International marketing

Unit: -1
1. International Marketing is dominated by ---------- countries.

a. Poor b. Developing c. Developed d. Rich

2. Group of countries formed on geographical basis --------------.

a. Trading blocs b. Trade barriers c. Free trade d. Free global trade

3. Franchising is a form of -------------.

a. Exporting b. Licensing c. Merger d. Strategic alliance

4. -------------- is basically a customs and economic union.

a. ASEAN b. EU c. SAARC d. NAFTA

5. Customs regulations are -------------- barriers.

a. Tariff b. Economic c. Non- tariff d. Social

6. ---------- refers to ability and freedom to connect to almost anyone, anytime, anywhere.

a. Manufacturing b. Strategic alliance c. Liberalization d. Globalization

7. OPEC is an organization of ---------------- countries.

a. Software producing b. Oil producing c. Steal producing d. Comment producing

8. Non- tariff barriers include -----------------.

a. Import duties b. Protective duties c. Import quotas d. Specific duties

9. ---------- indicates regional economic integration of nations for mutual benefits.

a. International trade b. Internal trade c. Trading blocs d. Trade barriers

10. International marketing ensures -------------Utilization of resources.

a. Minimum b. Maximum c. High d. Low

11. The Headquarters of EU is at -----------------.

a. Paris b. London c. Brussels d. Berlin

12.------------is method for entering international markets.

a. International trade b. Trade barriers c. Trading blocs d. Joint venture

13. ------------ is basically a trade and investment agreement.

a. EU b. NAFTA c. ASEAN d. SAARC

14. Regionalism in trade should be replaced by ------------.

a. Trading blocs b. Free Trade c. Trade barriers d. Multilateralism

15. SAARC accounts for over one fifth of world population but has only about ---------of worlds
land area.

a. 3.3 % b. 4.3 % c. 8.3 % d. 1.3%

16. Non- tariff barriers ---------- additional revenue to the government.

a. Provide b. Do not provide c. provide limited d. provide unlimited

17. Direct exporting ensures -----------------.

a. Low profit margin b. High profit margin c. Medium profit margin d. Normal profit
margin

18. ASEAN was established on ----------- at Bangkok.

a. 9th Jan 1984 b. 6th Sep 1994 c. 8th Aug 1967 d. 4th Dec 1976

19. OPEC raised production Quota to ------------ million barrels per day.

a. 31.5 b. 13.5 c. 43.5 d. 34.5

20. Contract manufacturing Isa type of --------------.

a. Joint venture b. Outsourcing c. made to order agreement d. assembling activity

21. -------------is the most powerful trade bloc of world.

a. NAFTA b. ASEAN c. EU d. SAARC

22. Quota system is a type of ------------ barrier.

a. Tariff b. Non-tariff c. Revenue d. Non- revenue

23. Trade barriers are ----------- to the growth of international trade .

a. Useful b. Harmful c. Supportive

24. ------------ is fastest growing global business.

a. Franchising b. International marketing c. Outsourcing d. Licensing

25. Trade barriers are ------------- obstacles imposed on imports from other countries.

a. Natural b. Artificial c. Political d. Revenue

26. Trading blocs give benefits to ----------- countries .

a. Member b. Nonmember c. Rich d. Poor

27. ---------------- is necessary and useful to all participating countries .

a. Trade barriers b. International Trade c. Tariff barriers d. Non-tariff barriers

28. In merger two companies come together and ------------- survives.

a. Only one b. More than two c. Both d. New company formed

29. The headquarter of OPEC is at --------------.

a. France b. Russia c. Germany d. Netherland

30. In India , takeovers are increasing since -------------.

a. 1990 b. 1890 c. 1980 d. 1880

31. ----------- maybe horizontal or vertical or conglomerate.

a. Merger b. Acquisition c. Joint venture d. Strategic alliance

Unit: -2

32. International economic environment is the result of economic factors operating at the
----------- level .

a. Local b. National c. International d. Business

33. Language is very significant element of ----------- environment .

a. Culture b. Legal c. Foreign d. Domestic

34. -----------is the simplest form of international economic integration .

a. FTA b. IFC c. USSR d. IMF

35. -------------- Research involves prediction of the quantity demanded at prices .

a. Promotion b. Pricing c. Distribution d. Pricing

36. International marketing environment is ----------- in character .

a. Stable b. Static c. Flexible d. Fluid and Flexible

37.Culture environment is --------------.

a. Static b. Flexible c. Stable d. Unstable

38. Individualism is highest in USA followed by ------------.

a. Japan b. UK c. Thailand d. India

39. International Finance Corporation (IFC) was established in ------------.

a. July 1956 b. July 1965 c. July 1659 d. July 1596

40. Dumping is a ---------- practice for entry in foreign markets.

a. Fair b. Unfair c. Easy d. Freely allowed

41. --------------Provides short term assistance to member countries .

a. IMF b. IFC c. FTA d. USSR

42. --------Research covers all aspects relating to manufacturing and marketing of product .

a. Product b. Distribution c. Promotion d. Pricing

43. IFC is one ------------ of world bank.

a. Sister institution b. Affiliate c. Financial agency d. Advisory

44. In International marketing research the use of ---------should be made liberally .

a. Primary data b. Secondary data c. Unpublished data

45. ----------Research relates to one variable in marketing mix .

a. Distribution b. Product c. Pricing d. Promotion

46. Collectivism is highest in Indonesia followed by -----------.

a. Thailand b. Australia c. USA d. UK

47. India is a ------------ of international finance corporation (IFC).

a. Founding member b. Associate member c. Full dialogue partner d. Shareholder

48. Democracy is regarded as the ---------- political system .

a. Worse b. Best c. Most ineffective d. corrupt

49. One objective of IMF is to promote -------------.

a. Exchange rate stability b. Industrial growth c. Infrastructure development

d. stable interest rates

50. -----------------is a legal system bases on religious doctrine & beliefs.

a. Legal law b. Theocratic law c. Civil law d. Common law

51. -------------is moving gradually from Marx to the market.

a. USSR b. IFC c. FTA d. IMF

52. International marketing research facilities -------------.

a. Initial entry in foreign market

b. Large scale import

c. Expansion of domestic marketing

53. World bank is owned by governments of ----------countries.

a. 182 b. 188 c. 185 d. 186

54. EU is best example of ----------------.

a. Economic union b. Free trade area c. Customs union d. Common market

55. International marketing research deals with ---------- markets.

a. Domestic b. Foreign c. Local d. Retail

56. Common law is found in -------------.

a. Canada b. Australia c. Japan d. India

57. International economic institutions mainly provide ----- to poor & developing countries.
a. Financial assistance b. Consultancy services c. Legal assistance

58. Traditional, Customs and Culture are used as based for -------law .

a. Civil b. Theocratic c. Common d. Criminal

59. IMF Started functioning from -------------.

a. March 1, 1946 b. March 1, 1947 c. March 1,1964 d. March 1, 1974

60. Legal environment relater to laws which govern --------------.

a. Political activities b. Economic activity c. Business activity d. Social activity

Unit:-3

61. Entering a new price slot and new market segment is called line ----------.

a. Stretching b. Down c. Filling d. Up

62. ----------has the advantage of modifying it for each local market.

a. Branding b. Packaging c. Labelling d. Positioning

63. -------- segmentation is used for the allocation of territories of salesmen or distributors.

a. Socio-economic b. Geographic c. Psychographic d. Demographic

64. Counter trade uses foreign trade with ------use of foreign exchange .

a. High b. Minimum c. Low d. Maximum

65. ------ makes clear the vision & goals of advertising.

a. Message b. Mission c. Marketing d. Money

66. -------- is primary function of packaging.

a. Labelling b. Handling c. Presentation d. Identification

67. --------strategy can to large number of customers.

a. Undifferentiated marketing b. Multi segment c. Micro marketing d.

International marketing
68. ----- Strage is faced by inovating countries, the exporters meet hard times due to continuous
fall in exports .

a. Worldwide limitation b. Maturity c. Reversal d. Local innovation

69. Health and Safety warnings are included in -------.

a. Packing b. Branding c. Labelling d. Line pruning

70. ------ segmentation, the buyers are grouped on basis of their knowledge , user status , loyalty
pattern.

a. Behavioristic b. Psychographic c. Demographic d. Socio economic

71. -----Strategy aims at getting higher sales volume with product varieties and stronger position
within each segment .

a. Multi-segment b. Mass Marketing c. Single segment d. Micro marketing

72. Product line specialization is ---- consideration solution of distribution channel.

a. Company b. Middlemen c. Environmental d. Market

73. ---cost is a part of marginal cost pricing.

a. Maintenance b. Variable c. Transfer d. Inventory

74. -----is an international price discrimination.

a. Counter trade b. Buyback c. Dumping d. Standardization

75. Intermittent dumping is also known as ----- dumping.

a. Sporadic b. Predatory c. Persistent d. Anti

76. ----- pricing method, market demand for a product is main consideration is price fixation .

a. Demand based b. Competition based c. Cost based d. Breakeven

77. Consumer buying habits is ---- consideration solution of distribution channel

a. Market b. Product c. Company d. Environmental

78. ---- includes local marketing & individual marketing.

a. Single segment b. Mass marketing c. Micro marketing d. Multi segment

79. ------External factors affecting international pricing.

a. Market opportunities b. Cost c. Delivery schedule d. Pricing objective

80. Product ----- gives confidence to customers.

a. Standardization b. Adaption c. Pruning d. Packaging

81. Packaging requires both ----- and mandatory hangs.

a. Compulsory b. Regulatory c. Discretionary d. Labelling

82. ------ pricing indicates product benefits.

a. Target b. Value c. Discount d. Promotion

83. ------is secondary function of packaging.

a. Containment b. Economy c. Attractiveness d. Preservation

84. -----Internal factor affecting international pricing.

a. Demand b. Credit policy c. Competitor d. Economic status

85.------represents plans to evaluate the effects off advertising.

a. Media b. Marketing c. Measurement d. Money

86. Promotional expenditures is limited in ----- pricing.

a. Skimming b. Penetration c. Differential d. Breakeven

87. Market segmentation is better than market -----.

a. Targeting b. Positioning c. Aggregation d. Stretching

88.----means giving specific name, design , symbol or sign to a product .

a. Branding b. Positioning c. Targeting d. Labelling

89. ----segmentation has become highly popular.

a. Geographic b. Gender c. Psychographic d. Product

90. -----innovation requires similar, culture and economic conditions.

a. Scientific b. Local c. Overseas d. Value

91. Product life cycle is an ---- factor influencing pricing.

a. Internal b. External c. Insider d. a & b both

92. Smart phones are marketed through ---- positioning.

a. Special interest b. High tech c. Product user

93. --------pricing is one more pricing option available to a company while fixing price.

a. Competition based b. Demand based c. Cost based d. Discount based

Unit: -4

94. International marketing plan must address payment and -----.

a. Credit b. Debit c. Paperwork d. Lien

95. Situation analysis is the ---- to prepare international marketing plan.

a. Start b. Finale c. Documentation d. Strategic alliance

96. ------Structure is known to employ a handful of employees.

a. International Division b. Networked c. Geographic area d. Worldwide functional

97.------is modern control technique.

a. Statistical control b. Break even analysis c. Return on investment d. Financial statement

98. Wipro has setup a global R&D center in-------.

a. Japan b. Bangalore c. USA d. India

99.----Strategy wants parent company to develop products.

a. Global b. Transactional c. Multi domestic d. Domestic

100.-----analysis computes financial statements.

a. Budgetary b. Breakeven c. Ratio d. Network

101. ----- structure violates principle of unity of command.

a. Matrix b. Networked c. Product d. Division

102. The foundation of ------ strategy is a global vision.

a. Transactional b. Multi domestic c. International d. Global

103. ----Indicates areas where remedial actions are required.

a. CPM b. ROI c. MBO d. MIS

104. Most commonly used control technique is called -------------.

a. Self-control b. Cost control c. Statistical control d. Budgetary control

105. International -----is attached to the parent company.

a. Business b. Department c. Division d. Market

106.Firms desiring to cut down financial loss opt for ------ exporting.

a. Canalized b. Direct c. Indirect d. Basic

107. Service sector act as --- of growth.

a. Barometer b. Division c. Engine d. Basic

108. ------is a technique of managerial control through budgets.

a. Budgetary control b. Self-control c. Cost control d. Statistical control

109. Multi domestic strategy is example ------.

a. Mc Donald b. Nokia c. BMW d. General motors

110. ------is traditional contro techiques.

a. MBO b. Cost control c. Self-control d. MIS

111.International strategies begin with analyzing the market and end with assessment of
------------------.

a. Profit b. Loss c. Competition d. Environment

112. Management audit evaluates and measures systems of -------.

a. Progress b. Control c. Profit d. Loss

113. ----------structure represents an organization with two overlapping hierarchies.

a. matrix b. Geographic area c. International d. Product

114. ----------indicates that the product is unique.

a. Functional b. Differentiation c. Positioning d. Adaptation

115.-------Strategy helps to reduce costs with global integration.

a. Global b. Transnational c. Multi domestic d. International

116. Strategic control includes -------------aspects.

a. Audit b. Evaluation c. Functional d. Turnover

117. Multi domestic companies ------------ decision making.

a. Centralize b. Decentralize c. Delegate d. Canalized

118. Worldwide functional structure offers high ---------.

a. Remuneration b. Turnover c. Specialization d. Business

119. ROI was developed by DuPont corporation of USA in ----------.

a. 1919 b. 1929 c. 1939 d. 1949

120. Services are delivered through ---------- channels.

a. Direct b. indirect c. interactive d. distribution