ARBA MINCH UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS

DEPARTMENT OF MANAGEMENT
Course Outline
Degree Program: - MASTER OF BUSINESS ADMINISTRATION (MBA)
Course Title:- Strategic Management
Course Code:- MBA 721
Credit hours:- 3 hrs
Prerequisites:- None
Academic year:- 2nd Year, Semester II
Course Instructor and Name:- Getahun Kelemework
contact Address: Email:- getahun97@gmail.com
Office:-CSSH-015___________________________

Course description
To succeed in the future, managers must develop the resources and capabilities needed to gain and
sustain advantage in competitive markets—traditional and emerging. The way in which
organizations attempt to develop such competitive advantage constitutes the essence of their
strategy. This course introduces the concept of strategic management through readings, discussion
and case analyses, and considers the basic direction and goals of an organization, the environment
(social, political, technological, economic and global factors), industry and market structure, and
organizational strengths and weaknesses. The emphasis is on the development and successful
implementation of strategy in different types of firms across industries.

Course objectives: By the end of the course, students will be able to

✓ understand the basic concepts strategic management

✓ identify phases of strategic management,
✓ understand process of strategic Management
✓ Explain environmental factors that affect strategy formation, implementation, evaluation
& control

Chapter 1 Basic Concepts of Strategic Management

• The study of strategic management
• Phases of strategic management
• Benefits of strategic management
• Impact of globalization, innovation and sustainability
• Theories of organizational adaptation
• Creating a learning organization
• Model of strategic management
• Strategic decision making
• Strategic audit

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Chapter 2 Environmental Scanning

External Environmental scanning

• Industry analysis
• Competitive intelligence
Internal Analysis

• A Resource-Based Approach to Organizational Analysis

• Business models
• Value analysis
• Scanning functional resources and capabilities
Chapter 3 Strategy Formulation
Situation Analysis and Business Strategy

• Situational analysis: SWOT approach

• Review of mission and objectives
• Business strategies
Corporate Strategy

• Corporate strategy
• Directional strategy
• Portfolio analysis
• Corporate parenting strategy
Functional Strategy and Strategic Choice

• Functional strategy
• The sourcing decision
• Strategies to avoid
• Strategic choice
• Developing policies
Chapter 4 Strategy Implementation
Organizing for Action
• Strategy implementation
• Who implements strategy
• What must be done
• Organizing for action
Staffing and Directing
• Staffing
• Leading
Chapter 5 Evaluation and Control
• Evaluation and control in strategic management
• Measuring performance
• Strategic information systems
• Problems in measuring performance

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 • Guidelines for proper control

Reference:

✓ Thomas L. Wheelen J. David Hunger (2012) Strategic Management

and Business Policy Toward Global Sustainability 13th edition.
✓ Fred R. David and Forest R. David (2015) Strategic Management Concepts and Cases
15th edition.
✓ Fred R. David (2011), Strategic Management, concepts and cases 13th edition
✓ Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson (2009) Strategic
Management: Competitiveness and Globalization (Concepts and Cases) 8th Edition
✓ MCCarthy, Minichello & Curran Business policy and strategy, concepts and readings;
Richard D. Irwin Inc.
✓ Thompson, Jr & Strickland III; Strategic management, concepts and cases, Irwin
McGraw- Hill.
✓ Pearce II & Robinson Jr. Strategic management, strategy formulation and
implementation; twelfth edition, MaGraw-Hill New York, NY, 2011
✓ Azhar Kazmi; Business policy and Strategic Management Tata McGraw- Hill publishing Co.
Ltd.
✓ George Luffman, Edward Lea, Stuart Sanseron & Barin Kenny; Strategic management, an
analytical introduction; Blackwell Publishers Ltd.
✓ Franis Cheruilam; Business policy and strategic management; Himalaya publishing
Houses.
✓ David Asch & Cliff Bowman; Readings in Strategic management; The Macmillan
press Lts.
✓ Fred R. David Strategy Management Prentice Hall, New Jersey six editions.
✓ Wendy Robson strategic Management and information system, Pitman Publishing
1997.
✓ Cliff Bowmen and David Asch Managing strategy Macmillan Business 1996.
✓ Peers/Robinson, strategic management and any other business policy and Strategy book can
be used as a reference.

Teaching methods
➢ Lecture
➢ Article review
➢ Case review (Analysis)
Evaluation
➢ Individual assignment 20%
➢ Test 30%
➢ Final Exam (Will cover all chapters) 50%

NB: Test may be given as deemed necessary

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