CASE STUDY 1

Read the short article and answer the following questions.

CECILIO KWOK PEDRO AND ALFREDO YAO: The toothpaste and Fruit Drink Moguls
Cecilio Kwok Pedro entered the toothpaste market, which was formerly dominated by foreign-
owned companies. He used to supply the makers of Colgate and Close up aluminum collapsible containers
for their toothpastes. Later on, these two companies decided to use plastic laminated tubes instead of
aluminum. The loss in demand for aluminum created an opportunity, for Pedro. He established Lamoiyan
Corporation and created his own brand of toothpaste, Hapee, which now ranks number 3 in the local
market. One of his assets in his having employed deaf and mute workers.
The success of Hapee catapulted Pedro as one of the Philippines’ outstanding entrepreneurs.
There are now several varieties of Hapee toothpaste. Lamoiyan also manufactures Dazz dishwashing
detergent and Gum-tect, a special gum formula toothpaste. Pedro has expanded his business in
neighboring countries such as China, Vietnam, and Indonesia. Happee is now a preferred brand in Asia.
Alfredo Yao is better known as Mr. Zest-O. Aside from a well-known fruit juicebrand, Yao
pioneered in doy pack, widely used now in beverages and seasonings. Yao also expanded his business to
include Quickhow noodles and Beam toothpaste. He holds the local franchise for RC Cola soft drink.
Yao also opened a thrift bank, Philippine Business Bank (PBB) and Export and Industry Bank
(EIB), a commercial bank, PBB has 18 branches and EIB has 31 branches.
Like Pedro, Yao also extends his helping hand through philanthropic activities. While Pedro
employs the deaf and mute, Yao established AMY Foundation to provide scholarships to students from
poor families.
Questions:
1. What do you think are the philosophy in life of Cecilio Kwok Pedro and Alfredo Yao?

2. How did they apply their philosophy in business?