money matters

by robert cromeans

turn your sink

into a spa
Running a salon today is quite a challenge. To get ahead, we can change
the system by making a big deal about things we take for granted. I really

5
believe if you change the way you look at things, the things you look at change.
oh-so-easy ways
play with words to boost your
When clients call to book a haircut, I ask them, “Do you want just a haircut, or a haircut wash house today!
with a treatment?” Eighty percent of the time, the client will ask about the treatment. This Focus Salon Owner Lina Sousa of
is where you entice them with language. Menu items like “Lemon Aid,” “Thirst Quencher,” Studio Vogue Day Spa in Fall River,
“Serious Detox” and “Get Some Therapy” sell the service for you. MA offers her quick tips.
1 use fragrance – from soothing lavender
create the wow factor to zesty lemon, scent is a great way to
The sink is, without a doubt, the biggest place we take for granted in the salon. We think of it as stimulate the senses
a quick fix to get us to the real service—the haircut—when really the sink is where salons can
2 dim the lights – use low lighting
create the most memorable experience. and candles
My Vegas salons enjoy 24,000 walk-ins per year. My goal with that traffic is to create an
3 make beautiful music – enjoy the
opportunity to upgrade—to “pimp their ride,” and take them on a first-class journey. Our job
ultimate Wash House soundtrack with
is to give every client a “wow” factor. In my Vegas location, maximizing the opportunity at the the “Chill” CD, available at the Mall on
Wash House has produced a $30 increase on tickets from that walk-in traffic alone. the Paul Mitchell Professional Web site

4 drink up – offer guests a beverage

treat them right before or after their treatment
Treatments are one of the most exciting elements happening in our business today. On the
NEW The Wash House Experience DVD (available in November), we teach salons how to cash 5 add extras – whether it’s a hot towel
service or a hand massage, small
in on this trend and give clients an experience they’ll never forget. Some of the amazing sensory
indulgences leave a lasting impression
experiences include:
• Raw sugar scrub with a decadent scalp massage followed by a hot conditioner
“Even in a shaky economy, clients • The Lemon Aid treatment that turns an ordinary shampoo into a first-class cocktail, COMING NOVEMBER 2008

keep coming back for the Wash complete with a fresh lemon squeeze and sparkling water rinse The Wash House Experience DVD
featuring Robert Cromeans and
• T3 Experience, new for both men and women A Robert Cromeans Salon Team

House experience. What Robert says • Tea Tree hand treatment featuring delicious new Tea Tree Body products
Take your client’s salon experience
to the next level with Tea Tree!

is true—it does set you apart!”

Learn the art of an extraordinary
You’ll also learn how to train your entire salon team, create your own menu items, increase shampoo, massage techniques,
Take Home sales, and take the client experience to the next level. new service upgrades, and exciting
Take Home opportunities.
-Lina Sousa, Focus Salon Owner of Studio Vogue Day Spa in Fall River, MA The Academy of NYC, Staten Island, NY

36 37
money matters departments
eco-makeover

get your green on in the salon

These days, it is easy being green in the salon. The eco-movement is all about less
Salon: Tropical Trenz
Location: Kihei, HI

An eco-update in September
consumption and waste, which saves money, too. Check out how these Paul Mitchell Focus 2007 inspired by tropical Hawaii.
Salons are turning over a new (green) leaf.
1 Used sustainable and
recycled materials

2 Installed a renewable cork floor

green routine and sustainable bamboo paneling

Salon: Reveal 3 Switched to energy-saving

Location: San Luis Obispo, CA light fixtures

1 Switched from paper to 4 Sanded and repainted existing

computer-based booking cabinets to reduce waste
system to reduce paper

2 Changed all lights to

“The only waste we
energy-saving bulbs created was the
removal of the floor before after
3 Made it a habit to unplug
any heat appliance that
to lay sustainable
isn’t in use
cork.This is important
to me because I live
4 Created on-site recycling
on the island of Maui
bins and a garden for guests
where garbage is a
5 Encouraged staff to ride huge problem. I think
bikes or walk to work it’s the best location
when possible
on earth and want it
to stay that way.”
Co-owner Sunnie
Brook Jones was
so inspired, she
even spearheaded
a green-themed
photo shoot
using wardrobe
ready to get your green on? Here are some simple ways your salon can help keep our planet cool.
from recycled reduce reuse recycle
newspaper. • Paper: pay your bills and staff electronically, • Provide reusable glasses and coffee • Create a recycling bin for all
unsubscribe from unwanted junk mail cups to staff and customers your recyclables
• Energy: keep the thermostat at 72 degrees, install • Use ceramic plates and metal utensils in • Collect hair from the cutting floor—
energy efficient light bulbs and motion sensor lights, the staff lounge it can be used to clean up oil spills
wrap your water heater in an insulating blanket • R
 eward clients when they bring their on beaches (visit www.matteroftrust.org
• W
 ater: install low-flow shampoo stations and own shopping bag for more information)
toilets, wash only full loads of towels Do you have a green success story?
E-mail us at news@paulmitchell.com.

38 39
malebox departments
take control
zac efron

the gen y guy

“High School Musical” heartthrob
cut: Razor cut with side-swept
bangs for a casual look
style: Blow dry and flat
iron to smooth and direct
the hair into a sweep
Back to school looks aren’t just for girls—teen and tween guys want
product: Tea Tree

Trend Spotting:
to start the year with style, too. We picked the hottest Hollywood
Shaping Cream™,
trendsetters under 30 to spotlight the hair that always gets the girl. Worked Up®

Diversion on the
Decline
corbin bleu
Popular “High School Musical” hottie
cut: Long layers add fullness and
help remove weight from curls
style: Twirl individual curls with
fingers for definition
product: Foaming Pommade , ®

Gloss Drops®

Fads come and go, but our commitment

to product control is here to stay.

In 2007, John Paul Mitchell Systems was recognized by the Beauty Industry
Fund for “making positive headway in the diversion battle,”
citing a 31.7% decrease.

In 2008, we’ve continued to make strides in product control,

where we’ll once again see a double-digit decline in market share.
emile hirsch
Girls go wild for this Now that’s a downward trend we’d like to keep.
“Into the Wild” star
cut: Layered razor cut for
texture and movement
style: Air dry and break
up with fingers
product: Tea Tree Grooming joel madden
Pomade®, Hold Me Tight™
Bad boy lead singer for Good Charlotte
cut: Sides and back cut close using Join us in the fight against diverters. To order the Product Control Action Kit for your salon,
scissor over comb, gradually adding
length from sides to center call 1-888-398-8884 or ask your John Paul Mitchell Systems Distributor or Salon Consultant.
style: Blow dry hair slightly forward
and towards the center
product: ESP , Spray Wax
® ™

40 41
money matters departments

tune up your take home

SM

Over 70% of purchase decisions are made at the shelf. In this environment,
the role of the store is to help the shopper construct the information
Want to give your Take Home a boost? Look to your 10 Gotta-do’s! These basic commandments
needed to make the right choice…” – Winston Weber & Associates Management Consulting
of merchandising can help you fine-tune your displays and maximize sell-through with minimal effort.

1 2 3 4 5 6 7 8 9 10
Facings Product On the edge Signage Displays Plan Inventory Keep it fresh Be an expert Go team!
• • • • • • • • • •
Use multiple facings Mark prices on Every bottle should Use category shelf Merchandising is Create a recipe for Are your shelves Everyone’s looking Visit other professional People support
of your best selling the bottom of face the front at the talkers and tent cards both for tactical successful promotion full? You can’t sell for what’s new. Change retailers (department what they help
product to increase the bottle. shelf’s edge so it’s to help clients find selling and image- and sell-through product if it’s not your displays every stores, specialty shops create. Enlist your
sales. Feature more • easy to grab and the right product for building. Incorporate with your team. there to sell. 6 to 8 weeks. and grocery stores) team for sell-
of the product that Make sure the easy to buy. their hair type. both in the eight and check out how through success.
your clients buy. area is well lit. key areas for they’re merchandising
• total success. their stores.
Dust and tidy
up every day.

42 43
client speak departments
work it

Felicity M.
style lowdown
Felicity thinks up her own
style ideas to maintain a

word on the
unique look.

salon stats

street
How often she goes:
About once per month
What she gets: Haircuts,
color and blowouts

What does a typical client think Why she loves it:

“The end result is my favorite

step up your game

about going to the salon? We talked part. I love walking out of the
to some regular guys and gals on the streets salon with a new look that
of Los Angeles and got the scoop on their makes me feel great.”
salon habits—how often they go, what they with Steve and Terri Cowan
get, and why they love it.
have you ever studied a professional athlete? Some are blessed with natural
physical and mental abilities. Others have to work harder to make it to the
pros. Preparation, practice, study and a short memory (in the event of a
setback or loss) all require unbelievable discipline. Are you a natural or is
it effort that sets you apart?
set high standards. Michael Jordan (the best basketball player ever) had a “love of the game”
clause in his professional contracts. Simply, it meant that he could play basketball anytime and
anywhere. Michael’s love for basketball and impressive career stats raised the level of play
for every other athlete on the court. Do you have the love of the game in your heart as a salon
professional? Does your presence in the salon raise the performance of others?

think and dream big. One of things that we notice with athletes like this is that they are
“full out.” This relates to the level of energy they are willing to expend and the degree that
they are immersed in everything they do. The effort that you witness from these individuals
is unbelievable. Full out effort can make the true difference in your salon. What would be
Gavin C. Eulah F. Willie H. the long-term benefits for your team and guests if you made the choice to be “full out” today
and forever?

style lowdown
Gavin’s trendy style is influenced
by older eras and the music he’s
listening to.
salon stats
How often he goes:
Once a year
What he gets: Haircut
Why he loves it: “Getting your hair
washed is definitely the best part.”
practice makes perfect. We suggest having a learning zone or practice area in your salon
style lowdown style lowdown (preferably visible to guests) so your team can continue to hone their skills. Down time is
To maintain her cool and casual look, Eulah Willie’s look is trendy and laid
something that that we want to eliminate from our vocabulary. When in the salon, we should
turns to TV and celebs for inspiration. back. Music, friends and the
either be working on a guest or working to develop our skills. One of our favorite quotes is: “You
unique items he finds at thrift
salon stats stores inspire his style. can tell the mark of a true professional by what they are willing to learn after they know it all.”
How often she goes: About once per month
What she gets: Haircut and highlights
salon stats
Why she loves it: “It’s important to me
How often he goes: “You can tell the mark of a true
Once every six months
to take good care of my hair. And I love
What he gets: Haircut and color
professional by what they are
being pampered!”
Why he loves it: “I like to willing to learn after they
have my hair washed. The head know it all.”
massage feels awesome.”

44 45
ask the experts ask the experts

shift into neutral

with the versatile, hard-working Neutral Neutrals
Shift into neutral and rev up your Color Bar with a cooler tone and beautifully shiny end results.
Linda Yodice, Artistic Director for Paul Mitchell Professional Hair Color, shares her tips and tricks
for cool hues and gorgeous gray coverage using the intermixable, versatile Neutral Neutral
series from Paul Mitchell the color.

driver’s seat downshift

Try the NN series on its own for pure, natural
looking color. It’s a great alternative to the N
series when you want natural tones with a
slightly cooler reflection.
fine tune
Mix the Neutral Neutrals with other existing
Paul Mitchell the color shades to help neutralize
or tone down a dominant tone. For example, add
a little of the Neutral Neutrals in with the RO
series to create a rich, natural-looking warm red.
The “gray-brown” base tone helps soften the
dominance of the RO “orange-red” tones.
ride shotgun
Try mixing the Neutral Neutrals with the Beige
series. Adding NN to the formula gives additional
coverage and enhances the tonal values of both
the CBs and NBs.
Use the NN series to help tone down and balance
pre-lightened hair when using Dual-Purpose
Lightener on deeper brunettes. Create a semi-
permanent formula using 6NN or 7NN and 10
volume Developer for 10 minutes on damp hair to
tone down the warmth after lifting a natural level
3-4 brunette to level 7-8. This delivers the most
beautiful caramel-toned highlights.
point of departure
Turn to the Neutral Neutrals when creating
families of color within placements. Use them
as the base color to launch the other two
shades. For example, use a more vibrant red
like the VR series along with a Cool Mahogany
and an NN to create a beautifully rich, cooler-
toned family of hues that will attract even the
most color-shy client.

Visit the Paul Mitchell Professional Web site at

www.paulmitchell.com for Shift Into Neutral
favorite formulas featuring the NN Series.

Color:
1) Color Block®
2) Dual-Purpose Lightener +
10 volume Cream Developer
3) Paul Mitchell® the color 2 oz. 5NN
+ 2 oz. 30 volume Cream Developer
4) Paul Mitchell the color 2 oz. 6NN +
2 oz. 5 volume Cream Developer

Hair: Scott Cole and Linda Yodice • PHOTO: Spicer

46 47
come & get ‘em connect

sweet success on
a wealth of talent at The secret’s out: success comes to those who click! From Texas to Tacoma,

paul mitchell schools

Future Professionals continue to meet their match on www.paulmitchellconnect.com.

“I’ll never forget when I had these Future

Salon owners know that finding a good employee is like striking gold. With more than 80 Professionals running up to me and telling
me they’d been contacted by salons
locations nationwide, Paul Mitchell Schools are a goldmine of talent, producing the most creative, skilled and inspired
AROUND THE COUNTRY interested in
Future Professionals in the industry. Thanks to a unique curriculum that goes way beyond the state exam, every hiring them. What a confidence booster!
graduate develops the cutting edge artistry, people skills and business acumen needed to excel in a salon environment. Getting connected gives them the spark
they need to create magic for themselves!”
Ready to strike gold for your team? Tap into the most talented emerging hairdressers available—most of whom are –Martha Jane Graham, Brand Leader
seeking a career with Paul Mitchell products and culture. The Carolina Academy
“Three months before graduation, I logged on to Paul Mitchell Connect and created
a profile. Since I planned to move out of state, I searched for salons in my new area.
After sending each of the salons a message, I connected with one and scheduled
an interview. By the time we met, I already had a relationship with the salon owner
so I felt really comfortable. Now, two months after graduation, I’m a proud team
member of The Studio in Mansfield, Massachusetts!”
–Jenna Chrowstoski, Graduate, North Haven Academy

For more information on getting Paul Mitchell in your salon, please contact connect@paulmitchell.com.
“After graduation, I got a job at a well-known salon near my home. I missed the Paul “I logged on to Paul Mitchell Connect and
Mitchell culture, so I called my former Admissions Leader from The Ohio Academy. found Mallory, a student at Paul Mitchell
The School – Virginia. Mallory joined us after
She suggested I post a profile on Paul Mitchell Connect. Within a week, the owner
her graduation in May 2007. Since then, she
of a new Focus Salon contacted me. I landed the job and am part of the Paul
has achieved incredible reschedule rates
Mitchell family once again. I couldn’t be happier!”–Michelle Cupka, Graduate, The Ohio Academy
and Take Home sales. It was a true fit…
she already understood the culture we
love within our team!”
Ready to meet that special someone? Go to www.paulmitchellconnect.com
and get connected to your ideal match today! –Focus Salon Owner Suzy Tryall, Sage Tryall Salon, Inc.

48 48a
 1.
2.
NORTHWEST HAIR ACADEMY - Everett, WA
3DXO0LWFKHOO6FKRROV$FURVV$PHULFD
NORTHWEST HAIR ACADEMY - Mt. Vernon, WA
3. PAUL MITCHELL THE SCHOOL PORTLAND - Portland, OR
4. SCOT LEWIS SCHOOLS - Boise, ID
5. THE HAIR ACADEMY REXBURG - Rexburg, ID
6. PAUL MITCHELL THE SCHOOL SLC - Salt Lake City , UT 1
7. PAUL MITCHELL THE SCHOOL PROVO - Provo, UT 2
8. HAIR. - Washington, UT
9. RENO ACADEMY - Reno, NV - Coming Soon!
10. MTI COLLEGE - Sacramento, CA
11. PAUL MITCHELL THE SCHOOL EAST BAY - Pleasant Hill, CA
12. SAN FRANCISCO INSTITUTE OF ESTHETICS & COSMETOLOGY - San Francisco, CA
13. THE ACADEMY OF SAN MATEO - San Mateo, CA 3
14. THE CALIFORNIA ACADEMY - Sacramento, CA
15. SAFAVI INSTITUTE OF COSMETOLOGY & ESTHETICS - Modesto, CA
16. THE COSMETOLOGY SCHOOL OF FRESNO - Fresno, CA
26
17. PAUL MITCHELL THE SCHOOL SANTA BARBARA - Santa Barbara, CA
18. PAUL MITCHELL THE SCHOOL SHERMAN OAKS - Sherman Oaks, CA
19. THE CAO INSTITUTE - Alhambra, CA
20. PAUL MITCHELL THE SCHOOL COSTA MESA - Costa Mesa, CA 27 55
21. THE COSMETOLOGY INSTITUTE - Temecula, CA
22. PAUL MITCHELL THE SCHOOL SAN DIEGO - San Diego, CA 5
23. PAUL MITCHELL THE SCHOOL PHOENIX - Phoenix, AZ 4
56
24. ULUPONO ACADEMY - Honolulu, HI
25. PAUL MITCHELL THE SCHOOL COLORADO SPRINGS - Colorado Springs, CO 57
26. RD HAIRSTYLING COLLEGE - Bismark, ND
54 58
27. THE WISCONSIN ACADEMY - Peshtigo, WI 28 53
63 59
28. THE ACADEMY OF WAUKESHA - Waukesha, WI 61 60
29. TREND SETTERS - Mokena, IL
62
30. PAUL MITCHELL THE SCHOOL CHICAGO - Chicago, IL 29 30
31. TREND SETTERS - Bradley, IL 51 65
9 64
32. THE CAMPUS - Normal, IL 31 66
33. STUDIO RLC - Mt. Vernon, IL
6 67 68
34. ST. LOUIS ACADEMY - St. Louis, MO 69
10 14 7
35. PAUL MITCHELL THE SCHOOL OVERLAND PARK - Overland Park, KS - Coming Soon! 50 70
36. IMAGINE - Oklahoma City, OK - Coming Soon! 11 32
37. THE SYSTEM - Springfield, MO
12 13 49
38. IMAGINE - North Little Rock, AR 71
39. COSMETOLOGY CAREER CENTER - Carrollton, TX
52
40. THE ACADEMY AT AUSTIN - Pflugerville, TX 15 25
41. PAUL MITCHELL THE SCHOOL SAN ANTONIO - San Antonio, TX 35 34
42. PAUL MITCHELL THE SCHOOL HOUSTON - Houston, TX 16 33 48 72
8
43. VANGUARD COLLEGE OF COSMETOLOGY - Baton Rouge, LA
44. VANGUARD COLLEGE OF COSMETOLOGY - Slidell, LA
73
45. XCELL ACADEMY - Hoover, AL
46. PAUL MITCHELL THE SCHOOL MEMPHIS - Bartlett, TN 37 74
47. PAUL MITCHELL THE SCHOOL NASHVILLE - Antioch, TN
17
48. PAUL MITCHELL THE SCHOOL LOUISVILLE - Louisville, KY 47
18 19 75
49. CINCINNATI ACADEMY - Cincinnati, OH
50. THE OHIO ACADEMY - Columbus, OH 36
51. THE OHIO ACADEMY - Twinsburg, OH 20
46
52. PAUL MITCHELL THE SCHOOL INDIANAPOLIS - Indianapolis, IN 21
53. PAUL MITCHELL THE SCHOOL STERLING HEIGHTS - Sterling Heights, MI 38 76
77
54. PAUL MITCHELL THE SCHOOL GREAT LAKES - Port Huron, MI 22
55. MICHAEL’S SCHOOL OF HAIR DESIGN & ESTHETICS - Bedford, NH 23 78
56. PAUL MITCHELL THE SCHOOL RHODE ISLAND - Cranston, RI
57. NORTH HAVEN ACADEMY - North Haven, CT 45
58. PAUL MITCHELL THE SCHOOL DANBURY - Danbury, CT
59. CACTUS ACADEMY - Garden City, NY - Coming Soon!
60. THE ACADEMY OF NYC - Staten Island, NY 39
61. PARISIAN BEAUTY ACADEMY - Hackensack, NJ
62. THE LAB - Ewing, NJ
63. THE VISION - Stroudsburg, PA
64. PULSE BEAUTY ACADEMY - Downingtown, PA
65. THE JOURNEY - Harrisburg, PA Coming Soon! 79
66. BELLA CAPELLI ACADEMY - Monroeville, PA
67. BELLA CAPELLI ACADEMY - Robinson, PA 43 44
40
68. THE DELAWARE ACADEMY - Newark, DE
69. THE TEMPLE - Frederick, MD
70. HAIR EXPRESSIONS ACADEMY - Rockville, MD
80
41 42
71. PAUL MITCHELL THE SCHOOL VIRGINIA - McLean, VA
72. RUDY AND KELLY ACADEMY - Virginia Beach, VA 24 81
73. PAUL MITCHELL THE SCHOOL CHARLESTON - Charleston, NC - Coming Soon!
74. THE EMERALD ACADEMY - Raleigh, NC
75. CAROLINA ACADEMY - Gastonia, NC
76. PAUL MITCHELL THE SCHOOL COLUMBIA - Columbia, SC - Coming Soon!
77. THE ESANI INSTITUTE - Alpharetta, GA
78. PAUL MITCHELL THE SCHOOL ATLANTA - Atlanta, GA
79. PAUL MITCHELL THE SCHOOL JACKSONVILLE - Jacksonville, FL
82
80. PAUL MITCHELL THE SCHOOL ORLANDO - Casselberry, FL
81. PAUL MITCHELL THE SCHOOL TAMPA - Tampa, FL
82. HI-TECH THE SCHOOL OF COSMETOLOGY - Miami, FL
be nice or else

“You all are an inspiration! Good luck

and thank you for helping us Save a
Heart a Day!”– Larry King

Paul Mitchell Schools

make magic again!
By Winn Claybaugh

go for the gold!

For the fifth consecutive year, Paul Mitchell Schools
spent the months of February, March, and April raising
money for their annual Magic of Memories campaign.
The FUNraisers culminated in a gala dinner at the Island Hotel in Get involved with your local
Newport Beach, California, on April 26, 2008. This year’s event was Paul Mitchell School today.
hosted by radio and TV personality Leeza Gibbons and John Paul
DeJoria. Sponsors included CNN’s Larry King and “American Idol”
Take a tour - check out your local
host Ryan Seacrest.
Paul Mitchell School and meet an amazing
Future Professionals from more than 70 schools joined forces to raise a
network of Future Professionals
record-breaking $930,000 bringing the five-year total to over $2.5 million.
Paul Mitchell The School - Houston took an early lead in the competition
Become a guest artist - all you need is
when school owner Rosie Matos created ten paintings and auctioned a few hours to share your skills and experience
them off for a grand total of $30,000. Each one represented a chapter with a new generation of hairdressers
in my book, “Be Nice (Or Else!).” People who couldn’t attend the event
phoned in bids from all over the country, making the bidding fast and Connect online - search for talent on
furious. By the end of the night, Paul Mitchell The School – Houston PaulMitchellConnect.com (Focus Salons have
raised more money than any school has ever raised in the five-year
the added benefit of creating a salon profile)
fundraising campaign. The competition was fierce, as always, as schools
around the country vied to be one of the top 22 schools and win a day Give us your info - send the school your
of education with renowned educators including Robert Cromeans,
salon brochure and business cards for the
Stephanie Kocielski, Scott Cole, Linda Yodice, Ruth Roche, Vivienne
Mackinder and others. career board

Hang with us - invite your local school

Proceeds from the annual campaign benefit four charitable organizations:
the Leeza Gibbons Memory Foundation, the Larry King Cardiac to visit your salon and host a Future
Foundation, Food4Africa, and the Andrew Gomez Dream Foundation. Professional evening
Larry King, partnering for the first time with Magic of Memories, said,
“You all are an inspiration! Good luck and thank you for helping us Join our family - our Future Professionals
Save a Heart a Day!” love Paul Mitchell products and systems,
and most choose to work in salons that carry
Paul Mitchell

49a
come & get ‘em departments

strut your stuff

contest winners
These school houses rock! Our third annual Strut Your Stuff Contest gave Paul Mitchell
Schools an opportunity to showcase their outstanding merchandising and branding talents.
Paul Mitchell campuses across the country demonstrated outstanding creativity with dazzling displays in all seven key areas. The
winners—selected for visual appeal, branding and selling power—received a trophy for their school at the Paul Mitchell Branding
Awards. From store front to Take Home , these displays are at the head of their class!
SM

Paul Mitchell

take home sm
The School - Costa Mesa
Costa Mesa, California

St. Louis Academy - St. Louis Academy -

reception A Paul Mitchell Partner School

St. Louis, Missouri
the color bar sm
A Paul Mitchell Partner School
St. Louis, Missouri

50
 special display

Paul Mitchell

store front The School - Sherman Oaks

Sherman Oaks, California

San Francisco Institute of Carolina Academy -

Esthetics & Cosmetology A Paul Mitchell Partner School
San Francisco, California Gastonia, North Carolina

Paul Mitchell Paul Mitchell the temple -

the wash house sm

The School - Santa barbara
Santa Barbara, California
The School - Orlando
Casselberry, Florida
A Paul Mitchell Partner School
Frederick, Maryland

56 57
contest the buzz

Captiva Salon, Wallingford, Connecticut

1st place winner in the Wash House Contest 2007
You Don’t Mess with the

Zohan
the wash house contest 2008 sm Paul Mitchell hits the big screen
with big laughs in the hit comedy,
“You Don’t Mess with the Zohan.”
Win a day with Robert Cromeans! Show us how you turn your back bar into a Adam Sandler stars in this tale
pampering, spa-like oasis. Tell us about your ambience, services, and Wash House menu. If your salon goes above and beyond of hairdresser hi-jinks about
to pamper clients and stand out from the competition, enter for your chance to win one of several great prize packages! Zohan, an Israeli commando
who secretly dreams of becoming
first place how do I enter? a Paul Mitchell stylist. Inspired
• Roundtrip airfare for two people to Las Vegas, Nevada; two nights of
by his beloved Paul Mitchell
• Starting November 1, log on to the Paul Mitchell Professional education book from the 1980s,
accomodations at the Mandalay Bay Hotel; and a full day session of Web site at www.paulmitchell.com and visit the Contests
personalized business coaching for you and a guest at A Robert Zohan fakes his own death and
and Giveaways page to download an entry form and view re-emerges in New York City to
Cromeans Salon in Mandalay Bay, Las Vegas with Robert Cromeans, complete rules, judging criteria and prize information.
Global Artistic Director for John Paul Mitchell Systems pursue a career as a true
• Fill out the entry form and follow the Paul Mitchell artist.
• 5,000 Signature Salon Program bonus points official instructions.
Filmed partially on-site at the
• A feature in Cut & Dry and on the Paul Mitchell Professional Web site Paul Mitchell Sherman Oaks
Send your completed entry on or before January 31, 2009 to:
• The Wash House Contest 2008 award certificate signed by John Paul School and featuring a cameo
John Paul Mitchell Systems
DeJoria, Robert Cromeans, Stephanie Kocielski and Angus Mitchell from our very own John Paul
Attn: The Wash House Contest
9701 Wilshire Blvd. Suite 1205 DeJoria, this hair-raising, laugh-
Beverly Hills, CA 90212 out-loud flick is not to be missed.

58 WITH A CAMEO APPEARANCE BY JOHN PAUL DEJORIA 59

 the buzz

John Paul DeJoria, Stephanie Kocielski and Angus Mitchell kick off the launch of Paul Mitchell
Pro Tools in New York City.
Lucie Doughty and a team of Future Professionals and Learning Leaders enjoy the In Style Grammy Event.

Michaeline DeJoria is featured in Teen Vogue Magazine.

John Paul DeJoria, Scott Cole and Linda Yodice

the buzz
on stage at an event marking the launch of a new
distributor in China. Paul Mitchell National Educator Denise “Dee” Adames appears in Season 2 of Bravo’s “Shear Genius.”

John Paul DeJoria rocks the vote at Sundance. John Paul DeJoria with Baron Davis (Golden State Warriors)

The children perform a dance

Winn Claybaugh with Ryan Seacrest,

who supported fundraising at the Schools.
Super Skinny Relaxing Balm receives the coveted Self Healthy Beauty Award Paul Mitchell stylists and Elle hit the streets in John Paul, Eloise and John Anthony John Paul DeJoria and daughter Alexis pose with Future Professionals create “Zohan-inspired” styles in cities across
in the “Best Hair Balm” category. the Eco-Bus to cut, style and sample for charity. DeJoria join musician and friend Adam Sandler and wife Jackie at the Los Angeles America to celebrate the opening of the film.
60 Joe Cocker on his tour bus. premiere of “You Don’t Mess With the Zohan.” 61
 departments

Representatives from Paul Mitchell The School Santa Barbara pose at the Roxy Learning Leaders from the Cosmetology Career Center in North Dallas cut John Paul DeJoria rides his Harley for Prisoners Of War/Missing In
Snow Boarding Competition. and braid hair in an impoverished area of Mexico City. Action awareness in Austin, Texas.

Paul Mitchell employees plant trees in honor of Earth Day.

Paul Mitchell Schools present a $30,000 donation to Sister Bonnie Future Professionals from Paul Mitchell The School Sherman Oaks Future Professionals from The Cao Institute and Paul Mitchell The

we care
for her ministry’s charitable work. pose with Cindy Crawford at the ribbon cutting ceremony for the Boys School Costa Mesa create runway hair for a Disney-inspired charity
and Girls Club’s new Malibu Teen Center. fashion show. Backstage, Alee Cao (right) poses with former “America’s
Next Top Model” finalist Chantal Jones.

ecnad a mrofrep nerdlihc ehT

Stylists from Sanctuary Salon cut hair at the Xterra Event in Temecula, CA to raise
money for the Challenged Athletes Foundation.
62
Bobby Terkanian, Co-owner of Hair Lines, visits the community pond
and garden he saved by investing over $70,000 in its renewal
and maintenance.
Anthony Gonzalez speeds to the finish line at the Nautica South Leeza Gibbons, Shawn King, and John Paul DeJoria accept a check representing all funds
Beach Triathlon benefiting St. Jude’s Hospital. raised by Paul Mitchell Schools on behalf of their charities.
63
departments departments

fall 2008 events

Paul Mitchell Events Advanced Academy
September Paul Mitchell The School Advanced Academy Sports
Marketing
Costa Mesa, CA • Sherman Oaks, CA • Salt Lake City, UT • Orlando, FL
Paul Mitchell Hair Camp Frederick, MD • North Haven, CT • Chicago, IL • San Francisco, CA

September 15, 2008 • Mississauga, Ontario, Canada
Artist: Mikel Sandoval • For tickets call: 1-800-268-1905 ext. 574
Paul Mitchell Hair Camp “In the Round”
September 22, 2008 • Denver, CO
Artist: Lenny King • For tickets call: 1-800-447-0202
Charlotte Fashion Focus
September 21 & 22, 2008 • Charlotte, NC
Artists: Stephanie Kocielski & ARCS Team, Tony Promiscuo,
Carol Grandaw & Ladonna Dryer • For tickets call: 1-800-362-3186
October
Fall Into Change
October 5 & 6, 2008 • Melville, NY • Artists: Scott Cole and Linda Yodice
To register visit www.paulmitchelltheschool.com
September
Sep 10-12 3-Day Core Cutting Chicago, IL
October
Oct 5-6 2-Day Long Hair Styling Costa Mesa, CA
Oct 5-7 3-Day Men’s Haircutting Costa Mesa, CA
Oct 12-14 3-Day Core Cut & Color Sherman Oaks, CA
November
Nov 9-13 5-Day Core/Adaptive Cutting Costa Mesa, CA
Nov 16-18 3-Day Core Cutting Houston, TX
events
Whether you prefer a little fun in the sun or a
mountain thrill, we’ve got a sports marketing
opportunity for you. Our sports marketing events
are a great way for salons to create local buzz,
get press, encourage team work and give back
to the community. Get in the action! Join us at
one of these exciting Paul Mitchell Sports Events.
Featured Visit www.paulmitchell.com
in-salon Education for an event near you.

For tickets call: 914-921-1555 ext.113 Nov 16-18 3-Day Adaptive Color Orlando, FL Boost your business and your
September 5-7, 2008 October 4-5, 2008
artistry with one of our exciting in-
Fashion Revolution December salon classes. Contact your Salon AVP XTERRA USA
October 5 & 6, 2008 • Austin, TX SANTA BARBARA, CA CHAMPIONSHIP
Dec 7-9 3-Day Core Cutting San Francisco, CA Consultant or John Paul Mitchell
For tickets call: 1-800-45SALON or go to www.ArmstrongMcCall.com LAKE TAHOE, NV
Systems Distributor to learn more. September 12-14, 2008
Dec 7-9 3-Day Core Color Orlando, FL
AVP October 10-12, 2008
Paul Mitchell Fall Hair Camp Express Way Collection SAN FRANCISCO, CA TEAM PAUL MITCHELL
October 12, 2008 • West Des Moines, IA featuring Paul Mitchell Pro Tools KARATE DIAMOND
September 19-21, 2008
Artist: Tony Promiscuo • For tickets call: 1-800-433-9718 Colorcutting USA Carefree, AZ • Learn three haircuts, three quick
AVP
NATIONALS
Courses and dates to be announced. Please call 480.488.2456 for more color techniques and nine different MINNEAPOLIS, MN
Phoenix Fashion Focus information, or email colorcuttingusa@cox.net MANHATTAN BEACH, CA
styles showcased in the new Express October 25-26, 2008
October 19 & 20, 2008 • Phoenix, AZ September 26-28, 2008
Way Collection
For tickets call: 1-800-544-9227 XTERRA WORLD
• Learn to maximize your time and
AVP
CHAMPIONSHIPS
GLENDALE, CA
The Next Level creativity using Paul Mitchell Pro Tools MAUI, HI
October 19 & 20, 2008 • Providence, RI
T3 Experience November 2, 2008
For tickets call: 1-800-922-2310
• Learn how to use the Tea Tree
MUDDY BUDDY SERIES
Emiliani Beauty Festival collection of products to upgrade
LOS ANGELES, CA
October 19 & 20, 2008 • Somerset, NJ services like theT3 Experience December 6-7, 2008
For tickets call: 1-800-624-0405 or go to www.emiliani.com XTERRA D-DURO TRAIL
• Utilize the Wash House education to
maximize the experience of your existing RUN CHAMPIONSHIPS
Expo Beauty Show LOS ANGELES, CA
clientele and attract new clients
October 26, 27 & 28, 2008 • Mexico City, Mexico
For tickets call: (52)55-52-92-50-61 or go to www.expobeautyshow.com Exposure Collection
November featuring the NEW Cool
and Warm Copper Series
Maly’s Salon Forum • Discover the Copper series from Paul
November 2 & 3, 2008 • Grand Rapids, MI Mitchell the color and create warm and
For tickets call: 1-800-632-1397 or go to www.malys-midwest.com cool reds clients will love
• Learn four organic, dimensional hair
coloring techniques created by Artistic
To learn more about these and other Paul Mitchell events, log onto
the Paul Mitchell Professional Web site at www.paulmitchell.com. Directors Linda Yodice and Scott Cole

64 65
departments
Two words
that describe you:
eclectic &
compassionate
backtalk
DJ Muldoon | Paul Mitchell Platform Artist
Platform Artist, Educator, and Creative Director of
Education for Angus M, DJ Muldoon does
it all. This England native brings a unique,
cosmopolitan perspective to his teaching
and his art that inspires, excites, and makes
boundaries a thing of the past.
66
back talk
Why did you decide to go into hair?
For the art and the love of it. My father is a
hairdresser and I grew up in the industry. I liked
the opportunity to ‘be you’ without being told
what to be or who to be, the chance to come I love listening to music,
up with your own definition of cool. I’ve also going to concerts, and
always been into applied art, and I like the idea
following my team—
of educating—to make what you love easy for
others to understand and experience and to take Manchester United. And
it around the world and spread your message. now I get to do it all
with my 12-month-old
daughter. I also have a
What is your motto? creative production
Knowledge destroys fear and breeds confidence.
studio called A Mullet
The more you learn, the more multidimensional
you become. I believe creativity is encouraged Production that I co-own
through knowledge and skill. with Robert Cromeans
and Takashi Kitamura.
What are you
currently reading?
Paul Mitchell’s “Super Hair.”
And many of his old cutting
manuals. Angus recently
opened up a vault of his
dad’s materials in Hawaii,
and now we’re going through it all together—it’s
influencing a lot of our current collections.
What’s on your iPod? Tell us about working
Right now, the New with Angus and the team.
Romantics era—’78-82. I
It’s a collective project, very
don’t really follow what’s on
comfortable, there’s no hierarchy
the radio; I take a musical
here. It’s all about working to
era and really investigate it.
create art with friends.
Who is your hero? My usual playlist includes
My dad. And also Bob Marley. He was a truly Bob Marley, John Lennon,
selfless person. It wasn’t about the money and Freddy Mercury, The Clash, and Iron Maiden.
stardom for him—it was about using his gift for And I just had a great time with Colin Caruso
What do you love
the benefit of others. going to see Bruce Springsteen in NY.
most about your job?
First and foremost: being a
teacher. I love giving the ‘big
Do you have a picture,’ taking it around the
particular inspiration world and helping people
for your art? take a more multi-dimensional
I take influences from approach to their art and careers.
all corners, but Bauhaus I’d have to say, to put it simply,
architecture has had a I have the best job in the world.
huge impact.
Buddy & Bojangles
See DJ in action on the Angus M
Volume One and Two DVDs.
67
 Style
Wild T
“ his year’s long hair
 esigns allow us to wrap
d
hair up in a new way.
Classic styles go wild,
buns go big and
Holiday hair is as festive as beautifully wrapped
decorative accents
gifts under a tree. This season, walk on the wild take center stage.”
side with avant-garde buns, waves and hair -Paul Mitchell Artistic Director Stephanie Kocielski

accessories. Bold designs and playful elegance

take traditional looks from simple to sensational.

Joline
Prep hair with Sculpting Foam™ and dry smooth
using Express Ion Dry™ v.1. Finish dry hair with
Express Ion Style™ 1.0. Secure hair into a high ponytail
and divide into four sections. Back comb and form
three of the sections into exaggerated “petals” and
secure with large bobby pins. Back comb the fourth
section and fan out to create texture and form.
Finish with Extra-Body Firm Finishing Spray™
for hold and a mist of The Shine™.

Camila
Prep hair with Sculpting Foam and dry fully using Express Ion Dry v.1.
Curl hair loosely around the head using the Express Ion Style 1.0. Sweep and twist hair in
the back and secure. Detail the curls on top and sides. Secure ornamental pieces such as
HAIR: Stephanie Kocielski, Maureen McCarthy silk flowers using staples or pins. Finish with Extra-Body Finishing Spray®.
PHOTOGRAPHY: Steven Lippman
Wardrobe Stylist: Emma Trask • Makeup: Francesca Tolot
 With this collection we
“
were able to use pure
creativity without everyday
limitations, inspired by
fashion and fantasy.”
-Master Associate Maureen McCarthy

Paul Mitchell Holiday gift sets:

Paul Mitchell is proud to partner with Food4Africa, a non-profit group that
supplies nutritious, life-saving meals to 17,000 children every day.
Log on to www.paulmitchell.com to find out how you can help. is proud to support
Kimberly
Prep hair with Sculpting Foam and dry fully using Express Ion Dry v.1. Part hair off center.
Sweep up small vertical sections beginning in the front on each side. Cross sections at the part
and fold the ends into a “bow shaped” design. Use the Express Ion Style 1.0 to detail and curl
ends. Secure with a bobby pin. Repeat the process with the rest of the hair. Cover the center
part with colored tape or fabric to create a bow effect. Finish with Hold Me Tight™.
 ®

Holiday 2008