FAST MOVING CONSUMER GOODS(FMCG):

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG).

They are products that have a quick turnover, and relatively low cost. Consumers generally put

less thought into the purchase of Fast Consumer Moving Goods( FMCG) than they do for other

products.

Though the absolute profit made on Fast Moving Consumer Goods( FMCG) products is

relatively small, they generally sell in large numbers and so the cumulative profit on such

products can be large.

Fast Moving Consumer Goods (FMCG) industry is innovative, full of rich experience, reaches

world wide, people working with Fast Moving Consumer Goods (FMCG) may get frequent

opportunity to travel meet new culture, gets experience very quickly and chances to rise in status

is much easier.

Unlike other sectorsFast Moving Consumer Goods(FMCG) shares float in a steady manner

irrespective of market dip world wide. So basically, fast moving consumer goods (FMCG) are

pretty awesome.

Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the

country and over the years has been growing at a very steady pace. The sector consists of

consumer nondurable products which broadly consists, personal care, household care and food &

beverages.
The Indian Fast Moving Consumer Goods (FMCG) industry is largely classified as organized

and unorganized. This sector is also buoyed by intense competition “FMCG MARKETING”

fast-moving consumer goods(FMCG) Marketing is one of the “purest” and most

sophisticated forms of selling there is.

The great Fast Moving Consumer Goods FMCG-selling companies, such as Britannia

Biscuits, Procter & Gamble and Coca-Cola, invented mass marketing almost single-handedly

and grew to become multinational giants in the process.

Fast moving Consumer Goods (FMCG ) played a major role in the rise of consumerism

during the twentieth century and drove the development of the media from the days of the

sponsored radio show of the 1920’s.

Selling Fast Moving Consumer Goods (FMCG ) provided the funds for the mushrooming

growth of television and the establishment of advertising agencies as a vast, lucrative

industry. In the West, and now increasingly in the rest of the world, almost everyone's

lives are touched by Fast Moving Consumer goods( FMCG).

The main Fast Moving Consumer Goods ( FMCG) segments are:

• Personal care – toothpaste, hair-care, skincare, soap, cosmetics, and paper products such as

tissues and sanitary towels;

• Household care – fabric wash (laundry soaps and synthetic detergents) and household cleaners

(such as dish/utensil cleaners, air-fresheners and insecticides);

• Branded and packaged food and beverages – soft drinks, cereals, biscuits, snack food,

chocolates, ice cream, tea, coffee, vegetables, meat, bottled water, etc.; and Spirits and tobacco.

It's not hard to see just how deeply they penetrate our domestic lives. In the “post-modern” West,

attitudes towards Fast Moving Consumer Goods (FMCG) are changing along with consumer

behavior, and numerous lobby groups pressurize large corporations as part of a general attempt

to foster many kinds of social reform.

Fast Moving Consumer Goods (FMCG) firms are easy targets of consumer boycotts, and must

pay closer attention to notions of corporate responsibility than ever before. “Green” issues,

health issues, and fears about biotechnology are just a few matters that companies cannot afford

to ignore Fast Moving Consumer Goods (FMCG) as they can get.

For leading brand manufacturers, the real opportunities for growth life in these

newer markets. In the West, power has shifted from the manufacturers to the

retailers, and competition has intensified. It's often a bitter struggle, as salespeople for

supermarket suppliers battle for space on the shelves and are trapped in a cycle of

wasteful trade promotions that they cannot control. Retailers are consolidating, but are

only just beginning to step outside their home territories. If they are successful, it is

likely to drive down manufacturers' prices, hurting brand equity.

The leading Fast Moving Consumer Goods (FMCG) brands sell at a hefty premium,

but with the greater power of the retailers, and the introduction of their own

“private label” brands, second-tier brands are losing out and smaller manufacturers

may go out of business. It's a secretive, highly complex war, where too many

products are vying for customers' money . Many selling tactics are only successful for
a short while, as competitors strangle one another in what in many respects is a

zero-sum game.

NEED FOR THE STUDY:

In the developing world,Fast Moving Consumer Goods( FMCG) are welcomed as a symbol of

progress towards prosperity. Many people in India, Unlike other sectors Fast Moving Consumer

Goods (FMCG )shares float in a steady manner irrespective of market dip world wide. The Fast

Moving Consumer Goods (FMCG) industry is volume driven and is characterized by low

margins. The products are branded and backed by marketing, heavy advertising, slick packaging

and strong distribution networks.

OBJECTIVES:

 To study the select Fast Moving Consumer Goods (FMCG) products of HUL

 To study the company profile.

 To study the production procedures of select products.

 To study the Data Analysis & Interpretation.

 To study ,analysis & suggest the product of HUL .

 COMPANY PROFILE
 
 HINDUSTAN UNILEVER LIMITED

 Type - Public
 Founded - 1933
 Headquarters - Mumbai, India
 Key people - Harish Manwani Chairman, Nitin Pranjpe CEO
 Industry - Fast moving consumer goods
 Products - Home and personal care,food and beverages
 Employees - 15,000
 Parent - Anglo-Dutch Co. Unilever

 ESTABLISHMENT:
 Hindustan Unilever Limited (HUL), formerly Hindustan Lever Limited, it was renamed in late

June2007 as HUL, is India's largest Fast Moving Consumer Goods company, touching the lives

of two out of three Indians with over 20 distinct categories in Home and Personal Care Products

and Foods &Beverages. These products endow the company with a scale of combined volumes

of about 4 million tones and sales of nearly Rs. 13718 crores.

 HUL is also one of the country's largest exporters; it has been recognised as a Golden Super

Star Trading House by the Government of India.

 HUL shares with its parent company, Unilever, which holds 52.10% of the equity. The rest of

the share holding is distributed among 360,675 individual shareholders and financial institutions.

 HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk,

Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's –

are household names across the country and span many categories - soaps, detergents, personal
 products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured

over 40 factories across India.

 MISSION:Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition,
hygiene and personal care with brands that help people feel good, look good and get more out of

life.

 Their deep roots in local cultures and markets around the world give us their strong relationship

with consumers and are the foundation for their future growth. They will bring their wealth of

knowledge and international expertise to the service of local consumers.

 Their long-term success requires a total commitment to exceptional standards of performance

and productivity, to working together effectively, and to a willingness to embrace new ideas and

learn continuously.

 To succeed also requires, they believe, the highest standards of corporate behavior towards

everyone they work with, the communities they touch, and the environment on which they have

an impact.

 This is their road to sustainable, profitable growth, creating long-term value for their

shareholders, their people, and their business partners.

 INNOVATION:In their scientific innovation to meet consumer needs they will respect the
concerns of their consumers and of society. They will work on the basis of sound science

applying rigorous standards of product safety.

 BASIC PRINCIPLE:The basic idea behind the `one-Unilever' concept is to create scale,
retain , focus and avoid duplication. They want to bring these businesses i.e., HUL's Home

&Personal Care and foods businesses closer to take advantage of scale without losing their
separate long-term focus. There may also be other changes lower, depending on the changes at

the top. There will be no other restructuring in terms of portfolio and brands,"