SWOT ANALYSIS

STRENGTH
Dona Maria is the most well-known company that sells premium packed rice. The
method of bagging their rice, as well as the process of different rice producing enterprises, is
properly prepared. They also have a diverse distribution network, with Dona Maria attracting
a large number of buyers and retailers thanks to their claims of a completely integrated rice
seed and rice bowl system, as well as 2 in 1 technology.
Dona Maria Brown rice is adaptable to cook, and Dona Maria has had a significant
impact on our fellow Filipino farmers because of their brown rice, which farmers have no
difficulty producing and is more affordable than other plain rice. Finally, their Brown rice is
not only well prepared, affordable, and versatile to cook, but it is also healthy.
WEAKNESSES
Their brand of rice has a poor visibility due to inadequate promotional features,
making it difficult to sell in markets and other well-known supermarkets. As a result, Dona
Maria tends to sell her Brown Rice at a low and affordable price.
Weak promotional aspects indicate that they did not have a sufficient marketing
strategy for promoting their Dona Maria Brown Rice, and as the largest firm selling premium
packed rice, the Philippines should be aware of Dona Maria.
OPPORTUNITIES
Dona Maria has the chance to improve their customers' culture in their learning
toward a healthy lifestyle, and their brown rice is a key component in assisting consumers in
taking the first step toward a healthier living.
Another advantage of Dona Maria Brown Rice is the steady increase in population,
which means that rice demand is rising as well. Because the value and volume of rice has
constantly increased by 8%, they have every aspect of opportunity when it comes to growing
their rice retailing sector.
THREATS
The challenge to SL Agritech's Dona Maria Brown Rice is that existing brands of
brown rice, which are still relatively new in the marketplace, are posing a threat to this well-
known and established brand of brown rice. Existing brands, as well as existing rice
substations such as rice broccoli, Shirataki rice, Quinoa, and so on, pose a challenge to them.
Because Filipinos love rice, the Philippines is one of the major rice importers, and
other countries adore our rice, posing a threat to Dona Maria. The desire, taste, and awareness
of Filipinos when it comes to the health benefits of brown rice pose the greatest danger to
Dona Maria Brown Rice. When it comes to brown rice, they must match their clients'
expectations.