CASE STUDY NO.

Instructions:
1. Analyze and solve the case study
2. Identify and enumerate alternative courses and action
3. Develop a sound strategy execution and implementation of the case.

PRIDE AND PROSPER, INC.

This company takes pride in being a pioneer in the manufacture of soaps, These soaps
have become household names, thus, making Pride and Prosper one of the more successful
companies today.

Pride and Prosper made its first ever beauty soap, Mild in the early ‘30s Mild has become
a successful brand, thanks to the housewives who have become hooked to daytime dramas on
national television, which were then Sponsored by Mild beauty soap. Mild has also
advertisements in radio and print. The success of Mild prompted the Pride and Prosper to
manufacture detergents, toothpastes, lotions, and shampoos.

Recent Development

The company gave importance to brand management and new product research and
development, which other manufacturing companies have neglected at that time. Their success
relied heavily on a combination and integration of consumer research, advertising, and
distribution. The company has not been very successful recently. Annual sales growth has
declined. This decline started over the last few years. The decrease ranges from 2.6%~5% in the
last 5 years. This prompted its CEO, Dick Harrigan to Meet its management team and find out
the cause of the steady decline in sales.

Another three years of decline would mean cutting off at least 30% of its 7.000 of its
workforce. It also means a complete reorganization and alignment 0‘ jobs and positions.

Corporate Cultural Overhaul

The management team led by Harrigan has all reasons to believe that one of the culprits
is its present corporate culture. Through third party mutant: hired six months ago, the consultants
concluded that Pride and Prosper: culture is conservative, stow-mailing, and bureaucratic. The
recommendations discussed the need to change the present corporate culture into a fast-moving,
modern, more fast-paced Internet-savy organization. The recommendation are now being studied
by the management team.

It was only now that it has been studied and being considered. it was set aside for awhile
to attend to more important matters, as perceived by the management team.
 Management also wants to do away with too much confidentiality of information and red
tape. Sales goals were also not aggressive. Pride and Prosper needs to do these ambitious
restructuring plans right away.

Joint Ventures

Management is also considering a joint venture with 1 manufacturing company.

Gilligan's Gum Company, because of its massive distribution structure. Gilligan manufacturers
gums, mint candies, and breath freshmen. Pride and Prosper believes it can give the company a
boost in the distribution of its products. Soon, the market will have a combined products from
Gilligan'; breath freshener and Pride and Prosper’s toothpaste, Fresh.

Management Dilemna

All these plans should be acted upon by Management the soonest possible time. Harrigan
and the rest have to prioritize and make the right moves and priorities. They have to act now.