injection molding and other
techniques of Polypropylene and Polyethylene, PVC processing and converting.

1. Led the startup entry into Middle East Market by performing a gap analysis, researching the market’s needs,
and developing an innovative promotion method that could be used for multiple applications within the
plastic processing companies.
2. Worked with the executive team in a start-up environment to develop validate and implement the middle
market methodologies and processes necessary for growth:
 Proposal management
 Price to win
 Business development
 Sales/revenue forecasting
 Capture management
3. Increased Egyptian market share through consistent customer and field interaction and by
capitalizing on pricing, promotion and placement of new products of high quality. We acquired
market share of 30% of copolymer polypropylene, 10% of homopolymer 20% market share of
polyethylene in the first year of the business.
 Talaat A.Kader
01145588800 – 01112969333
talaatakader@yahoo.com

1. Utilized my technical background in this field to provide technical solution within the customer
factories. This lead to 100% customer satisfaction and retention in a very difficult market.
2. Developed customer data base and developed customer relationship management in plastic
market.
3. I have provided very specific technical support for major BOPP production companies in Egypt
and provided lot of alternatives in BOPP film formulations through different categories of
homopolymer and master batches that participated in keeping the physical properties for longer
time especially surface treatment.
4. Worked in a cross functional meeting in financial review and reporting each customer
profitability and cost.
5. I have represented the company in all international trade fairs and exhibitions including Düsseldorf plastic
exhibition. The company acquired two of the top accounts from the first plastic exhibition in Germany.

Alcoa CSI 2004-2006

Regional Technical Manager (FMCG )
Alcoa is American company for the production and distribution of polypropylene closure for beverages and
pharmaceuticals. I have started the company from scratch where I have participated in market survey, market research,
product development, customer support, identification of customer needs and wants in addition to other technical issues. I
have built the company lean system, 5S, Kaizen, cellular production and total quality management system.

1. Built customer relationship with Key figures of major beverage companies in Middle East during the
inception of the product and products verification and validation.
2. Participated in establishing startup budget of costing and expenses and managing sales financial
analysis, correcting the variances and application of economies at scale.
3. Tracking the financial results of the business and maximizing profits and cash flow analysis.
4. Established and achieved 100% of the forecast sales plan with high gross margins.
5. Started the company as quality and process manager and promoted to regional technical
representatives to support customer and solve technical problems in Egypt and Middle
East.
6. I have worked in a cross functional team in market survey, market research, market
analysis and target market identification and identification of customer needs.
7. Expanded product awareness at potential new customers, partnered with internal customers to support
pricing goals for existing and new external customers, facilitated maintenance seminars and product
briefings within the beverage and food industry.
8. Wrote proposals and conducted market research/analyses to determine market opportunity for new
businesses, how to increase sales for an existing business as well as surveying the satisfaction of
current clients.
9. I have worked with Global RD department to design new products to generate new market. We have
successfully developed water polypropylene closure which added 20% market share to become 90%
of closure market share in Egypt.
10. Offered technical assistance to customers as needed, supported trade shows throughout Middle East
and Gulf area especially in Bahrain and Oman, worked with Marketing and Engineering on new
product development and ideas to increase market share and profit margins.

Tecknopack - Egypt 1995-2004

RD manager & Technical Customer support manager
Technopack is a pioneer company in the manufacturing and distribution of BOPP films, metalized BOPP films, cast
polypropylene and polyethylene films for packaging of food and detergents and pharmaceuticals . I have managed the R&D
and customer support in the field of printing and lamination in Egypt and Middle East. Knowledgeable industry expert
especially in printing and lamination factories in addition to plastic processing companies, who leverages a network of well-
established professional relationships and meeting or exceeding sales goals through creative, customer-driven and solutions-
focused strategies.
 Talaat A.Kader
01145588800 – 01112969333
talaatakader@yahoo.com

Key Achievements:
1. I have introduced and qualified new raw materials suppliers to work with Technopack to guarantee the
continuous production flow. I have qualified Sabic, OPC, Solvay; Schulman, Dow, Mobil and Carmel olefins
companies.
2. I have established long term and short term research on both BOPP line and CPP and CPE cast line to study the
problems of plastic deformation due to stretching beyond the elastic limit, corona treatment decay due to
additives migration, thickness variation, film brittleness, that resulted in problems during converting process.
3. I have introduced considerable improvement in the performance of the extrusion process, chill roll temperature
and stretching temperature, stretching ratio and changed the film formulation and design which constituted very
considerable technical improvement.
4. I have performed the research also in coordination with customer and through excessive customer factories
visit and inspection of films and raw materials during film processing.
5. I have reduced the additives ratios especially slip agents and antistatic to reduce migration and keep the film
wettability for long time. I have saved 95% of the additives every day which saved more than LE 200.000 every
day.
6. I have reduced the percentage of scrap to be the minimum, and reusing the scrap in recycling process and added
to the product and simultaneously keeping the high quality and the standard specs of the film.
7. I have reduced the rejected materials to zero and enhanced customer satisfaction due to the improvements that
mentioned above.
8. I have improved the performance of the cast line and economically operated it after standstill and designed new
products to meet new customer’s requirements and I have created new markets rather than the original markets
assigned for the line.
9. Due to the above mentioned improvements and due to new products design, the market share has been elevated
to more than 90% of the Middle East market.
10. The company has tripled the production capacity by expansion and adding new BOPP lines of 40 ton/day to raise
the production capacity from 20 ton/day to 60 ton /day of BOPP film in addition to cast film of 10 tons/day.
11. I started the company with 20 tons/day production capacity with efficiency less than 70%, 20 % rejected and off
specs, and ended with capacity of 70/day tons of efficiency 96% and Zero rejected products.
12. I have introduced high-impact staff improvement initiatives that increased performance and morale through
proper training, dedicated leadership, and unwavering employee support.
AMC SPREA 4/1993 – 1/1995
AMC Sprea is Italian company for the production of thermosetting Resins, melamine molding compounds, urea molding
compounds and phenol molding compounds. I have established Quality department from scratch. Set the specs of raw
materials and final products and supervision on all reaction processes. I was responsible for the formulation and setting
the process conditions of all products.

RD manager/ technical Manager

Coordinated efforts with production and material managers to produce for quality and design new products to expand
market share and increase profits for the Egyptian branch of AMC Sprea. I have designed and developed the Egyptian
standards of the three products of Melamine Formaldehyde, urea formaldehyde and phenol formaldehyde, urea resins.
Worked also as technical manager in solving customer technical complaints in Egypt and Middle East.

Key Achievements:
1. Established RD laboratories that included physical, chemical and water treatment laboratories.
2. I have set the specs of all raw materials, the main raw materials, catalyst, additives and fillers.
3. I have direct supervision on the operations quality of boilers, water treatment plants and demineralized water that
feed the Formaldehyde plant.
4. I have replaced the Italian factory manager in formulation and set the bill of material for products and set the
operations parameters for reactors.
5. I have put the specs for all materials required and participated for establishing the approved supplier list. I have
succeeded to procure the main raw materials from the local markets especially Formaldehyde, Urea, barium
sulphate, calcium carbonate, etc. after series of researches with the Italian mother company, Egyptian local
companies.
6. Water treatment: responsible for water treatment plants and deionizers for demineralized water products
for industrial feeding and boilers.
7. Waste water treatment: I have started the project of building waste water treatment plant which included
chemical, physical, biological and odor treatment of waste water. Treatment technologies designed include
dissolved air flotation, clarifiers, aerobic, anoxic and anaerobic biological treatment systems, chemical
oxidation, coagulation and flocculation, carbon adsorption, ion exchange, etc.
 Talaat A.Kader
01145588800 – 01112969333
talaatakader@yahoo.com

8. It is me who established the Egyptian Standards of urea formaldehyde, Melamine Formaldehyde, and Phenol
Formaldehyde in the presence of representatives from Cairo University, Egyptian organization of Standardizations and
Heliopolis company for chemical industries 1/1992 - 4/1993
Heliopolis is a state owned company for chemical production. It includes specific chemicals, explosives, commercial
explosives for mining and excavations, paints, formaldehyde, Hexamine, varnishes, electroplating in addition to various
chemicals that covered lot of purposes. I have received training I metrology and NDT by Martin Marietta, USA.
RD section Head/ chemical sales manager
Key achievements:
1. Chemical and physical analysis of raw materials, final products and documentation of analysis results
2. Participation in the formulation and testing of chemical specialties
3. I have the responsibility for marketing and sales of Formaldehyde and Hexamine and made partnership with Sprea w
4. Responsible for water treatment plants used for industrial water
5. Section head of RD laboratory and NDT laboratory.
6. Proven experience in product validation and verification with customers.
7. Full responsibility of steam power generation operation and safety.
8. As chemicals sales manager, I have achieved 100% sales of Formaldehyde and Hexamine, additives. Paints and
other chemical specialties in long term contracts.
9. Leading the company in selling special chemicals for various local and international markets.

EDUCATION
1. Bachelor of Science in chemistry (BSC.): Ain Shams University – Faculty of Science.
Concentration in chemical industries/ industrial chemistry
2. Higher studies Diploma in total quality management: American University in Cairo, concentration
on designing for top quality and achieving customer satisfaction and statistical process control
3. Higher studies diploma in business Administration: Ain Shams university, Faculty of commerce,
2-year diploma that covered corporate finance, strategic management, operations management and
negotiation skills
4. Master of Business Administration MBA: Cairo University, faculty of commerce. I have finished
the program in 3 years that covered the following courses:
 Marketing management Strategic management
 Organizational behavior international business
 Operations management Managerial accounting
 Managerial finance Human resources management
 Research methodologies Quality management and six sigma
 Leadership and negotiation Information technology

5. Higher studies diploma in human resources planning and development: Ain Shams University, 2 years which
concentrate on Strategic management, human resources management, strategic planning, theory of management,
6. Higher Studies Diploma in Economics: Al-Azhar University, 2years diploma which concentrated
on managerial economic, international business in addition to operation research, cost accounting and
managerial accounting.
7. International Nebosh Diploma in safety management.
8. International Nebosh general certificate
9. Formal training in business development of distribution installation and maintenance of Beam
pumping unit from Lufkin pumping school, Houston, USA.
10. Lean thinking and business process reengineering from The American University in Cairo
11. Six Sigma black belt training from The American University in Cairo.

Languages

1. Arabic native language

2. English excellent in writing, speaking, and reading
3. French excellent in writing and reading and speaking
4. German Good knowledge