27.elementia Strategy Cement MX

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Elementia Day

Cement Division
Mexico
Delivering growth since the IPO
1Q17 vs 1Q15
+ 78% Sales
+ 66% Ebitda

Operating at full capacity and taking market opportunities in terms of price increase
By 3rdQ 2017 our expansión will be under operation

+ 1.5 Mtpy cement


75% of present capacity
Most modern low cost
cement plant in Mexico

The expansión shows our serious ambission to be a respected and relevant cement player
The project
Capex US$ 167 /ton capacity (US$ 250 Mio)
~2 Mio of mhours during the first 22 months
On time and within Budget
State of the art equipment
Lower fix cost due to higher scale production

VideoTULA 2.WMV
Low Opex due to high efficiency in termical and electrical consumption
Main equipment, quarry

Thyssen impact crusher, 1,200 tph


Closed circuit
Main belt conveyor 1.2 kms long

Able to produce limestone for Tula lines and Vito plant


Main equipment, raw materials
Limestone circular storage, cap. 26,000 t
Raw mill Horomill 3800, 300 tph
Homo silo mono chamber cap. 7,500 t

Raw materials system able to work for both production lines


Main equipment, clinker
Preheater 5 stages w/calciner Zero NOx
Kiln 3 piers / 4.4m dia x 66m / 3,300 tpd
Clinker cooler IKN
Clinker silo cap. 60,000 t
Petcoke/coal ball mill, 19 tph

High capacity and flexibility for Alternative Fuels


Main equipment, grinding and dispatch
Cement Horomill 3800, 2 x 125 tph
Cement silo, cap.5 x 4,000 ton
Bulk loaders 2 x 150 tph
Packing machines 2 x 120 tph
Big bag 60 ton per hour

Low power consumption and able to produce 3 types of cement in 3 presentations


Fortaleza will achieve 3.5 Mtpy capacity

To grow up to a high single digit


market share at the new full capacity

Why will be posible even in an uncertain economical and political scenario and a competitive
environment ?
Bag market position

Best quality/price ratio


Clear brand position to the masons

Strong meaning and simbiosis between Masons and Fortaleza


We are good business to our distributors

Market coverage zones


Marketing support
Product acceptance

We are not competing our channels


Attractive new business partner
New attractive and serious alternative
Attractive for the bulk market

Best quality in the market for ready


mixers and precasters
Competitive total cost suppliers

We are not a direct competitor, our ready mix is focus on CDMX main market
Focus on the main market
Central Mexico represents 60% of total
market
Projects on stream in infraestructure,
commercial and industrial

Mexipuerto Cementos Fortaleza


4 Caminos CDMX

8% MS in central Mexico
We are prepared for the challenge
Since mid 2016 we have reorganized
sales and operations
Training in the new technologies

Specific swat team foster sales and prospects


To be rock solid, cost is king
The expansión will be the most
modern low cost cement
operation in Mexico

Advantage in average cost to most competitors in the central region


Innovation focus

Customer journey goes digital


Sustainable energy and alternative fuels
Optimal formulas to foster building systems

We will be aprt of Elementia’s innovations in e-commerce and commercial models,


Business position

Right sizing
Elementia unique
business model

Group sinergies
Aditional businesses
Access to capital
Young cement Company that goes forward

We have to deliver the


expectations of the expansion
and Giant adquisition
Continuing geographical
business integration adding
operations that fits the
business model and footprint
We have the ambission to be a respected, profitable international cement player, aligned and
supportive to Elementia strategy and oneness

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