Go to File > "Make a Copy" OR "Download as" My Company (Potential) Competitor 1

Company Name Figuier de Barbarie Timex

Description of Position in market/Reputation New to the industry (no previous customers) Well known
Price 200 - 300 320 - 2000
Bundle of pieces costing around $100,
promotion codes for 10% off from certain
Pricing Details/Sales/Coupons influencers. Promotion codes
Men, Generation Z & Millennials (ages 15 - Men, Millennials & Generation X (ages 25 -
25), income 150,000 to 200,000, interested in 56), income 150,000 to 200,000, interested
Target Market different watches in cheap watches
Cases (various thicknesses) and bands
Offerings (Variety of Products (various colours) Variety: Considerable Variety: Considerable
Patented Watch: detachable case to build a Able to lose money in order to gain a large
Key competitive advantage certain style market share
Sales channels/where they sell/Partners Online Online, shop
Celebrity endorsement (influencers) and Have watches for any price range and any
Marketing strategy/Advertising psychological pricing style.
Customers service in their website.
Support/After Sales/Warranty Half year warranty just for the mechanism Warranty at least of one year.
Yes, through different sellers, payed by the
Shipping Yes, but at paid by the customer customers.
10 mechanisms, 5 different cases (30 of
each), 3 different bands (7 black, 7 blue and
# of products 6 leather) Over a million
They offer extremely low priced watches of
Strengths Willing to set reasonable priced watches. relatively good quality.
Not known by the industry, thus no trust
Weaknesses given. Not very stylish.
Since they already have an established a
Since we are new, we are willing to sell the market of a wide variety of incomes, they
watch pretty cheap allowing for our customer are able to offer any of them something
size to increase until we are able to charge knew, having the chance to easily market
Opportunities more. something.
Well known companies are able to outshine
our online store as they count with physical
stores which makes it easier for customers to They do not have very appealing watches.
Threats check the fit and look of the watch. They tend to look cheap.
Go to File > "Make a Copy" OR "Download as" Competitor 2 Competitor 3
Company Name Nixon Hamilton
Description of Position in market/Reputation Well known Well known
Price 900 - above 1000 - 10 000

Pricing Details/Sales/Coupons Promotion Codes Promotion Codes

Men, Millennials & Generation X (ages 25 -
Men, Millennials & Generation X (ages 25 - 56), income 56), income over 250,000, interested in
Target Market over 200,000, interested in well known watches well known and quality watches

Offerings (Variety of Products Variety: High Variety: High

Already a well known and well established
Key competitive advantage Already a well known and well established brand. brand.
Sales channels/where they sell/Partners Online, shop Online, shop

Marketing strategy/Advertising
Support/After Sales/Warranty
Shipping
Customers service in their website. Warranty at least of Customers service in their website.
one year. Warranty at least of one year.
Yes, through different sellers, payed by the customers. Yes, through different sellers, payed by the
customers.

# of products Over a million Over a million

Strengths They are known for good quality watches. They are known for good quality watches.

Weaknesses Not cheap enough. Not cheap enough.

As an already well established brand

They have a great manufacturers which allows they to
Opportunities create any watch with the same excellent quality.
Threats Their watches are too flashy and do not look sleek.
known for they great quality, anything they
decide o market will be sold at any price
point.
As their watches are quite expensive they
always have to appeal by creating their
watches more interesting, leaving a whole
market share outside their range.