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The Epicentre of An Existential Crisis
The Epicentre of An Existential Crisis
June 2020
2
Key messages
● The micro, small and medium enterprises (MSME) sector’s revenue growth will plunge into deep
red this fiscal because of the Covid-19 pandemic
● Earnings before interest, taxes, depreciation and amortisation (Ebitda) margins will decline despite
● Higher stress in financials visible in micro units compared with small and medium firms
● Consumer discretionary, construction and export-linked MSMEs will be the most impacted
● Entrepreneurs from key sectors see varied pace of revival – those most affected do not expect a
rebound before next fiscal, while a few are optimistic about the upcoming festive season
3
MSME financials to take a severe hit this fiscal
Covid-19 to push revenue growth into deep red Ebitda margin to shrink as weak demand offsets
decline in commodity prices
4-5%
7.0%
4-5%
FY17-20E FY21F
1-1.5
(17-21%)
FY17-20E FY21F
“Note: Common sample of 11,400 entities, ISCR = EBITDA / Interest “
Source: CRISIL Research, Quantix
4
Financials of micro enterprises under greater stress
Micro 32%
1,900 -7% 3.3 285
firms
Medium 23%
9,100
6% 7.3 175
firms
MSME Revenue growth, Ebitda margin, Gross current asset days, Financial
loan book mix FY17-20 FY17-20 FY17-20 Outlook, FY21
5
Consumer discretionary, construction and exports hit hard
Auto-components Construction: real estate Textiles: RMG Gems and jewellery Transport operators
MSME share
Commodity prices
Domestic consumption
Source: CRISIL Research, Quantix Highly negative Moderately negative Neutral Positive
6
Small EPC contractors, textiles and ceramics players bleed
Short-term impact on business
High
Sea food, poultry, hotels, leather, light Construction: real estate, gems and jewellery,
Chemicals
engineering, ship-breaking textiles: RMG, ceramics, textiles: spinning,
cashew processing
7
Incremental working capital requirement to rise the most for
MSMEs with higher share of B2B sales and exports
Key business model characteristics Liquidity characteristics and impact
Export revenue Clientele Import dependency Working capital Impact expected on
share (%) category for raw materials cycle (days) working capital
20 20%
13%
15 12% 15%
11% 10% 9%
10 8% 10%
6.5% 6%
5 5%
8 9 11 12 13 14 16 17 18 19
0 0%
FY12E FY13E FY14E FY15E FY16E FY17E FY18E FY19E FY20E FY21P
MSME lending % y-o-y growth (RHS) SME gross NPA % of leading bank
14% 18% 21% 20%
Trend of rising market
share of NBFCs to reverse FY15 FY17 FY19 FY21
-12%
10
Unsecured book, informal-segment borrowers most at risk
Non-banking segments GNPA (%) GNPA (%) GNPA (%) Asset quality
FY18 FY19 FY20E outlook (FY21)
Note: Red represents a more than 200 bps deterioration in asset quality; amber represents more than 50 bps but less than 200 bps deterioration; green represents more than 0 and
less than 50 bps asset quality deterioration
Source: CRISIL Research
11
Digital lending is a small but enlarging pie in MSME lending
0% 10% 20% 30% Collection and Manual tracking of early Lender gets trigger in case of
monitoring warning signals sign of default
14
Ear to the ground
A look at what’s happening in the upstream supply chain
Construction:
Real estate
Textiles:
Readymade
garments (RMG)
15
Discretionary sectors mauled during the lockdown
Demand impact Top two challenges Measures
Kids’ wear saw more demand that women’s and men’s wear
~70% reported cancellations in export orders Meeting existing orders
Units in the green and orange zones operated at ~40% utilisation Adopting digital selling
Moderate in May
Textiles:
RMG
16
Supply-side challenges spurted during April-May
Plan to hire
more local
% of migrant labour to tide
Labour Logistics Raw material
labour over migrant
availability issues availability
(approx) labour crisis
17
Majority face liquidity stress, are desperate for funds
Need for
Moratorium Stretched Inventory Measures to mitigate
Sectors external
availed receivables build-up liquidity crisis
funds
1 2
Construction Infusion from Unsecured loans Immediate
(real estate) 30-60 days High promoters from related parties
18
Demand expected to bounce back from the third quarter
Q2 FY21 Q3 FY21 Q4 FY21 FY22
Construction: Real estate
Metros 33%
46% 21%
Textiles – RMG
19
Deep dive into upstream supply chain
Construction:
Real estate
Textiles: RMG
20
Overall demand down, advanced-stage projects less roiled
Construction: Real estate
41% 9% 20%
16%
10% 20% 10% • Due to uncertainties and project
9%
14% 31%
delays, buyer preference tilted
73%
towards advanced-stage
21
Bigger players more desperate to attract buyers
Construction: Real estate
Small and medium companies offering higher discounts than micro ones
8%
31% 44% 17% 10%
7% • Small and medium-sized companies are offering
36% higher discounts compared with micro ones
37%
32% 7%
3%
26%
• Majority of premium and mid-segment respondents
No discount Upto 2% 3% to 5% 5% to 7% More than 10% are offering higher discounts compared with those
Micro Small Medium in the affordable segment
8%
41% 8%
4% freebies such as free car parking
42%
23% 8%
34% 35% 5%
22
Mid- and premium segments see better sales growth
expectations this year
Construction: Real estate
47% 47%
43% 43% 43% 43% 43%
36% 38%
39% 36% 36%
32% 32% 33% 32% 33%
31% 30% 31% 29%
26% 25% 25%
23% 22%
20% 21%
17%
14%
12% 11%
9%
25%
Residential Mix use Micro Small Medium North East West South Affordable Mid Premium
Textiles (RMG)
segment
Increase No change Decrease Increase No change Decrease
39% of respondents have positive sales Premium segment believes there will be positive sales growth due to better buyer profile
growth expectation for FY21, while 36% Micro-sized companies foresee sharper decline in sales growth
have negative sales growth expectations
80% 94%
24
Migrant labour unavailability an overarching worry
Construction: Real estate
Construction is highly labour-intensive, and real estate projects Labour availability: Major challenge across cities
face major labour availability issues
distancing
25
Small realtors see more liquidity stress; booking cancellations
worsen pain for affordable segment
Construction: Real estate
Booking cancellations have increased Booking cancellations higher • Micro and small realtors are
for micro companies in the affordable segment
seeing a wider stretch in their
Medium 47% 53% Premium 29% 71% receivables compared with
medium-sized ones
Small 69% 31% Mid segment 40% 60%
Micro 77% 23% Affordable 83% 17% increased for the affordable
segment mainly due to the
Cancellations increased (yes) Cancellations increased (yes) current job uncertainty
Cancellations increased (no) Cancellations increased (no) among lower- and middle-
class buyers
Stretched receivables – by turnover
witnessing an increase in
Small 77% 23% cancellations compared with
the mixed-use segment
Micro 78% 22%
26
Receivables stretch more for micro companies and non-metros
Construction: Real estate
More than 2/3rd of respondents are in immediate need of funds to meet their financing requirements
27
Demand recovery expectations vary based on segment,
product mix and turnover
Construction: Real estate
Q2 - FY 21 Q3 - FY 21 Q4 - FY 21 FY 22
Recovery expectations
Q3FY21
Segment Residential 31% 21% 48% Majority of respondents indicate that
realtors in mixed-use segment are
Mix use 47% 11% 42% better placed than the ones operating
29
Demand decline a challenge across segments but Tier-III
suppliers, medium enterprises less downbeat (1/2)
Construction: real estate
Demand voted as major challenge; diversity in revenue stream will Micro enterprises most concerned about demand
come to their rescue
85%
% respondents
% respondents
60% 58%
50% 60%
43%
% respondents projecting
% respondents projecting
72%
45% 45%
Textiles (RMG)
42% 60%
dip in sales
35%
dip in sales
30
Despite competition from unorganised units, auto-component
makers supplying to the aftermarket are optimistic (2/2)
Construction: real estate
Manufacturers supplying to OEMs expect a decline Component suppliers to two-wheelers to see better demand than
in demand from end-user industry their peers who supply to other segments
70%
81% 60%
% respondents
% respondents
55%
60%
Aftermarket players project a moderate decline in sales Component suppliers to commercial vehicles see a tough time
despite stiff competition from unorganised players due to sales decline
% respondents projecting
% respondents projecting
45% 50%
45%
Textiles (RMG)
dip in sales
25% 25%
15% 20%
0-10% dip in sales 10-15% dip in sales More than 15% dip in sales 0-10% dip in sales 10-15% dip in sales More than 15% dip in sales
31
Cluster-based manufacturers better off on most counts
Construction: real estate
Almost all issues equally excruciating for non-cluster Aftermarket players likely to see slightly less supply disruption
component manufacturers than OEM-focussed peers
40%
% respondents
60% 60% 35%
% respondents
52%
40% 25%
35% 34% 21% 20% 20%
Raw material availability Transportation issue Depedence on migrant Raw material availability Transportation issue Depedence on migrant
issue labours issue labours
Cluster Non-cluster After market OEM
Raw material availability a major issue for micro enterprises, Raw material issue in the south overshadow
medium firms flag transportation as a bigger worry all other issues across zones
% respondents
% respondents
32
Auto-component suppliers to the aftermarket may
see their working capital being stretched (1/3)
Construction: real estate
Increase by Increase by
more than 15% 9% 56% The overall impact of stretched
more than 15%
Increase in receivables and inventory has
Increase by 10- Increase by 10-
working capital 15% 34% 15% resulted in a ~20% increase in
15%
requirement
Increase by 0- Increase by 0- working capital requirement of
10% 57% 29%
10% aftermarket suppliers
33
Tier-III suppliers facing lengthier stretch in receivables (2/3)
Construction: real estate
Substantial receivables of
Tier-III component suppliers
Stretched
15-30 days 30-45 days 45-60 days stuck with firms in other
receivables
industries because of varied
usage of their products
Increase by
Textiles (RMG)
Increase by Increase by
42%
Textiles (RMG)
Q2 - FY 21 Q3 - FY 21 Q4 - FY 21 FY 22
Supplier
Tier-II Tier-I suppliers project a complete
level
recovery by Q4 of this fiscal
Tier-III
36
Aatmanirbhar Bharat scheme and further expectations
Construction: real estate
Three schemes for MSMEs that have been voted as most impactful
Two factors auto-component makers voted as most essential for revival of demand
Textiles (RMG)
37
Demand fell across segments after lockdown but sentiment
for kids’ wear shows resilience (1/2)
Construction: real estate
Kids’ wear players don’t see demand as a major challenge Medium enterprises don’t see demand as a major challenge
89%
78% 84%
% respondents
% respondents
59% 64%
40%
30%
Men’s wear segment foresees greater decline in sales vs others Micro enterprises foresee steeper decline in sales vs others
50% 71%
47% 62%
% respondents projecting
% respondents projecting dip
40% 40%
35% 35%
Textiles (RMG)
29% 30%
dip in sales
24% 25% 25% 33% 35% 32%
20% 24%
in sales
18% 20%
5%
Men's wear Women's wear Kid's wear Mix Micro Small Medium
0-10% dip in sales 10-15% dip in sales More than 15% dip in sales 0-10% dip in sales 10-15% dip in sales More than 15% dip in sales
38
Exporters, non-branded players more worried about demand
than firms focussed on domestic market (2/2)
Construction: real estate
RMG manufacturers catering to export market Branded players do not see demand as a major challenge
see demand as a challenge
71%
72%
66%
% respondents
% respondents
63%
Exporters foresee higher decline in sales Non-branded players foresee higher decline in sales
55% 71%
% respondents projecting dip
in sales
18% 23% 24%
20%
6%
39
Firms in clusters better placed to overcome supply chain
challenges than standalone players
Construction: real estate
Supply chain of non-cluster players highly impacted Supply chain of players operating in metros highly impacted
but they have less reliance on migrant labour
70% 60%
% respondents
55% 55%
% respondents
55% 50%
45% 40%
30% 30%
27%
20%
Raw material availability Transportation issue Dependence on migrant Raw material availability Transportation issue Dependence on migrant
issue faced labours issue faced labours
Cluster Non-cluster Metro Non-metro
Supply chain of micro enterprises highly impacted Supply chain impacted significantly in the east zone, while in the west
zone, impact is more due to high dependence on migrant labour
60% 60% 70%
55% 68%
% of respondents
% respondents
Raw material availability Transportation issue Dependence on migrant Raw material availability Transportation issue Dependence on migrant
issue faced labours issue faced labours
Micro Small Medium North East West South
40
Exporters and non-branded apparel manufacturers see
stretch in working capital (1/3)
Construction: real estate
Non-
Export Domestic Branded
branded
Stretched Stretched
45-60 days 30-45 days 30-45 days 45-60 days
inventory inventory
Stretched Stretched
45-60 days 30-45 days 30-45 days 45-60 days
receivables receivables
Increase by Increase by
Increase by Increase by 30%
more than more than 15%
45% more than 30% more than 15%
15% 15% Increase in 15%
Increase in
working Increase by Increase by
working Increase by Increase by 10-
35% 35% 60%
55% capital 15%
capital 10-15% 10-15% 10-15%
Textiles (RMG)
requirement requirement
Increase by 0- Increase by 0- Increase by 0- Increase by 0-
20% 15% 55% 10%
10% 10% 10% 10%
41
Manufacturers of men’s and women’s wears see
stretch in working capital (2/3)
Construction: real estate
43
Demand bounceback a function of markets, product profile
and turnover category
Construction: real estate
Men's wear 10% 20% 60% 10% • Kids’ wear segment hints at major
recovery in the third quarter of fiscal
Product Women's wear 10% 30% 55% 5% 2021, considering current demand
profile
Kids’ wear 30% 50% 20% 0%
• Players with diverse products project
recovery by the fourth quarter
Textiles (RMG)
45
Ear to the ground
The downstream supply chain
Auto dealers
46
Demand trends divergent during April-May
Sales impact Key challenges (severity) Near-term measures
Consumer Operational
sentiment constraints
FMCG distributors
FMCG distributors Low Low Moderate
Increase supply to
Packaged foods Increase Initial surge in demand during pharmacies
lockdown, then 5-10% decline in Increase penetration
Demand*
Food grains Increase retailers
local brands due to short supply of
Confectionary Decline branded products
Personal care Decline Limited operational hours
hampering supply to retailers
Cosmetics Decline
Auto dealers
Beverages Moderate
Focus on digital sales
Auto dealers High High High Online marketing and
usage of social media
Nil sales in April 2020 platforms
Two-wheelers Decline
Demand*
47
Supply constraints affect FMCG distributors
Supply constraints Liquidity crisis
48
Auto dealers foresee demand revival in the festive season
Q2 FY21 Q3 FY21 Q4 FY21 FY22 Sales expectations
(Jul-Sep) (Oct-Nov) (Jan-Mar)
FMCG distributors
38%
Stable demand 40%
44%
36% 26%
29%
38%
58%
14%
49%
26% 20%
25% 60%
20%
Auto dealers
50
Muted demand and uncertainty worsen auto dealers’ woes
Challenges faced by dealers during the lockdown
Auto dealers
South 43% 14% 29% 14% 58% 12% 6% 24% 45% 22% 33%
West 55% 22% 17% 6% 43% 19% 19% 19% 67% 17% 8% 8%
East 65% 21% 14% 37% 44% 6% 13% 38% 25% 37%
North 67% 22% 11% 58% 18% 18% 6% 33% 33% 17% 17%
Muted demand sentiment Unable to reach customers Supply chain constraints Liquidity crisis
Low discretionary spend Lower walk-in customers OEM manufacturing plants shut Higher inventory
Uncertainty of income potential Reduction in the number of enquires Limited staff working due to government
Payment of fixed costs
norms
Deferring purchase and conserving cash
51
Enquiries plunge, first-time buyers mostly browsing
Dealers are focusing on digital
Auto dealers
Non-metro dealers have seen a sharper fall in enquiries than their metro peers
Percentages indicate respondents
52
Sales conversion cycle has increased across segments
Auto dealers
10 16
6
Conversion
cycle
(days)
Pre-lockdown Post lockdown Pre-lockdown Post lockdown Pre-lockdown Post lockdown
Following a sharp decline in enquiries and low digital-enquiry conversion, sales conversion cycle will increase significantly, which will impact the
profitability of dealers
53
Dealers ramp up digital presence to boost sales
Auto dealers
12%
7%
Increasing online Digital selling Higher discounts Increasing online Digital selling Higher discounts & Increasing online Digital selling Higher discounts &
marketing & schemes marketing activities schemes marketing activities schemes
activities
Many dealers have started marketing and enquiry generation through social media platforms such as Facebook and WhatsApp. Further, they are
training staff on effective utilisation of marketing tools and techniques
~35% of two-wheeler dealers in the east and passenger vehicle dealers in the north plan to offer discounts and schemes to push sales
Percentages indicate respondents for key measures
54
Changing business models and muted demand will
necessitate adoption of stricter cost-control measures
Impact on cost Key cost-control measures adopted by dealers
Auto dealers
2W PV CV
Freeze hiring & improving 56%
Digital selling productivity of staff
32%
• Commission paid to portals
• Online marketing expenses 44%
Reduction in employee costs 19%
21%
Negotiate / deferment of rent 11%
Hygiene and safety measures 15%
• Sanitisation of facilities 15%
• Employee and customer
safety measures Layoff / termination of staff 11%
• Changes in way of working – 10%
adoption of new technology 6%
2W PV CV
• 29% of the dealers in the east plan layoffs • Dealers in the east plan to increase • 25% of dealers in the west plan
• Dealers in the north and west to focus on productivity of workers rather than layoffs
increasing productivity reduce employee costs • 30% of metro dealers plan to
• A quarter of metro dealers plan to reduce • 40% of non-metro dealers plan to reduce employee cost
employee cost reduce employee cost
2W: Two-wheelers; PV: passenger vehicle;
CV: commercial vehicle
Percentages indicate respondents
55
OEM support to help dealers tide over near-term liquidity crisis
Auto dealers
Extension of credit period from OEMs and self-funding are some of the measures undertaken to mitigate liquidity stress in the near term by
two-wheeler and passenger vehicle dealers, while commercial vehicle dealers plan to increase working capital limits
56% 63%
50% 50%
44% 47%
50%
25% 26%
17% 14% 22%
13% 17% 17% 17%
6% 6%
0%
Avail extension of Enhancement of Funding from Avail extension of Enhancement of Funding from Avail extension of Enhancement of Funding from
credit period from working capital promoters & family credit period from working capital limits promoters & family credit period from working capital limits promoters & family
OEM limits members OEM members OEM members
A few OEMs have implemented measures to support their dealer network. Below are some of the expectations of dealers in terms of OEM support
2W PV CV
28% 21%
50% 50% 50% 50% 59%
58% 63% 58% 66% 67%
50%
17% 22%
28% 29% 30% 25% 31% 30% 33%
7% 11% 17% 13% 11%
North East West South North East West South North East West South
• Two-wheeler dealers in northern and southern regions have more optimistic sales expectation
• Majority of passenger and commercial vehicle dealers expect sales to decline on-year
• Because of panic-buying in March, there was an initial surge in sales. But, in May,
sales of distributors operating in red and orange zones plunged. Small enterprises 62% 14%
saw a sharper decline in the month 24%
Micro Small
Chocolates
• Jam • Snacks
• Biscuits • Chips
• Noodles
• Soup Personal care
• Face wash
• •
Decreased demand
Homecare Body lotion
Increased demand
Soap
•
Disinfectant
• Sanitiser • Talcum powder
• Liquid hand wash • Hair oil
Food grains • Cooking oil Cosmetics • Hair colour
• Ghee • Kajal
• Flour • Face cream
Hot beverages • Tea
• Coffee
Cold beverages • Aerated drinks
• Chocolate and malt drinks • Energy drinks
• Immunity-booster drinks • Ice tea
• Confectionery sales declined significantly, with the eastern and northern regions reporting sharper decline
• Sales of homecare products, particularly sanitisers, hand wash and soaps, increased primarily in red zones
• Sharp fall in sales of high-margin products, such as cosmetics
• Decline in demand for aerated and energy drinks despite peak summer season
59
Distributors operating in red zones faced manpower
availability issues, rising employee cost
Distributors operating in red and orange zones Distributors in south zone faced greater challenge
Auto dealers
38%
25%
19%
Facing liquidity issue Availed loan moratorium Facing liquidity issue Availed loan moratorium
Most distributors plan to use own funds to manage Measures adopted to overcome liquidity issue
working capital gap in near term
Increase in cash-based or advance payment transactions
Funding from promoters and family
48%
members
Reduction in credit period to retailers
Use existing funds in business 34%
20%
37% 32%
47% 43% 43%
13%
24% 23%
38% 67%
59%
38% 33% 34%
15%
• Most distributors in the western region expect sales to increase on-year this fiscal because of more red and orange zones in the region, which
has seen a surge in demand
• Distributors operating in the red and orange zones also more optimistic on sales growth in fiscal 2022 compared with those in the green zone
because of sustained higher demand
- However, distributors in the red zone expect higher impact on cost owing to supply-side constraints
• Micro enterprises expect better sales growth in fiscal 2021 compared with small enterprises
NBFCs
Lender’s view
Disbursements in April-May 2020 Expected normalcy in disbursements Credit growth outlook for FY21*
* Highly dependent on MSMEs resuming operations and easing of restrictions. Over 30% lenders either refused to comment or expressed difficulty in predicting
Incremental working capital requirement Lack of demand for new/capex funding requirement
Pent-up demand in local markets and for local brands Low recovery sentiment in unorganised sectors
Emergency Credit Line Guarantee Scheme Lack of client connect owing to lockdown
Relatively safer short-term trade/supply chain funding Severely impacted cash flows of MSMEs
64
Business sentiment muted, short-term opportunities few
Sectors least vulnerable to Sectors most vulnerable to
deterioration in credit profile deterioration in credit profile
65
Partnering with MSMEs to tide over challenges
Strong connect with Emerging trends in strategies
existing borrowers to
gauge impact and adopted by lenders
create awareness of
schemes
• Portfolio assessment to assign risks – by geography,
Addition of Lending
product and customer, sector, and labour
66
Mixed voices from the ground; challenges expected to continue
67
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