TON DUC THANG UNIVERSITY

FACULTY OF BUSINESS ADMINISTRATION

MARKING SHEET OF FINAL GROUP PROJECT

INTERNATIONAL BUSINESS STRATEGY
SCHOOL YEAR 2019-2020

1. General information:
- Group Name……………………………………………………………………………….
Session:……………………………….…………………………………………………...
- Name of the report:……………………………………………………………………..…
…….…………..…………………………………………………………………………….
2. Evaluation:

Criteria Scale Mark Note

1 FORMAT
- Present the report according to the regulations (the front page, 0.5p - max
font/size, page number, page margin…)
- No spelling mistakes, typing mistakes… 0.5p – max

2 CONTENT
Executive summary: present the reasons for choosing the company 1.0p – max
and specific foreign market with anticipating
results/outcomes,highlighted points of the business development
plan (within 1 page)
Company Introduction:
+ Company name, history and development (0.5p);
3.0p – max
+ Scope of business (industry, business field) (0.5p);
+ Vision and mission (0.5p);
+ Growth plan (0.5p);
+ Specific product(s) to enter international market and Why? (1.0p).
Foreign Market Selection 3.0p – max
+Clearly define the market (0.5p)
+Market attractiveness analysis: using appropriate business
analytical tool(s)/ framework i.e. PESTLE (2.0p)
+ Use of updated figures and data (0.5p)
Foreign Market Analysis 4.0p – max
+ Market Research (in specific to the chosen product/ services):
growth rate & demand forecast (0.5p), competitor analysis (1.0p) ;
+Industry attractiveness: Five Forces analysis (2.0p)
+Priorities based on the strategic fit and company’s ability to serve
them (0.5p)
Assessment of internal capabilities
+ Core competencies (1.0p);
+ How much can the company leverage those competencies? (0.5p) 2.0p – max
+ Use of analytical tool(s): SWOT/TOWS/Value Chain/VRIO,etc
(0.5p)
Strategic choices
5.0p – max
+ Mode of entry options: for a specific period of time (2.0p);
+ SAF test: Suitability-Acceptability-Feasibility (1.5p);
+ Scenario plannings (2.0p).
Execution: 2.0p – max
 + Implementation work plan (timeline, tasks, key milestones) (2.0p)
Lesson learnt from past expansion 1.0p – max
Recommendation & Conclusion:
1.0p – max
+ Summarize the report (1.0p)

3 Referencing (APA 6th) 1.0p – max

Good use of tables/graphs/charts & illustrations 1.0p – max

Total mark: 25.0p – max

Total mark: ………………………………………………….......………………………….. …

Day ….month…… year 20…

Marking lecturer