Cloud computing/ cloud storage

Voice typing

Digital marketing

Digital marketing is the practice of promoting a product or service using any internet platform

1. Human use internet

Male
Female
Not interested

2. Electronic gadgets
a) Computer (mac and windows)
deskop
Laptop

b) Smartphone (ios and android]

Mobile phone
Tablet

c) Smart tv

1. Search engine (search for solution)

A software program used to display the relevant results to the users when they rasise a
query. The goal is to display highly relevant, most useful information to the user in a shorter
period of time.
 Google
 Yahoo
 Bing
 Yandex
 Duckduckgo

2. Social media (interest/people profile)

Websites and applications that enables users to create and share content or to participate in
social networking. Social media is network of people profile.

 Facebook
 Twitter
 Linkedin
 Instagram
 Pinterest
 Youtube
 Quara

Optimization
The action of making the best or most effective use of a situation or resource is called optimization.

Search engine optimization

Social media optimization

In both the optimization practices it is not required to spend any money for driving visitors to your
website for your profile age. It takes is the consistent effort of repeated steps to be folled until we
get results.

Marketing

In digital platform with the marketing strategies as paid practices. The paid results are instant in
nature. business people prefer paid marketing strategies.

Search engine marketing

Social media marketing

I. SEO
a. On-page SEO
b. Off-page SEO
II. SEM
III. SMO
IV. SMM
V. EMAIL MARKETING
VI. AFFILIATE MARKETING
VII. Online reputation management
VIII. Tools
a. Google search console
b. Google analytics

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1. Website/web presence
a. Paid
b. Free
c. Social media page

How do you get a free website

 Facebook
 Twitter
 Linkedin
 Instagram
 Pinterest
 Youtube

How do you get your own free website?

 Blogger.com
 Wix.com
 Wordpress.com
 Quora.com
  Google my business

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Web site

Web + site = internet + location

The website means a location on the internet. A location will have an address. The location has a
code. It is called as PIN or postal code.

The address of the website is called web address.

https://www.google.com IP Address: 216.58.215.36

website is identified as domain name or URL

https://www.amazon.in the targets audience are from India

https://www.amazon.com this is a commercial website targeting visitors across the globe.

https://www.amazon.ca the targets audience are from Canada

https://www.amazon.fr

https://www.amazon.co.uk

https://www.amudhakumar.sg

the domine names are unique.

Hosting service provider

Who saves your documents and serve them to the visitors when they need.

 Medical shop
 Hotel/restaurant
 Stationery shop
 Flipkart and amazon ---- e shopping
 Practo
 Redbus

Website must have a niche and a theme.

Relevancy is the key.

Website planning

Find out the competitor website and get ideas from them.

The website must a dedicated detail page for every product or service offered.

Creating content strategy for the website?

Everything about your business

Everything about something and not something about everything.

Google auto suggest feature.

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Day 2………………………
Analities ↑ optimization framework

Business impact

Optimization testing

Analysis goals and ecommerce segmentation traffic sources

Reporting dashboards, custom reporting, standard reporting (data integration)(data visualization)

Implementation tag management analytics (testing) (qualitative tools)

Strategy measurement plan discovery and audit

Low confidence in data lack of training incomplete data no governance

https://www.slideshare.net/Simplilearn/affiliate-marketing-affiliate-marketing-for-beginners-what-is-
affiliate-marketing-simplilearn

https://www.slideshare.net/Simplilearn/content-marketing-strategy-content-marketing-examples-
content-marketing-2019-simplilearn-165763081

https://www.google.com/adsense/