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BSMA Strategic Business Analysis
BSMA Strategic Business Analysis
BSMA Strategic Business Analysis
Vision Mission
The City of Malabon University College of College of Business and Accountancy of the City
Business and Accountancy is committed to of Malabon University aims to provide life-long
produce Trustworthy and Competent learning with relevant experiences; rooted upon
Professionals in the World of Business. Ethical and Standard in Business Industries.
College Goals
To keep the students updated with the latest information through in-house seminars and training.
To actualize the theoretical knowledge and application through on-the-job training, case analysis and
management research for economic decision making.
Program Outcomes
1. Resolve business issues and problems, with a global and strategic perspective using knowledge
and technical proficiency in the areas of financial accounting and reporting, cost accounting and
management, accounting and control, taxation, and accounting information systems;
Course Information
Course Name Course Code
Strategic Business Analysis CBA13
Pre-Requisite Subject Course Credit
3 units
None
Course Requirements
Course Description
This is a 3-unit course that deals with the application of techniques and concepts focusing on
calculation and interpretation of financial ratios; evaluation of performance utilizing multiple ratios;
market value vs. book value; profitability analysis; analytical issues including impact of foreign
operations, effects of changing prices and inflation, off- balance sheet financing, and earnings quality;
pricing strategies; capital budgeting decisions; forecasting techniques; quantitative techniques in
business decision making.
business decision making. business decision making. had changed into computerized one – its
• Suggested Readings:
o Mowen, et al., Chapter 8
Week 4-6 • Define capital • Decision-Making: • Lecture • Recitation
budgeting. o Relevant Costs and • Class Discussion • Quiz
• State the Benefits
characteristics of a o Capital Budgeting
capital investment
decision. Suggested Readings:
• Describe the o Mowen, et al., Chapter
categories of 14
capital investment.
• State
and explain the
elements of capital
budgeting.
• Compute initial
investment, annual
net cash returns /
savings of an
investment
proposal.
• Discuss the
process of capital
budgeting.
• Enumerate and
explain the
categories of
project cash
flows.
• Apply the
techniques in
evaluating capital
investment
projects such as
payback period,
accounting rate of
return and
discounted cash
flow analysis (net
present
value, internal rate
of return, and
profitability index).
• Explain the
process of ranking
investment
projects.
• Explain the
inflation in capital
investment
analysis.
Week 7 MIDTERM
Week 8-9 • Describe the • Responsibility • Lecture • Recitation
different types of Accounting • Class Discussion • Quiz
responsibility and Decentralization
centers.
• Evaluate • Suggested Readings:
performance of a o Mowen, et al., Chapter
cost center, 12
revenue
center, profit
center and
investment center.
• Explain the
rationale of
transfer pricing.
• Define transfer
price.
• Discuss the need
for transfer price in
a decentralized
organization.
• Explain the
general approaches
in setting transfer
price.
• Compute the
transfer price using
the various
approaches.
• Discuss the
procedure in
setting transfer
price for
service companies.
• Describe the
application of
multinational
transfer
pricing.
Week 10-11 • Define activity- • Strategic Cost • Lecture • Recitation
based costing. Management • Class Discussion • Quiz
• State the • Activity Based Costing
advantages and • Standard Costing and
limitations of Variance Analysis
activity-based
costing. • Suggested Readings:
• Describe the o Mowen, et al., Chapter
steps in designing 11
an activity-based
costing system.
• Apply activity-
based costing to a
manufacturing
company and
merchandising
company.
• Explain how unit
standards are met
and why standard
cost systems are
adopted.
• Calculate
variances and
explain their
meaning.
Week 12-13 • Describe the • Strategic Business • Lecture • Recitation
nature and Analysis • Class Discussion • Quiz
importance of a and Value-Based
balanced Management
scorecard.
• Present four • Suggested Readings:
aspects of the o Hilton, Chapter 10
balance scorecard.
• Know how a
balanced scorecard
is used in
evaluating
performance of the
company.
• Analyze changes
in operating
income to evaluate
strategy.
Week 14 Finals
Prepared by:
Prof: Donna Zandueta-Tumala, CPA