LESSON 7 INTEGRATED MARKETING COMMUNICATIONS ASSESSMENT:

1. Define Magazine Advertising in your own words.

Advertisements in local or national periodicals. Magazines and newspapers are

the most common print medium used by advertising to target certain audiences. For
small businesses, magazine ads can be costly, but they do provide a highly targeted
and interested audience. As a result, they may be a more cost-effective advertising
option than other less expensive media. Also keep in mind that with all magazines,
you can save money on each ad by agreeing to run it in multiple issues. The majority
of magazine advertising use a mix of textual copy and graphic imagery. Written text
communicates a brand's or product's special benefits or offers the value proposition in
a clear and concise manner. Due to the usage of glossy pages and full color spreads,
magazine ads have a powerful visual presentation. When advertising are put in a
specialized journal with a specific audience, they usually generate a lot of interest.

2. State the similarity between Magazine Advertising and Radio Advertising.

Both raise brand, product, service, and idea awareness. It can inform consumers
about the features and benefits of new or existing items by announcing new products and
initiatives. They seek to change views and enhance the image of a brand or product by
persuading customers that a firm's services or products are the best. Its purpose is to
persuade customers to switch brands, try a new product, or stay loyal to an existing
brand. And the two serve to remind individuals of the necessity for a product or service,
as well as the features and benefits they will receive if they buy it right now.

3. Which of the two advertising is more effective than the other?

Advertising in magazines is extremely popular, and for good reason. Magazines

are a very visual technique of delivering your content to your target audience in a
creative and appealing fashion, boosting the speed and ease with which they remember
it. Furthermore, magazines have a much longer shelf life than radio, and their stunning
covers make them ideal display pieces. Because people keep magazines and display them
around their homes and businesses, your ad has the potential to reach a considerably
larger number of people over a longer period of time. Magazines also allow you to
segment your efforts more efficiently, resulting in a more efficient advertising strategy.
The advantages of magazines are numerous, and they may assist you in developing a
successful campaign with a high return on investment.
4. Give one example of a magazine/radio advertising that became memorable through the
years. (Exemption to McDonald’s)