Republic of the Philippines

NORTHERN ILOILO POLYTECHNIC STATE COLLEGE

VICTORINO SALCEDO CAMPUS
Sara, Iloilo

Course Code : TOUR 102

Descriptive Title : PHILIPPINE TOURISM, GEOGRAPHY AND CULTURE
Term and Academic Year : 2nd Semester, AY 2020-2021
Department and Year Level : BSHM I
Professor : JODELYN T. CONDINO

Module 7, Lesson 1
CAR – Cordillera Administrative Region

I. Introduction

In this module, you shall be introduced to the major tourist destination areas of Cordillera Administrative Region.
Major discussions will be on access, health and safety issues, geographical characteristics, major attractions, gastronomy,
and distinctive cultural attributes of the region related to the development and promotion of tourism in the Philippines.

In order to gain a thorough understanding of this lesson, you have to read the learning contents of this module.
You are also required to answer the learning assessment and submit the required outputs that follow.

Time Frame: 9 hours Date of Submission:

II. Learning Outcomes At the end of this lesson, you must have:

1. identified the different major attractions, activities, accommodations, and cultural highlights in the province
within Cordillera Administrative Region;
2. Created different tour packages that carry different types of tourism activities within the region; and
3. Assessed the strengths, weaknesses, opportunities, and threats of the region in terms of 4 As of Tourism
(attractions, access, accommodations, and amenities).

III. Learning Contents

Introduction
The region prides itself with exotic island provinces with rich flora and fauna. Quite unassuming, the region can
actually take a tourist’s breath away with its natural beauty. The MIMAROPA Region includes the provinces of:

 Abra
 Apayao;
 Benguet;
 Ifugao
 Kalinga; and
 Mountain Province

Fast Facts
Provinces Land Area No. of Towns and
Capital Major Industries No. of Cities
(in hectares) Municipalities
Agriculture,
Cottage, Bamboo
Abra Bangued 416, 525 and Rattan Craft, - 27
weaving,
Embroidery
Agriculture,
Furniture, Garment
Apayao Kabugao 441, 335 - 7
Craft, Food
Processing
Agriculture,
Tourism,
Benguet La Trinidad 282, 659 1 13
Woodcraft, Loom,
Weaving, Mining
Agriculture,
Ifugao Lagawe 262, 821 Trading, - 11
Manufacturing

Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 31

 Republic of the Philippines
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
VICTORINO SALCEDO CAMPUS
Sara, Iloilo

Agriculture, Trade,
Loom, Weaving,
Kalinga Tabuk 323,125 1 7
Rattan, Coffee Pre-
Processing

215,738 Agriculture,
Mountain Furniture, Bamboo
Province Bontoc and Rattan Craft, - 10
Handicrafts

A. Ports of Access
Via Mac Arthur Highway,
North Luzon Expressway (NLEX)
Subic- Clark –Tarlac Expressway (SCTEX), and
Tarlac-Pangasinan-La Union Expressway

By Land: Due to its geographic nature as the only landlocked region in the country, the Cordillera
Administrative Region is only accessible by land through the Mac Arthur Highway or via the interconnected expressway
systems from Manila, Ilocos Region, and Central Luzon Region. Regular bus trips are offered by various companies from
Manila tom the provinces of CAR.

Getting Around: Private van and car rentals are available to move around the region as well as public modes of
transportation. One can take a bus to move from one province to the other or a jeepney and tricycle to get around
towns.

B. Range of Accommodation

Budget Mid-Range High-End

(less than P1,500 per night) (P1,500 to P3,000 per night) (at least P3,000 per night)
 Abrassi Hotel  Oval Era Hotel
 Rylanyan Place
Abra
 King David Palace
 Abra Valley Grand Hotel
 Luna Village Guest House
 Pension Lavigna
Apayao
 Rosalinda’s Lodging
 Capitol Guest House
 Travelite Express Hotel  Microtel Inn  The
 Inn Rocio  Hotel Elizabeth Manor at
 Hotel Henrico  Baguio Holiday Villas Camp John
Benguet  Ibay Zion Hotel  Venus Parkview Hotel Hay
 Dream Transient Rooms  Hotel Veniz  Le Monet
 Starwood Hotel  Hotel Supreme Hotel
Convention Plaza  Azalea
Residences
 Batad View Inn  Banaue Hotel
 Hillside Inn  Native Village Inn
 Ramon’s Homestay
Ifugao  Halfway Lodge
 Banaue Ethnic Village and
Pine Forest Resort

Ma-K Homestay Grand Zion Garden

Davidson Hotel Resort Hotel
Kalinga Laoagan Inn Golden Berries Hotel and
Kalinga Hostel Convention Center
Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 32
 Republic of the Philippines
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
VICTORINO SALCEDO CAMPUS
Sara, Iloilo

Churya-a Hotel and

Restaurant
Mountain Sagada Guest House
Province Sagada Grandma’s Yellow
House

C. Food and Delicacies

Abra Apayao Benguet Ifugao Kalinga

 Abra Miki  Pinikpikan  Etag  Dikit  Etag
 Warek-Warek  Sininggub  Sabusab  Vah-vah and Gajiw  Safeng
 Imbaliktad  Sinursur  Tapuey  Pinuneg  Tapey
 Leche de Abra  Pinaltit  Pinuneg  Pinikpikan  Tsu-om/Du-
 Palileng  Binungor om
 Lomo-Lomo  Sagket  Cinafa’y
 Sinangalao  Agurong Feclat
 Abuos  Kinidlo’y
 Sinuman Makan
 Patupat
 Cascaron

D. Attractions and Activities

Historical, Cultural, and Heritage Attractions Natural Attractions Built Attractions
 Santa Catalina de Alejandria Church  Cassamata Hill  Abraeniana
 St. James the Elder Cathredral National Park Museum
 San Lorenzo Ruiz Shrine  Abra River  Calaba Bridge
 Quintin Paredes Ancestral House  Bani Hot Spring  Gabriela Silang
Abra  Pinaing Sacred Stones  Libtec Monument
Undergorund River  Don Mariano
 Apao Rolling Hills Marcos Bridge
 Piwek Rock
Formations
 Spanish Church Ruins  Apayao River
 Manacota Cave
and Underground
River
Apayao  Lussok Crytal Cave
 Agamata National
Park and Wlidlife
Sanctuary
 Allabang Cave
 Darew Ancient Ruins of Civilazation  Opdas Cave  Burnham Park
 Apo Anno Cave  Tinongchol Burial  The Mansion
 Baguio Cathedral Rock  Mines View Park
Benguet  Bell Church  Mt Pulag National  Camp John Hay
Park  Lourdes Grotto
 Colorado Falls
 Strawberry Farms
 Tam-an Cultural Village  Tappiya Falls  Ifugao Musuem
 Philippine War  Mt. Amuyao  Banaue and Batad
Ifugao
 Memorial Shrine  Bintakan Cave Rice Terraces
 Apfo (Burial Tombs)  Ambuwaya Lake
 Aguinaldo Hill  Sungang View  Capitol Touirsm
 Buscalan Village Point Plaza
Kalinga  Awichon Village  Chico River  Mabilong Weavers
Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 33
 Republic of the Philippines
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
VICTORINO SALCEDO CAMPUS
Sara, Iloilo

 Mt. Mating-oy Village

Dinayao
 Bomod-ok Falls
Mountain  Hanging Coffins of Sagada  Kiltepan View  Episcopal Church of
Province  Dap-ay/ Ato  Balangagan Cave Saint Mary the
 Bontoc Museum  Sumaguing Cave Virgin
 Bomod-ok Falls  Maligcong Rice
Terraces

E. Recommended Pasalubong

Pasalubong – Cordillera Administrative Region

 Organic Rice
 Strawberries
 Sundot Kulangot
 Choco Flakes
 Ube Crinkles
 Peanut Brittle
 Lengua de Gato
 Ube or Strawberry Jams
 Rice Wine
 Good Shepherd Products
 Kalinga Coffee
 Handmade Beads
 Handwoven Products
 Bamboo Products
 Wood and Stone Carvings

F. Festivals and Special Events

Abra

 Abrenian Kawayan Festival – (March 6-9) showcase of Bamboo as the major product in Abra

 Arya Abra – (March 9) commemoration of the creation of the province in 1917

 Tingguian Festival- - (March) ethno-cultural celebration that features traditional dances, songs, and rituals of the
Tingguans.

Apayao

 Say-Am Festival – ( March) a thanksgiving festival for bountiful harvest

Benguet

 Strawberry Festival – (March 18- April 9) a showcase of the iconic product of Benguet, strawberries

 Adivay Festival (November) celebration of unity and cooperation while promoting their famed vegetable harvest.

 Panagbenga Festival - (February) a celebration of the season of different variety of flowers

Ifugao

 Imbayah Festival- (April) annual wooden scooter racing event

 Gotad Ad Festival – ( June) showcase of their old cultures and traditions

Kalinga

 Matagoan Festival – (June 16) cultural festival showcasing cultural practices of the eight sub-tribes of Tabuk.

Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 34

 Republic of the Philippines
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
VICTORINO SALCEDO CAMPUS
Sara, Iloilo

 Ulalim Festival – (February 13-16) a cultural festival showcasing the life and culture of Kalinga through their
traditional sports, crafts, and indigenous food.

Mountain Province

 Lang-ay Cultural Festival- (April 7) a cultural celebration showcasing the culture and tradition of the province
through their tribal dances and songs.

F. Major Cultural Groups

This region is home to numerous indigenous tribes collectively called Igorot. Other indigenous groups in the
region include Apayao, Ibaloi, Ifugao, Kalinga, Isneg, Bontoc, and many more.
.
The Apayaos inhabit the northern part of the Cordillera mountains, the three generalized groupings (1) Kabugao
Mandaya Tawit; (2) Karawagan; and (3) Talifugu are riverine- oriented and practice slash-burn cultivation. The political
structure is headed by individuals with high economic and leadership distinction with a large kin following but the position
is not inherited.

The Ifugao (Ifugaw, Ipugao, Ypugao, Hilipan, Quiangan) are world- famous for their spectacular rice terraces
especially in Mayaoyao and Banaue where entire mountainsides are sculpted like giant steps. Agriculture is the main
source of subsistence with its wet rice cultivation in the famous rice terraces, as well as dry cultivation of other crops like
sweet potato. The Ifugao has a complex indigenous religion marked by cosmology that includes hundreds of deities and
elaborate rituals that are celebrated within personal and social events. One such celebrations is the elevation of a couple
to the rank of kadangyan which includes the carving a special bench that signifies prestige- the hagabi.

The Ibaloi is a large ethic group found in the Benguet province. Rice terracing is also practiced in the lower
portions of the mountains reached by drainage systems. Animal husbandry practiced through meat is traditionally limited
to ritual consumption. The traditional community includes a council of elders (tongtong) whose opinions are valued by
the rich (baknang) and the poor (abitug). Ritual celebration is conducted which includes animal sacrifice, feasting, and
use of fermented rice beer. The rich are interred in coffins after mummification in artificially made caves.

H. Major Industries

CAR’s export products include ethnic woodcarving and hand-woven materials. The mining industry also
continues to position the region as the highest contributor to the total gross value of mining and quarrying in the country.
With regards to agricultural products, Cordillera is the best and primary source of highland vegetables such as lettuce,
broccoli, cauliflower, carrots, potatoes, cabbage, and other greens. The region is also known for its aromatic coffees and
strawberries. About 300 varieties of its upland rice are exported to USA and Japan.

I. Languages/Dialects

Aside from Filipino and English, Ilocano, Kalinga, Ifugao, Iloko, Kankana-ey, and Ibaloi are also spoken.

IV. Learning Assessment

Answer the following questions:

1) What are the major activities that can be done by tourists within the Cordillera Administrative Region (CAR)?
2) What rare attractions, activities, and flora and fauna exist in the Cordillera Administrative Region?
3) If you are to design a package tour for the region, what kind of tours will you have and what sites and
attractions will you include?

Scoring Guide:
Each answer shall be evaluated using these criteria:
Content 10 pts.
Organization of ideas 10 pts.
Language facility 10 pts.
Total score: 30 pts.

V. Enrichment Activities/Outputs

1. Prepare a SWOT analysis for the region by filling out the following table in terms of 4 A’s of Tourism (attractions,
accessibility, accommodations and amenities).
Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 35
 Republic of the Philippines
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
VICTORINO SALCEDO CAMPUS
Sara, Iloilo

Strengths Weaknesses Opportunities Threats

Attractions
Accessibility
Accommodations
Amenities

2. Search the Internet for the current regional and provincial tourism slogans used by the different provinces within
the region. What does each slogan highlight? Knowing the attractions of each province, is it the most appropriate
tagline to use? If not, do you have another suggestion on the slogan/ tagline to be used?

Region/ Province Current Slogan/ tagline Used

Abra
Apayao
Benguet
Ifugao
Kalinga
Mountain Province

Scoring Guide:
Content 20pts
Organization of Ideas 20pts
Language Facility 10pts
Total: 50%

VI. References

Badilla, M. C. G. (2019). Philippine Tourism, Geography and Culture. Manila, Philippines: Rex Book Store.

----End of Module 7, Lesson 1----

Module 7, Lesson 1 (CAR- Cordillera Administrative Region) Page | 36