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F.

3 Visual Arts
Logo vs Icon

Name:_____________________( ) October, 2020


Class:_____________________

Research:

1. Logos of School Alumni Association

Logo Brand name Graphical element Brand identity Judgement

NMIMS  Typeface: Arial This is an association It is an effective


Business School Image: related to school alumni. logo which is
1. A pen in a orange circle Pen and book represent simple,
Alumni 2. A Hard edge book under learning. Gradation of
Association Ltd. memorable,
the pen orange colour means the
3. 4 people on the top students became timeless, versatile
Colour: mature. and appropriate.
Dark blue and orange

George Brown There is a blue


College Alumni book.
Association Ltd.

Holy Trinity High


School Alumni
Association Ltd.

CESSAA
2. Icons of “Fight the Virus”

Icon Action Graphical element Symbolic Judgement


meaning

Washing Typeface: no Wash your hands It is a good icon to find


hand words under running a visual metaphor to
Strokes: Thick water with soap. convey the primary
outline
function of the
Colour: only black
and white application or the
object. The message
is clear.

Together,
we fight
the virus!

Wear
mask on
public
transport
Use soap
when
wash
hands

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