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Philippine Womens'S University
Philippine Womens'S University
Philippine Womens'S University
TAFT, MANILA
BUSINESS RESEARCH
Course Outline
Course Objective: To provide budding entrepreneurs an in depth guide for a successful business
planning that leads to the preparation of a feasibility study. It includes strategic planning, environmental
scanning, and the use of SWOT analysis. This will give emphasis on how should entreprenuer handles
the technical, human, marketing, operation and production, and the financial and the socio-cultural
aspects of the business.
Topics
1. Scope and nature of business research
Definition and application of business research
Historical development of business research
Who does business research
Contributions of business research and organizing research department
Qualification of Business Researcher
5. Historical Research
Value, Processes, Sources of Historical research
Criticism of Data
6. Instruments in Research
Researcher-made instrument
Sample questionnaire
Validating the instrument
7. Business Statistics
Concepts in statistics and measurements
Descriptive Statistical tools
Measures of Central tendency
Measures of Variability or Scatter significance
Statistical inference
Sampling procedures
8. Research Writing ( Final Requirement )
Thesis
Business Plan/Strategic Business Plan
Feasibility Study
Case Study
Output/Requirement : Submit a brief Case Study of any company. Use the format provided or
Email emvillmar@pwu.edu.ph
Textbook :
Salvador, Baysa & Geronimo, Fundamentals of Business Research
Reference :
Aciertom Baltazar, Maneclang, Mercado and Umaclap, A guide to Successful Business Planning, 017
Jorge H. Cuyugan, A Business Planning Manual, 1996