Name- Dipin Bhatia

Roll no- 08
Division- A
Company- Apple Inc
 Index
1 About Company
2 Mission
3 Objectives
4 Apple’s Corporate Vision Statement

5 CSR
 Apple Supporting Local Communities
 Labour and Human Rights at Apple
 Apple and Gender Equality and Minorities
 Water Consumption by Apple

6 Governance
7 Governance Theory Followed by Apple
About Company
A pple is an
American
multinational
technology
company which
is headquartered
in Cupertino,
California. It
designs,
develops, and sells consumer electronics, computer software,
and online services.
 It produces hardware products such as the iPhone, iPad, Apple
TV, iPod, apple watch, etc. Its’s software includes macOS, iOS,
iPadOS, watchOS, and tvOS operating systems. It also provides
applications and various online services such as safari, iTunes,
apple pay, apple wallet, Appstore, etc.
 Apple is dedicated to the empowerment of man—to making
personal computing accessible to each and every individual so
as to help change the way we think, work, learn, and
communicate.

Apple doesn't currently have an official mission statement on its

website, but company press releases end with the following statement
that mentions empowerment. And its last sentence could serve as a
mission statement:

Apple revolutionized personal technology with the introduction of the

Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms—iOS, macOS, watchOS and tvOS—provide seamless
experiences across all Apple devices and empower people with
breakthrough services including the App Store, Apple Music, Apple
Pay and iCloud. Apple’s more than 100,000 employees are dedicated
to making the best products on earth, and to leaving the world better
than we found it.
Apple is committed to ensuring the highest standards of social
Apple insists that Apple’s suppliers provide safe working
conditions, treat workers with dignity and respect, and use
environmentally responsible manufacturing processes.
Apple seems to be very transparent about its commitment to
reduce the environmental impact of its products. This ranges
from the non-use of hazardous materials to the calculation of the
carbon footprint and less packaging.
Also, it aims to design its products to be as energy-efficient and
recyclable as possible. This has benefits for the environment and
the company.
Apple’s Corporate
Vision Statement
Apple Inc.’s corporate vision is “to make the best products on earth,
and to leave the world better than we found it.
 • Promoting education, including special education and
employment enhancing vocational skills and livelihood
enhancement projects
• Ensuring environmental sustainability
• Promoting gender equality and women’s empowerment;
• Promoting healthcare including preventive healthcare;
• Contributing to – or funding – technology incubators located
within academic institutions which are approved by the central
government of India from time to time;
• Providing disaster relief under applicable items in Schedule
VII of the CSR Requirements; and
• Providing financial assistance to reputable non-governmental
organisations (“NGOs”) working in any of the above indicated areas
Apple Supporting
Local Communities
 In Oregon, USA, Apple partners with Bluestone Natural Farms
to transform compostable materials generated onsite into rich
organic material for use on the farm.

 The tech giant launched a 100-kilowatt rooftop solar project at

an educational premise for disadvantaged children in
Philippines.
 The company added 50-kilowatt solar power system and a 260-
kilowatt-hour battery to supply clean electricity to off-grid
fishing community in Thailand.

Labour and Human

Rights at Apple
 Apple enforces The Supplier Code of Conduct that is claimed to
be the toughest in the electronics industry. Apple educated more
than 19.4 million employees of its suppliers on their rights since
2008.[2]
 In 2018, Apple removed five mineral suppliers from is supply
chain for failing to pass or not being willing to participate in
human rights audits[3]
 The multinational technology company interviewed more than
52000 supplier employees about their workplace experience
Apple and Gender
Equality and
Minorities
 Tim Cook is the only openly gay CEO of a Fortune 500
company and he has been praised as a strong champion of
workforce diversity
 The company reached equal pay to employees in 2016
 53% of new employees in the US, who joined the company in
2020 are from historically underrepresented groups in tech.
These include women and people who identify as Black,
Hispanic, Native American, or Native Hawaiian & Other Pacific
Islander.
Water Consumption
by Apple
 Apple used more than 1,2 billions of gallons of water in 2019.
This include a small proportion of recycled water and temporary
freshwater

 Suppliers conserved about 30.5 billion gallons freshwater to

date and 9.3 billion gallons of water were conserved in 2019
alone.
 Cooling systems in company’s date centres can reuse water up
to 35 times
 Apple Park, a campus in Cupertino uses 75% recycled non-
potable water. Apple campus in Austin, Texas, irrigates its
drought-tolerant plants using a 600,000-gallon rainwater cistern.
Apple Governance style integrates the following elements:

Democratic Governance style. In contrast to highly autocratic

Governance style of Apple co-founder and late CEO Steve Jobs, the
current CEO Tim Cook exercises and promotes democratic
Governance

For Cook, it is important to build consensus among senior

management regarding strategic decisions for the business. Moreover,
since assuming the top role, Cook granted greater autonomy to new
product development team, decreasing the direct participation of the
CEO in new product development process.
1. Participation

2. Fairness to Employees and customers

3. Size of Audit committee. 

4. Accountability

5. Follows rule of law

6. Transparency

7. Moral Intergrity

8. Employee rights and employee care

Governance theory
followed by Apple
Apple Inc. uses expectation theory to motivate the employees to
achieve the goals which are measureable, attainable and specific.
Employees attempt to increase their job performance level to get the
valued rewards.

However, it seems to be idealistic because most of the people perceive

highly correlated between rewards and performance. So, Apple Inc.
concern on each of the employees and provide them beneficial
welfare. This can improve the performance level of the employees
although the rewards are not as employees desired