3/10/2021 Courses

SIP Initial Information Report

Enrolno : 20BSP1973

Name : Mr. RUP NARAYAN JHA

Project Title : Market penetration of Amul bakery products,mithai maid and peanut butter

Project Area : Marketing

Project Objective : To penetrate the slow moving products of Amul in retail markets

Project Description : The main aim of this project is to promote Amul newly launched products,and doing
market survey and primary research to see what is lacking in the companies product
and trying to raise the market share and awarness of the products.

Company Name : Amul india pvt ltd(GCMMF)

Address : 24,1,D block, Janakpuri institutional area, Janakpuri, New Delhi

City : New Delhi

State : DELHI

Pin Code : 110058

Phone : 011 2862 4336

EMail :

Company Activity : Deals in Dairy products and food and beverages.

Contact Person Name : RS Sodhi

Contact Person Managing Director(MD)

Designation :

Work Timings: 10 am -5.30 pm

Stipend Amount : nil

Facilities : nil

Company Guide Name : VIKAS SHARMA

Designation : TSI(Territory sales incharge)

Contact : 7289840053

EMail : vikas.sharma13034@gmail.com

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3/10/2021 Courses

Project Schedule : Feb17 -May 21

Project Methodology : primary research and market survey

Other Information : Main objective is to promote the slow moving product of Amul and also interact with
the retailers about the placement of Amul products in their store

Faculty Guide : Prof. Rajesh Mishra

Provided On : 01/03/2021 21:14:00

Last Modified :

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